Chapter 301: Heroes Save Beauty "Diablo 2"

After the bonuses of all weapons are set, Wang Bufu looks at his design again, and asks the staff to verify the mini-game.

So many designs that the king did not live up to his decision to make, and he also had an understanding.

He is now at the helm of Celadon Technology, and the height of his standing determines what he thinks. There are a lot of things that he didn't think about before, because he couldn't decide anything, and of course he didn't think about it much. Only from the player's point of view, evaluate whether the gameplay in the game is good or not.

And now, he's going to start thinking about how to make a game from the perspective of a producer. Back in May of last year, he was going to start making his own game. It's just that at that time, he borrowed more game elements from the later fires. I don't have my own understanding, so I'm very apprehensive in my heart.

Even if "My Anti-Japanese" was a big hit, he also felt a little uneasy in his heart. His mind always runs out of surprising ideas. What will he do then?

Once a player has played a good game, their psychological expectations will increase by one point. If Wang does not live up, he will not be able to make works that attract them and inspire them. Then Wang Bucheng will still fall into that vicious circle, and in the end he can only rely on consuming national emotions and faltering.

The best way, of course, is that as he gets more and more played, he can improve with it. It's like the producer of "Ninja Dragon", Saka Tsunebu, can clearly see through his works, and his understanding of violence is gradually increasing. The player's horizons have been broadened, and the games made by Banheng Companion have a higher sense of catharsis.

Wang Bufu doesn't just make one type of game, and he can't delve into a certain element of the game with all his might. These nuanced aspects of understanding. He may never be able to compare with the masters abroad.

But through his design again and again, he has something of his own in his heart. It's about making the game as free as possible, giving players a kaleidoscope of choices, allowing them to make as many decisions as possible to decide where the game goes.

Wang has always preferred free games. "Torture Prototype" and "Far Cry" series are all games he loves to play. Starting from himself, the games that Wang does are also biased towards liberalization.

Through the production of "Stunning Country: Gaiden" so far, Wang has been able to strengthen this style.

For the current Wang Buful, he has confirmed his style. The meaning is no less than finding the way forward.

Making a game is like sailing on a sea where you can't see your fingers. Wherever you go, you can get treasures, and wherever you go, you will hit the reef. It's all something that no one knows.

A well-crafted, highly-anticipated masterpiece can easily fail miserably. Works that are not taken seriously can spark topics and be popular. The pattern is hard to fathom.

Wang lived up to this era, determined to make games, and also drove in those dark waters. He knows where there are treasures that have been found and where there are known traps. But if he goes around. Then the distance traveled in the end. will be far inferior to those foreign counterparts who are staring straight in one direction.

Previously hazy thoughts. Now it becomes the right direction. Wang lived up to his determination and moved towards a game of liberalization to see what kind of game he could make in the end. But no one was told. What he decided.

The staff of the team that made the ARPG game saw the design, and some knew what Wang had in mind, but they couldn't understand why they did it.

There are very few games to play now, and there is not much homogeneous competition. As long as the game is well-made, there will be players to play it, and it doesn't seem that there is an urgent need for a unique style.

However, Wang does not live up to any requirements, and the employees will meticulously complete them. Facing Blizzard's competition has aroused their competitive spirit. No one wants to lose points for the game because they don't do their job properly.

A new update has been released. Each weapon line has three bonuses. The entire Celadon Mansion staff were amazed, it was unprecedented, a game that could have so many changes just in the combat part. They immediately threw themselves into a new round of research.

How to take advantage of the new bonuses is also a different choice for each person. With the same game, almost no one employs the same strategy. Since they have the same evaluation system, it is also intuitive to see at a glance whether the strategy used is clever or not.

Compared with the other employees joining in the fun, Zhou Yi and Zhang Chun looked at Wang Buful's design and thought deeply.

They can clearly see that Wang's design is different from the current mainstream domestic RPG games in terms of thinking, and even different from Japanese RPGs. Wang does not seem to be deliberately giving players more options.

Is this Wang's understanding of the game? Zhang Chun thought to himself. He was the general manager of Target Software and needed to think about something more.

For game production, he feels the same as Wang Buying, that is, sailing in the sea where he can't see his fingers. All he can do is try to steer the rudder, urge the staff to paddle hard, and leave it to his fate whether he hits the reef or gets the treasure.

And now, Wang Buyi seems to have found a direction? Zhang Chun found that playing the verified version of this ARPG game, he could vaguely feel that there was a kind of exclusive celadon technology inherited from "Crazy Tide" and "My Anti-Japanese", like a trademark.

