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Chapter 297 High-end Endorsement. Two-week box office 2. 9.7 billion, all of a sudden, made "The Hangover" the most popular movie in China recently, and this movie is almost a little bit close, it can really reach 300 million, becoming the third film in history to exceed 300 million yuan at the mainland box office, officially entering the 300 million yuan club.

At that time, with this "Hangover", Luo Mo will become the youngest director of mainland director films with a cumulative box office of more than 500 million yuan.

These are all a kind of glory, a kind of glory to Luo Mo.

Now, the first thing in front of "The Hangover" is "Red Cliff-Up", although "The Hangover" has won a high box office, but compared to this movie, "Red Cliff-Up" still has to lead at the box office after all. However, this goal was very easy to achieve, and on the first day after the third week of release, the total box office of "The Hangover" reached 3. 1.5 billion, and the box office on the second day of the third week reached 3. 300 million, which is already higher than "Red Cliff-Shang" at the total box office, and a day later, the total box office of "The Hangover" has been higher than "If You Are Honest, Do Not Disturb".

In this way, "The Hangover" has surpassed "If You Are Honest, Do Not Disturb" and has become the highest-grossing domestic film in the mainland of all time! And "The Hangover" only took more than three weeks to complete this, which is indeed very difficult. And then another day, the total box office of "The Hangover" was already higher than that of "Titanic", and finally took on the task set by many people for "The Hangover" in their hearts, and finally broke through the "Titanic", a sky sting of James Cameron in front of the Chinese! In other words, from today onwards, the overall champion of China's mainland box office is already a domestic film, and it is not a foreign film!

In order to celebrate this, the major media on this day have issued a lot of reports -

"The box office of "The Hangover" broke the record, and the highest-grossing domestic movie was born!"

"The box office of the Chinese belongs to themselves, and "The Hangover" is a shame for domestic films." Of course, such a report is a bit sensational, there is a kind of thing called killing in the world, and there is also a kind of person called high-end black ......

"The box office of "The Hangover" broke 400 million, a milestone at the box office of Chinese films!"

…… In all kinds of continuous reports, Luo Mo's popularity and everyone's expectations for him have also climbed to the highest peak.

Luo Mo is almost considered by many people to be the hope of Chinese movies...... Of course, this is indeed too high, but there is no way, now domestic movies are still erosive on the whole, so many people still hope that there will be such a hero who can save the world.

Luo Mo also began to attend some activities and appeared on many occasions, because there are many people who are curious about him now, and there are many people who want to talk to him, which makes Luo Mo happy in one event after another, one interview after another.

Therefore, Luo Mo has very little time.

On June 3, 2009, Luo Mo received a very high-end and high-grade invitation.

This invitation comes from Zegna, Zegna, whose Chinese name is Zegna, is a top Italian luxury men's clothing brand famous in the world, the most famous is the suit of Zegna with first-class tailoring, and Zegna is among the top ten fashion brands in the world released by the World Luxury Association.

The popularity of Chinese celebrities in the world is actually not very high, and the only one who can really get through the international is Jackie Chan and Lee, and other people are honest, there is still a lot of difference in many places. Therefore, in many endorsements of international high-end brands, it has basically always been a shortcoming of Chinese stars, even if they are endorsed, there are still more actresses, such as Zhang Ziyi, Maggie Cheung, Gong Li, these people can get many top international endorsements, as for a certain Bingbing, in fact, she is not as high-end and high-grade as her fans imagined.

Luo Mo got the Zegna endorsement this time because they were going to open a flagship store in China soon, so they needed to find someone in this area. However, they gave Luo Mo the identity of the Asia-Pacific endorsement this time, and the Asia-Pacific endorsement needs a star's influence in the Asia-Pacific region, and they want to find such a star in China, and they find that Luo Mo is the most suitable.

In fact, such top European brands generally will not agree to such endorsement requests at the headquarters, if they want to open up a regional market, although it is a good means to find celebrity endorsements, but if they have other methods, then they may eliminate this possibility. Especially Chinese celebrities...... Many times, everyone thinks that China's entertainment industry is actually all about entertaining themselves, and the influence of the big guys is limited to China, and if you are in China, everyone may know each other, but when it comes to Chinese stars, in addition to Jackie Chan and Li and Gong Li, at most there are a few actresses who like to go to various international film festivals and walk the red carpet are slightly attractive, and there are almost no ones in the younger generation......

Therefore, it is also very difficult for Chinese celebrities to endorse high-end brands.

