Since Wang Jiawei's "In the Mood for Love" and "2046", the foreign box office is quite exciting, because these two films have performed very well overseas, and the box office has passed the 10 million US dollar mark, so this time "The Grandmaster" made Shao Yingying not sell overseas copyrights, what he wants is to maximize profits.

The first film in China that made Columbia break the record of buying out overseas copyright fees was "Hero", this film broke the price of Columbia's acquisition of films in China, Shao Yingying remembered that the price at that time seemed to be 13.5 million + box office part, and later the strength of "Hero" in the overseas market is obvious to all, this film is also the main confidence of Columbia's great efforts to create "Heroes of Heaven and Earth", they think that Chinese films may set off a boom in North America and Europe, but unfortunately......

The failure of "Heroes of Heaven and Earth" made Columbia Company begin to be careful, and even "Ambush on All Sides" was bought out at a reduced price, but "Ambush on All Sides" is still strong, this time the dispute between "The City Full of Golden Armor" and "The Grandmaster", Columbia originally aimed at Zhang Yi to get a guy, but helplessly, the heart picture was overturned by piracy almost within a week!

This time, Columbia canceled even the idea of buying the rights to "The City with the Golden Armor", and now that any website in the world can download the clear version of "The City with the Yellow Armor", who will pay for the movie?

Then, the only goal they can work towards is "The Grandmaster", but fortunately, Wang Jiawei's reputation overseas is not as good as Zhang Yimou. As a result, the price reduction naturally appeared, and the buyout price given by Colombia to "The Grandmaster" was 10 million + 11% box office sharing model. This price is quite suitable for Wang Jiawei.

There are two ways for a domestic blockbuster to enter the international market, one is to negotiate a bid, such as the film running on several screens in your area for four weeks. You give me $100,000, it's fixed, you earn more, you earn more, and you lose if you make less, it seems that some strong domestic blockbusters adopt this cooperation method with theaters when they are released. It's just that after "Hero" and "Ambush on All Sides", all filmmakers feel that they have lost money by doing so. What if the box office hits?

Who doesn't look at the banknotes and look at them?

Later, there was a cooperation model that gave 'negotiated reserve price + a small amount of box office sharing', and even this model made Shao Yingying's producers feel inappropriate. Because the North American issuers can get a higher level of promotion than the domestic issuers, they belong to our side to buy at a low price, turn around, and immediately make a lot of money.

in North America. A more popular way to work together is percentage. The sharing method is generally before the release of each film, the distribution company will negotiate with the theater chain, but it has formed a convention, and it is much the same. In the vast majority of cases, a 90/10, withfloorof70% pattern is taken. What this means is the total box office revenue of a film in a movie theater on a weekly basis, minus the necessary fixed expenses (houseallowance) and the specific conditions of the movie theater that were agreed at the beginning. If the facility, number of seats, number of screens, etc.), multiply by 90%. It is the commission that the distributor will get - that is, the film rent (filmrental) A, but there is another guaranteed number B (that is, floor), and the total box office is not subtracted by the houseallowance, but directly multiplied by 70% (this coefficient is generally agreed to be between 60-70%), so the distributor will look at which of the two numbers A and B is bigger, and the larger one is the commission income from the theater this week.

For example, Harry-Potter-and-the-Sorcerer's Stone uses a 90/10, with-floor-of70% model, but 90/10 is only the ratio for the first three weeks, 60/40 for the fourth and fifth weeks, 50/50 for the sixth week, 40/60 for the seventh week, and 35/65 after the eighth week.

If it's a blockbuster blockbuster like Titanic or Spider-Man, the 90/10 ratio will last longer.

In other people's countries, the longer the film is screened, the more you get, and our films are rarely bought by foreign distributors except for super blockbusters, that is to say, people use our domestic blockbusters to make a lot of money on their turf.

Of course, it's not just them who do it, our distributors are too, Hollywood blockbusters are very eye-catching in the supermarkets that have entered the country, but they only take 14% of them!

The domestic characteristic account-sharing model makes them miserable, with a box office of 100 yuan, 5 yuan to be handed over to the film fund, 3.3 yuan to be taxed, the theater to take 47 yuan, the theater chain to take 13 yuan, and the producer and distributor to take the remaining 31.7 yuan. And in the North American box office, the distributor's share is as high as 55%. At the same time, the marketing expenses and copying costs that are usually borne by the distributor in foreign countries are also borne by the producer in China.

How should the producer and distributor allocate the 31.7?

Simple, the third master waved his hand and deducted 17%, and the rest, people smiled and said in our unique language: "Please smile." ”

As for whether you cry or laugh when you accept it, hehe, that's what happened.

In "2012", our country finally became the savior of the world; In the world of movies, the domestic market has long become Hollywood's second largest market outside North America, but its role in Hollywood movies is still not perfect to achieve the ideal state.

