Publicity is always the highlight of the film system, and even the post-publicity cost of some films will account for 40% of the total investment, which is why Zhang Weiping made a big deal to build momentum for "A Thousand Miles to Ride Alone", while Shao Yingying's promotion of "Embroidered Spring Knife" did not follow the old path, he chose a combination of new media and old media.

Entertainment programs on major TV stations are a must, but those who like to watch variety shows at home will go to the cinema to watch movies How many Shao Yingying really don't have a number in his heart, so he chose the way to send tickets, doesn't every variety show have a hotline? Isn't it possible to text a quiz? Well, Huayi can give them movie tickets as a guessing prize, but if it can't be the first prize, it will be the last prize, right?

In addition, the promotional video of "Embroidered Spring Knife" began to log in on the video website of Huayi Performing Arts Network, the 8th, 88th, 888th, 8888th viewers who reply to the video can get a movie ticket, of course, this number is still increasing indefinitely, as long as the numbers on your reply floor are all 8, then you can get the verification code through guò's own account, and check the verification code on the website, after entering the home address, there is a movie that belongs to you in the area, and you can get it with your ID card.

Not only Huayi Performing Arts Network, but all major websites in the entire online world have tickets to give, don't be afraid of fewer tickets, I'm afraid that you will be unlucky.

The trailer set off a wave on new media, the brotherhood of Liang Jiahui, Shao Yingying, and Wen Zhang; the complex relationship between Shao Yingying and Xu Qing; The gentle friendship between Wen Chang and the little girl in the drugstore, every scene in the movie touches the heart of watching the trailer.

The key is to say that Shao Yingying is bad enough. He built the trailer into a series of attempted murder shots, as long as the tip of the knife was pressed to the neck, he immediately switched to the next shot, not to mention the fluttering of the little heart. It even aroused the audience's curiosity about this movie, who doesn't want to see what kind of sparks Liang Jiahui and Shao Yingying can ignite?

Under the huge propaganda offensive, Shao Yingying gathered a group of netizens, and Zhang Weiping still followed the traditional propaganda route, as if the two of them were born to be people of two worlds.

The power of the Internet is endless, and Shao Yingying not only used the Internet to publicize, but also contacted Taobao. Online ticket purchase, of course, the current domestic cinema chain has not been fully digitalized. Therefore, in addition to the window of the cinema without digitization, it is necessary to add an online ticket window, with this window, those who buy tickets on Taobao can get tickets smoothly, and there is no need to squeeze the same ticket window with the audience who directly spend money to buy tickets.

September 15th. Shao Yingying led the crew to various places to publicize the way, and he actually got feedback from Taobao. The online propaganda worked, and Taobao immediately caused a rush to buy as soon as he put the movie tickets on the shelves, because his movie tickets were 0.5 points cheaper than those sold in the cinema, which is the reason why Shao Yingying once promised to give up 1 point in the box office of online ticketing. Taobao's first-day ticket sales were actually not ideal, and only 600,000 were sold on the day of movie ticket sales on September 10, and even their staff were a little slack.

At this time, Ma Yun contributed, and he personally ordered the ticket sales link to be moved to the Taobao homepage. Under this trend, the online ticket office of "Embroidered Spring Knife" has almost turned its head and risen. On September 11, it broke the daily sales record of 1 million movie tickets!

Ma Yun is a very courageous person, I remember that a TV station secretly filmed a warning documentary about stealing manhole covers, in order to test how the people would react in the face of this kind of thing, but many people ignored it until a man on a bicycle passed by. This man circled three times in front of the thief who stole the manhole cover, and finally suddenly roared 'put it back', this person is Ma Yun, and in the secret shooting that day, he was the only one who came out. (Fact, "Let's Talk" has been said in one issue)

Now Taobao users are dozens of times less than in a few years, in 2009 their users only exceeded 170 million, at this time, there are only millions, but these millions of users actually put dozens of movie tickets out of the single-day box office during the pre-sale period, which shows that Shao Yingying's previous efforts in online publicity were not in vain.

After the news came out, Wang Zhongjun didn't need Shao Yingying's orders to act immediately, Taobao sold movie tickets, and there was a record of one million box office in a single day, so why don't you speculate?

For a while, major media across the country began to report on it, and the names Taobao and "Embroidered Spring Knife" appeared overwhelmingly on the headlines of major media.

On September 28th, the combination of the two modes of movie ticket pre-sale points and online ticketing in major theaters made Huayi's "Embroidered Spring Knife" set a pre-sale ticket revenue box office record for the first time, they got a total of 19.98 million pre-sale box office results, only 20,000 can make up 20 million, at this time there are 2 days before the release of "Embroidered Spring Knife", 20,000 yuan can be made up anyway, and the pre-sale box office is 20 million, This is another miracle for the current film market!

"Huayi has launched a new model, and online ticket sales have broken the record of box office pre-sale revenue of "Embroidered Spring Knife"!"

"Tao-Bao, Ali-Baba intervene in the entertainment industry, and you can buy tickets at home when you watch movies in the future!!"

Tao-Bao and Ali-Baba have the most advanced payment model, once the financial road of online pre-sale of movie tickets is cleared, Tao-Bao will be able to hang a ticket window on the website to connect to the box office easily, just like China Film.

