0190 Pain deep into the bone marrow
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If the other party reacts quickly and immediately opens his own online game lobby, then Yao Hua will also launch an upgraded version of QQ that integrates the QQ lobby, and the software is ready for him!
Li Mingren, the operating officer of QQ, who has always paid attention to QQ, is full of understanding of Yao Hua's actions, but there is a meaningful smile in his eyes: Chenxing Holdings' strategic intentions SoftBank Group basically knows, and the only thing they are curious about is how Song Chen realizes these traffic?
Obviously, they will have to wait many years.
At this time, the high-level leaders of Lianzhong World were extremely tormented. As the originator of China's online casual gaming platform, since the launch of Lianzhong Game Lobby, the number of registered users reached 7,000 in the first month, which is an extremely impressive growth number, and they have reason to be happy about it.
But after Chenxing Network quietly threw out the QQ game, there were as many as 10,000 online users in a week, which made it difficult for them to understand how the results of Chenxing Network came about? Is there a problem with the positioning of their product image, or is the online experience dragging down the growth of Lianzhong? Or ...... QQ has grown into a valuable online brand in China in half a year?
When he learned that Chenxing Network followed in the footsteps of Baidu and quietly invested two million in the last month to set up servers in Donou, Beijing and Rongcheng, he sincerely felt a chill spread throughout his body.
Million! The two million yuan fund obviously cannot solve the explosive growth scale of online users, and it will definitely need to continue to invest in hardware equipment in the future. But Tencent does not have a generous financier like Son behind him, and there are greedy predators who can swallow every bit of the company he worked so hard to build, and he has rejected several venture capitalists for the company's controlling stake.
But now, he is caught in a dilemma because of his money.
Do you just focus on new registered users, or follow the footsteps of Chenxing Network? If the second round of financing is carried out, can it pass the Chenxing Network in terms of financing scale without losing its controlling stake?
Ma Huateng thought about it again and again, contacted several sincere venture capitalists to test their reactions, but in the end he still did not follow the footsteps of Chenxing Network, because he could not risk losing the company's controlling stake and desperately compete with Chenxing Holdings.
Until June. AO1's acquisition of ICQ from Mirabi1is in cash for $300 million and a three-year installment of $130 million allowed Pony Ma to start a second round of financing negotiations with venture capital. [Note: Due to the butterfly effect, the purchase price has increased slightly!] The actual total amount is $4o70 million! γ
Of course. At this time, the market value of Chenxing Network is no longer more than 100 million US dollars in the valuation of SoftBank.
Chenxing Network is low-key and rhythmic, and Alibaba is unwilling to be lonely.
Wang Juntao has gradually become dissatisfied with the "slow growth" of sales of genuine software, audio-visual and book publications, which has closely followed the growth of Chinese Internet users, and in fact, this dissatisfaction is not only Wang Juntao's. It's a feeling peculiar to Alibaba's people β the sheer size of China's network is restricting Alibaba's sales performance.
It can be seen from the number of sales that when the books and audio-visual products were launched on the 8848 website, the stimulus number jΓΉ increased a lot upwards in a very steep curve, which was the table of the first half of the month after the books and audio-visual were launched, and the second half of the month became a small upward growth. Even if Alibaba opens one or two more branches in coastal or populous provinces almost every week. Increase the cost of local advertising and promotion, and the sales performance is not too "eye-catching" fluctuations!
This made the 8848 senior management realize that in order to obtain more perfect results, in addition to simplifying the shopping process, improving the online shopping experience, and stimulating the online shopping market in various provinces, it is also necessary to increase the corresponding product types to improve the stickiness of the 8848 website to users and increase the audience of the website!
In the view of Wang Juntao and even most of the high-level executives, including Zhai Yan. Although Song Chen admires the "Amazon model". Will Jeff? Bezos became his idol. But after all, the market environment in China is different from that of the United States, and China is not as large as the market size of the United States, and the audience of 8848 cannot be compared with Amazon!
Therefore, Amazon can conservatively not add new product categories to have a sales scale of hundreds of millions of dollars just by selling books, and 8848 ships are making a good U-turn, so there is no need to follow Amazon so step by step!
Even if Song Chen added the brand authorized gift co-opened by Chenxing Network and Dongou Limao on the basis of the original product - the dolls of the Q brother and sister series, they still felt that they were still unsatisfied. I think there are more types to be added! Gift dolls are obviously a small audience commodity!
At this time, Liu Xing and Ye Kang jointly visited the door, which reminded Zhai Yan and Wang Juntao of the idea that Song Chen had mentioned: clothing, food, housing, transportation, and clothing. There's no more popular breed than clothing and shoes!
