Chapter 956: Cosmetic Empire
Cosmetics is both an industry and a culture.
In today's financial environment, cosmetics are the sunrise products in the market, and the positioning is unshakable.
The business of women and children is always the best and most profitable business, which is the eternal law of the market.
Cosmetics is a living example of this, otherwise it wouldn't be the most lucrative industry.
Up to now, the global cosmetics market size has reached more than 7 trillion yuan.
In the past 10 years, the compound annual growth rate of China's cosmetics market has reached an average of 10.8%, making it one of the fastest growing markets in the world.
Zongguo has become one of the largest cosmetics markets in the world, with annual sales of cosmetics reaching 700 billion yuan, accounting for about 8.8% of the global cosmetics market, second only to the United States.
After more than 20 years of rapid development, the cosmetics market in China, known as the "beauty economy", has made unprecedented achievements, and China's cosmetics market is the largest emerging market in the world.
In just over 20 years, China's cosmetics industry has grown from small to large, from weak to strong, from simple and extensive to leading technology and group operation, and the whole industry has formed an industrial army that has begun to take shape and is full of vitality.
Cosmetics companies have also sprung up like mushrooms after a rain, and a variety of cosmetics brands have emerged in an endless stream, and the competition in the cosmetics market has become more and more intense.
Because of the rapid development of the cosmetics industry in Zongguo, it has become a new consumption hotspot.
However, since Zongguo has relaxed restrictions on imported cosmetics, international cosmetics giants are now accelerating their expansion into the Chinese market. So local cosmetics brands. Now it is experiencing a huge shock from the outside.
But now Su Zhe thinks the situation should change. He not only wants Yadaiji to occupy the domestic market, but also to impact the global cosmetics market.
The market size of global cosmetics is more than 7 trillion yuan a year, even if you only make one percent of the money, it will be enough for you to become the richest man in the world in ten years.
One percent of the market share is more than 70 billion.
Of course, if the Yadai Group only relies on Sekka cream, it wants to occupy one percent of the market share. That means that 200 million bottles of Snow Cream need to be sold every year to reach more than 70 billion sales.
The sales of Yadai Group in the past year have not exceeded 2 billion, and the more than 70 billion is about 40 times the sales of Yadai Group in the past year.
Therefore, it is difficult for Yadai Group to rely on Snow Muscle Cream to increase its sales by about 40 times and make its sales reach more than 70 billion.
However, Su Zhe has this confidence, and his ultimate goal is definitely not to make Yadai Group's annual sales. It's as simple as reaching more than 70 billion.
Su Zhe has decided to let Yadai Group surpass Lan Xiangya Group, and that year's sales cannot be lower than Lan Xiangya Group.
And Lan Xiangya Group's sales in the past year. It has reached more than 200 billion, which means that the annual sales of Yadai Group must also exceed 200 billion, so as to catch up with Lan Xiangya Group.
Of course, Su Zhe also knows that if he relies on the product of Snow Cream alone, it is undoubtedly a fool's dream to want to make annual sales exceed 200 billion.
But Su Zhe has also planned, he will successively redeem the formulas of some skin care products, so that Yadai Group will launch them for sale.
As long as Yadai Group continues to launch good products, it is not unachievable to make annual sales exceed 200 billion, and he also has this confidence.
Su Zhe has already planned, his goal is to make Yadai Group's sales exceed 200 billion yuan in the next year, and this is only the minimum goal.
In the next three years, Su Zhe wants to make the sales of Yadai Group account for 10% of the global cosmetics, that is to say, the annual sales of Yadai Group must exceed more than 700 billion yuan in order to account for 10% of the global cosmetics market share.
This is an incredible thing, in three years, the annual sales of Yadai Group have increased by more than 300 times, no matter how you look at it, it is impossible to achieve.
Even as a leading enterprise in the cosmetics industry, Lan Xiangya Group is not sure that it accounts for 10% of the global cosmetics market, and the annual sales of Lan Xiangya Group cannot reach 700 billion.
But Su Zhe has this confidence, and he wants to create a miracle with his own hands and create a brilliant life.
The upcoming Snow Cream may be the first step in this crazy plan.
Whether it is possible to do so depends on the sales of Sekkima cream.
If the sales volume of Snow Muscle Cream cannot reach the expected goal, it will be difficult for Yadai Group to turn over, and Su Zhe's next plan will be difficult to achieve.
After all, Han Mengyao endorsed this gimmick for the first time, and spent so much money to build momentum for Snow Muscle Cream, if the sales are not good, the blow to Yadai Group will be very big, of course, this is the worst result.
Therefore, whether it is within one year, the annual sales of Yadai Group exceed 200 billion, or in three years, the annual sales of Yadai Group will reach more than 700 billion.
These two plans are based on the sales of Snow Muscle Cream, which can meet Su Zhe and Yan Yuyan's expectations for it, so that it is possible to realize these two plans.
But if the sales of the snow muscle cream in the lead are too low, then Su Zhe's crazy plan is a joke.
Not to mention the annual sales of Yadai Group, whether it is possible to exceed 200 billion yuan, first of all, it is a problem that Yadai Group can be blocked by Lanxiangya Group and whether it can survive safely.
Perhaps if the product of Snow Muscle Cream fails, Yadai Group may not be able to afford it, and it is more likely that Lan Xiangya Group will be super completely defeated, and there will be no chance to turn over.
However, such a situation, Su Zhe believes that it will never appear, because he has the supreme system, because he believes in snow cream.
With the effect of Snow Muscle Cream, coupled with Han Mengyao's popularity, it is destined that its sales will not be unsatisfactory, and the sales volume will not be low.
Now let's see how crazy the sales of Sekkisa cream will reach on the first day, which is what everyone cares about. And Yadai Group is now working hard to prepare for this day.
If the sales of Snow Muscle Cream are good, then Su Zhe's plan will be able to continue to be implemented.
Su Zhe's plan may be crazy, incredible, and impossible to achieve in the eyes of others, but he has the confidence to build an empire in the cosmetics industry single-handedly.
However, now is the time to wait for the arrival in three days to see if the sales of the snow cream will surprise people, or despair. (To be continued......)