0286 The Essence of the Commercial Internet: Traffic

Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

[Recently, I've been busy decorating a new house, and I'm going to buy things again, and I'm going to get married at the beginning of next month...... You get the idea! Although there are two updates a day, there is no explosion, and they are all updated in a hurry before 12 o'clock, so I'm embarrassed to open a single chapter and ask for a monthly pass! Please forgive me for the additional clarification here! 】

When Zeng Qian heard this, she was immediately silent, hesitating whether to follow behind these two women or turn back, but in the end she decided to stay.

Zhang Ruoxi looked at Jiang Yan's beautiful face quietly, and asked softly, "Why tonight?" ”

Jiang Yan smiled bitterly: "Only allow that bastard to be lustful outside, and we are not allowed to muttering behind our backs and worrying about our future?" ”

Slightly stunned, Zhang Ruoxi's beauty suddenly bloomed with a smile like a flower: "What Sister Yan just said, I forgot it after hearing it, I think Ah Qian is the same!" ”

Jiang Yan tilted his head at Zeng Qian, and said to Zhang Ruoxi: "Why don't you talk to your mother?" ”

Zhang Ruoxi smiled and asked, "What are you talking about?" Talk about how much her son cares? Aren't the facts obvious? Maybe Mom will still have fun! ”

Seeing Jiang Yan's indignation, Zhang Ruoxi smiled and said: "Sister Yan, don't be sad, although Ah Chen can't hold it and is amorous outside, he knows in his heart that he will not bring women home like before!" Especially European and American women, they just covet the freshness of the moment, and they still have a scale rod in their hearts! After all, he is not the same as he used to be...... He's a father, too! ”

Looking at Zhang Ruoxi, Jiang Yan's face turned slightly pale: "You know him better than me!" ”

Zhang Ruoxi shook her head and said with a faint expression: "Speaking of understanding, who can really understand each other!" Just like when I looked away, I thought Ah Chen was just a simple and unpretentious man, but it turned out ......"

"To this day, any extra words seem hypocritical! This is a mistake, a mistake! Zhang Ruoxi laughed to herself.

……

"In 1995, a strong earthquake measuring 7.2 on the Richter scale in Hanshin, Japan, killed 5,488 people and left 340,000 people homeless! But this year, the Japanese learned to use InTeRneT to report the safety of their relatives overseas, and journalists began to use InTeRneT to report on earthquakes...... It was this earthquake that made people really feel that the Internet is such a magical thing! Overnight, surfing the internet became a fad from the start of the year! ”

Looking at Ashley's face as if a sculptor had been carefully sculpted, Song Chen added with a smile: "This can be said to provide some kind of inspiration for the opening of IcQ!" People have learned to use software to discuss the use of e-mail by the Vatican Pope and the hacking of the Pentagon with netizens around the world, regardless of time zone! Multinationals coordinate the work of companies around the world with tools such as guò Im, emaIL and InTeRneT! So in Japan! So is it for China! In 1995, Infosea became China's Internet service provider, representing China's entry into the Internet era. ”

"It's the trend! Technology has transformed human economic activity and represents a vital advance in human history! Song Chen pinched his fingers, looking serious and focused, no longer cynical just now, "In China in 1997, the Im software based on the Chinese IcQ has just emerged, but it has not yet formed its own market, and it does not have the influence of a hundred responses!" ”

"So, you see this market?" Ashley followed Song Chen's train of thought and talked about the origin of QQ.

Nodding, Song Chen continued: "At that time, I was a big boy who had just entered college, my parents were divorced, and I lived with my mother! Plus the birth of my half-brother...... Young, stubborn, complaining, I could barely get any help from my father! I have grasped a certain pulse, a certain law, of the world economy! But I couldn't do anything about the financial situation, which was a terrible sense of urgency, so I decided to take a break from school and start a business! Luckily, the computer game room industry was still in its infancy at the time, and I made a lot of money with my all-or-nothing gamble! In the early days, the operation of China Chenxing Computer System Co., Ltd. almost depended on the continuous income of the computer room! Of course, I also sold a little idea, which was also a crucial start-up capital! ”

Song Chen sighed very embarrassedly: "From this point of view, I am very lucky! This income and funds gave me the confidence to refuse the temptation of venture capital! ”

"But I'm not a technical talent, I don't know the so-called architecture, the so-called engineering testing, and I don't know how to arrange the process!" Song Chen smiled slightly, and then said, "So I hired some college students to work part-time for me, and opened the Chenxing Internet Cafe billing management system, which was also very advanced in the world at that time!" QQ was also established at the same time at this time! At that time, I saw that the Chinese IcQ was in danger of copyright infringement, so they rewrote their own kernel, and invited designers to redesign the software! It's almost a local remake! QQ has been a huge success! ”