"Set up a design company to take care of product design, raw material procurement, and order processing. Warehousing and transportation will be handed over to Chenxing Home Express, batches will be handed over to Alibaba and the company's own channels, and retail will be handed over to 8848. As for manufacturing, it's up to us! This is a genius strategy that Xiao Chen came up with, integrating the upstream and downstream industrial chains, I think it is very promising, but unfortunately Xiao Chen is now going to the United States, otherwise we plan to talk to him about the details! β
In the office of the president of Alibaba, Ye Kang patted his thigh with a very regretful expression.
Zhai Yan in a white shirt is clean and sassy, compared to Song Chen, who is gentle and drizzly, she always gives people a strong feeling, and she is an out-and-out strong woman. She smiled and said: "It's okay, Ah Chen told me about similar ideas before leaving, I think it's very good, except for logistics and warehousing, everything else has a good implementation foundation, so the plan has a strong operability!" β
Cai Yue was Song Chen's uncle after all, so he was very helpless to be pulled over by Ye Kang to play the role of a companion.
Liu Xing and Ye Kang glanced at each other, and they both realized that "there is a door"!
It's just that Zhai Yan smiled and said: "But in terms of actual operation, Ah Chen and I have a little disagreement!" β
Liu Xing was stunned for a moment, and asked cautiously, "What disagreement?" β
"The role of the brand is to erect the high-end intangible value in the minds of consumers, which is also the source of profit for the brand!" Zhai Yan said lightly.
Ye Kang said: "That's the case! β
"But as we all know, China's existing Internet environment can't support the sales of high-end brands, and users can't enjoy the pleasure of trying on high-end clothes from the pictures! They are more worried about anxiety and mistrust in the payment process! β
Zhai Yan paused, and finally said in a deep voice: "Therefore, I think the earliest positioning of this design company should be the low-end market for ordinary consumers!" Wang Juntao, who was silent on the side, recognized Zhai Yan's train of thought, but there was something thoughtful in his eyes.
"That's right! That's what we mean, too! Liu Xing nodded, "Then where are your differences?" β
"I want Alibaba Group to have absolute control over the design company!" Zhai Yan smiled. Song Chen doesn't want Alibaba's hand to stretch too far, and the holding design company seems to be able to gain great benefits in the future, but compared with the interests of the entire industry chain, the interests of the design company are unbearable!
Wang Juntao raised his eyebrows, feeling that Zhai Yan, who had always been wise and decisive, was a little scheming in this matter.
Alibaba's stake in the design company is right, but it is absolutely ...... It's not non-negotiable! At the end of the day, Ye Kang and Liu Xing are skeptical that the online shopping market can truly change the traditional way of retailing. The purpose of this initial cooperation is nothing more than to increase the sales channel of our own company with one more business! However, even so, the essence of the manufacturing industry is that the big profit is small, and the design company, on the contrary, is the small profit, almost integrated the middle and upper reaches of the clothing and footwear industry.
After Zhai Yan and Wang Juntao personally sent Ye Kang, Liu Xing and Cai Yue out of the door, Wang Juntao couldn't help but say worriedly: "Why does Mr. Zhai attach so much importance to the design company? If we 8848 can open the clothing market on the Internet and make achievements, we can also force them to make concessions through the huge purchase volume, if we control the design company, we have to worry about it when reducing the price, so it is inevitable that some small losses are big! β
"You know my family, too!" Zhai Yanyan smiled, shook her head and laughed at herself, "The vision is impeccable, and the principles are there, but when it comes to the means of negotiation, it is always a little worse!" Especially in the face of these uncles, some things are easy to lose! There is no problem if you don't own a design company, and you can even take a stake! But people will not cherish the favor sent to the hand, but will regard it as 'deserved', and it will be mutually beneficial! I just want to make them feel the pain in the face of the sharing of profits in the future! When the time comes, whether to cash out and return to them, or further wholly-owned acquisitions, we Alibaba Group will occupy a comprehensive initiative, and this initiative will definitely not only affect the clothing industry! When other industries face our strong position of Alibaba with one hand and one hand and one stick, they must make the same choice as them! β
One person sings whiteface, one person sings blackface! What a family! Wang Juntao suddenly realized.
Zhai Yan sighed faintly: "Speaking of which, he still sees far, and now I deeply realize that large-scale warehousing is also a major reason for the growth of our Alibaba!" β
Wang Juntao also sighed that since the books were put on the shelves, the problem of warehousing has been increasing day by day. If the construction of the first phase of the logistics and warehousing center can be completed, they can move the inventory of Lianbang software, publishing houses and libraries to the warehousing centers in various places through large-scale procurement in various places, so as to speed up logistics and distribution, which greatly improves the user experience!
The brand value of 8848 has been initially formed, and the problem of integrity has been solved to a certain extent; As for payment, Song Chen already has a solution, which is not difficult.
If it is said that the scale of China's Internet is the bucket that restricts the growth of 8848; Then logistics and warehousing have become the shortest plank of the 8848 exhibition!
The benefits that are easy to obtain are not available because of various restrictions, which is the real pain of 8848 in the bone marrow! (To be continued......)
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