Therefore, when the screening of "2012" was in full swing in China, a ruling from the WTO made the domestic film market feel particularly regretful. The WTO has judged that China's intervention in the film market is not reasonable enough. Although this move will not bring about a change in the number of blockbuster films, once there is a possibility of bypassing the distribution of Zhongying Group, the real spring under the surface of the Hollywood box office may come.

Belch. Shao Yingying is not thinking about the spring of Hollywood distributors now, he is thinking about Huayi's own spring.

If "The Grandmaster" puts pressure on Colombia through the box office, it will indeed make Colombia concessions. More may be an extravagant hope, but there is absolutely no problem with making 3 points, but Shao Yingying's eyes are not on these three points.

He wants to borrow the shell of Colombia to make his own Hollywood movie.

That's what Shao Yingying thinks, because he doesn't think that North American audiences will always be willing to watch 'Chinese-style' Hollywood blockbusters, at the current level of domestic film production. It's almost impossible to create a movie theater that is full of visuals and makes the audience forget their nationality. Well, with their actors, with their scripts. Bringing in from their perspective will be the only option.

It's just that this idea is not mature yet, after all, Huayi is not a picture of the heart, and it has not generated enough profits for the Colombian company. Not enough profits. It represents a lack of trust.

If you want to make this cooperation model take shape, what Shao Yingying has to do is not to go to the United States to set up a company to force Colombia to make concessions, but to use his film to get box office and prestige abroad, and at this time, it is the best time to talk about cooperation with Colombia.

In the end, Shao Yingying made two concessions to the other party in the negotiations between Huayi and Colombia, in fact, as long as the other party is deadlocked, it is not impossible to make three concessions. At this time, Shao Yingying chose to stop.

The profit gap between two points and three points is not much different for Huayi now. If Columbia is allowed to see Huayi's greed from now on, then the impact on everything that follows will be far more than a point of profit.

After the negotiation is over, the cooperation model of the last stop abroad has been set, and Shao Yingying will wait for the total box office of "The Grandmaster" to be released, which is also the most exciting moment.

The box office of "The Grandmaster" in the second week was also jaw-dropping, and the domestic box office of 83 million allowed them to continue to lead the domestic box office rankings!

At this moment, the feedback bodyguard of the Asian box office results was transmitted to Huayi, Thailand 140325 dollars; Singapore 506657 dollars; 1110211 dollars for island nations; South Korea 483654 dollars. This achievement did not set off much of a storm in Asia, but after all, this was Shao Yingying's first victory in Asia. As for Billish, Serbia and other countries, they are just preparing to be released, and the feedback has not yet been sent back.

Shao Yingying was still waiting patiently, he was waiting for the final results of the first generation of grandmasters.

During that time, Shao Yingying and Wang Zhongjun would meet early in the company almost every day, passing the time with small talk, and the two of them took advantage of the time when the artists went on vacation during the Chinese New Year, and they were still chatting and playing chess in the office.

The two bosses who are relaxed on the surface are very nervous, "The Grandmaster" has smashed 100 million, and the current box office results can at most allow them to protect their capital, which is not Huayi's purpose!

The two of them waited almost eagerly, Shao Yingying wanted to see what kind of box office results "The Grandmaster" could produce, and Wang Zhongjun prayed to God and Buddha to pray that the pirated version would not appear so soon......

When the results of the third week were fed back to the company by the theaters, Wang Zhongjun finally breathed a sigh of relief, even if the result of 44 million fell by nearly 50%, it also pushed the box office to the 200 million mark!

With the bottom of the box office of 200 million in the first three weeks, Huayi can now say that it has recovered its costs, after all, there are still audio-visual products in their hands that have not been sold.

the fourth week, 31 million; the fifth week, 22 million; 10.51 million in the sixth week; Week 7: 5.75 million ......

Before the painting of "The Grandmaster", the total box office reached 278.26 million, which is only the results of the mainland!

If you count the results of the Hong Kong 21252833 (Hong Kong dollar), the treasure island 40989388 (New Taiwan dollar), and the overseas results that have not yet been released, it is no longer a luxury for this movie to make a big profit!

Wang Zhongjun smiled and began to prepare red envelopes for the company's employees, and at the same time he found Shao Yingying in private: "Xiao Shao." ”

"Mr. Wang, so happy?" Shao Yingying was also full of smiles.

"That is, the results of "The Grandmaster" are so good, and I am not allowed to be happy?" After Wang Zhongjun finished speaking, he said: "Xiao Shao, I think we should come up with some money to burn a tail fire for this movie?" ”

"Still publicity? Aren't you going to draw it right away? Besides, I've seen everything I should have seen, and now the pirated copies have been spread to the market......"

"Xiao Shao, you don't understand, I mean, we are not much different from the total box office of "Titanic", are we laying a little bit on the shop and stepping on that ship directly?"

Shao Yingying looked at Wang Zhongjun's eyes and said: "Mr. Wang, believe me, it's a matter of time before we step on that boat, and we won't do this kind of thing of spending money to buy the box office and deceive ourselves." (To be continued......)