0166 Brand Licensing
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Cai Yue's relaxed words didn't seem to have anything to do with the Song family, so Song Chen smiled: "Of course, if I drive you away, I won't be reprimanded by my mother at night!" ”
Song Chen took out a box of soft China from the drawer of the coffee table, took out two cigarettes from it and handed them to Cai Yue and Cai Ding respectively: "Uncle Cai smokes, right?" ”
"Hehe, quit!" Cai Yue pushed Song Chen's cigarette aside and replied with a smile, "It's not as good as it was back then!" It was a chimney back then, but now I'm healthy, otherwise I'm afraid I won't have much opportunity to do it in the future! ”
Cai Ding is a smoker, so he happily took the cigarette.
Song Chen smoked in his last life, but his body in this life does not have this addiction, and it is rare to smoke one unless necessary. Song Chen flattered while lighting a cigarette for his uncle: "How come, Uncle Cai, you are childish, and you are like an elder brother and a younger brother when you are with your uncle!" ”
Cai Yue Yile felt that although Song Chen was young, after all, he had been practicing for nearly half a year, and his speech had become a little tactful.
"The business field can really exercise people, think about half a year ago, I thought you were silent, but now you can open your mouth to talk sweet words!" Cai Yue's face couldn't hide his appreciation for Song Chen, and he felt like "Shibei should be impressed for three days".
Song Chen smiled and said nothing, at this time, Zeng Qian walked in with tea, and the office suddenly fell silent, only the sound of the beautiful secretary making tea and pouring water.
After Song Chen's Xiaomi went out, Cai Yue said with a smile: "This time I came to Dongou at the invitation of Yang Jinchang, the founder of the 'European City' project company. I heard that Xiaochen is going to find someone to open a logistics company, is there such a thing? ”
Yang Jinchang also invited Cai Yue? A trace of confusion flashed in Song Chen's heart, but he said quietly on his face: "I have invested too much energy on the Internet, and I don't plan to expand to other industries irrationally, so logistics companies need to find more companies and people with strong capital to join!" ”
Smiling slightly, Song Chen sighed: "If it weren't for logistics restricting the entire e-commerce industry, I wouldn't have rushed into this area, after all, the pattern of Dongou is too small, and the supply of human resources alone is already very tight, not to mention the construction of a large logistics plan!" This can only be regarded as a fulcrum of the national logistics plan! ”
Cai Yue picked up the teacup. Blowing lightly, he smiled and said, "I have also read your logistics plan in the newspaper!" To be honest, I don't know if logistics makes money or not. But relying on your concept of "Chenxing Industrial Park", you have a lot of good land on hand, especially the land in Xiakou City...... It's a pity that I was bound by rules and regulations! ”
Song Chen smiled faintly: "Real estate is too involved. To deal with these heads and brains of the city bureau, the water is too deep, and I don't plan to enter this industry! ”
It is true that real estate is very profitable, and the profits are so high that the powerful, state-owned and private capital have fallen into a state of madness. But before real estate, Song Chen obviously had a higher pursuit, so the profits of real estate were not very eye-catching!
"We started as a gift in Chouzhou, and we manufacture a large number of small pieces and give them to foreign dealers and foreigners!" Cai Yue pondered for a moment and said slowly, "We have also registered members in your Alibaba, and recently read your Alibaba report, and an idea has been sprouting in my heart!" Can we work with 8848? Sell our products ......"
looked at Song Chen, who was slightly different. Cai Yue smiled: "It doesn't matter if the price is lower, if you can take some goods, it will be of great benefit to us Dongou Limao!" ”
Song Chen said with a smile: "Uncle Cai is also keeping pace with the times, generally speaking, traditional manufacturers are very cautious and conservative when dealing with e-commerce!" Unless something big happens, it won't be taken lightly. ”
Cai Ding has recently been in charge of the "European City" project. Therefore, I don't know the recent movements of the family business Dongou Limao, so I am silent on the side. His eyes wandered over Song Chen, who was talking and laughing.
Cai Yue shook his head and said: "I don't know if it's the general trend now, I just want to find more profit directions for the company!" Business has been a bit difficult lately! ”
Song Chen pondered slightly. said: "Now the online shopping market is so big, and we have not been researched in the field of gifts...... In this way, seeing that there is still a month left in this year's Dragon Boat Festival, we might as well try the water first! ”
Cai Ding asked, "How to test the waters?" ”
"Alibaba Group commissioned your company to produce 30,000 zongzi keychains, and I will give away these keychains with the goods before and after the Dragon Boat Festival!" After a pause, Song Chen smiled, "Then I'll do a poll survey in 8848 to see how it works!" ”
Cai Yue thought about it and thought that this method was more secure, and at the same time, he invisibly promoted the company's brand with the activities of 8848: "Not bad! ”
"If things go well, I can further cooperate with you!"
