Chapter 1006: Weng Son-in-law on Business (Ask for Subscription!) ）

To be honest, Xu Yinglong's return to Tianhai this time was actually to accompany his wife and daughter, and he didn't think about doing anything else, he just wanted to quietly fulfill his filial piety, that's all.

But it backfired, Xu Yinglong's phone has not been cut off since the next day, and I don't know how those people in the company knew that he was back, calling him one after another, some to report the company's situation, and some to ask for instructions, anyway, the phone rang for an afternoon.

At dinner in the evening, Father Ji didn't know whether he wanted it or not, and suddenly asked, "Do you feel tired?" ”

Xu Yinglong asked puzzledly, "What?" ”

"I said about your company's affairs, I see that you are a little irritable today, do you feel tired?" Father Ji explained.

"Oh, this, it's okay, I just feel a little annoying, it's just some trivial things, there's no need to ask me at all!" Xu Yinglong said.

"Hehe, you don't understand this, in fact, many times they report to you or ask you for instructions, it's not that they think your work is important, they can't do it without your instructions. On the contrary, from a work perspective, they might be better off without you. ”

"So why are they?"

"You're trying to ask them why they're doing this, right?"

"Hmm!"

"Actually, it's very simple, because the company is your own, and no matter how much they have ideas and abilities, they are just a part-time worker under you. To put it bluntly, the stage that can reflect their value now is what you provide for them, and they may be worthless without you. In this case, they have to think about your feelings when doing anything. In addition to considering whether you will be fired if you don't do a good job, you also have to consider whether you will be jealous if you do too well. Or make you feel that their presence is a threat to you! ”

Then Father Ji continued: "So it is necessary to ask you for instructions at this time, because I have asked for instructions. No matter what the final outcome is, there is a shadow of you in it. If you don't do a good job, you won't bother them, because they've asked you for advice. You won't feel that they threaten your authority, because it's done after you nod your head, and it's the result of your labor. ”

Xu Yinglong nodded and said, "I didn't expect that there are so many twists and turns behind a phone call, it's really eye-opening!" ”

Father Ji glanced at Xu Yinglong and said, "Actually, with your personality, you are not suitable for rolling in the mall, and you have other things to do now." It is not suitable to participate in the management of the company personally. ”

"Oh, what do you think you should do?" Xu Yinglong hurriedly asked, although Ji's father is an ordinary person, but he has been in the mall all his life, and he has seen things in the business world very thoroughly, and it may be helpful to ask his opinion.

Father Ji said: "You first tell me what kind of companies you have, and what is the scale?" ”

Xu Yinglong immediately said: "There are not many companies under my name, which can be divided into four parts. One is the Hailan tool factory, the scale is not large, but I have invested 300 million Huaxia coins in the early stage, and now the overall scale of the tool factory is not bad. ”

"How's the profitability?"

"Not really. Last year, the company barely made much profit, and if you strictly calculate it, it lost a lot. This year's words are not bad, Mr. Liu of the tool factory reported in the afternoon. This year's gross profit will probably reach more than 20 million yuan. Xu Yinglong replied.

"The gross profit is 20 million, so the net profit is at most 12 million. Invest 300 million. With a two-year investment period, the profit is about 10 million. Truth be told, such a business doesn't have much potential. Besides, the tool factory belongs to the kind of labor-intensive enterprise, and there is not much technical content, so I can completely cut this project! Of course, I'm only looking at it from a business perspective. Father Ji said.

Xu Yinglong shook his head and said: "The tool factory is very important to me, in fact, 80% of the annual production capacity of the tool factory has been taken away by me free of charge, and the profit of 20 million is just a few production lines left." ”

"Well, what about the second industry, what is it?" Father Ji asked again.

"Da Zhou Liquor! You should know this company all the time. ”

"You know, our family's half-dead small factory has total assets of only 15 million. I didn't expect that in less than a year after your kid took over, it was suddenly promoted to the world's famous distillery, and the outside world gave Dazhou Liquor several levels higher than Moutai and Wuliangye. Father Ji said.

"Well, now Dazhou Liquor has a total of three branches, one here in Tianhai, two large factories in southwest Qianxi, and I plan to build another branch in Kyoto. As far as the company's investment in fixed assets has exceeded 800 million Chinese dollars, I think the company's total assets are at least more than 1 billion. ”

"Hehe, a billion yuan, you are underestimating the winery. Let me tell you, the brand of Yaowang Liquor alone is not less than 10 billion, or even more! ”

"That's much, won't it?" Xu Yinglong said in surprise.

"What's impossible, do you know what intangible assets are? Do you know what brand value is? ”

Seeing that Xu Yinglong didn't react, Father Ji continued: "You may not be able to understand those conceptual things, let's put it this way, is the production technology of Yaowang Liquor only mastered by you?" ”

"Yes! In this world, apart from our company, other companies simply do not have the ability to produce Yakuo Liquor! ”

"That's right, this ability is an intangible asset, and modern enterprises often apply for this ability as a patent and get patent protection."

"Uncle, the technical calculation of the production of Yaowang Liquor is that I publish it, and it is impossible for others to imitate it successfully, because it involves a lot of precious Chinese herbs, and it is impossible for ordinary people to mass-produce them on a large scale, so I don't plan to apply for a patent."

In addition, the brand of Yaowang Liquor has successfully opened up the domestic and foreign markets, and has formed a trend of no market, and the practicality and reputation of its products are good, so the brand value of Yaowang Liquor is extremely high. Do you know the results of the brand value evaluation given to Dazhou Liquor by foreign companies? ”

"I don't know!"

"38.5 billion!"

"So tall?" Xu Yinglong said in surprise.

"Dollars!" Father Ji calmly spit out two words again.

At this time, Xu Yinglong was completely speechless, the 38.5 billion Huaxia currency industry is amazing enough, but he didn't expect the unit to be in dollars.

"Now you know how much your liquor company is worth, and if you are willing to list the company, you can instantly circle tens of billions of Huaxia coins."

"Uncle, who rated this list, is it credible?" Xu Yinglong asked again.

"Americans, Forbes! The credibility is high! ”

"How many can Da Zhou Liquor be filmed?"

"It seems to be seventh, below McDonald's, and above Samsung."

"It's only seventh, so which company is the first?"

"Apples in the United States are worth nearly 150 billion, and the unit is still in US dollars, and it is nearly 900 billion yuan if it is converted into Chinese currency."

After speaking, Ji's father said again: "Don't talk about this, there is =, what other companies do you have, let's say it together, I'll see how to solve your problem!" ”

Xu Yinglong said: "I also have an entertainment company, that is the Starlight Entertainment, when it was established, I probably invested less than 100 million, but some time ago because of business needs, I added some additional funds, in terms of the company's total assets, about five or six billion!" ”

"The last industry is a sales company, but this sales company is for the knife factory and the wine company, but it is equivalent to an independent sales department, although there are many people, but there is no core product."

After listening to Xu Yinglong's words, Ji's father thought for a while and said: "I understand, the industry under your name is very miscellaneous, involving many fields such as manufacturing, culture and entertainment. They don't have much to do with each other, let alone belong to each other, which is why you feel so tired, so I suggest that you manage all the companies as a group. (To be continued.) )