Chapter 2: The Lost Giant

Early the next morning, he bought a trolley, loaded it with a carton and fixed it with nylon rope, packed a few changes of clothes and locked the door, and took a look at the surrounding environment, Yao Fei knew that he would not return here in the future, no matter what, this was Yao Fei's first nest in this era, although it was simple, it was enough to rest.

Come to Manhattan train station, buy a ticket and get on the train, Manhattan to Norwalk is 80 kilometers away, about an hour's drive. Norwalk is a city in Fairfield County, Connecticut, USA, bordered by Long Island Bay to the south, at the mouth of the Norwalk River.

It covers an area of 94.1 square kilometers and has a population of more than 80,000 people. The town was established on September 11, 1651. It was established as a city in 1893 and merged with the town of the same name in 1913.

It is an old industrial town, famous for the production of beautiful stoneware in the 18th century, and gradually developed a variety of light and heavy industries such as papermaking, clothing, shoes and hats, cigars, woollen fabrics, car tires, trucks and machines.

After getting off the train, pulling a trolley, Yao Fei found a hotel with a better environment to stay, while the time was still early, he walked out and then inquired about the location of Glover Street and went in the direction.

In the morning, the streets are sparsely populated, and the doors of the stores are crowded, and some are even more single, and they don't even open the doors, so they walk into a clothing store, and return to the hotel after being warmly greeted by the blonde beauty clerk, and then wait for the arrival of the afternoon working day.

David Kearns has had a bad time lately, before that, due to the Ford's too mechanical control and paralysis after success, Xerox in the 70s of the 20th century gradually retreated, the original thinking began to be replaced by mechanical censorship, cold numbers, Xerox is now young people are not keen to open up new markets but to promote positions.

The threat of the Japanese may be that the past was too glorious, or that it was too easy to succeed, but after entering the 70s, Xerox, which was once full of vitality, slackened, and Japanese manufacturers led by Canon began to take advantage of the situation.

Xerox did not realize at the time that something happening in Japan would pose a huge threat to the company's future, and Xerox was already being listed as a "target" company by Japanese competitors, and they were joining forces to attack Xerox with all their strength.

Since the 50s of the 20th century, many industries in the United States have been listed as "targets", such as steel, chemicals, motorcycles, cameras, semiconductors, and automobiles, and almost all American companies have been able to feel the powerful shock wave of Japanese products, because their prices are invariably lower than the prices of similar products in the United States.

In the eight years from 1971 to 1978, only 77 different models of photocopiers were introduced in the U.S. market, but in just three years from 1978 to 1980, 70 copiers were launched in the U.S. market.

The first Japanese photocopiers (made by Canon and Konishi-Roku) were as unreliable as the first Nissan sedans: Konishi-Roku's machines caught fire while working, and Canon's machines could not even reach the American market for some reason.

But after drastic improvements, Canon's NP-200, a 20-per-minute machine, finally broke into the U.S. market in 1980, with Canon spending huge sums of money on advertising to promote the product, and the company's executives engaged in a pen-war with Xerox in newspapers.

There is no doubt that the time has come for Xerox to change. Because it is no longer the size of the early 60s, it has grown incredibly rapidly in terms of revenue generation and headcount, so some fundamental changes have to be made.

For example, in the early days, everyone knew Joe? Wilson, he could spend the whole day shaking hands with all the employees one by one at Christmas. Later, he realized that it would take him three days to shake everyone's hand, and it wasn't long before the leader could no longer maintain such a close relationship with the rest of the company.

As Kearns tries to find out the truth about Xerox, he feels more and more uncomfortable, "We are suffocated by an octopus."

And this octopus is the Japanese manufacturer, Xerox sent a team of factory managers, financial experts, engineers and production experts to Japan, they wanted to know everything about the Japanese photocopier manufacturers.

The results of the survey shocked Kearns: the Japanese had six to eight times less stocks than Xerox; The Japanese have about half the overhead cost of Xerox; The ratio of Xerox front-line employees to managers is 1:1.3, while that of Japanese companies is only 1:0.6.

As the CEO of Xerox Corporation of the United States, although the company won the Deming Prize, Japan's highest award, in the quality revolution launched by itself, the company's market share in the long-established copy market rebounded slightly, and it became the first American company to regain lost ground from Japanese companies in the business war.

However, in the case of saturation of the old copy market and no change technology, it can only maintain the form of deadlock, and in the field of other printers, when they are only playing with dot matrix printers and can't play tricks, Japan's Canon and the United States' Hewlett-Packard have left themselves far behind, and people have begun to play with inkjet printers.

The biggest feature of this printer is not that the effect of printing is better than that of the dot matrix printer, but the noise generated during work is much smaller, the former is like a train honking past you, and the latter is more like a group of people passing in front of you, which has a very huge procurement impact on any company that has requirements for the working environment, and can even be said to be decisive.

Now Xerox is in this embarrassing situation, dilemma, which undoubtedly puts the whole company in a very embarrassing situation, and the impact on the company's employees for a long time is unpredictable, so Kearns is currently eager to see through any technology that can help the company get out of the embarrassing situation, for which he is willing to pay any price.

It's a pity that he is like a beggar who guards a mountain of gold, but still has to live by begging all day long.

Parker's research does not seem to have anything to do with the company's business, and Xerox has created the most relaxed research environment for Parker, but it is a pity that it is precisely because of this environment that Parker's researchers have obvious cultural differences from other Xerox employees.

They wear long hair, don't shower, don't wear shoes to work, and hold weekly meetings in so-called "bean bag rooms," where all attendees use bags stuffed with beans as cushions.

With their unconventional mannerisms and grotesque looks, Parker's scientists even appeared in "Rolling Stone."

Stone) magazine.

While these differences did not affect Parker's scientific achievements, they did hinder the application of these findings to Xerox.

And Parker's researchers saw this as a sign of a relaxed research environment, and when Xerox sought to further link Parker's research to the company's main business, Parker's principal Bob Taylor expressed strong displeasure.

Together with all the researchers, he moved to DEC, and a few years later, DEC found himself facing the same problem.

The wheel of history continues to move forward, if Xerox actively transforms the research results of Parker's research into products that are marketed, then Xerox at this time is fully capable of competing with IBM and even stabilizing the other party in the mainframe and ultra-large computer market, and it is absolutely dominant in the personal computer market.

Because in 1973, Parker invented the world's first personal computer, and at that time the Apple computer was still in Stephen Watts' head; Before Woz and Steve Jobs developed the revolutionary Apple II, in Parker's lab, everyone from scientists to assistants and even secretaries were already using personal computers, far superior to Macs.

Otto's users include not only universities, but also the White House and the House of Representatives, and in 1979, Parker himself was already using a graphical user interface and mouse, at this time Gates was still playing DOS, but unfortunately neither Parker nor Xerox had no idea the market prospects for these research results.

Even the invention of Ethernet technology was the first invention of Parker, but the realization of them is indeed Cisco and 3com, Parker's achievements now seem to be shocking, but it is a pity that their efforts have blossomed in other companies, and have made a free paving stone for the revolution in the computer industry.

Maybe in less than two years, he will be able to try his hand, and I believe that by then, he will be completely attracted to these geniuses......

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