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Chapter 510 Buying a theater chain is definitely not a simple matter. Nowadays, China's cinema chain is gradually approaching an era of great change. In the past two years, the development of China's cinema chain has been very rapid, and in 2008, the annual box office of Chinese films totaled 43. 600 million yuan, in terms of box office scale, barely squeezed into the top ten in the world, but by the end of 2012, the box office of Chinese films has exceeded 20 billion yuan, and it has become the second largest box office market in the world...... In just four years, China's box office has grown to a level that many other countries and regions simply can't imagine. One of the biggest reasons for the growth of the box office in the Chinese film market is the increase in movie screens, which have now increased from two or three thousand to nearly 20,000 now, and a large number of theaters across the country have also increased. Qianmo Entertainment's entry into the cinema industry first comes from the expectation of a more relaxed distribution environment, and secondly, it also hopes to get rid of greater constraints and expand the company's business. Don't think that the increasing number of movie screens is a good thing, in fact, the blind increase of movie screens has also brought fierce competition and surplus...... With the increase of movie screens and movie theaters, many movie theaters need to deal with competition with other movie theaters, and have to deal with various other problems...... Although this big cake is also increasing rapidly, the increase rate of the big cake is not as fast as the increase in the number of people who share the cake, so the income of many theaters has declined rapidly, the need to recover costs is getting longer and longer, and the profits of doing movie theaters are getting lower and lower. Many cinemas are also facing the dilemma of losing money, and their cinemas are building more and more, but the profits of cinemas are getting lower and lower, and even losing money! In this era, movie ticket prices continue to fall, especially the emergence of group buying, which makes theaters have to pinch their noses and grit their teeth to participate in fierce price wars. The price of many group tickets is ridiculously low, but after adopting the big killer of group buying from Sparkle Roll Cinemas, everyone has to do it - there is no way, after all, the audience is still pursuing to be able to watch cheap movies, and group tickets just meet everyone's needs. Sparkle Roll Cinemas was originally unknown, but they have been sticking to the group buying strategy since they were 10 years old, and now, Sparkle Roll Cinemas has established its own channels, and their cinemas have blossomed all over the country. But in this way, the theater is also less profitable and the risk increases...... There are four cinema chains in Shandong that have been directly knocked down because of the stolen box office, and one of the reasons for this is that the profits are getting lower and lower...... In such a situation, China's cinema chains have begun to show fatigue, although there are many new cinema chains joining them, but these new cinema chains are gradually facing the dilemma of survival. At this time, China's cinema chain has also begun to face a major reshuffle, and mergers, acquisitions, and integration will become the main theme of the Chinese cinema market in the future. Times and Jindian are not relatively large in the national theater chain...... China's strongest cinema chain is undoubtedly Wanda, Wanda Cinema firmly occupies the title of China's boss, in 2012 they got a total of 2.6 billion yuan at the box office, becoming the first cinema in the history of China's box office to break through the box office of 2 billion yuan a year, and it is only August, but Wanda's cumulative box office this year has been 1.9 billion yuan, which is almost the same as breaking through 2 billion yuan. The acquisition of Wanda is certainly impossible...... The object of Qianmo Entertainment Company is the era and the present. Times Jindian Cinema Line is not ranked in the top ten in China, but their channels are relatively smooth, and the main development strategy of Times Jindian is not in the cinema, they still want to sell more land for the development of cinemas, if Qianmo Entertainment Company takes over the Times Jindian Cinema Line, the acquisition price will not be too high, but when the time comes, it will be able to cooperate with their square strategy, which can achieve a win-win effect. Now Qianmo Entertainment Company still has more than 3 billion liquidity, if necessary, there is no problem with borrowing more than 1 billion from the bank, and it is more than enough to acquire an era of modern cinemas and develop and grow when the time comes. After Luo Mo read a lot of information and reports, he put the information and reports on the table, and there was Chen Le from the distribution department in front of him, as well as Zhao Ankang, the specific person in charge of the acquisition of the theater line. Luo Mo said to Zhao Ankang: "The current practice is okay, just continue to do it according to this." Zhao Ankang nodded, and then said: "Mr. Luo, the time has not