But now it's different, they found a Luo Mo, Luo Mo's fame is now rising very quickly, and he has been recognized by the entire Asian region after a "hangover", and this person is very young, and he is the director and star of that movie, and he has a very strong talented temperament, such a star is very popular. Therefore, the current Zegna brand has also found Luo Mo.

For brand endorsements, it is a win-win situation for both parties, and after becoming famous, such a win-win situation is quite possible, and it is the fans who buy it anyway...... With Luo Mo's endorsement, they can enter the Chinese market and even the Asian market faster, but Luo Mo can get a lot of money from them......

This time, the endorsement fee that Luo Mo can get from the Zegna brand is 2.3 million yuan for two years...... It's just dollars! I have to say that the endorsement fees of these foreign brands are quite domineering, and they are a lot of money casually. It is claimed that the contract signed by Luo Mo with them is four million US dollars for two years...... There's no way, celebrities' endorsements are blown many times, and even Li Yundi, who always thinks of Wang Lihong when he talks about him, can blow the endorsement fee to eight figures, Luo Mo is good.

Endorsement of this kind of bragging, anyway, it is very good for both parties, for Luo Mo, it is very face-saving, and for them, it is also very face-saving!

Moreover, Luo Mo has this kind of international high-end brand endorsement experience, even if he has 'qualifications' abroad, and this is also a sign that his current popularity is recognized internationally.

The international route must still be taken, which can increase exposure abroad and improve one's sense of identity at home, in short, celebrities are quite yearning for this. When Luo Mo was floating in Hengdian before, let alone being able to endorse a top international luxury clothing brand, at that time, even if he could casually endorse a school uniform, he would have to be happy for seven or eight days and ten days, but now, casually, international things are coming.

In order to improve his exposure abroad and continue to deepen his own line, in November this year, Luo Mo will participate in the autumn and winter Milan Men's Fashion Week, and he will also need to design a dress at that time. At the same time, Luo Mo also has to practice his English, in fact, what Luo Mo hated the most when he was in school was English, not to mention his deep hatred for this class...... But not now, he knew that his movies would one day go abroad, and at that time, it would be fine if he didn't master other languages, but if he spoke English too badly, it was always a little unreasonable. There may also be a tragic incident on a European red carpet, a Chinese female star surnamed Yang who cannot understand English and is expelled by security guards. So Luo Mo has to learn this thing, and he can't learn English like ordinary people, he needs to start with simple syllables and correct his English pronunciation, English is not pure, with a Chinese accent, that's not a good thing.

Now in order to meet the challenges of the future, even if it is the most annoying English, he has to learn, and the training of martial arts cannot be relaxed, the blockbuster he wants to shoot, Luo Mo needs to design a lot of scenes for himself.

Luo Mo is learning a lot now, and if he doesn't study, he will fall behind the times.

In fact, until now, Luo Mo has not really gone abroad once, and at most he has been to Taiwan for a walk...... Taiwan is not going abroad, and it must be strict about its own stand. And now, Luo Mo's invitations to go abroad are one after another, and the first one is the 'Chinese Film Festival' held in South Korea on June 10.

South Korea's Chinese Film Festival was first held in 2006, and is co-sponsored by CJCGV, CJEM, the State Administration of Press, Publication, Radio, Film and Television of China and the Korean Film Promotion Committee every year. But Luo Mo felt that he still had to show that he was very attentive to the country's things.

In addition, when he went to South Korea, there were other things, first of all, he also had two Korean brand endorsements - originally Korean brands have always invited their own stars, because this nation is already a bit xenophobic, and their own stars are much more influential than China, so they don't need to look for China, but this time is different. Luo Mo has now made a name for himself in Asia, and if he can go over this time, it will be regarded as an attempt for them to go sideways. They hit it off with Luo Mo...... It's also strange to say, almost all the insiders in China have been wondering recently, Luo Mo seems to have received a lot of product endorsements, and even some of them have not been very good, and everyone doesn't know what he thinks...... And now he has taken the brand abroad......

Only Luo Mo himself knows about this matter, don't look at his movies, it seems that one movie is more profitable than the other, but he is still short of money...... He was desperately short of money. Now he has no reason not to want the money of the stick, he can earn more if he can, in addition, Japan also has endorsement invitations, this depends on the situation, South Korea is just by the way.

Luo Mo's two South Korean endorsements are enough to show the popularity he now gradually has in these countries.

And these endorsements ...... Luo Mo invited not Huayi Brothers' brokerage company this time...... And basically it was all done by Lee so-young independently!

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