Chapter 611: Movie Channel
After Chen Qiang left, Lin Xiaozhi sat alone in the office and closed his eyes to recuperate, but his mood suddenly deteriorated.
In fact, there is another reason why he favors EMI Films in a short period of time and does not want anyone to know, that is, he is eager to borrow the hands of EMI to get another ticket, a ticket to enter the European pay TV market in the future.
According to Lin Xiaozhi, the French EMI Film Company has a large number of high-quality assets that are seriously undervalued because of the perennial losses of its main film production business in the past half century, which has dragged down the correct evaluation of it by the outside world.
At the same time, the shady film company bought Sky in 1990 when it merged with Sputnik to form Sky Broadcasting UK. 62% of the shares, becoming one of the shareholders of British Sky Broadcasting; And then last year, when the French live satellite television station CanalSat went public, it bought it at a very low price7. 73% of the shares, becoming its sixth largest shareholder!
Although it is now 93 years old, the British Sky Broadcasting Company is just getting ready to set sail with the injection of funds from News Corporation. Although CanalSat is still losing money in France in order to get more advertising dollars and pay viewers, it does not have the domineering of the world's largest French-language TV station in the future. Although EMI Pictures does not hold much of the shares of the two TV stations, and the outside world is not optimistic about its two investments now, it is undoubtedly a very good ticket, a ticket that is enough for any careerist to meddle in the European pay TV market.
When the new online economy is coming, no film company can stand alone under its impact. In order to continue to grow and keep up with the trend of the times, in the future, Chinese film companies have chosen to embrace the Internet, and American film giants have chosen media and multinational giants. The former can bring more publicity channels, funds and convenience for filming materials for Chinese film companies that are catching up. The latter makes the American movie giants stronger, and there is no one to fall after MGM.
The Internet is still far away from Lin Xiaozhi, and now he prefers to rely on ATV, Media Asia and many of its media companies to build an unsinkable film and television giant ship in accordance with the giant model. Maybe he can't get involved in the European TV and film markets now, but if he doesn't work this year, it doesn't mean that there will be no hope in five years, and even if he doesn't have it in five years, it doesn't mean that it will still be the case in ten years.
Media Asia wants to grow up with Chinese films that have been niche in the world for a long time, and it is an indispensable business strategy to take one step to watch, two steps and three steps!
I stayed in the office for more than an hour, and by the way, I dealt with some documents sent by the secretary one after another. Seeing that the time was soon approaching four o'clock in the afternoon, just when he thought that CCTV was not going to come to ATV's new office building for inspection today, the telephone landline on the desk rang.
After he pressed the hands-free button, a secretary's voice immediately came from the phone: "Chairman, ATV just came over to inform that the personnel from the mainland who came to inspect have just arrived at the new office building!" ”
"Got it, thank you!"
Lin Xiaozhi couldn't help but be shocked, hurriedly got up and put on his coat, and walked to the new office building of ATV after getting dressed up.
Since last year, a person familiar with him from the Beijing Film Group revealed that the United States was lobbying the mainland to open up the film market to him, and Lin Xiaozhi has paid special attention to every move from the mainland.
According to the information he inquired, in the past 92 years, a number of high-level executives of American film companies have been intensively haunting Beijing, and are in the hope of public relations in the hope of getting the share of films released on the mainland every year, just like Hong Kong films, and the most active of them is Warner Bros. Films, which belongs to the American media -- Time Warner giants -- is the most active.
It is said that there are different opinions on the Beijing side on this matter.
Different from the one-sided opposition of Media Asia to the mainland when it was public relations, thanks to the mainland's approval of the introduction of Hong Kong films for the first time in recent years, many films imported from Hong Kong have performed well after being released in the mainland, not only the box office is hot, the reputation is also impeccable, the most critical point is that under the strict control of Lin Xiaozhi and Media Asia, none of the films sent to the Ministry of Radio, Film and Television for review contain elements that smear the mainland or insinuate politics.
Thanks to this, the Ministry of Radio, Film and Television and many people in the film and television circles on the mainland have agreed with the idea of setting aside some shares and introducing some more excellent American films to be released on the mainland every year.
If it weren't for the fact that some conservatives are still afraid of the Soviet Union, which suddenly disappeared the year before last, and the color storm that almost blew on the mainland, I am afraid that the Ministry of Radio, Film and Television would have cut its share of Hong Kong films and ceded some of them to menacing American blockbusters.
American movies will be released on the mainland sooner or later, this is the general trend, Lin Xiaozhi knows that he is powerless to stop it.
After all, with the reform and opening up of the mainland, China, which is about to become the world's factory, will not only gradually integrate with the world but also fully integrate into the world. And for a long time, the United States will be China's main export-earning country. As the economies of the two countries gradually become linked, the export of films and cultural values to China will sooner or later become the consensus of American political circles, and once political factors intervene, Lin Xiaozhi does not think that China, which has begun to reform again with its current weak national strength, can refuse.
Even the reborn can't do the thing of blocking the car with the mantis arm, so the only thing Lin Xiaozhi hopes for is that it can be delayed for a year or a year, and it can be delayed for as long as it can.
Compared with American films that can make money around the world, Hong Kong films are still too young and weak, and they need more time to digest and build the mainland, the future main market and root base, and they will not have extravagant hopes for three or five years, even if they can delay it for another year or two, when Hong Kong films are faced with imported American blockbusters, they can at least fight to a five-five number by virtue of cultural and linguistic differences.
Among them, CCTV's attitude is also very important. Not only because the current high-level officials will be transferred to the Ministry of Radio, Film and Television in the near future, but also because CCTV has the most terrifying propaganda channel in the mainland in this era.
