Volume 1: Upstart Municipal Party Committee! Chapter 1012 Surreal Entertainment Industry

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The other party Zhicheng, Du Xi has always thought that he can't talk about liking or hating, but after in-depth contact, Du Xi realized that he has become the most important man in Xie Yuxin's life, and Du Xi has to open his mind and agree that Fang Zhicheng is also in his life circle.

The location of the evening date is set on the banks of the Xiangjiang River. The Xiangjiang River is the mother river of Xiangnan, from south to north throughout Xingzhou, Xiangnan created a famous scenery belt around the Xiangjiang River a few years ago, which greatly improved the image of the city.

Fang Zhicheng pondered that the person he met at night was different, and it was not suitable to wear formal clothes, so he changed into a set of casual clothes, with a dark green polo shirt on the upper body, jeans on the lower body, and a pair of sneakers.

Seeing Du Xi, Lele and other employees of Yuming Artist Company, Lele happily ran forward and threw herself into Fang Zhicheng's arms, Fang Zhicheng held her in his arms and circled in the air, feeling a little struggling, and secretly thought that Lele had grown a lot taller during this time.

"Tonight is the Feichi Group banquet for us, in addition to us, there are also the staff of Shonan Radio and Television, including the core members of the "Study Hard" column group." Du Xi whispered to Fang Zhicheng.

The main business of Feichi Group is sports shoes and clothing, with a market share of more than 30% in the country, and its chairman was a famous tennis player, so Feichi running shoes have become a well-known sports brand. Feichi Group spares no effort in advertising every year, not only regularly placing advertisements on CCTV 5, but also sponsoring many variety shows nationwide.

Feichi Group is recently preparing to launch the "Le Running Shoes" for the youth market, and Lele has become its brand spokesperson, which is why Lele and Du Xi participated in the recording of the variety show "Study Hard".

Fang Zhicheng shrugged his shoulders and said with a smile: "I'm responsible for eating and drinking, and I won't disturb your communication." After speaking, Lele leaned into Fang Zhicheng's ear and said an interesting story about today's recording of the show, which made Fang Zhicheng laugh.

Du Xi rolled his eyes and said in a low voice: "It turned out to be a white food eater, just don't save it." ”

The place to eat is not on the shore, but to take a cruise, while enjoying the night view on both sides of the river, while enjoying the Hunan cuisine based on river fresh, which has a unique flavor. Hunan cuisine was formed as early as the Han Dynasty, and the seasoning focused on sour and spicy. Whether it is three meals on weekdays, a banquet in a restaurant, or a drink with three friends and four friends, there must always be one or two chili dishes.

Fang Zhicheng can also eat some spicy, but after eating a few bites, he feels a little unbearable, and keeps drinking water. Hunan cuisine is available all over the country, but the authentic Hunan cuisine tastes more exciting.

After three rounds of drinking, the atmosphere of the dinner was a little better, Du Xi didn't drink, because Gao Leng temperament was, so it was not easy for others to force her, Fang Zhicheng really promised as before he came, he was only responsible for eating and drinking, and at most whispered a few words with Lele.

The person in charge of the brand department of Feichi Group is named Cao Bo, not very old, in his thirties, with a gentle and delicate appearance, he smiled lightly: "Mr. Du, I just asked the director, today's recording is very smooth, however, there are a few places, a little lacking, I'm afraid I will have to cooperate in the later stage." ”

Du Xi nodded and said, "This is our obligation, but what is the problem?" ”

Cao Bo smiled and said: "This episode of the show is to promote our running shoes, but in the process of recording, the implanted advertisements are not obvious enough, and there are not enough materials, so we have to make a few more actions to strengthen the exposure of running shoes." ”

Du Xi glanced at the director and said, "Director Zhang, will this make the show seem too utilitarian?" ”

Director Zhang shrugged his shoulders and said with a smile: "We have to try our best to meet the sponsor's requirements." ”

Du Xi was silent for a moment, a little unhappy, re-recording the show, which was originally a matter of course, but letting Lele add more product placement advertisements is biased and not conducive to the maintenance of Lele's image.

She was about to speak, Fang Zhicheng put down his chopsticks, coughed, and said, "I'm afraid we have to refuse this request." There are two reasons, first, you need to consider the content of the show, and we also need to consider Lele's own image. Since its debut, Lele has always maintained a good, positive, positive, sunny and sweet image, which is why Feichi chose Lele as the image spokesperson, but if product placement is decisively added to the show, it will be counterproductive, making people disgusted with advertising, branding, and Lele; Second, now all programs are commercialized, and the reason why "Study Hard" can succeed is mainly to capture the psychology of the audience and advocate a positive value guidance. For sponsors, we have an obligation to help them enhance their brand influence, but it is not simply by increasing exposure in the program, but it requires ways and methods, skills and patience. ”

Cao Bo was a little unhappy, he had noticed the man who was close to Lele just now, but he never found a chance to ask, he was patient and asked, "May I ask who you are?" ”

Du Xi took the initiative to answer and introduced: "He is our art director and the person in charge of art affairs. ”

In the structure of a performing arts company, the rank of the artistic director is the same as that of the general manager, but the artistic director ranks first and has considerable prestige in the entertainment industry.