After this news appeared, Zhang Weiping quickly contacted Tao-Bao, but unfortunately he was late, the most important reason why Shao Yingying gave Tao-Bao 1 point at the box office was that Tao-Bao could not accept the business of the picture, which was the top priority.

If it weren't for Gao Yuanyuan's addiction to Taobao to the point where he couldn't stop chopping his fingers, Shao Yingying would not have remembered this method.

On October 1, Huayi held a very simple premiere in Beijing, which was nothing more than a press conference outside a long table outside the cinema and some uplifting words during the reporter's interview. Despite this, the release of "Embroidered Spring Knife" also triggered a wave of movie-watching.

Shao Yingying still remembers the movie-watching tide he watched on live TV when he participated in the premiere of "Hero", and in that movie-watching tide. He saw three generations of old, middle-aged and young people entering the cinema one after another, but this time it was his turn, he saw more young people, after all, young people are the pioneers on the Internet.

And these people don't have the accumulation of Zhang Yimou's various literary films in their minds, they prefer commercial films, they don't want to be moved by movies and cry after entering the cinema, they just want to have fun in laughter or commercial fights. Then I went home and went to bed easily.

These people are the supporters of the future film market, these people. It is the main service object of the film industry in the future.

Of course, it must be said that these same people caused the loneliness and low box office of literary films.

However, Shao Yingying must thank these people, it is these people who allow "Embroidered Spring Knife" to set foot on the battlefield with enough shells to start a hand-to-hand battle with "Thousands of Miles Alone".

The entertainment section of today's newspaper wrote: "This is a contest between literary and commercial films. Meantime. It is still the contest between Zhang Yimou, the boss of the literary and art circles, and Wei Jiahui, who came across the sea. ”

The battle between the two films at the box office has become an official war, and the media is the drum cheering behind the three armies.

"Mr. Wei Jiahui, do you have any expectations for the box office of "Embroidered Spring Knife"?"

Wei Jiahui heard the reporter's question and said very tactfully: "You may all know that I am the director of this movie, but you don't know that the screenwriter and starring of this movie is my boss Mr. Shao Yingying, and he should be more looking forward to the box office." I'm just a director, and it doesn't matter to me whether the box office is high or low, but if I have to say, I want the total box office to be 260 million. ”

Who doesn't know that the final total box office of "Hero" is 250 million. At this time, Wei Jiahui shouted out a box office of 260 million, and the total expectation was clearly to start a full-scale fight with Zhang Yimou.

Uh, it has to be said. The box office is expected to be expected, the box office is the box office, Feng Xiaogang also expected that the box office of his movie would be 1.2 billion, but when the last 900 million was in front of him, didn't he also eat every day? This is the entertainment industry, just entertainment.

The media was happy, Wei Jiahui's words meant that there was a topic to speculate, so he quickly wrote it down, and then began to ask frantically according to this question.

It has to be said that Wei Jiahui will hype, and in one sentence he will imprint the attention on the movies on his side, because he wants to refresh the box office record set by "Hero", even if this matter is simply a big sentence in the eyes of all reporters.

At the press conference, Wei Jiahui was full of laughter when he said the Mandarin that made the reporter stunned, but it was in such an atmosphere that the premiere of "Embroidered Spring Knife" officially kicked off.

Shao Yingying answered a few questions in front of him and withdrew from the press conference, he now not only has to worry about his side, but also has to worry about "A Thousand Miles to Ride Alone".

"Mr. Wang, I'm Shao Yingying." Shao Yingying made a call in the office area of the cinema: "Mr. Wang, please pay more attention to the box office of "A Thousand Miles to Ride Alone", I ...... it."

"Don't worry, Zhong Lei and I are staring at the side, knowing that you can't leave now, hurry up and get busy with you, we are all waiting for the high box office of "Embroidered Spring Knife". After Wang Zhonglei finished speaking, he hung up the phone directly, how much can the box office of the embroidered spring knife be, at this time, everyone is a little uncountable.

He stood alone in the office area, took out his cigarette and lit one for himself, the smell of gunsmoke before the start of the war still made him feel a little nervous.

", don't you call me for smoking?"

"Brother Hui." Liang Jiahui appeared at the entrance of the building, and unceremoniously took Shao Yingying's cigarette case over and lit one for himself.

"What are you doing here?" Liang Jiahui seemed to see Shao Yingying's thoughts, and said when he lowered his head and smiled: "I know, I'm afraid that the box office won't be able to beat "A Thousand Miles to Ride Alone"? ”

Shao Yingying didn't hide it, and nodded slowly.

"So what?!" Liang Jiahui said this mantra very domineeringly: "What should I do when Zhou Yanfa acted one and lost one film?" To die? What should Liu Dehua do when he invests in one and loses one? ”

"Okay, it's a big deal that the box office is not good this time, next time I will continue to come over and act in a movie for you to get the box office back."

Shao Yingying suddenly raised his head and looked at Liang Jiahui and said, "Brother Hui, this promise is a bit strict, right?" ”

Liang Jiahui replied in Cantonese: "I said it! (To be continued......)