yet reached the best time to acquire, from the information we have obtained, their financial situation is okay now, but as long as it is another month or two, there may be problems...... The few cinemas they have invested in are now at risk of losing money......" Luo Mo nodded: "I know the way, so let's do what you think...... When the cinema chain is acquired, we can expand it ourselves, and we can also cooperate with their movie plaza plan to make this a win-win situation! "That's a good thing!" Chen Le said: "I also think it is best to do this. Luo said: "Lao Chen, is the film planned by our new director Ji Lu in the second half of the year going smoothly in terms of distribution?" This is a problem he is more concerned about, the new director training plan, if it is just to cultivate some self-entertaining movies, it will be meaningless. This new director plans to cultivate a group of mainstays of Chinese films in the future, which requires them to have a platform to show, he can let these directors make literary films and even art films, but he doesn't want these films to disappear in China without any sound, and he always has to make some movement. And to make a little noise means that you have to do a good job in distribution. Now that the new director training plan is planned, there may be more than ten films released in a year, which is also the main force of Qianmo Entertainment Company's films, and it must be the best in terms of distribution. "No problem...... The distribution channels of these films are relatively mature. Chen Le assured: "Basically, every movie can be released. ”…… After chatting for a while, Luo Mo left this place. He still has a lot of work to do! When Luo Mo walked out of the company, there were many reporters surrounding him, and Luo Mo was the center of the topic recently, so he was often besieged by reporters from all walks of life...... Today, many reporters have received the news that Qianmo Entertainment Company is about to acquire Times Jindian Cinema Line, and they have begun to inquire about this matter - "Excuse me, has Qianmo Entertainment Company started all the things about the acquisition of Times Jindian Cinema Line?" "What is the effect of the acquisition of Times Golden Cinemas? Is it planning to let Qianmo Entertainment go public and increase its chips? "Did you plan this?" …… Faced with such some questions, Luo Mo seemed to have a headache, and for these reporters who were very eager to learn, Luo Mo paused slightly, and then said: "Xie Lu, thank you for your concern, but I still hope that you don't pay too much attention to some rumors, but should wait until you have real evidence to speak." Luo Mo continued: "I think, if there is such a thing, then one day it will naturally come to light, if not, it will also disappear, right?" After answering a few more words, Luo Mo finally dealt with this group of reporters, and the reporters began to change the topic again: ""Di Renjie Shendu Dragon King" is about to be released, Director Luo, what do you think?" How much do you think this film can reach at the box office? Finally returned to the question of the film itself, to be honest, even if such a question is sharp, he prefers to answer questions about movies - although he is talented in making movies and many aspects, he is really not suitable for business or anything, and he is responsible for things like buying theaters, and he is responsible for other people, and he doesn't think he is the material. Now, he thought about it and said: "This film has put a lot of effort into Director Xu, and I participated in the production process of the whole movie...... To be honest, I've seen the demos of the movie and I think it's great, and the 3D effects and special effects of this film will definitely blow everyone's mind! And the story and magnificent imagination of the movie will also surprise everyone. After a pause, Luo Mo continued: "As for the box office of this film...... I conservatively estimate that it should be up to 700 million yuan! "I'll go ......," many people said in their hearts...... 700 million is still a conservative estimate, and there is only one Luo Mo. But for him, the box office of "Di Renjie Shendu Dragon King" of 700 million is really guaranteed, the original version of Xu Laowei had a box office of 600 million, and now with him Luo Mo as an actor, he also participated in the director, the special effects are even more amazing, and the plot is more self-justifying than the original version, so it is really easy for this film to win a box office of 700 million. "So which movie do you think will be better than the box office of "The Hangover 2"?" The reporters then asked. "This ......" Luo Mo paused slightly, and then said: "I hope the box office of both films is good!" But if you have to say which of them will have a better box office, I think it should be "Di Renjie Shendu Dragon King", after all, the investment in this film and "The Hangover 2" is not the same. In this way, under everyone's various questions, Luo Mo answered for a while before finally getting out...... "Di Renjie Shendu Dragon King" will be released soon, and next month "The Hangover 2" will be released on the National Day...... Although he returned to China, there were more and more things on his body.