"Oh!" Cai Ding and his son were very interested, "How to cooperate with each other?" ”
"In fact, your company's low-price delivery strategy is not applicable to the current online shopping market, after all, we also have to consider the cost of logistics and distribution!" Song Chen sighed for a while and said: "We can cooperate with your company, and the specific form can be modeled on Nike's brand management strategy, and a company with the design team as the core can be established to design high value-added goods such as brand authorization and creative products, and the manufacturing will be handed over to your company, and the sales will be handed over to 8848 and Dongou Limao's own sales channels!" ”
Cai Yue's eyes lit up: "We know creative products, but brand authorization, do you mean brand authorization similar to Disney or Barbie?" ”
Nodding, Song Chen smiled and said, "I can buy shares with the exclusive copyright of QQ image!" ”
Cai Ding father and son are moved, after all, people who have paid attention to relevant news know that this Chenxing network software, has a very high popularity and online numbers, which means that the penguin couple representing the QQ cartoon image already has a good brand potential, and if you manage it well, you can operate it into a high-end toy brand!
Moreover, the investment cost of a company that is purely designer-based is not very high, mainly because of the salary of designers, especially the salary of senior designers! However, Dongou Limao, which has strong capital, can afford it.
Seeing that Cai Ding's father and son were quite moved, Song Chen continued: "Our Chenxing Holdings does not specifically interfere with the company's work, but in terms of quality control and brand maintenance and promotion, your company can use dim sum, Uncle Cai, what do you think?" ”
Cai Ding, who was old and long, laughed and said, "Not bad! It's a win-win solution! If you have time, Xiaochen, let's determine the specific cooperation plan now, right? ”
"Good!" Song Chen smiled.
"Secretary Zeng......"
Ye Feng glanced at the closed office door, and called Zeng Qian, who was doing copywriting and sorting work.
"What's wrong? Something? Zeng Qian asked casually without raising her eyes.
"If you go to the U.S., ......"
Zeng Qian, who was ambushing the case, didn't hear Ye Feng's words for a long time, turned around curiously, and saw Ye Feng biting his lip with a hesitant and struggling look.
"What's wrong?" Zeng Qian asked with a smile, she vaguely understood what Ye Feng was worried about.
Fan Xue said sourly: "Ah Feng, it's good that you can go to the United States, and I don't know when it will be my turn to go on a business trip abroad...... I really envy you! ”
Ye Feng hesitated: "My boyfriend doesn't want me to go on a business trip, and she hopes that I can change departments, after all, Song Dong has a ...... reputation It's not very good! Moreover, this time, after Zeng Qian followed Song Chen's great rivers and ran north and south of China, the relationship with Song Chen has made substantial progress after coming back, how can Ye Feng and Fan Xue not understand what is going on behind it.
"Really?" Zeng Qian looked at Ye Feng, but smiled coldly in her heart!
When the company was opened by the Ye family? Which department can I transfer if I want to? Unless it is IT practitioners, especially engineers, not only have a good salary, but the 7O2O1O work principle officially announced two days ago has made the status of these people rise sharply!
Ye Feng and Fan Xue were assigned to the secretary's room, and they were personally selected by Song Chen, because they were beautiful and young, and they had outstanding temperament; However, because of this, they are the proud girls of the stars in school, and they already have their own boyfriends!
Song Chen's name is outside, and it is normal for their boyfriends to mutter behind their backs, so it is not surprising that Ye Feng has such thoughts. But after a few months of getting along, it is enough for Zeng Qian to see through the interests of Ye Feng and Fan Xue in their bones, if such a woman wants to be pure and pure, then what is herself? Although she hated Ye Feng's self-esteemed appearance, from the bottom of her heart, Zeng Qian didn't want too many women to share her favor, this is ...... It doesn't hurt to help!
So Zeng Qian said lightly: "When the time comes, I will discuss with the chairman and see if I can transfer you to the subsidiary!" ”
Hearing Zeng Qian's willingness to help, Ye Feng hesitated even more, and her soft lips were almost bitten out of blood. Obviously, Ye Feng has realized that this business trip to the United States with Song Chen is very likely to put him at a critical crossroads in his life.
At such a crossroads, there are women who are unhesitating and unscrupulous; Some women are hesitant or even more greedy, wanting the low-hanging fruit without abandoning the innocent feelings in their hearts. But there are also some women who value the spiritual world more and will not be tempted by society.
Ye Feng is carefully considering what kind of path is suitable for him.
Seeing through Ye Feng's hesitation, Zeng Qian glanced at her and said lightly: "When I get off work, I will mention it to the chairman!" The implication is that Ye Feng will be given a daytime to think about it.
Ye Feng breathed a sigh of relief, and at the same time, a sadness appeared in his heart.
Fan Xue also fell into deep thought, and at this time, Song Chen sent Cai Ding and his son out of the office with a smile on his face, and Zeng Qian, Ye Feng and Fan Xue stood up to see off the guests.
Holding Song Chen's hand, Cai Ding patted the back of Song Chen's hand with his other hand and said with a smile: "Then Xiaochen, let's have a good chat on the day of the party, okay?" ”
"Okay, Uncle Cai, uncle, you go slowly!"
"Good! Good! Cai Yue piled up a smile on his face. (To be continued......)
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