Zhang Chun is looking forward to seeing what this style will eventually become under Wang Buful's interpretation.

……

It's easy to make an idea, but it takes a lot of tweaking and refinement to make it a good play. Wang has been adjusting the subtle data according to it.

At the same time, Longyou Company has not been idle.

As a branch of Longyou International Group, the profits generated by acting as an agent for foreign games are attracting more and more attention from the headquarters. As a result, the group has also begun to gradually tilt its internal resources towards the game business.

"Diablo 2" has a unique topicality due to the amazing ticket jumping behavior. And with the quality, coupled with the celadon technology to fight against Taiwan, so it is pinned on high hopes.

Longyou company can do so big, there are definitely a lot of capable people. Especially after "Diablo 2" has been taken seriously by the entire group. The group brought in a dedicated marketing team, and after studying the content of Diablo 2, it began to develop a promotional strategy.

They plan to learn from Wang Buying's methods when promoting "My Anti-Japanese", but instead of publishing a book, they let players understand the worldview of "Diablo 2" in advance.

To this end, Longyou International directly cooperated with Northern Blizzard through Blizzard's parent company, Weiwangdi.

Longyou's request was not excessive, not requiring any modification of the game's content, but only requiring the production of a Chinese version at the same time, and requesting a variety of setting materials, and Northern Blizzard naturally agreed.

After researching all the information, the marketing team came up with a very strange promotional strategy. They want to instill in players the concept that playing Diablo 2 is not a waste of time, not an escape from reality, but a chance for players to "save beauty as a hero"!

Ordinary advertising is the most basic advertising method. Longyou International can sell luxury goods to so many noble ladies, and it has made hundreds of thousands of dollars from He Qingyan alone, relying on definitely not intuitively displaying products and telling consumers how fine the materials are and how good the quality is. It's about coming up with a concept that's sought after.

For example, when a perfume is advertised, it is not "the smell of roses", but "appealing to the man's nose".

It's the same with making games. They believe that the game must be fake, and telling the player how fun the game is essentially encouraging the player to kill time. This is not right, and it should give meaning to the player's actions to kill time. After analyzing the age group of players and the content of "Diablo 2", they set this meaning as "heroes save beauty".

The plot of the first act of "Diablo 2" is about the story of the female-dominated Rogge camp and the resistance to the boss Andariel. Camp Rog is full of female soldiers who can be personified. On the big map, there are many dead Rogge female soldiers who exist as treasure chests, which can better illustrate the danger of the battle and the danger of Rog's camp.

So in February, all the publicity about Diablo 2 revolved around this concept.

Players don't know that this is a promotional ploy by Longyou. I've seen a lot of NPCs and monster propaganda. Players in '01 like to watch this, and Longyou releases something new from time to time. Let the players understand the world view of the game before they have even played the game.

Understand every monster in detail. Blizzard gave each monster a short background. After Longyou Company got it, it played according to this introduction and wrote a variety of stories.

The saddest thing for players is the depraved female Rogge soldiers. She was originally a kind and brave beautiful woman, but as a result, her heart was eroded by the power of evil and she degenerated into a monster.

The dead female soldiers of Rogge are also very distressing, they were not only killed, but also exposed to the wilderness, which is really pitiful.

It's this kind of backstory that the marketing team uses to turn the impression of players. The monsters in Diablo 2 are not props that provide players with experience and explosive equipment. It's something the most evil, the murderer of countless beautiful female Rogge soldiers.

Today's players are mostly young people in their twenties, and most of the players who pay attention to Diablo 2 are men. When I heard that these monsters actually killed my sister, my heart was like a knife, and my glass heart was shattered.

In particular, the introduction article of Longyou Company writes the story vividly. When introducing the cave where the "corpse is on fire", he describes how a team of Rogue female soldiers are overwhelmed and their beautiful sisters are killed by zombies one by one.

Players have seen the demo on TV. In order to show off the randomness, the big foreign nose pulls the game character to kick away several female soldier corpses in the cave. After the players made up for it in their brains, they suddenly felt distressed to death, and they couldn't wait to enter the game immediately and cut the monster for a good time.

Longyou has been watching the reaction from the outside. Then the introduction of the protagonist's birthplace and Camp Rogge was released.

Camp Rogge was full of female soldiers. The female soldiers struggled to resist the monsters' attacks, and their companions, who considered each other sisters, gradually died. Seeing this, the players couldn't bear it. How can a beautiful girl die in battle? It deserves to be protected! (To be continued......)