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Chapter 336 Global Advocacy Plan. "Avatar" has set off a wave of 3D movie frenzy around the world, and many people are waiting for the official release of the next good-looking 3D movie. In everyone's anticipation, "Inception" invested $18.2 million in publicity around the world and launched a vigorous promotion.

This campaign cost 1 when converted into RMB. 2.5 billion ...... This is enough to make two so-called Chinese blockbusters in the current Chinese film market!

The pre-promotion of "Inception", in 1. Under the injection of 2.5 billion yuan, it has been vigorously launched in the entire world.

The first point is that "Inception" uses the special effects production and 3D real shooting team of "Avatar", so "Inception" will also be the most realistic 3D movie after "Avatar...... Regardless of whether the reality is like that or not, that's what the propaganda is anyway.

And this propaganda is also the most effective...... The current 3D shortage is not in China, in fact, many foreign audiences are also looking forward to better 3D films to fill their expectations. And at this time, "Inception" has invested in such a long-prepared promotion, and everyone is immediately full of expectations for this movie, and this expectation is global.

The second point is that the promotion of the new work of the director of "The Hangover", ...... "The Hangover", has indeed brought Luo Mo a high popularity, and it has also made many people who like movies in the world know Luo Mo, and his new movie still has a lot of appeal. If it is said to be his new work, then everyone will not reject it.

The third point is that the propaganda focuses on Zhang Ziyi, and there are many Chinese who hate Zhang Ziyi, but at least, Zhang Ziyi is indeed well-known abroad, in North America and Europe, and even Japan and South Korea, many regions know her name, and have seen her movies, and the main Zhang Ziyi can also bring a lot of publicity effects.

The first promotion of Inception was mainly a poster, with a little trailer...... However, the trailer Luo Mo only used the first version, and this trailer only released the ruins of the building, the Penrose Steps, and the Endless Mirror World Realm, and they were all just a passing touch. There are only Luo Mo and Zhang Ziyi - the shot of Luo Mo crawling out of the water, a straight face, Zhang Ziyi is sitting on the building, and the face is about to jump...... Because Luo Mo didn't want to reveal the specific content of "Inception", he used such a trailer, the length of the first version of the trailer was only 49 seconds, and the trailer released these special effects scenes, not only did not reveal the content, but also hinted to everyone - these shots are all made into 3D shots! Think about the Namek star in "Avatar", think about the gorgeous world, "Inception" can also achieve it.

Under such hints, the promotional effect of "Inception" based on the first point is also expanding, and more and more people are beginning to look forward to this 3D movie and the new work of the director of "The Hangover".

The publicity effect of "Inception" is also increasing.

This time, the investment in publicity of "Inception" is about to exceed that of "The Hangover", and this is only the preliminary publicity, and then Luo Mo still has a publicity investment plan of about 30 million US dollars, anyway, he now believes that high investment will have the opportunity to get high returns - 3D movies are not very popular, he must seize this opportunity, otherwise it will not be easy in the future.

The global publicity plan for "Inception" is being carried out in an orderly manner, and at the same time, "The Hangover" has also begun to be released in Europe, and it is also close to the highest box office in the history of Chinese films in these places in several countries, after all, "The Hangover" has indeed brought a different trend to everyone, so that they suddenly discovered, oh, the original movie can also be made like this, the original movie comedy can also be so vulgar, it turns out that Chinese can also make refreshing movies in addition to martial arts films and literary films.

And the promotion of "Inception" followed, "Avatar" brought a new movie-watching experience to everyone, allowing them to find that the original human film industry level has become powerful, and now, "Inception" also focuses on 3D, and there are more familiar faces like Zhang Ziyi in the movie, and the publicity of the whole movie is more popular, and there are more and more people who like and look forward to this movie.

The entire world world, under this propaganda investment, has taken vigorous action.

Luo Mo is basically in the capital at this time, he can know the editing and special effects post-production situation over there remotely, from the current point of view, the situation is probably quite good, many things are carried out as he imagined, and the post-production of "Inception" was also completed very smoothly, although it took a lot of time and energy, but the effect is good, which is enough.

At this time, the finished film of "Inception" had also come out, and Luo Mo went to watch the finished film of "Inception" for the first time, and he was very satisfied. He watched the movie in a small screening room, but instead of an ordinary 3D movie screen, the screening room he was in was a REAL3D screen, which had a huge advantage over a regular 3D screen. Because ordinary 3D movie screening halls are often thought by some people to be too gray, the color is very dull, and it is very unpleasant to watch, it is better to watch a 2D movie! This comes from the problem of resolution, because the technology used in ordinary 3D movie theaters has a resolution of 1920*540, while READ3D technology uses a player with a resolution of 1920*1080, so that the READ3D effect can get rid of the shortcomings of the ordinary 3D movie theater with dark colors and distortion, and present a bright effect like in an IMAX3D movie theater.

