"Ningyuan Group", which is the name of the new group company finally decided by Cui Gengyou, is taken from the meaning of "quiet and far-reaching", which is a good mouthpiece, and hopes that the company can concentrate on consistent development in the future, not eager for quick success, and can establish and achieve lofty goals.

Of course, such a "connotation" name naturally could not have been thought of by Cui Gengyou alone, and the level of the Cui family's names was not very good. Originally, Cui Zhenlong also wanted to simply name the company "Cui's Group", but this name seems to be a bit too "arrogant" and a bit taboo.

At first glance, the name sounds pretty good, but the bad thing is the word "Cui's". According to the 2000 census, there are about 2.1 million people with the surname Cui, which is the fourth most common surname in South Korea, and one of the five major surnames with Kim, Lee, Park, and Shin.

In addition, Koreans also attach great importance to their family names, and if two strangers meet and exchange names for the first time, they must not only say what their surnames are, but also their "roots". This so-called "Ben" refers to the origin of the ancestor of the surname, which is equivalent to the place of origin that the Chinese people say, and the same surname of the same "Ben" is the same clan.

This is like the SK Group where Choi Geng-woo worked at the beginning, and the controller behind it is the Choi family, one of the top ten families in South Korea, but Choi Jin-ryong and their family are not related to this Choi family, the former is inherited from the Jeonju Choi family, and the latter is from the Gyeongju branch, although both sides have the same surname "Choi", but they belong to different clans.

Therefore, it is very inappropriate for Cui Zhenlong to directly name the group company "Cui's", it does not represent all the personnel of the Choi family in South Korea, and it is more serious to say that it is easy to offend many people invisibly. However, in the business field, it is important to make money in harmony, and there is no need to be entangled in a company name and put yourself in a disadvantageous situation.

Of course, the naming of the new group company is only a small episode, the real big head is the integration of Cui Zhenlong's industry, which is not as simple as it seems on the surface, not to say a good name, to re-erect a signboard is over, which involves all aspects, the more integrated companies the more complicated the affairs, and the personnel alone can not be completed overnight.

At present, Cui Zhenlong and his family have established many companies and enterprises, including the earliest established Xiuhui Famous Publishing House, Xiuhui Printing Factory, as well as the game production company "Actoz", the social network service company "HN", the chain coffee brand "Warmth/Family", the film and television production company "C.P Film and Television", the artist management company "C.P.C/Entertainment", the entertainment newspaper "Dispatch", "Times Cinema Line", a cinema investment and operation company, and "Yuandi Real Estate", a newly established real estate development company.

Speaking of this source real estate development company, it was actually established less than half a year, and it was originally just a subordinate department specially established to cooperate with the investment and construction of "Times Cinema Line". But Cui Gengyou couldn't help his son's repeated encouragement in his ears, what house prices will definitely rise in the next few years, and the profit margins of real estate projects are broad, and so on, and in the end, he was also greedy, so he simply gritted his teeth and directly made this department independent, and then scraped together to acquire several small-scale real estate companies, so that there is now this "source real estate".

However, the competition in the real estate industry is extremely cruel and fierce, Tairong Real Estate, Modern Real Estate and other old companies are not easy to get along with, easy to fool, for the new industry "source real estate", joint suppression is the inevitable result.

Fortunately, the expansion and construction of the theaters under the "Times Cinema Line" has not stopped, and the construction plan of the headquarters building of the "Ningyuan Group" on Yeouido Island has also been prepared, which makes the "source real estate" really have a place to use, and does not fall into the embarrassing situation that the company has just been established but has no business to undertake.

As for Cui Zhenlong, who contributed to the establishment of "Source Real Estate", he will not be satisfied with just digesting the internal construction business of the group company. How high the profits that the real estate industry can bring, even a layman has heard of it. However, this real estate industry is different from other industries after all, it is a big gold swallower, and if you want the company to become bigger and stronger, the capital investment in the early stage is not a star and a half.

Just when Cui Gengyou's father and son were in distress for financial problems, Huaxia passed a message that made them see a new dawn, and someone was ready to bid $250 million to buy all 15.7% of their shares in Penguin.

