Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

Because the status of the Korean Phantom in the Korean film industry is increasing, it is Li Donglai's turn to release the documentary, and it easily won more than half of the market share, coupled with the lack of influence of other films in the same period, there is a grand screening of Li Donglai's documentary.

But after all, it depends on fans to swipe tickets, and if you want to achieve a bigger box office, you also need word of mouth. Attract non-fans to the theater to watch. This can only be done by publicity.

In addition to Li Donglai's documentary, South Korea's Phantom released two movies in the first half of the year, continuing the brand effect of "Phantom Production, Must Be a Boutique". Since Kim so-hyun signed with Phantom, he has vaguely become a leading actor and has become the most profitable artist in Korean Phantom.

So Ahn Sook-jin also struck while the iron was hot and continued to arrange the movie "Great and Secret" starring him, which tells the story of North Korean spy Won Yoo Hwan (Kim so-hyun) who accepts a stealth mission codenamed "Chibi Flower", infiltrates Moon Village in Bucheon, Gyeonggi Province, mingles with the villagers locally, and secretly collects the political and military tendencies and ideas of the South Korean people, and reports to North Korea.

The biggest reason for Won Ryu Hwan's espionage activities is not only to be loyal to the motherland, but also to protect the safety of his mother in the motherland. Because of his long life in South Korea and his kind and enthusiastic neighbors, he gradually questioned his beliefs.

Won Ryu Hwan and Lee Hae-lang (played by Park Ki-woong), the third-generation leader of the Black Dragon Group, who incarnated as a guitarist and became an idol singer trainee, and Lee Hae-jin (played by Lee Hyun-woo), the fourth-generation leader of the five-star group, are the three beautiful male spies in the film, and he is the leader of the trio.

The film mainly tells the experience of the southern spy flower boy trio in South Korea, and a series of stories born after they were abandoned by North Korea. There's not much to tell in the story. Typical Korean imagination, nothing more.

But the renewal of Hallyu stars is second to none in the world, and the attraction of beautiful men is especially strong in this country.

This time, the phantom also featured Kim so-hyun. It has received a box office of 6.95 million people, which is not bad.

Compared with this idol movie, the other movie "The Gift of Room No. 7" is much stronger.

South Korea has produced "god films" in recent years, and the actors of "The Gift of Room 7" are not famous, and the stories told are very ordinary. It's just a story about father's love and affection, and a mentally handicapped person enters room 7 of the training center, where gang bosses, fraudsters and other prisoners who have entered the training center for various crimes. The addition of the mentally handicapped was an exception, and the inmates in Room 7 had to help him take his daughter to a training center that was forbidden by outsiders.

The combined age of the actors in the film is more than 2oo years old, but they have become full of fatherly love because of the addition of their lovely daughter Ge Suyuan.

It's a pure comedy. However, the number of moviegoers reached 12.81 million, surpassing the record of "Scandal", becoming the highest-grossing comedy in Korean history and ranking in the top 3 of the box office list in Korean film history.

At that time, when it was released. Even the Phantom himself didn't expect it to be so popular.

Other companies didn't think of it either. sho wave x and so on, I have seen these dark horse movies appear in the Phantom Company again and again, and I am really going to vomit blood.

There is a possibility of coincidence once, and the second time is a very coincidence, but one after another is a manifestation of absolute strength. This kind of box office that does not rely on conspiracy, does not rely on vicious hype, and competes openly is really unacceptable.

This kind of achievement. Even if the South Korean official saw it, there was nothing to say.

Of course. This is also related to Li Donglai's strategy of adhering to the high-quality movie, as long as there is a steady stream of good movies and high-quality movies, there will be a good box office.

In 2o13, Korean films set a record of more than 8ooo viewers in the first half of the year, and it is expected that the whole year will refresh last year's record of over 100 million and once again refresh a new chapter in the history of Korean films.

And other Phantom movies, which have been attracting much attention, are also about to be released. The most anticipated, of course, is the two-year-long "Snowpiercer", in addition, "Look", "Berlin", "Hide and Seek", "Horror Live" and other movies will also be released in the second half of the year.

Li Donglai held a few meetings in the company, and by the way, he determined the shooting plan for the second half of the year.

"Now many directors are asking if they can develop Sino-Korean co-productions, because our Phantom is also very strong in China, so it is most convenient to find us." An Shuzhen said.

