Chapter 9 Xerox's New Product Launch

In the blink of an eye, it was November, and it had been four months since Yao Fei came to this world, and the weather outside the house had slowly brought a chill from the previous cool and pleasant.

"Hello, this is Feiyue Technology Company, and I'm Yao Fei."

Picking up the phone ringing on the desk, Yao Fei said in a deep voice.

"Hello Mr. Yao, I'm Mandy, Mr. Kearns's secretary, and our Xerox new product launch will be held at 6 p.m. on the 19th of this month at the Seoul Plaza Hotel, south of Central Park on Fifth Avenue on 61st Street in the Manhattan area.

Mr. Kearns has asked me to convey to you that he would be very pleased that Mr. Kearns, the inventor of the inkjet printer, would be present in person......"

Miss Mandy speaks very well and makes people sound very comfortable.

"Thank you, I am very honored to be invited by Mr. Kearns, please help me tell Mr. Kearns that I will be on time!"

At the beginning of the 20th century, financier Bernhard Bennetchi, hotel owner Fred Sterry, and Fuller Construction Company Chairman Harry Brown. The three industrialists, S. Black, bought a hotel called Plaza on Fifth Avenue and south of Central Park in New York, which had been in business for 15 years.

They spent $12 million to build their own 19-story empire of tomorrow, hired Henry Janeway Hardenberg, the famous architect who had planned the blueprint for the Willard Hotel, and ordered a large number of expensive ornaments—including no less than 1,650 chandeliers and countless gold-filled porcelain by L.Straus Sons, to make the French castle-like building splendor and shine brightly, and two years later, the world's most exclusive and luxurious hotel opened to this day.

Decades of time, in Theplazahotel, reflect not the vicissitudes of life, but a more elegant and modern temperament.

Standing in front of the hotel's famous revolving door, the scenes of celebrities from all walks of life in New York have flashed in my mind over the years: Marilyn Monroe's sexy pose in the hotel stairwell, Audrey Hepburn's noble and decent smile when she was interviewed, First Lady Jacqueline Kennedy's elegance in a glass of wine, and so on......

Xerox will definitely cost a lot of money for this new product launch, but it can also be seen that Xerox is determined, which is bound to suppress the rhythm of Canon and HP in the inkjet printer market.

Yao Fei is happy about this anyway, of course, the more thorough the publicity, the better, he has no reason to oppose and will not object, and he doesn't want him to pay for advertising, anyway, the more you sell Xerox, although the more you can earn, but please don't forget that Yao Fei still has a 5% share here, and he will also gain a lot.

The 19th arrived soon, and at half past five in the afternoon, Yao Fei dressed up, posted an invitation to the office, and greeted the few employees who were still working hard in the company, and then drove to the Plaza Hotel in Seoul.

Buying a scooter is easy for Yao Fei, but what he thinks is that it is best to concentrate all his resources on the technical preparation of floppy disk production, and when he has money, he will smash a lot of green banknotes, what will there be.

When I came to the entrance of the Seoul Plaza Hotel, I showed the invitation to the waiter at the door, and then walked into the hotel under the guidance of the latter.

The first three floors of the hotel were wrapped by Xerox, walking into the hall, the eyes are not crowded scenes, the official new product launch will be held on time at eight o'clock in the evening, now is just the time for the reception, the guests can eat a little so that they will not participate in the next new product launch conference on an empty stomach, and the reception is also an important way to contact old friends and meet new friends.

People often say that things gather by like, people and groups, this is the principle, you must know that this is an important new product launch of Xerox, there must be no gangsters, small staff such as small roles, which is not business elites, celebrities, government dignitaries.

There is a lot of data that shows that many contract deals are brokered at a cocktail party by two or more parties who have a good conversation on the spot.

Picking up a cocktail from the waiter serving the wine, Yao Fei walked around casually in the cocktail party, the main hall of the venue is very large, plus the rooms, balconies, gardens, etc. around the main hall are all utilized, the density of the crowd is not very large, and there is no feeling of crowding when walking in it.

For everyone who meets his eyes, Yao Fei raises a glass with a slight smile, which can not only increase others' good impression of him, but also make people feel impolite.

In the most conspicuous position in the hall, Yao Fei found the long-lost Kearns, now this old man can be regarded as refreshed, full of glory, surrounded by a small circle of people, I saw that he was constantly discussing interesting topics with the people around him, and when he said that he was happy, he looked up to the sky and laughed.

"It's a pleasure to see you again, Mr. Kearns."

Taking advantage of a gap in talking, Yao Fei took the initiative to raise a glass and greet him.

"It's a pleasure to meet you, Mr. Yao, let's look forward to the product launch for a while......

Seeing Yao Fei come as promised, Kearns was even happier, and the full smile was undisguised on his face.

"Looking forward to it!"

Raising his glass again, Yao Yuan echoed softly, don't show off at the cocktail party, nothing can ruin the atmosphere more than a person desperately pretending to be cool and impressing others.

Everyone at the reception should have a good time, relax, and share stories that others can participate in; No matter what you do, don't show off in front of others, it will make their impression of you worse immediately, and there is no doubt that the protagonist of today's reception is Xerox, the representative of Xerox Co., Ltd. Kearns.

"Mr. Yao, you are so humble, as an inventor, you don't have anything to say?"

For Yao Fei's humble attitude, Old Man Ka liked it very much.

"By the way, let me introduce you to my friends, this is my old friend Smith, Willie Smith, the general manager of Abershen Private Equity Group, which is now one of the largest private equity firms in Europe.