Cao Bo was a little surprised and said, "Haven't you always been the art director?" ”

Du Xi smiled: "The first two years were, and now it has been handed over to the successor." ”

Cao Bo smiled faintly: "The reason why the Jade Tea Artist Company has succeeded in a short period of time is mainly due to your huge influence in the circle, and the impact on the Jade Tea Artist Company is huge if you are a little-known person. ”

Cao Bo's words reveal a look of contempt for Fang Zhicheng, but this is also understandable, the phenomenon of seniority in the entertainment industry is particularly strict, if you want to enter this circle, you must be recognized by your peers, Fang Zhicheng is a fresh face, you can see at a glance that he has not been in the circle for a long time, what right does such a person have?

Cao Bo is mainly worried about the other party's non-cooperation to increase the exposure of the product. Feichi Group is Party A, and Yuming Artist Company is Party B, and Party B must meet Party A's requirements, because Party B is the service provider. Cao Bo has also been in contact with many celebrities in recent years, and there are few unpleasant scenes like today.

Du Xi said a little unhappily: "Mr. Cao, in our Yuming Artist Company, every employee has been carefully selected. ”

The dinner with a good atmosphere suddenly became awkward.

Cao Bo was also tactful, knowing that if he continued, he would only stiffen the problem, so he said: "Let's eat first, and we will discuss it later." ”

Everyone is a person on the scene, although there was a small conflict, but the atmosphere afterwards was okay, especially Cao Bo wandered among the crowd, and he didn't feel any change in his feelings. He deliberately toasted with Fang Zhicheng, which was counted as resolving the previous conflict. Fang Zhicheng was not stingy, he gave Cao Bo enough face, and drank a few more cups.

After the dinner, Cao Bo and Zhang Daoti found a place to relax, and Du Xi excused Lele to be sleepy, so he said goodbye and left.

"Mr. Cao, I reminded you before that Du Xi is a very difficult woman, although her personality is good now, when she didn't join the Yuming Artist Company before, she was even more famous and difficult." Director Zhang smiled faintly, "I'll figure out a way to add more product placement ads, so I don't need them to supplement the materials." ”

The corners of Cao Bo's mouth twitched, and he said in a low voice: "If it weren't for the fact that our chairman is a loyal fan of Du Xi, how could he hand over millions of endorsement fees to Lele, who has just debuted not long ago?" Du Xi also relied on this capital, so he didn't take me seriously. ”

Director Zhang smiled faintly and said, "Since she is unwilling to make up the materials, we can take advantage of the situation to publicize it." In this way, it can also enhance the influence of the column, what do you think? ”

Cao Bo's eyes flashed with a bright light, and he patted Director Zhang heavily on the shoulder, and said with a smile: "This is a brilliant idea!" ”

The so-called commercial operation must implement the idea of hyping the topic, and use the reason for refusing to record the material this time to spread it in the public media, so that it will cause controversy and make the show more popular.

Director Zhang smiled slyly and said, "I've thought of the title." "Child Stars Are Young but Play Big Names - A Lot of Scenes Were Deleted by "Study Hard". ”

Cao Bo gave a thumbs up and said with a smile: "Director Zhang, you are a master." ”

Director Zhang changed the topic and said: "I really like Lele, this little girl, she is simple and lively, and in the process of participating in the show, it is refreshing." ”

Cao Bo sighed: "It's a pity, this is a very realistic society. ”

……

Du Xi saw that Lele was already asleep in Fang Zhicheng's arms, and said with a smile: "Lele, why are you so in love with you?" ”

Fang Zhicheng said: "People's hearts change people's hearts, for example, if I am sincere to you, you will be the same to me, right?" ”

Du Xi pursed his lips and said disdainfully: "I won't change my heart with you." ”

Fang Zhicheng smiled, frowned, and said, "Will there be a problem with refusing to re-record the product placement today?" ”

Du Xi's slender eyebrows trembled, and said, "There will definitely be problems, and they, as Party A, will feel uncomfortable." But there is no need to worry too much, Cao Bo, who met today, is just a person working below, and I am very familiar with the chairman of Feichi Group. ”

Fang Zhicheng always felt that something was wrong, but he also knew that his understanding of the entertainment industry was far inferior to Du Xi, and said with a smile: "I made a cameo as the art director, how about I come to your company to work?" ”

Du Xi hurriedly waved his hand and said with a smile: "I can't afford this, I can't afford to provide you with this Buddha in this shop." ”

Fang Zhicheng smiled awkwardly, he knew that the reason why he had a stalemate with Cao Bo today also had his own reasons. I am used to giving orders often, so in the process of talking to Cao Bo, I was too arrogant, which is not an attitude that Party B should have, so Cao Bo was displeased, so that the scene was difficult to ease for a while.

However, Du Xi saw his mistakes in this matter, but he always insisted on supporting himself, which made Fang Zhicheng feel warm.

Du Xi, a fake woman, can't she like herself?

This thought flashed through my mind.