"Rain of Swords" was released on Sunday, and it was said that it was the first week box office, but it was actually the first day. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The news announced by the two of us to the outside world has a total of 100 million yuan in cost plus publicity, but in fact it is only more than 60 million. The industry is naturally clear, so when the data comes out, everyone understands that the two of them have succeeded again.

In this way, all the pressure is transferred to "Do Not Disturb 2".

Feng Xiaogang's goal this year is "Tang*shan Earthquake", and the box office of 550 million is enough for him to complete the task, and Feicheng 2 is just a standard money-saving movie.

Filming started at the end of July, and post-production began in October, and at the same time, it was firmly announced that it would be released on December 22. Aiming at the name of Feng Xiaogang + Ge You + Wang Shuo, the audience habitually paid money to support the show, but they were shocked by Chiguoguo's blockbuster covering more than 20 advertisements.

Lao Jiang earned the money while standing, and Feng Xiaogang earned the money while lying on his stomach, even with the support of Wang Shuo's book, the nature of playing tickets is also obvious.

Indeed, the film explores some very profound topics, such as life and death, beauty and ugliness, marriage and love, etc.; There are also small jokes at your fingertips, which make people smile. But there is a problem with the rhythm of the script, there is no main line, the characters are mixed, and the emotional line between Uncle Ge and Shu Qi is very embarrassing in one part, and it is even more weak in the second part.

Relying on the audience base of the main creator, "If You Are the Truth, Do Not Disturb 2" got off to a stunning start, with a box office of 33.25 million on the first day. Feng Xiaogang is in the limelight, and he won the championship and runner-up of the overall list.

On the 22nd, the proportion of films scheduled in theaters nationwide was 35% for "Insincerity 2", 30% for "Let the Bullets Fly", 30% for "Rain of Swords", and 5% for "Zhao's Orphan" and "Laughing Jianghu".

However, compared with the word-of-mouth of those two films, Director Feng once again suffered from the audience's complaints.

"If you are not sincere, I will not bother, the guys who paid for the tickets, I wish you a pleasant day."

"Not every movie can use 2 to cheat money!"

"What a good travel promotion/commercial, why do you have to pretend to be a movie?"

"A large collection of Wang Shuo's ideas and Director Feng's jokes, this thing basically has nothing to do with movies."

"There is no formed story at all, it is all a pile of various situations, the protagonist is constantly understanding life, but the character and relationship have not developed at all, what the beginning is like and what the end is."

Under the attack of the bad review index and two blockbusters, the box office of Feicheng 2 in the first five days was only 170 million, far lower than the 210 million in history. And "Rain of Swords" was released for eight days and scored 250 million, and "Let the Bullets Fly" was released for eleven days, with a box office of more than 400 million.

To tell the truth, the biggest role of the film is to mistakenly popularize Cangyang Gyatso, "Seeing and Not Seeing" is obviously the work of modern poet Tashi Ramdodo, originally titled "The Silence of Banzaguru Baima".

But netizens don't care, Wuyang Wuyang's various Cangyang Gyatso, what "Ask the Buddha", "Ten Commandments Poems", and "That Day" have emerged. Ouch, just the hypocrisy of a young woman in literature and art, it may be the Dongdong of the collector La*ma.

……

Fast forward to the 30th, the last day of 2010.

Chu Qing traveled to 20 cities in 13 days, and the most important publicity stage has passed, and now it is the consolidation period. The three of them also separated and went to different activities.

At this moment, he is in the auditorium of Zhejiang University, sharing and exchanging with teachers and students on films.

The previous discussion does not need to be elaborated, but at the end of the question session, a boy suddenly stood up and said: "Yesterday, Feng Xiaogang scolded reporters, saying that some people just can't make money from Chinese films, what do you think about this matter?" ”

"Well, I don't know much about this, can anyone talk about it?" He was stunned.

Immediately, the host conducted a simple science popularization:

It turned out that a reporter from Xinhua News Agency wrote an article spraying Feng Xiaogang: "Don't disturb if it's not an advertisement, laugh and collect money easily, do private work in front of the audience, rely on a few media to fool around, and sell and boast without heart and lungs." Although Director Feng has fulfilled his promise of lying down to make money, some fans asked worriedly, if he always lies down like this, will he be able to get up in the future? ”

Director Feng ran into Jiang Wen, the position of the boss of the Lunar New Year stall was not guaranteed, and he was already unhappy, and this criticism draft with too obvious tendencies was a hornet's nest.

