In each edition of the awards, there seems to be a small award that attracts a lot of attention, carrying almost all the meanings except for the final award, that is, the newcomer award, and this year's newcomer award is highly competitive.

This year's Newcomer Award is selected by the group and the solo singer together, and it can be said unequivocally that the solo singer has almost no chance of winning in front of the group. In the past two years, the living space of solo singers has become more and more narrow, and if there are not a few representative singers who still have a certain status, it will be really miserable.

In terms of this year's male newcomers, there are 5 groups or individuals in 2AM, 2PM, MightyMouth, SHINee, and U-Kiss, and the final winner is shinee, who covered the song "repaly" from the 2S album.

What about covers?

In the case of too great a disparity in strength, even if the relationship between mnet and S&M is a little tense, it is still impossible to give this award out of conscience.

And there is no suspense for the female newcomers, so to speak, if there is no sweep of wondergirls this year, t_ara is definitely the most dazzling girl group, and it will definitely be able to stand out among the girl groups that have gradually increased.

Bigbang won the Artist of the Year award at this year's MKMF Awards, Wondergirls won the Song of the Year award for "Nobody", and 2S won the Album of the Year award for their group.

In fact, 2S represents not only the popularity of Hee Sung and Kim Junxiu, but also because of Kim Junxiu, inherited part of TVXQ's popularity.

2S, the duo who actually participated in the award ceremony as a group this year, fully possessed the domineering spirit of a first-line boy group, and it can be seen from the reaction at the scene that the deafening cheers were more than loud compared to bigbang and wondergirls.

The three most popular groups in South Korea shared three prizes. This year's MKMF Awards has become a veritable idol group.

Wondergirls said after receiving the Song of the Year award: "Give us such a big award. I don't know how to express my gratitude, but we will repay our fans with better music in the future. ”

Kim Jun-so and Hee-sung received the Best Album Award together, his love was not high, and when he delivered his acceptance speech, he said in a low voice: "I never thought that I would stand here as 2S to accept the award this year, and when I woke up this morning, I thought I was TVXQ's Hoa Junxiu, and I felt as if I had become a traitor, I'm sorry everyone, I'm sorry TVXQ, and I'm sorry 2S." I ......"

Then he was already choked up.

Frankly speaking, if TVXQ really participates in the awards, 2S will have almost no chance to compete with Dongshen, this year's Dongshen has indeed reached the peak of their career, and 800,000 fans are not empty words.

When Hee Sung gave his acceptance speech, he was more formulaic, first thanking the production team and Kim Jun-so for their efforts, and finally mentioning the turmoil of S&M this year. comforted the fans a few words.

In his acceptance speech, Bigbang's Top said, "I want to be a weed that can survive for a long time rather than a flower that doesn't know when it will die." G-Dragon also said, "It is very meaningful to be able to win the Singer of the Year award as a singer, and I will strive to become an even better singer in the future." ”

This new first-line boy group has shown their sharp demeanor, under the current situation of Dongshen splitting and SJ falling into a low ebb. They can be called the top boy group in South Korea.

In addition to the three awards, the most talked-about Best Boy Group was also taken home by Bigbang, and they also won the Best Boy Group award. The weight of this award is not in any way below the three awards, and the men's team is now almost even beyond the strength of the three awards.

BIGBANG was a big hit last year, and this year it didn't take advantage either. It's already coquettish.

And wondergirls deservedly won the Best Girl Group Award and the Best MV Award.

In addition to the Newcomer Award, t_ara also won the Internet Popularity Award and the Digital Music Award, in terms of quantity, it is not inferior to Wondergirls, but the quality is much worse, but if you take into account the reality that they have just debuted, it is difficult to say that they are much worse than Wondergirls, when Wondergirls first debuted, they were not as ferocious as t_ara.

As a member of the group 2S, Hee Sung also won the Mobile Phone Popularity Award with Kim Jun-so, but as a solo singer, he did not get other awards, and he was nominated for Best Male Singer, and he lost to Seo Tae-ji, who made a comeback this year.

In addition to winning the group award, Kim Junsu won an Auction Netizen Vote Popularity Award, and he cried again when he said it.

It can be seen that after leaving TVXQ, his heart is not comfortable.

The three awards are divided equally among the three groups, so that although there is a feeling that each has its own place and takes care of all parties, it is impossible for all people to be satisfied with the things in the world, no matter what the result, so there are still many disputes.

Hee Cheng doesn't care so much, no matter how controversial it is, it can't affect him.

People who don't know are upset for him, thinking that he deserves more and more important awards, after all, in the first two years of his debut, he held a lot of awards in his arms, and now his singing skills are more mature, his album sales are more outstanding, not to mention his international influence, but he can't win any awards.

In fact, the real reason is very simple, not that MKMF has any shady behind it. MKMF dared to ignore Dongshen's 800,000 followers and give the best combination to bigbang, but it did not dare to hack the award that should be given to Hee-sung, who after all, went abroad and was extremely influential in Europe, the United States and Southeast Asia.

Hee-sung didn't want to win a bunch of awards at once.

For him now, the number of awards doesn't mean much. He only needs to maintain his current status, and the actual significance of this status does not need to be reflected by the number of awards.

For example, the best male singer was awarded to Xu Taizhi.

Who is Xu Taizhi, that is the godfather of the Korean music scene, and he is a king-level singer who has influenced the Korean music industry for more than ten years.

Hee Sung competed with him, although he did not win, but it was not without controversy, many people think that even if Xu Taizhi was once brilliant, then at present, the quality of his songs is far inferior to Xi Sung's songs.

That's enough, it's even more significant than Hee Sung really getting this award.

What's more, Hee-sung doesn't want to see the Korean music scene become a backwater.

Only when high-quality new singers are constantly born can the industry develop healthily, if he doesn't give others a way to live, then the final result can only be that this circle is becoming more and more dead.

Especially in recent years, there are few people in the Korean music scene who can dominate the leading position for many years, or occupy all the resources in the market, Kim Jong Guo has been on fire for two years to serve in the military, Lee Hyori has been on fire for two years and there has been a plagiarism incident, TVXQ has not always relied on South Korea, they are very familiar with each other to develop in Japan. Xicheng has been popular for two years, and in terms of singing and receiving awards, he also consciously restrains himself.

His solo album and a group album this year have no fanfare, and their respective publicity periods are even less than two months, and the rest of the time can be described as a hundred flowers, otherwise, any of his songs has the strength of three consecutive championships, where is there anyone else's way of life.

Hee Sung, who was standing in the mnet rehearsal hall, didn't have any sense of grievance, otherwise he wouldn't be standing in this place.

After the award ceremony, almost without any delay, he began to help organize Lee Hyo-ri's first solo concert since becoming a solo singer in 2003.

Lee Hyo-ri, who debuted as a member of Fin.k.l, has become a sexy queen in South Korea during her decade of acting activities.

This fall, she released her third solo solo album, It's Hyorish, which sold more than 120,000 copies and achieved excellent results on all major music charts.

08 can be described as the heyday of Lee Hyori's career, with a bumper harvest in the music scene and variety shows. The album's title songs "U-Go-Girl" and "HeyMr.BiG" won the top spot for three consecutive weeks, and Lee Hyo-ri became a candidate for Best Female Singer at the MKMF Awards at the end of the year. (To be continued......)