Li Donglai pondered, "Are there many directors who have this kind of thought?" ”

"I can't say a lot, but there are not a few directors I have contacted who have ideas." An Shuzhen said: "In recent years, there has been no shortage of eye-catching "Sino-Korean cooperation" films, and "Dangerous Relationship", directed by Xu Qinhao, director of "August Photo Studio", and written by Yan Geling, can be called the "biggest movement" among them. The film is fully funded by the Chinese company, claiming to cost more than 100 million yuan, and invited Zhang Dongjian, Zhang Ziyi, Zhang Baizhi three big-name stars to join, and the luxury lineup has attracted much attention. Although the momentum is huge, the box office of the movie only sold more than 6ooo in Chinese mainland, and the reputation is not ideal, and most of the investment has been lost, which is a heavy blow to both creators. ”

"The worst is probably "Aroma", starring South Korean star Park Shihou and Chinese actress Chen Ran, about a transnational romance. As a film made by Park Shihou after the "rape case turmoil", the film was released in the mainland with less than 3% of the film schedule, and it went offline dismally within a few days, with a box office of only a few million. ”

"If you want to say that you really make a lot of money, there is only one "Breakup Contract". is a small fresh romance film starring Chinese actors Peng Yuyan and Bai Baihe, with an investment of 2ooo yuan, but finally achieved a box office of 190 million, with a return on investment of more than 2oo%! And although the thriller "Pen Fairy" series directed by South Korean director Ahn Bing-ki has been filmed three times, it is basically to make a small amount of money by guaranteeing capital. ”

An Shuzhen analyzed in detail, and Li Donglai said: "Are there any moves from other Korean companies?" ”

"Yes!" But it was the head of the planning department who opened his mouth and said: "The production cost of "Daming Gorilla", which is jointly produced by Sho Bo X Company and China Huayi, is said to be as high as 2ooo US dollars. Obviously, it's going to be a big deal. ”

Li Donglai looked at the information and knew that this was an unavoidable problem.

As we all know, there are more and more Chinese film markets. Even the United States is starting to tilt its center of gravity. As Asians, they have many of the same customs and the same yellow skin. Naturally, South Korea is more eager to open up the Chinese market.

A slap in the face does not make a sound, and the in-depth cooperation between Chinese and Korean filmmakers comes from the "mutual needs" of both sides. As the saying goes, one is willing to fight, and one is willing to suffer.

First of all, on the Korean side, almost all film directors know a common concern. That is, the local Korean film market is too small, and it urgently needs to expand outward. And in China, which is just across the sea, the annual box office output of 21.5 billion has ranked second in the world. Attract everyone's coveting. After all, the box office of Korean movies is only more than 500 million lives and tens of millions of people. But this number of moviegoers is nothing at all when it is put in China. Any blockbuster can reach that number. "Because your total audience is more than 100 million, and people are 5ooo, which is not an order of magnitude at all.

For filmmakers, it is the common dream of almost every Korean filmmaker that their works can be seen by more audiences, and they can also make money to support their families.

Unlike the cultural differences between the European and American markets and the ethnic antagonism in the Japanese market, the Chinese market has obviously become the best place for Korean filmmakers to go abroad, not only because of the similar geographical culture. There's a lot of room for collaboration.

In addition to the director, screenwriter and actors, there are a large number of special effects production personnel, lighting, art, costumes, and production...... All of them have found job opportunities in China.

Li Dong came to see a report. It is also a report by Sun Changxuan, the executive producer of "Daming Gorilla", who once said, "When I first came to China, I was responsible for the special effects shooting of Feng Xiaogang's "Assembly Number", and later took on many Chinese and Korean films such as "Tangshan Earthquake", "1942", "Daming Gorilla", "The Day of Deng6", etc., and practiced pure Mandarin, and Beijing became his second home. "China is an emerging market for filmmakers, and there are countless opportunities here." He sighed a little, "This is something we didn't expect before." ”

This is an unavoidable problem, there will always be someone to make money. Even if the Koreans don't come, others will come. The current situation in the Chinese market is not lack of money, but talent. Those Chinese tyrants are quite fierce, they can throw money and find Koreans to film.

And South Korea happens to have no shortage of technology and stories, and that's how it hits it off.

As far as China is concerned, in the past 10 years, although a large number of Korean filmmakers have come to China to exhibit, in fact, there are very few real "co-productions" between the two countries. In fact, there are only two real Sino-Korean co-productions, one is "Flying Dance" in 2ooo, and the other is "Daming Gorilla" in 2o13.

So it's not so much a "Hallyu invasion" as a "talent introduction".