"And what about Alibaba?" Ashley asked excitedly, "At that time, the official version of QQ software had not yet been released, and it should still be in the internal testing stage!" Alibaba was still a division of China Computer Systems Co., Ltd. at the time, and it was founded at about the same time as the company! What are the reasons for starting this website? ”

"The industry accuses me of plagiarism, and this fact is undeniably existent!" Song Chen smiled slightly, and his bright smile made Ashley's pretty face crimson, and he felt that this boy was very handsome when he laughed. "At that time, the world's mainstream Internet businesses were portals, e-commerce, online retail, search, software and solutions, etc., and Yahoo pioneered the portal model of 'free advertising revenue for content', which was recognized as a viable profit model by the industry at that time! Yahoo's success has led to the mushrooming of portals in China, with the likes of Sohu, NetEase, China.com, and Sina, which just merged this year! ”

After a pause, Song Chen muttered: "On the other hand, although e-commerce has been proven to be a very promising Internet innovation technology, the world has not yet proven its profit value!" Reflecting to China, it has formed a website transformed to the Internet by traditional enterprises such as China Chemical Network and HC Network, just like Im software, they are only famous in the market segment, and have not yet formed their own core competitiveness! After the rise of Alibaba, they felt the pressure of competition, and the investment gradually increased! ”

"Why is Alibaba so successful?" Ashley, after all, majored in journalism, and rightly went straight to the core.

Zhai Yan, who was the executive officer of Alibaba Group at the time, made a summary for three reasons: first, Dongou was the most active third-tier city in Jiangnan Province at that time, which was geographically advantageous; Second, Alibaba's information service platform is accurately positioned, abandoning large and medium-sized enterprises to focus on small, medium and micro enterprises, which makes us stand out from e-commerce companies. Third, dig into your own level, give up short-term interests, and focus on 'service' rather than 'profit'! This is important! It is also the core competitiveness of Alibaba Group! ”

After saying too much, Song Chen took a sip of red wine, sorted out his thoughts and continued: "After the portal website and e-commerce website, based on the embarrassment of the current situation of China's Internet infrastructure, search is like email, and most of the products operated by the portal are self-opened! Software and solutions are the 'red ocean' of fierce competition! Only the core technology of search engines and online retail is still a 'blue ocean' that no one has opened, and Baidu's project and the opening of 8848 are naturally taking advantage of the trend! ”

"Whether it's online retail, Amazon's success is known to the world!" Ashley stared at Song Chen and asked in surprise, "But the search engine proved to be a tool with no future at the time, and it can't bring more profits!" ”

"Do you still think so?" Song Chen took another sip of red wine and asked softly.

Ashley was dumbfounded, but she still asked, "Did you realize that googLe and Baidu can make a profit through guòaoRds in the first place?" ”

"What I realized was not how much profit aoRds could bring me! Like I said earlier, service is key, profit is secondary! To put it bluntly, neither the early ebcra1er nor the aLT**IsTa defeated by googLe, they understood the importance of search engines! This is also the key to their failure, they are sitting on the mountain of gold and shouting poverty! Of course, there is also a certain gap between technology and googLe! ”

Ashley asked, "What's the key?" ”

Song Chen laughed and pointed out the key: "Traffic!" ”

"Traffic?" Ashley suddenly realized, and felt a little worse.

"In June last year, AOL acquired IcQ and gained more than 50 million free registered users! In September, AOL acquired another 20 million members of the NetsNetavigator browser technology and portal! It's all about getting traffic! Online advertising is the way to monetize traffic! ”

"Monetize your traffic! I see! Ashley muttered. As a non-IT college student, as long as she thinks carefully, the cooperation between googLe Chenxing Network and Yahoo is essentially to buy traffic from Yahoo!

"Yahoo started out as just a directory of websites, indexing content from other sites!" Getting up from the chair, Song Chen held a goblet in one hand and put the other in his pocket, standing in front of the bed with a smile on his face and looking at the pedestrians and vehicles coming and going outside the window, he continued with a leisurely expression, "Later, Yahoo pioneered its own content service, which expanded the source of advertising revenue, because ads can be placed on every page, and the advertising layout is calculated by page!" News Service, Weather Forecast, Stock Information, Travel, Food & Beverage...... Through guò constantly providing new service content, more services stimulate more traffic, and Yahoo has entered a period of high and benign development! (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )