0308 The key to competition, Baidu's evil (ask for subscription!) )
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8848 international station cut into the professional field of shoes so that 8848 business in the United States very sensibly avoid direct confrontation with Amazon, through guògoogLe's keyword advertising is to obtain huge and cheap traffic, two or three months as high as 33o, 28o operating income growth rate to support 8848 to break through the $4o share price...... Even Amazon needs to buy traffic from googLe, and eBay doesn't want to be much behind in terms of online marketing promotion!
It is unwise to befriend the "deformed monster" of Song Chen and Chenxing Holdings, and it may not be recognized by eBay users.
Jeff? Skoll barely squeezed out a smile and said, "It seems that this wishful thinking cooperation plan can only be stillborn, which is really embarrassing!" Even so, I hope to have a closer cooperation with your company in the future, just as I look forward to the next collaboration between eBay and googLe! ”
The other party only mentions googLe and does not mention paypaL, which is obviously another wordless threat!
Song Chen smiled and said lightly: "Of course! Chenxing Holdings and eBay have great prospects for cooperation, even if we can't talk about it today, I believe that in the future, you and the wise people on the board of eBay will see the possibility of seeking common ground while reserving differences! ”
Looking at Jeff? Shi Koll, Song Chen smiled confidently, and his face was bright.
"When the time comes, maybe you'll reconsider whether there is a possibility of closer cooperation between us!"
Standing up, Song Chen dialed the internal phone and said to Zeng Qian: "Ah Qian, inform Eric?" Schmidt came here! ”
Originally, eBay only needed to notify googLe's marketing director to buy keyword resources from googLe, but considering that Jeff? Skoll's identity, in order to avoid the other party's bad conjecture, so Song Chen still let Eric? Schmidt came in person.
Looking at Song Chen's increasingly clear Oriental facial features, Jeff? Schole squinted his eyes and suddenly asked in English: "You're not afraid that eBay will give up supporting paypaL?" ”
Song Chen glanced at him in surprise, he sat on the sand again and faced the other party, he asked with a solemn face: "There is no need to say anything, paypaL will suddenly lose 7o business!" But we have 8848, and there is also the QQ game platform of Chenxing Network...... Losing eBay's business may be a pain in our bones, but it won't make paypaL go bankrupt! In extreme cases, I can also get help from venture capitalists! ”
With a bright smile, Song Chen asked rhetorically, "Mr. Skoll, do you know what price SoftBank Group and other venture capitalists have offered for paypaL?" ”
Jeff? Scorpton was dumbfounded.
Who doesn't know that Masayoshi Son of SoftBank Group is Song Chen's "Bole" and the behind-the-scenes financier of Chenxing Holdings' rapid rise? Jeff wouldn't be surprised to learn from Song Chen that Masayoshi Son is preparing to make another "earth-shattering gamble" – especially as paypaL's growth and profitability prospects become more prominent.
Seeing that the other party did not have a small office, he waved the umbrella 5 so he pry the patella blanket and the situation of the wrecklessness: "I heard what you mean just now, and I have objections to eBay's approach, can you tell me the reason?" Is it like the fierce battle between Tmall and 8848 in China, the subversion of the profit model? ”
Tmall.com's sudden transformation into a C2C business gave Song Chen and He Juntao a headache, and the reason for the headache was not that the other party grabbed a "first move", but that the other party did not play cards according to reason!
Originally, Song Chen thought that Ma Yun would take the place of "eBay" to engage in China's "eBay" business, but who knew that the other party would burn the funds in advance when the funds were sufficient, which was the killer feature adopted by the later "Taobao" in order to compete for the market - free strategy!
Free store opening, no sales commission, no product login fee, and even no advertising fee for a certain period of time...... A series of free and powerful offline advertisements have intentionally or unintentionally "fueled the fire" online, and finally achieved nearly 80,000 small merchants and individual users, making Taobao, which has only been launched for a week, weak!
If you rely on the network effect of the first advantage, that is, the Matthew effect in which the strong get stronger and the weak get weaker, Taobao may lose its dominant position in the market and take a back seat! But at this critical time, Ma Zhishang, the head of Taobao, took decisive action, and Taobao joined 8848 as one of the sub-channels, gaining crucial market popularity.
But the real key is that Baidu "did evil" and refused to buy keyword ads on Tmall! This is looking for death in the United States, but there are no concerns about this in China, and the cost of getting traffic on Tmall is therefore much higher than that of Taobao! If it weren't for the portal's deep fear of China Chenxing Holdings, so that it was biased towards Tmall.com, and the high-quality advertising display was reserved for the other party, the $50 million raised by Tmall.com might not have burned for two years!
