In September 1990, "The Saint of Gambling", which had been in theaters for more than a month, finally came to Hong Kong with a box office of 43.51 million Hong Kong dollars.

As the first film in Hong Kong to have a box office of more than 40 million, its impact has not only shocked the whole Hong Kong film community, but also the film evaluated by entertainment newspapers and magazines will bring at least nearly 50 million or 60 million return on investment to New Asia Film Company, and further stimulate the coveting of Hong Kong and Taiwan capital for films. Stimulated by the box office of "The Saint of Gambling" exceeding 40 million, hundreds of millions of Taiwan dollars of capital flowed into the Hong Kong film industry in just one month to find opportunities to make a fortune.

"The Saint of Gambling" became the first Hong Kong film to grossing more than 40 million Hong Kong dollars, and its influence did not dissipate because of its bottom line. The media continued to report on the matter, making it the most sensational news in the Hong Kong entertainment industry since September, and it was still on top of the 'acquisition of Debao, which has not yet been recognized by New Asia.

However, the sensation did not last long. Soon, the attention of many media in Hong Kong was attracted by another action of New Asia Film Company.

On Sunday, September 30, it was only half a month before the release of "Red Alert" in Hong Kong, and New Asia finally made a ruthless publicity offensive covering the whole of Hong Kong for this film that has invested more than 40 million Hong Kong dollars in the early stage.

After the acquisition of Debao Cinema Line, after Shum Jianxun's side confirmed the release time, more than 30 theaters of Debao Cinema Line began to give some simple publicity, of course, it was limited to posters on the poster board of the cinema, or a large banner at the eye-catching entrance of the cinema.

The reason why the publicity on the theater's side is not strong is not because Xinya is reluctant to pay money. The main reason is that the publicity restrictions of Hong Kong's theaters are too great, and there is no way to carry out extensive publicity like Europe and the United States, and even the covering propaganda of Japan, South Korea, and Taiwan cannot be done. In a metropolis-type market like Hong Kong, media channels are the most appropriate.

The most effective traditional media advertising is newspaper and television advertising. After the post-production was completed in August, Lin Xiaozhi personally contacted the "Cheng Pao" and started the propaganda of "Red Alert". At the same time, as in the past, Xinya also began to produce topics in other media newspapers, and started the propaganda of "Red Alert".

It's a pity that this publicity failed to make "Red Alert" the focus of Hong Kong, because major news broke out in the Hong Kong entertainment circle one after another, resulting in this wave of publicity The effect only made some people notice that there is such a movie.

However, the lack of popularity in the paper media propaganda did not affect the new Asia side, because Lin Xiaozhi began to produce the TV version of the promotional video as early as Lin Jianming's real entry into ATV, and after contacting ATV in September, Lin Xiaozhi successfully got the short film advertising time of ATV for three consecutive weeks since September 30 at a price of 150,000 Hong Kong dollars per week.

Although Lin Jianming gave the green light to help Lin Xiaozhi save a lot of money, the millions of advertising expenses every week still made Lin Xiaozhi realize the huge market of Hong Kong TV advertising again, and the coveting of ATV in his heart has increased.

The promotional video that Lin Xiaozhi produced for his film editing is more than 140 seconds long, which is equivalent to more than two minutes. He used Hollywood's favorite technique to cut out all the climactic parts of the movie for artistic processing, not only to ensure that the short film looks cool, but also to ensure that the short film does not have too many spoilers.

Under Xinya's Golden Yuan offensive, U times a day, dozens of millions of viewers have been forced to accept this advertising campaign every day since it officially began advertising on ATV on Sunday, September 30. Although the audience has never liked most of the advertisements, they have never rejected the very few very creative advertisements.

Obviously, Red Alert's advertising campaign is one of them.

“… What is "Red Alert", the advertisement is quite good, I want to see ......"

"TV station, can you book tickets in advance for that advertisement?"

"Wow, Liu Dehua is cool...... What kind of movie is this, I really want to see it......"

"Invest 50 million, really fake? I heard that the investment in the most popular "Gambling Saint" some time ago was only more than 10 million, which is deceptive. But this promo is really well done......"

"Isn't the CIA the CIA? The KGB seems to be the State Security Committee of the USSR, and it is all an intelligence organization. Could it be that this movie is a spy movie? ”

"The movie looks good, and the scene should be big enough. I love the scene where Birch goes to steal the information, it's so cool, you have to watch it......"

Since the advertising began to land on ATV, in just four days, ATV has received more than 20,000 consultation calls, Rao is ATV has a customer service team of more than 30 people, and it has also been almost blown up by non-stop consultation calls. And along with the TV version of the promotional video of "Red Alert", this movie, which claimed to have invested 40 million yuan when it was first launched, finally succeeded in detonating the entire Hong Kong film industry.

"First said that it was 40 million, and now it is 50 million, but it is just a gimmick" - since the 'Chen Baiqiang case, the "Oriental Daily" has been evil, this newspaper seems to be determined to match Lin Xiaozhi and his Xinya, whenever there is news about him in the newspaper, it is either a hot ridicule without a name, or a tofu plate in the corner.