Although there is no connection between the two twin towers, there are not many steps to go.
When Lin Xiaozhi walked to the place, he heard Le Jin's familiar voice from a distance.
"Director Zhou, this is the technical backstage of our ATV's upcoming movie channel. Relying on the rich film copyright library of more than 3,400 films of our sister company, Media Asia Film Group, ATV plans to add a new movie channel around the middle of this year, and is ready to release about six to eight movies at different times every day to meet the audience. ”
The movie channel is a new service proposed by Lin Xiaozhi to be launched by ATV, and it has already applied for the channel with the Hong Kong government. This proposal is not the first initiative of Lin Xiaozhi, in fact, TVB tried it in Hong Kong as early as six or seven years ago. It's just that although TVB had the help of Shaw Brothers Film Company at that time, the copyright library was less than one-tenth of that of Media Asia, and the pattern of TVB's senior management at that time was too small, so they did not set aside a separate channel for innovation, but just squeezed out a time slot on Jade Channel to screen a movie every day.
Because the ratings are not very good, they are much worse than the variety shows that were launched in the original time period, and I heard that there seem to be many citizens who called TVB to complain because of dissatisfaction, but this innovation was stopped after only a short period of less than half a month!
Lin Xiaozhi has been increasing his film copyright library as early as the New Asia era, and since the establishment of Media Asia, he has allocated a sum of money to buy copyrights everywhere every year. Up to now, Media Asia has bought out the exclusive rights of nearly 2,700 films in Hong Kong alone, and also owns the non-exclusive rights of nearly 140 blockbuster films over the years, almost monopolizing more than half of the copyrights of Hong Kong films filmed in Hong Kong since the opening of the port.
Although most of them are old movie copyrights that are bought out for tens of thousands of dollars, or some shoddy low-budget films that are not qualified to be released in theaters at all and can only be released on videotapes. However, the huge copyright library still brings Lin Xiaozhi enough confidence, and then thinks of the six most famous CCTV sets in China in later generations, which toppled the ratings of the whole country, and the ATV movie channel is also being cleaned up.
Zhou Taiyan was interested, CCTV is the most authoritative official propaganda channel in the mainland, and a series of movies including "Tunnel Warfare", "Mine Warfare", "Little Soldier Zhang Ga", and "Shining Red Star" have been repeatedly broadcast on CCTV in the past. The current CCTV does not have any sense of copyright, in their opinion, as long as it is a movie shot in the mainland, they can take it and play it casually with a hello, so this time to Hong Kong, if ATV's movie channel is very applicable, CCTV can be used immediately.
At that moment, he said: "Mr. Le, can you tell us more about this movie channel?" ”
Le Jin was just about to agree, when he suddenly saw Lin Xiaozhi's figure emerging from the hanging corner, and suddenly a smile appeared on his face and beckoned: "Lin Sheng, when will you return to Hong Kong?" ”
"As soon as I got off the plane, I heard that the comrades of CCTV were inspecting ATV, so I came here to take a look!"
Lin Xiaozhi is no stranger to Zhou Taiyan, not only did he inspect CCTV when he went north, but the two also met a few times when he advertised and promoted on CCTV many times in the past, and they were old acquaintances, so they smiled and said hello to him.
Zhou Taiyan was also happy, and said with a smile: "Yesterday I also asked Mr. Lin about you, and I was told that you are not in Hong Kong, and I am a little sorry to be told that you are not in Hong Kong, you are really lucky to meet Mr. Lin today!" ”
After a few polite words, Lin Xiaozhi took over Lejin's work and personally introduced him to the specific details of ATV's future movie channel.
“…… Relying on Media Asia's extensive film rights library, we have partnered with ATV to launch the upcoming movie channel, which is a free-to-air channel that does not charge viewers, but instead chooses to sell ads to advertisers to ensure a profit. At present, the preliminary plan is that the movie channel may broadcast about 6-8 movies a day, because the whole channel cannot only be used to broadcast ********, and we will select a few time slots to produce several comprehensive popular science or commentary programs related to movies, so as to promote and promote the movie. ”
After the original proposal to launch a movie channel, many senior managers of ATV intended to charge for this newly applied TV channel to ensure the profits of ATV and Media Asia, but Lin Xiaozhi vetoed it.
He knows very well that the current people in Hong Kong seem to have a lot of income, but there are not many people who are willing to pay for watching TV every month. ATV was a pay TV station when it was first established, and it was established much earlier than TVB, but the final result was that not long after TVB was broadcast for free, the ratings were quickly surpassed and thrown away, until after the last two or three years of catching up, it barely caught up with TVB's comprehensive ratings of nearly seventy percent, which shows that free is deeply rooted in the hearts of the people.
After thinking about it again, Lin Xiaozhi actually did not plan to broadcast movies released within three years on the movie channel, and Media Asia's film rights library has a large number of old-fashioned martial arts dramas shot in the sixties and seventies, and has also bought out many films shot in the early and mid-eighties. According to his calculations, in order to ensure the sales of SVCD, new movies that have been released for at least five years are not ready to be screened on the movie channel.
And the whole channel is completely free does not mean that it will make a lot of money, as long as the channel is on fire, the advertising fee for this period alone is a lot of income, which is enough to support the entire channel to survive.
At the same time, the Future Film Channel is ready to cooperate with some media and the Academy Awards Association to launch some film review interview programs, and can also take the clips and cult clips left in the past film shooting process for fans who are curious about how the movie is filmed to understand the wonders in their hearts, in the long run, it can not only imperceptibly popularize various film knowledge in Hong Kong and South China, but also improve the public's love for movies and fertile the soil for the survival of the film industry!