Chapter 704 of the text is injected with water at the box office

Next chapter

Huayi's successful listing has taught a good lesson to film and television companies based on traditional business models. Why is it listed? In order to raise funds, make up for shortcomings, and expand the industrial chain.

Like the plan revealed by Wang Zhongjun: There are six blockbusters including "If You Are Honest, Do Not Disturb 2", "Di Renjie", "Tang * Mountain Earthquake" and other blockbusters, with a total investment of 375 million. There are also 642 episodes of TV series such as "********" and "Southbound South", with a total investment of 385 million.

Even if Huayi is not a sole proprietorship, this 760 million yuan of money will never be able to hold up before, let alone a self-built cinema that burns super money. If it can be formed, the position of the leader in the industry will be unshakable.

This time, the Wang brothers shocked the film and television industry. Small and medium-sized companies do not dare to expect too much, they can only envy and hate, and those large companies of similar size are all surging.

As for the two of us, before we could digest it, the direct impact of Huayi's listing was reflected.

Morning, office.

Chu Qing had just arrived at the company, and before his butt was hot, he heard someone knocking on the door outside. He answered, and the man pushed the door in, but it was Yang Fan, the head of business.

"Brother Yang, is there something wrong?"

He was slightly surprised, because the other party was a self-conscious and capable guy who could handle everything properly and rarely took the initiative to communicate with the boss.

"Well, don't bother you, right?"

"Don't bother, come, sit!"

Yang Fan was not polite, sat opposite him, and opened his mouth to say, "Huayi wants to dig me up." ”

“……”

Chu Qing's heart twitched, and he was just about to open his mouth to keep people. and stubbornly held back. Since the other party confessed. It means that there is still a down, otherwise it is okay to resign directly, so he stabilized his mind and asked, "Then what do you mean?" ”

"The treatment is very generous and the resources are more attractive, but I don't like their internal environment, it's too messy and messy. I've always felt at work. Reason should be greater than emotion, but I have to say that I do feel a sense of belonging here. ”

Yang Fan said very realistically, and said: "Of course, feelings can't be eaten, if the company has no breakthrough development for a long time, I don't have to stay." ”

Tut!

Chu Qing understood at once, the other party didn't want to leave for the time being, but he had to look at the company's table. He had a score in his heart. Qing Xù also relaxed a lot, and said: "Brother Yang, I won't tell you, I've been worried about it for the past two days, how to deal with it." You have a lot of experience and a lot of ideas. Just a little bit of a reminder. ”

"Nothing to mention. It's very simple, they go public, we go public, they spend the money of the shareholders, we also spend the money of the shareholders. ”

Yang Fan spread his hands and said: "Now is the era of fighting for capital, especially in the film and television industry, whoever is willing to spend money will be able to earn back ten times and a hundred times." ”

"Listing ......"

Chu Qing muttered these two words, and then fell silent for a while.

Two or three years ago. Someone in the company mentioned it, but the two didn't think deeply. The first is that the existing resources have not been fully developed, and the second is that I feel that the financial thing is too cruel, and no one understands it, so I am a little stunned.

But in today's situation, he can't help but think about it, because not only the two of us, but also Orange Field, Bona, Hairun and other large and small hills, will study this proposition.

When the heroes rise together, you can't even eat it anymore.

So he thought for a while and said, "Brother Yang, then I bother you to write a plan, and then we will have a meeting to discuss it." Uh, three days ......"

"Don't mind, you're ready!"

Yang Fan waved his hand to interrupt, took out a thick plan from his bag, put it on the table, and said, "You watch first, I have to go back to the meeting." ”

“……”

Chu Qing looked at his back and was speechless for a while.

In other words, if a company wants to go public, it must first be a company limited by shares. Secondly, there are some hard provisions of the Company Law: for example, the total share capital of the company shall not be less than 50 million; Consecutive profits in the last 3 years; The number of shareholders holding shares with a par value of more than 1,000 yuan is not less than 1,000, the public issuance of shares to the public reaches more than 25% of the company's total shares, the company's share capital exceeds 400 million, and the proportion of shares issued to the public is more than 15%.

In addition, there are two stock exchanges in China, Shenzhen and Shang, each with different requirements. And the most important thing for the two of us to go public is to increase shareholders and social issuance.

From 2006 to June 2009, Huayi's operating income was 124 million, 235 million, 409 million and 261 million; The net profit was 10,000, 10,000, 10,000. Hua IKEA has a big business, and the cost is also very high, which is already a high rate of return, but compared with the two of us, it is hard every minute.