In this regard, of course, Cui Gengyou is very moved, the initial investment was only 22 million US dollars, just 3 years later, the value of the shares in his hands has almost increased by 10 times, and this is a good deal. But Cui Zhenlong doesn't think so, what is the future market value of Penguin, he knows better than anyone else, it is really an astronomical number. If they sell their shares at this price now, and look back ten years from now, the father and son will definitely regret wanting to jump off the building collectively.

However, the lack of sufficient funds in the "source real estate" is also a real problem, and many plans cannot be implemented without money, and finally the father and son secretly discussed several times, but decided to sell their shares, but not all, but 10% of them.

Although this somewhat "difficult" decision was made, as a qualified businessman, of course, he hoped that the higher the profit, the better, and the price of 250 million did not make Cui Zhenlong feel satisfied. The key factor is that the number of "players" in the acquisition game is too small, which is a very unfavorable situation for the seller, and he cannot afford to sell at a high price without competition, which Cui Zhenlong knows very well. Therefore, it is natural that through the various arrangements of the Cui family father and son, they intentionally or unintentionally revealed their intention to sell their shares to MIH, IDG and other companies, which is also a negotiation technique to reverse the unfavorable situation of their own side.

And for these international giants, this is surprisingly good news, and the next thing does not need to be instigated by the Cui family father and son, they themselves will fight for life and death. After a scorching tug-of-war, MIH, which offered the highest price, offered $265 million in cash for a 10% stake in Penguin.

"Zhenlong, what's wrong with you? Is there anything wrong with your body? The face is so ugly!! ”

"Ignore me, I just want to be quiet!!" The transfer of shares has been completed and cannot be recovered, but Cui Zhenlong still feels a pain in his flesh. Nima's, that's really a hen that lays golden eggs, uh~~ No, it's a female penguin! Now it's so handed, it's even more uncomfortable than digging up a piece of flesh on his body!

However, Cui Zhenlong's emotions came and went quickly, and the next day he began to urge his father to put the huge amount of money that he had just gotten and had not yet covered into the "source real estate", in the original words of this goods: The most important thing now is to seize the time to "enclose the land", it doesn't matter if the house is built slowly, but the land is different, it is worth a lot!

You must know that Korean land has the right to be owned after it is bought, and it is the kind that truly belongs to individuals and can be passed down from generation to generation. This is not like in China, where the purchase of land only has the right to use the land, and there is only a 70-year time limit, and the price is very expensive, and there is an essential difference between the two countries in terms of land policy.

At the same time, while the "source real estate" that has received sufficient funds has begun to sharpen its knives and prepare to set off a vigorous "enclosure" movement, the integration work of Ningyuan Group is also being carried out in an orderly and step-by-step manner. However, what puzzled many of the company's veteran employees was that three companies were excluded from the scope of integration by Cui Gengyou.

Among them, it is easy to understand that C.P.C company was not included in the integration target, after all, many high-level executives know that although this company still belongs to Cui Gengyou in name, it is actually controlled by Cui Zhenlong, and Lao Tzu is not shameless enough to take advantage of his son.

And C.P Film and Television Company was also not integrated, but it was Park Xiuhui's insistence, the reason, it should be an extra compensation from a mother to her son!

With the establishment of Ningyuan Group in sight, Cui Zhenlong will automatically receive 10% of the original shares, which has become a fact. However, in the eyes of this mother, her eldest son's efforts in recent years are completely disproportionate to the gains, and he has suffered a "big loss", according to her original intention, she is ready to increase the share ratio to 20%, but for the stability of the family in the future, she finally agreed to maintain the original share distribution plan unchanged. This C.P film and television company regarded it as an add-on and gave Cui Zhenlong compensation, and when he became an adult, he could really take over the past.

As for the remaining HN company, many people don't care too much about it not being included in the scope of integration, the company's main business is a network social networking site of the same name "Happy/Nets", although Cui Gengyou has continued to invest a lot of money in recent years, and the scale of the website has also expanded rapidly, but overall, it has been operating at a loss.

Some time ago, this company inexplicably cooperated with a similar website in the United States, called "Facebook", but it was just a website established by a few Harvard University students when they were bored, and they didn't see any development potential at all!

"I don't know what the big boss Cui Gengyou likes about HN company, is it necessary to spare no effort to support it?" This is a common doubt in the minds of many company executives.

PS: I died of pain in this chapter, and it took me three days to check the information while deleting, deleting, deleting, modifying, and finally becoming like this, I feel like I have obsessive-compulsive disorder.