So he posted 5 Weibo posts in a row, counterattacked one by one, and scolded the reporter by name.

“……”

Chu Qing felt pain when he heard it, the relationship in the circle was too complicated, and he would lie down if he was not careful, so he had to say vaguely: "Everyone understands Director Feng's temper, and I don't have any opinions." ”

The boy was obviously not satisfied, and asked, "Do you think it's right to place ads in movies?" ”

He thought for a moment and replied, "Product placement is very common in modern dramas, and it is also very common in Hollywood. Like the sports cars in the "Fast and Furious" series, and the luxury goods in "The Queen Wears Pudara", they are all advertisements. But they are very skillful and ensure the viewing experience to the greatest extent. We are still in the stage of blunt and rude, and if we watch it, we will make a play. This kind of thing is not right or wrong, it is just an inevitable interference factor in the development of the film industry, and the rejection is admirable, and the acceptance is understandable, it depends on your operation level. ”

"But as a filmmaker, don't you think this kind of behavior is insincere?"

Before the boy could answer, a girl stood up again and asked. Chu Qing is sweating, ouch, how much resentment these students have!

Of course, he answered this question very seriously, saying: "The sincerity of a film is only reflected in the movie, not how the director explains, how the actors complain, how the media praises, or simply measured by advertising." I don't have product placement, but the film is very ugly, then I have no sincerity; I implanted 20 commercials, but the film was super exciting, then I was sincere. So back to the sentence just now, there is no right or wrong, just look at the ability. ”

“……”

The emotions of the people who said it were different, some agreed, some wanted to refute, but they couldn't find an argument. Seeing this, the host hurriedly said: "Okay, the time is almost up, let's move on to the last question." ”

Brush!

Still thirty or forty people raised their hands, and the host casually ordered a girl, and the girl said: "Jiang Wen said that he was standing to earn money, and Feng Xiaogang said that he was lying down to earn money, so what is your posture?" ”

"Haha!"

The classmates laughed, Chu Qing was also happy, stretched out his hand and gestured, purely joking: "Just like I am now, sitting and earning money." ”

After the event ended, Ya ran to Tang Wei's house and had a light meal.

Isn't this just in time for New Year's Day, Tang Wei went home to visit relatives, and Tang's mother had to invite him to be a guest. The elders' intentions were not easy to refuse, so they had to stay for a while without embarrassment, and gave a bag of gifts.

In the evening, he returned to the hotel alone, took a shower and brushed his teeth, and lay in bed flipping through a schedule.

Here is the list for January-February 2011, with a total of 21 films released. This year's Spring Festival is very early, February 2 is Chinese New Year's Eve, even with the New Year stalls also ended early, January became the last wave.

"The Chronicles of Narnia, No. 7."

"New Shaolin Temple, No. 19."

"Pleasant Goat, No. 21."

"No. 7, No. 19, No. 21 ......"

He muttered for a while, as if he didn't feel much of a threat, before he circled it with his pen: "January 10th." ”

……

Chu Qing's Chinese New Year's Eve, there was a lonely cat in the hotel. These people have long been used to it, Fan Xiaoye is running, Liu Shishi took the time to take an endorsement, Zhao Liying is walking in a commercial performance, Zhou Gongzi is even more miserable, and he is still filming in the desert.

In the middle of winter, the air in 2011 seems to be getting colder, and the smoke of the Chinese New Year war is still filling.

This will be the third week, and the attendance rate of Feicheng 2 has begun to drop sharply, the sword rain has fallen steadily, and the bullets are the most bullish, and they have bucked the trend and won the single-week championship again with 160 million.

Lao Jiang's team is not wrong, the release of the Sichuan version can really bring rhythm.

At this stage, the final box office is basically final, and the two of us expect "Rain of Swords" to end at about 400 million.

The bullet should be able to break 600 million, and if you say anything else, Chu Qing is very happy. Feicheng 2 is weirder, maybe worse than "Rain of Swords".

However, Huayi has no worries, the advertising sponsorship of 60 million has already been earned, and the box office is a net profit. The Wang brothers also looked at the January schedule, "New Shaolin Temple" has its own investment, and it is going to fight with the two of us again.

Of course, while the brothers are on guard, they are also relaxed:

"People are embarrassed", hehe, what is that? (To be continued.) )