The two of them used to rely on overseas funds to return to the cage, and they played with a small game. In the past two years, overseas revenue has declined, but domestic movie box office and TV series profits have risen again.

is like "Painted Skin", with an investment of nearly 100 million and a box office of 380 million, the film can get 40 percent, and then 60 percent in 40 percent, which is about 90 million. Coupled with the sale of copyrights in East Asia and Southeast Asia, this alone has wiped out 95% of its peers, not to mention those TV series that make a hit.

Therefore, looking at the small scale of the two of us, we are actually making a fortune quietly. If such a company wants to go public, those investment companies and capital predators are absolutely surging in.

Then the problem comes, the two don't want outsiders to enter the market, let alone be constrained by the so-called predators, but they have to meet the listing conditions, which is too complicated and must be extremely cautious.

…………

"Brother!"

"Baby!"

"Mmmmmm......mm

Fan Xiaoye didn't even enter the house, so he hugged Chu Qing at the door of the house, and then beat her husband with her tongue. The two unashamed guys gnawed for five minutes before letting go of each other's somewhat red and swollen lips.

It's a shame that the neighbors are far away, otherwise they will be burned to death!

"It's not too cold over there in Chengdu, Bei*jing has been swishing these days...... Ah! ”

As soon as Chu Qing entered the house with his luggage, he suddenly remembered and ran to the kitchen in a hurry. I saw that the cauldron was bubbling out of the soup.

"Smack!"

He quickly turned off the fire. Wipe it with a rag. Fan Xiaoye came over, sniffled vigorously, and said, "Hey, stew big bones?" ”

"And sauerkraut blood sausage...... Wash your hands and eat right away! ”

He threw his daughter-in-law out, and filled a big pot of vegetables, four or five straight bone sticks stewed very badly. The bone marrow is also glittering with sparkling oil juice.

After so many years, he still hasn't changed his previous eating habits, and he likes northern hard dishes the most, what a pot of braised pork, a pot of roasted lamb chops, a pot of bean ribs, and all kinds of boldness.

When Tang Wei came to eat for the first time, he was almost scared to death, and Fan Xiaoye, a mountain*dong girl, could adapt to it. Eat every meal.

After a while, she washed her hands, sat down at the table, looked at the big bones in the basin and sighed: "Alas, although the things in Cheng*du are delicious, they can't compare to home." ”

Emma!

Chu Qing was taken aback. Asked: "Treasure." You're not sick, are you? ”

"Tsk! I'll just be sentimental and eat! Fan Xiaoye picked up a bone and began to gnaw, and when he took a bite, his mouth was full of soup and meat, which was called enjoyable.

He also hurriedly ate and asked again, "How do you feel this time?" ”

"Reliable!" She nodded.

"Yo, that's not allowed?" His eyes lit up.

"Hmm......"

She kept talking, humming and chirping: "Let's talk!" ”

Not to mention the dumb riddles played by the two of them, anyway, what they eat is swallowing mountains and rivers, and they will be wiped out in a blink of an eye. Chu Qing went to wash the dishes. Fan Xiaoye was too lazy to pack his luggage, so he nestled on the sofa and watched TV.

"Whoa!"

He turned on the hot water, scalded it first, and then squeezed out some dish soap, brushed it carefully, and was washing, when he suddenly heard his daughter-in-law shouting: "Come here!" ”

"What's wrong?"

He shook his hand and hurriedly ran to the living room, saw Fan Xiaoye pointing to the TV, and shouted, "Look at this!" Look at one! ”

Chu Qing turned his head and saw that there was a piece of news on the TV, which was still from CCTV:

Last month, the animated film "Astro Boy" was released in China, and three days later, the distributor Guangxian Media said that the box office of "Astro Boy" had exceeded 40 million, setting a new record for the box office of the animated film in the first weekend.

However, only a few days later, "China Film News" reported another set of figures: the actual numbers obtained by the National Film Special Fund Office from the computer terminals of major theaters showed that "Astro Boy" was released for 3 days, and the box office was only 17 million.

At that time, some netizens questioned the box office fraud of "Astro Boy", but the distributor did not respond. It wasn't until this week, after a number of media reports one after another, that the inside story was exposed. ”

"Poof!"

Both of them sprayed, Chu Qing sat down with a buttocks, and casually pulled a few tissues to wipe his hands. See the news that continues to report:

According to the reporter's investigation, the box office of "Astro Boy" did inject a lot of water. According to the statistics of "China Film News", among the several movies released in the same period: the Russian anti-terrorism blockbuster "Agent 008" has a cumulative box office of 12.6 million in 12 days of release, and "Stubborn Radish" has a cumulative box office of 5.8 million in 3 days. But their distributor claimed: "Agent 008" was released for 5 days and had a box office of more than 10 million; "Stubborn Radish" was 3 days in the first week, and the box office reached 8.7 million yuan.