In this regard, Lin Xiaozhi only smiled and shrugged his shoulders, he knew that the main reason why he could make "Oriental Daily", a Hong Kong newspaper giant, hostile to him, was because Lin Xiaozhi became the major shareholder of "Cheng Pao" because he became a major shareholder of "Cheng Pao", and obviously "Oriental Daily" has regarded "Cheng Pao" as a newspaper that belongs to him. Although it is about the same, Lam Hau-chi has recently sent someone to continue negotiations with the Ho Man Fat family with a view to buying Sing Pao outright, the second-largest circulation newspaper in Hong Kong.

"Cheng Pao": "The shocking blockbuster is coming, New Yahao throws 50 million masterpieces, and the spy duel between the two superpowers of China and the Soviet Union. Red Alert", Hong Kong's most anticipated film this October"

"The promotional video is beautifully produced, New Asia Hao spends tens of millions of dollars on omni-channel publicity, and the advertisement clearly indicates that Debao Cinema will be released, or confirm the acquisition rumors" - "Sing Tao Daily"

"Another big deal from a wealthy rebel, the daily ATV six issues of publicity may exceed 300,000 Hong Kong dollars, and the publicity effect of "Red Alert" is hot, causing countless citizens to pay attention to it" - "Ming Pao"

As one of the only two free-to-air television stations in Hong Kong, ATV has an influence covering more than 2 million viewers in Hong Kong. Thanks to ATV's publicity efforts, and at the same time, it is also stained with the embarrassment that H has not yet come out of the poaching war in the past few months, the promotional video of "Red Alert" landed on ATV, and won the wide publicity position of various time periods every day, especially during the golden period, the promotional short film of just over two minutes has almost met with tens of millions of viewers who are watching ATV TV series.

As they gradually became curious and topical, people began to pay attention to the movie. In the 90s, the means for citizens to obtain information were extremely limited, and the Internet had not yet become popular, so that the paper media became the second beneficiary after the TV station.

The virus-like marketing propaganda has gradually spread the news of the movie "Red Alert" to cover all walks of life in Hong Kong. So much so that when there were still more than ten days before the movie was released, there were more than 50,000 phone calls to Debao Cinemas and New Asia Film Company asking if they could subscribe to movie tickets, and it is still exploding.

The skyrocketing popularity made Xinya and Debao Cinema Line happy, and at the same time, they immediately made adjustments. There is no need to ask Lin Xiaozhi for advice, Shum Jianxun, as the president of Debao Cinema Line, immediately notified its major theaters to announce that they accepted advance reservations and reservations. On October 10th, three days after the reservation and booking opened, the data fed back from the major theaters under Debao showed that in just three days, Debao accepted more than 70,000 telephone bookings, although the final data finally showed that only more than 50,000 people went to the theater with ID cards to buy movie tickets three days later, but it still stimulated Xinya and Debao Cinema online and offline.

The extravagant spending of millions on ATV's crazy advertising and the result of opening ticket bookings more than a week in advance are undoubtedly a reassuring pill for the newly acquired Debao Cinema Line, which has made Debao Cinemas realize the courage and strength of the new owner. As of the last liquidation on the morning of the 16th, Debao Cinemas has sold a total of 16 in the coming week. 10,000 movie tickets. Based on the P yuan of each movie ticket of "Red Alert", the film sold nearly 5 million Hong Kong dollars at the box office before it was released, and the film industry and even the entire Hong Kong entertainment industry were speechless in shock.

"160,000 tickets were sold in the first week, and the pre-sale tickets of "Red Alert" set a new record in Hong Kong, and the box office of the film was close to 5 million in the first week before it was released, and it is predicted that the box office in the first week after the release may exceed 10 million Hong Kong dollars...

In the face of media interviews, Lin Xiaozhi was full of confidence: "We have only one goal, to exceed 40 million or even higher box office in Hong Kong." I and Hua Tsai are filming very hard, the investment of 50 million has made us make a good movie, we are not afraid of comparison, we want to find fault or say how unbearable our movie is, you can go into the theater to see it, it's really bad, please scold casually"

As soon as the interview came out, it immediately caused a shock in the film industry, Lin Xiaozhi is ambitious, and the new film "Red Alert" not only wants to win the glory of Hong Kong's second box office of more than 40 million Hong Kong dollars, but even wants to take over the crown of Hong Kong's highest-grossing film from Liu Zhenwei's "The Saint of Gambling".

In the face of his self-confidence, some people secretly scolded and were arrogant, some sneered and silent, some frowned and thought, and some thoughtful. However, at this time, many people in the film industry heard the news of Lin Xiaozhi's acquisition of Debao through such and such relationships, facing a new rising giant, and this person is not only rich but also understands movies, and is not at all Kowloon tycoon Lei Juekun and famous brand king Pan Disheng are not proficient in movies. In the face of such a giant, few people are willing to offend him when he is in the limelight.

So, there are people who want to see jokes, and there are people who are curious, but everyone has only one choice, waiting...... Silently waiting...... Waiting for the arrival of October 17 and waiting for the release of Red Alert......

And this day will soon come