It's been more than 10 years since it was founded, and if you have a good project in your hands and don't have enough funds, I think he will be very interested in working with you, right, old friend? ”

Kearns introduced the people around him to Yao Fei one by one, focusing on this Smith.

Although Yao Fei doesn't plan to join hands with people now, but okay, it's not bad to continue to brush up on the sense of existence, Yao Fei and them raised glasses one by one and then exchanged business cards, so everyone can be regarded as knowing each other.

After meeting with Kearns, the owner of the club, Yao Fei found a quiet place to rest.

At eight o'clock, the reporters who had been wandering outside the hotel also gathered in the lobby of the hotel at this time, and opened up their momentum to prepare for a big fight.

At the same time, I saw that the staff used a cart to push out two objects covered with red silk cloth, the small one is actually not small, it is enough to have the size of one cubic meter, and as for the big one, it should be five or six cubic meters in size.

I saw Kearns walk to the front of the stage, take the microphone handed over and speak.

"Ladies and gentlemen, on behalf of Xerox, please allow me to thank you for coming to our launch on time, and I am proud to assure you that this product will be groundbreaking.

Because this product is not only a milestone in our Xerox company, but also a longing for everyone here, because they can greatly help you.

Are you still inattentive and unfocused because of the screeching noise of the old printer in the office, are you still worried about the cumbersome replacement of printer toner every time you run out, and are you still worried about the printing speed is too slow and delays a lot of time, then our new inkjet printer is definitely your first choice.

When our printer works, the sound produced is very small, it sounds not only harsh but also slightly rhythmic, and it adopts an independent ink cartridge design, which can be replaced directly when the toner runs out, without other operations, and can also meet the printing of various papers, without the need to buy special paper.

The slightly smaller printer on my left is specially designed for the company's office, and this large one is specially designed for those customers who need a large print volume, they not only save ink, but also play better than the previous dot matrix printer, and the printing speed has been greatly improved.

Facts speak louder than words, seeing is believing, and we have also brought other different brands of printers from the market, so you can compare and judge them on the spot. ”

After saying that, Kearns lifted the red silk cloth covering the machine one by one, and at the same time, the staff pushed out other brands of printers, and then the staff connected to the power computer.

This kind of product launch conference is still very necessary, so that the people who participated in the new product launch conference can not only observe the new products at close range, but also as long as you can operate it can also be operated on the spot, a few minutes of time passed quickly, when people put the printing effect printed by various printers together for comparison, the answer is undoubted, Xerox's inkjet printer performance in all aspects is stable all parties.

This undoubtedly gives everyone present a sense of perception that seeing is believing, nonsense, if you don't test the effect in advance, isn't this a slap in your face, losing face is not a wedding dress for others, I believe that as long as there is a variety of propaganda with pictures and truths, the hot sale can be said to be expected.

Although the results of the press conference were at the beginning, the participants were still very happy, especially those reporters, who walked in the crowd and constantly asked all kinds of people, and every interview could be the material in the manuscript for them, and the more they understood the views and needs of all kinds of people, the more successful they were when they wrote.

And a wonderful manuscript is very eager for everyone who lives by manuscripts, which is not only a direct increase in economic income, but also an improvement in their own ability.

The whole new product launch conference lasted until more than ten o'clock in the evening, Xerox's publicity was undoubtedly successful, according to the old man who told him afterwards, two kinds of inkjet printers, the press conference has been booked on the spot to thousands of units, and now every day can also receive customers and dealers continue to call the reservation.

This is really a real performance, the old man of Xi Ka is now unable to close his mouth, thinking that before he met Yao Fei, he would still be worried all day long, worried about Xerox's weakness, and now, the big stone in his heart is completely on the ground, worrying about the output is someone else's job, he now only needs to manage production and sales every day and wait to collect money.

At the beginning of December, Kearns called Yao Fei to inform him that in November, in addition to the scheduled Xerox, a total of more than 3,000 inkjet printers were sold, and his share of the money Xerox had been transferred to his account, a total of more than two million US dollars, and the relevant data summary would send someone to Yao Fei to send a copy.

In this era, Lao Mei still attaches great importance to the spirit of contract, more than two million dollars is not a small amount, not to mention that this is just the beginning, and the follow-up benefits are imaginably rich.

With Xerox's power, they can completely get rid of Yao Fei or falsely report the data, and Yao Fei has nothing to do about it at present.

Thanks to Aristotle, thanks to Kant, thanks to Rousseau, glad that he chose Xerox at that time, a company with a good reputation, if Kearns had even a trace of power at that time, Yao Fei may only be me now, the success in the world is often many coincidences overlapped, very lucky Yao Fei was hit by this luck on the waist, so that he has the foundation now.

With a lot of money and food in hand, Yao Fei's confidence in his heart can be regarded as coming up, first of all, Yao Fei bought a scooter, although it is convenient to take a taxi, but after all, there is no convenience of stopping and leaving when you want.

With the money, it's time to turn the results of your research into products and bring them to market.

Having come to this point, although I have paid a lot before, but after all, I have survived, find land, build a factory This is the next main work, of course, if there is a suitable factory that cannot be operated, it is better if Yao Fei can buy it, so that it can not only save the trouble of re-recruitment, but also save a lot of re-construction time.

After looking for more than half a month, Yao Fei had to give up his acquisition plan, because no matter which one he found, the answer was the same, of course it was okay to ask others to sell the factory, but the price was not what Yao Fei was willing to bear, and he didn't have to sit down to pay back.

If you don't want to, go well, Yao Fei is helpless......

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