This phenomenon is quite common in the film industry, and an industry insider said: More than 8 percent of domestic films have the problem of water injection at the box office. It can be said that boasting about the box office has become a common trick in the promotion of films, and some films can even reach 50% of the water injection.

The reason for this is nothing more than artificially creating a movie-watching boom to attract more audiences into the theater. Usually, the first week of the box office is the most likely to be tampered with, because this is the time when the freshness and attention of the movie is the highest, and if the box office is booming, it will greatly enhance the subsequent market appeal.

At present, almost all new films are released, and they will be followed by the news of 'box office red in the first week', and some are even less than a week. The number jù was unexpectedly baked ahead of schedule. ”

“……”

The two of them looked at each other, do you say it's stupid, stupid, or stupid?

The news is right, this phenomenon is very common, like when "Painted Skin" was released, Bona built a yì over there, whether to fry it, but fortunately the company refused. But even if other houses are fried, the number of jù is almost the same, who is as exaggerated as "Astro Boy", 17 million can be blown into 40 million, more than 50%.

This kind of fuck thing, if you don't blow it up, it's an unspoken * rule, and your peers won't laugh at you. But once it is put on the surface, then wait for the verbal criticism, no matter how awesome the public relations is, it is not easy to make it.

“……”

The two of them were silent until they entered the advertisement, Fan Xiaoye sat up on the ground, picked up his mobile phone and dialed it.

"Hey, Sister Wang...... Hurry up and send me a message, this section is strictly forbidden personal interviews and must be arranged uniformly...... Mmmm, you know the best, okay, bye-bye! ”

After hanging up the phone, she exhaled and glanced at her husband, and couldn't help but be afraid.

Sure enough, after the news spread, Cheng Ying, Sister Wang, Huang Bo, Tang Wei and others received an overwhelming number of appointment letters, and everyone politely refused and was handled by the company.

On the contrary, Huayi's side may still be in a state of euphoria, and it was not fortified in time.

Reporter: "May I ask how much is the box office of "The Wind"? ”

A staff member: "It's estimated that it's almost 250 million, and it hasn't been offline yet." ”

"Is the box office inflated?"

"Well, in the end, there are 220 million." The other side immediately changed their tunes.

"Why are movies inflating the box office now?"

"Do you mean Astro Boy? Hey, the main thing is that it's outrageous. Because the loss was too great, the box office had to be reported, and I was embarrassed to say the real number, so I just said it was a fiction, and no one knew anyway. ”

…………

It is said that before 2004, the domestic box office was manually counted, which was not only time-consuming and labor-intensive, but also not accurate enough. Since 2004, the government has rolled out a software system to calculate the box office through the Internet, and it is the Film Special Fund Office of the General Administration that is responsible for the statistical release.

This is the only authoritative box office statistics agency in China, which comes from the actual number received by the computer ticket terminals of theaters across the country, which is released every Tuesday and released in the "China Film News" every Thursday.

However, due to the untimely release and the lack of legal online reprinting, the recognition and influence are very limited. To tell the truth, most people don't even know what "China Film News" looks like.

In addition, even in this way, there is still a phenomenon that the statistical box office is lower than the actual box office, and the difference between the two is about 10%.

At present, China's film market is divided into three levels: the primary market, the secondary market, and the rural market.

The secondary market generally does not take the form of account sharing, but is screened in the form of renting or buying out, and many box offices cannot be accurately reported. As for the rural market, it is simply wonderful, and many screening rooms make income by chartering red and white ceremonies, and the box office cannot be counted at all.

It can be seen from the above that it is precisely because of the opacity of information and the backwardness of the secondary market that the issuer dares to brazenly blow it.

After 2011, information became more and more public, and multiple mobile phone software could view the box office in real time.

is the filmmaker's own spending on the field, which is called a public welfare screening. Yan zhòng also has the help of the theater line to make false films. What is involved in this is not only the movie itself, but the capital behind it.

For example, in "Ip Man 3", there are not only two listed companies in its issuance chain, but also one guarantee company and a number of P2P companies. Before the release of the movie, the two listed companies had invested a total of 160 million yuan in the name of guaranteed issuance, with a minimum target of 1 billion.

This calculation is too obvious, to put it simply: a high box office can stimulate the stock price.

In short, it used to be a set of rules, and then it was a set of rules, and what we played was an industrial game. Including this time, Guangxian Media will definitely not regret what they did, only regret being caught in pigtails.

They were planning to pretend to be their grandson for a few days and wait for the incident to subside, but no one expected that the audience, which had almost zero sense of zài, would be angry. (To be continued.) )