"It's not a Chinese Internet company, it's not a competitor of Chenxing, it's hard to understand the 'collective hostile behavior' of Chinese portals that should be hanging high, because Baidu has a cooperative relationship with them! Although it is difficult to understand why Song Chen ignored the construction of the portal, even so, the excessive behavior of the portal is undoubtedly deepening the sense of confrontation between each other, perhaps this is the reason why Ding Lei and Zhang Chaoyang coincidentally supported Tmall.com - from the fear in their hearts! Perhaps in their own hearts, they have already made a conclusion about whether China Chenxing Holdings will set foot in the portal! ”
When interviewed by reporters, industry veterans commented on the business practices between China.com, Sohu, NetEase, and Sina.com and Tmall.com. But at the same time, he is not optimistic about the marriage between the portal and Tmall: "C2C may be the last blue ocean of China's e-commerce, the sudden transformation of Tmall, and actively cooperate with the intensive online and offline marketing advertising, Ma Yun's plan is not careless!" Originally hoped to catch the other party off guard, but the final result was obviously different from Jack Ma's plan, Taobao was launched a week later, and the company's employees were in place quickly, indicating that Alibaba Group is not unprepared for the C2C business! Tmall.com is only a small win, this advantage is difficult to continue under the combination of '8848 Baidu', if you count QQ, which has millions of registered users in China, Tmall may repeat the mistake of oIcQ! Tactical victory, after all, can not change the strategic rout, today's Chinese science and technology circles, in terms of strategic layout capabilities, except for Song Chen, there is no one else to think about! ”
The importance of Song Chen and the study of Chenxing Holdings have gradually made people find the answer from the competition between Tmall and Taobao, and more people have gradually understood Song Chen's good intentions to separate Baidu and googLe - these two companies seem to have some kind of characteristics based on local legal genes in their genes!
googLe emphasizes "don't be evil" and emphasizes the "neutral" nature of "Internet infrastructure", even though many 8848 and competing footwear e-commerce sites can buy keyword advertising resources from googLe;
On the contrary, Baidu, this white-hot war between Tmall and Taobao, Baidu's refusal to buy traffic from Tmall without scruples regardless of practical interests can be said to have set an extremely bad precedent, and it is unscrupulous!
However, Chinese law does not provide for a similar Anti-Monopoly Law or Market Law! Even if there is, the government's selective law enforcement may cause a more stringent storm! After all, there are a number of commercial competition behaviors of the regulatory agencies, and the butt of the enterprise with the prefix of the national word is even more unclean, so it needs to be played with a board first!
The particularity of the Chinese market seems to be invisibly distinguished from the international market! If the spin-off from Baidu and googLe extends to the spin-off of paypaL and Alipay, Song Chen's foresight and insight into the future will be frightening.
Although the United States is not China, and eBay is not a tmall network with a shallow foundation, in front of such people, no matter how conceited people are, they dare not say that they are smarter than the other party! At least Jeff? Skoll thought that he could not start from scratch and create such an unpredictable "monster" in less than two years!
Jeff? Skoll's question made Song Chen laugh dumbly: "China is not the United States, China's national conditions and per capita income determine that there is more market for free!" If eBay does business in China without considering the local business environment, I can assert that eBay will fail. The free strategy of Tmall and Taobao is undoubtedly very correct! Ma Yun is a talent, but it's a pity that he is a year late! ”
Song Chen shook his head with emotion, both regret and a hint of indescribable complicated feelings.
Jeff? "If it's free to open a store, revoke the sales share, and cancel the product registration fee, it's hard for me to imagine how long it will take for these two sites to be profitable!" ”
"Profitability is not an issue! Some investors will pay, the key is the prospect! Song Chen smiled knowingly, "Mr. Skoll, you should pay attention, China's population is nearly 1.3 billion!" ”
"With all due respect, I doubt that you in China will have 10 million netizens by the end of this year!" Jeff? Skoll shook his head and expressed his doubts about Song Chen's words just now!
Song Chen smiled slightly, to Jeff? Skoll said lightly: "The market can be cultivated, the key is the vision and pattern!" At this point, what I admire the most is still Amazon's Jeff? Bezos, his continuous investment in logistics, his dedication to technology, and his insistence on user experience will make Amazon the greatest e-commerce company in the world! ”
Looking at Eric knocking on the door and coming in? Schmidt, Song Chen added lightly: "It will also be a terrible opponent that 8848 is determined to cross!" (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )