"Thank you very much Mr. Hammer for the company," he said, saying some words of encouragement, which Hee Sung concluded with this sentence.

Hades Pictures has been able to get to where it is today, and Xicheng's strong capital and unique vision are one thing, but it is also indispensable to Hammer's clever management.

"This is what I should do, and I hope to be able to serve you for a long time," Hee-sung, who looked so young, thanked him in an encouraging tone, and Hammer, who was nearly half a hundred years old, not only did not feel uncomfortable, but was a little excited.

"I'm glad Mr. Hammer said that, your position in our business is unbreakable," Hee Sung promised without hesitation that professional things should be handed over to professional people, and he is not a person who holds power.

"Sir, we're in trouble," Hammer said straight to the point, "I have a personal opinion, but it's up to you to decide what to do." ”

"Is it because of Avatar?" Hee Cheng is not ignorant, and some of the company's texts will still be passed on to him for him to see.

"Yes."

"So, Mr. Hammer, where do you think we should go?" Hee Sung didn't make a decision right away.

"You might think it's a nuisance," Hammer said confidently, "for now, I agree it's a nuisance, but if it's dealt with, it's a good opportunity." ”

"Oh," Hee-sung nodded and motioned for the other party to continue.

"Avatar cost us and our friends nearly $300 million in investment, and if we agree to divest, the $300 million will be completely lost," Hammer said sternly, "With the rate of return on our films, this loss is definitely a lot of money." ”

"Yes," Hee Sung thought deeply, there are many movies that give up investment or shooting because of lack of money, "So, do you mean to invest in this movie in full." Take that part of Fox too? ”

"Sir, it's totally worth it!" Hammer has a lot of confidence in Hee-sung.

The cause of the incident was because of Avatar.

When you talk about Avatar, you can't ignore two things - Twentieth Century Fox Films and Cameron.

The greatest collaboration between Fox and Cameron was Titanic, but the film was not shot by Fox alone, but pulled on Paramount.

There's a reason why they should shoot together.

Originally, this film did not have a share of Pyra at all, but because of James. Cameron's profligacy, when the cost of the film was overspent to $140 million and there was still no sign of completion, 20th Century Fox felt overwhelmed. So they asked Paramount for help. Paramount generously threw down $60 million to make the film complete (so the actual cost of the film was $200 million, not $250 million as advertised in China, and the cost of the film was actually exaggerated).

But everyone knows what happened later, "Titanic" has become the world's highest-grossing film, and the global box office of $1.8 billion has made 20th Century Fox regret it.

So 20th Century Fox said. Since most of the cost of the film is paid by itself, it is natural that most of the profits should go to themselves, and it is only left to Paramount a small part of the profits. Paramount quit and came to help when Fox couldn't bear it. And it was stated in advance that the profits were divided in half, and now Fox has made it clear that he is crossing the river and demolishing the bridge, and it is not righteous. So Paramount took Fox to court, and finally the court declared that the domestic box office profits of "Titanic" belonged to Paramount. The overseas box office goes to 20th Century Fox.

Cameron's filming of "Avatar" is even more profligate than when he filmed "Titanic", he has confidence. A veteran tycoon, a dazzling rookie, which one can squeeze out hundreds of millions of dollars.

Therefore, the cost of "Avatar" has now cost 320 million US dollars, leaving only 180 million.

This is not enough, according to Cameron's latest bills, plus the issuance costs, the total investment must be increased by another 150 million!

20th Century Fox suffered a loss in "Titanic", and this time he shouldn't have pulled Hades Pictures to share the profits, but he didn't have any money.

The financial crisis made it very difficult to operate, "Avatar" cost "Titanic" three times the money, and it didn't seem to know what the end was, so 20th Century Fox had to turn to his boss for help.

In 1985, Murdoch bought the 20th Century Fox Film Company in the United States and became the boss of the Hollywood giant.

But News Corp. is not interested in the film business, but on Fox TV, which is owned by the company. In just one year, the small, little-known independent television station was transformed into a wide-ranging television network, and its membership gradually grew from 12 to 188, making it the fourth largest television network in the United States.

In the nearly 20 years that followed, Murdoch owned Fox News, Fox Sports, National Geographic, and Speed in the U.S. market.

As for the movie, it was completely raised by the stepmother.

Of course, even if it is raised by the stepmother, you have to give a little face, otherwise everyone will see the joke.

However, when Mercado knew that the movie "Avatar" and 20th Century Fox did not have absolute ownership, the boss almost had a heart attack in anger, and you spent $200 million to get this?

I'm dignified News Corp., going to play with leftovers.

On that day, Mr. Mercado gave the negotiators two ways, either to drive away the other competitors, or not to mix.

The president of 20th Century Fox thought about it for a long time and chatted with the madman Cameron for a long time, and finally decided to have a showdown with Hades.

So, there's the trouble Hammer is talking about.

The top management of Hades Films is divided into two voices, one wants to pump out the funds and invest in the gradually recovering Hollywood film market, and some hope that the boss will give a little more effort and take this masterpiece to the next level.

Hammer belongs to the latter group and does not wish to give up Avatar.

"So, Mr. Hammer thinks the movie 'Avatar' can bring us high returns?" Hee Cheng seems to be smiling, at this point, there are not many people who really believe that this movie can make money.

Or rather, few people have ever had faith in Cameron.

"This ......," Hammer paused slightly, "I still agree with Fox President Chase Church. Carey's point of view, it's a great movie. ”

Greatness doesn't mean you can make money.

Avatar's greatness, human nature, and religion may all have them, but what can immortalize him should also be in terms of unprecedented special effects, he opened an era of movies.

Weta Digital has cooperated with a number of special effects companies such as Industrial Light & Magic to bring special effects films to the altar of commercialization.

"Warner has Harry. Porter, Disney has Pirates of the Caribbean, Fox has Titanic, and we ......" Hammer said heavily, "We don't have anything." ”

Hades made a lot of money, not inferior to any of their Hollywood counterparts, but they were still newcomers, newcomers without any background. (To be continued......)