In the past, we had the impression that most of the films with the gimmick of "Sino-Korean co-production" were actually "pseudo-co-productions" wholly funded by the Chinese side and hired Korean directors and actors to shoot.

Zhang Sui, general manager of the co-production company of China Film Group, once revealed in an interview with reporters that there are three basic standards for co-production: first, the two sides jointly create a script, and the story must be organically related to China, which of course means filming in China; 2. Chinese actors account for at least one-third of the leading actors; 3. The two parties will jointly invest, share benefits and risks.

According to these three criteria, many films such as "Myth", "Dangerous Liaison", "Late Autumn", "Daisy", "The Day of the 6th of Deng", "Breakup Contract", and "Pen Fairy" series are all completed by filmmakers from the two countries at a certain level, but they are either domestic or Korean films, and they are not "co-productions" in the true sense of the word.

Director Jang Cheol-so is one of the leading directors in South Korea, and his new film "Honeymoon Hotel" has just entered the preparatory stage, and when it comes to his mentality, he is walking on thin ice, "I am cautiously trying to get in touch with Chinese filmmakers, who have a wide range of resources, information, and connections. ”

In order to shoot in China smoothly, Zhang Zhezhu specially asked the seniors in the circle for the precautions of filming in China, "Although filming has not officially started, I have inquired about the situation with other directors. They say that Chinese actors have more power, and some will bring screenwriters into the group themselves. They were able to throw a heavily revised script to the director the next morning, which we didn't expect. In South Korea, no matter how big an actor is, he can't change the script on his own, and if he is dissatisfied, he can negotiate with the director before filming starts, so that at least the other staff members have time to prepare. ”

The incident that Zhang Zhezhu said is naturally reminiscent of "director Guo Zairong resigned from the crew of "Yang Guifei".

Director Guo Jae-yong directed "My Sassy Girlfriend", which was once popular all over Asia, and even the United States asked for adaptation rights. Naturally, there is nothing to say about status and ability.

However, in 2o12, the movie "Yang Guifei", which claimed to have a total investment of 100 million yuan, was directed by South Korean director Guo Zairong and starring Bing Bingfan, Zunlong, Wang Leehom, etc., and the news of the director's resignation came soon after the start-up.

Some media broke the news that Fan Ye, one of the film investors, was too mighty, and on the fourth day after the start of filming, he asked the director to stop work on the grounds that the story was not ideal, and asked the screenwriter to revise the script by himself. not only increased a lot of his own scenes, but also deleted the scenes of other actors, including Japanese actor Oguri Shun, without authorization, and the director zhì Guo couldn't bear it anymore, and withdrew from the crew with the Korean staff.

Of course, this is just gossip.

At that time, Guo Jaerong was interviewed by Korean media after returning to South Korea, saying that the reason for leaving the crew was that the script kept changing, but denied that he resigned because of a conflict with Fan Bingbing.

Director Guo Zairong was of course very disappointed with China's film mechanism at that time, but at that time, let alone him, even China's own filmmakers were helpless about that mechanism.

As the Chinese market grows larger, you have to comply with China's rules. Just like other countries yearn for Hollywood, Hollywood's rules are more domineering, even more domineering, but stars from other countries will not reprimand them for being too domineering and leaving in anger.

That's where the market decides a qiē.

After Li Donglai thought twice, he said seriously: "Manager An." ”

"Yes." Ahn Shuzhen listened carefully.

"I think we can further strengthen the relationship between Korean Phantom and Chinese Phantom. There will always be someone to earn this money, and if we don't make it, we will cheapen others. But it is also necessary to distinguish the facts, when it comes to watching movies, Chinese audiences are more pure than Korean audiences, and they just regard movies as a kind of entertainment. Korean audiences, on the other hand, are more realistic and strict, and pay more attention to the realistic significance that movies can reflect, so they don't like movies with strong fantasy colors. ”

"If there are directors in South Korea who have ideas, as long as the script is reviewed, we can take all the phantoms."

"You can let it out, it's not pseudo-co-mode. As long as the movie is good, both parties can make money. I myself will not have a narrow view of the region just because I am Chinese. ”

"Really?" All the people present were Koreans, and when they heard the boss say this, they all had smiles on their faces and talked about it.

"Quiet!" Ahn Shuzhen knocked on the table, "The president of the association." This is also a heavy promotion for the company's exhibition. ”

Li Donglai nodded, "Of course, for the Phantom of Korea, this is your foundation. Don't be negligent. (To be continued......)