"Inception" will basically take 3D, 2D, IMAX3D three formats to play, among the three ways, IMAX3D is obviously the most superior, this format will not lose the picture elements, and it will also feel very bright, and the brightness is similar to that of ordinary movies. However, the ticket price of IMAX3D is too expensive, and it is not affordable for ordinary people at all...... Because there are only more than 20 IMAX3D screens in the country, and the growth rate is extremely slow.

IMAX technology is not just a large screen, this is a set of imported equipment, including audio, screen, projection equipment, etc., with strict requirements...... Later, there was also a Chinese giant screen in China, and it was named DMAX, but in fact, this so-called Chinese giant screen does not have the brightness of IMAX at all, but it is just an ordinary 3D movie enlarged screen, and everyone feels very cheated after watching it.

And now, under the effect of REAL3D, Luo Mo saw the opening scene, the sea and the sky, the sea roaring, the tide hitting the beachhead, the whole world is vast, in the sound of the tide rising and falling, empty and distant...... This 3D lens has just opened, and it is really bloody, and at a glance, it completely has the three-dimensional level of "Avatar".

After watching the whole movie, it was almost the same as I imagined, and it was almost the same as what I had seen...... It's just that Luo Mo's version of "Inception" was filmed with a 3D effect, and many shots are more impactful and shocking, and there is also a sense of substitution, especially the rewinding shots in Paris.

There are no problems with the special effects, and there are no problems with the structure of the film, including other things...... I couldn't find anything wrong.

It can be said that this is a very perfect version of Inception.

From the preparation to the present, the whole process has taken more than half a year, and now, "Inception" has finally put the exquisite finished product in front of Luo Mo's eyes, this is a very perfectly made movie, at least it is perfect for Luo Mo to do it himself! At this moment, the outside world is overwhelmingly promoting "Inception", and the entire world knows about this 3D movie, and also knows that this movie is the new movie of "Hangover" director Luo Mo.

In everyone's infinite expectations, "Inception" was sent for review, and this time, the review of "Inception" passed quickly, which was completely different from "The Hangover". In fact, "Inception" is also a dangerous film, after all, the protagonist in it is a bunch of criminals, strictly speaking, a bunch of criminals, and the most unscrupulous is still at large, such a movie is very inconsistent with the requirements of a certain game to defeat evil after the victory of the most deutered, but after continuous public relations, a certain bureau is also a little worried that there will be a "hangover" on their side of the review, and as a result, the people are jumping behind their backs and scolding their mothers.

What's more, many of the procedures of "Inception" are also done in a decent manner, unlike some arrogant directors, after the film is made, it is not sent for review but sent to Europe to participate in various large and small film awards. So after some discussion, the review of "Inception" finally passed.

As soon as "Inception" was approved, Luo Mo Studio and Huayi Brothers immediately set the final file of "Inception" after some discussion - the mainland was set for March 26, a period of time earlier than the original plan, in order to be able to really catch the shuttle bus of 3D movies when the aftermath of "Avatar" has not dissipated. In Hong Kong, Macau, Taiwan, Japan, South Korea, and Singapore, it will be released simultaneously on March 28...... North America tentatively set for April 5......

Compared with "The Hangover", which was almost completely staggered in several places at that time, what "Inception" is preparing for now is basically a completely synchronous release...... Such a simultaneous release has gone through a lot of efforts, and industry insiders can also see the hardships after the simultaneous release, but Luo Mo's studio has persevered, and Luo Mo has also persevered.

Hearing the news of the early release of "Inception", the country was jubilant.

They were finally able to see this movie in advance that everyone had been waiting for for a long, long time, and finally they were able to see this 3D movie!

Luo Mo's bold words, his own ambitions, can they be realized?

Everyone is waiting to see.

The time for the release of "Inception" is getting closer and closer, and Luo Mo is also busy preparing for these things, the New Year's Day of 2010 has passed, and the Spring Festival of 2010 has arrived.

Luo Mo can go home for the Chinese New Year this year, because he has basically finished the backlog of things at hand, so there is nothing else to do in "Inception" next, and he has time to go home...... If the Chinese New Year is celebrated this year, Luo Feng and his family will also go back, and it will be very lively at that time.

However, before that, Luo Mo's studio held a year-end meeting.