Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

[I just drank with a friend, and I didn't even reach the basic figure of 5,000...... Ashamed! 】

[I'm getting married tomorrow!] Is there a red envelope? 】

On December 23, 1949, the State Council of China promulgated the Measures for the Unified Holidays on National Festivals and Memorial Days, which later became known as the Measures for Holidays on National Festivals and Memorial Days.

5o years later, in order to stimulate domestic demand and stimulate economic growth, the Chinese government has also set its sights on the tourism industry in addition to the real estate industry, which has a significant effect on GDP.

On September 18, 1999, the State Council promulgated the "Measures for Holidays on National Festivals and Memorial Days" to increase the number of statutory holidays for the public. Starting from the "May Day" in 2ooo year, the approaching weekends and statutory holidays will be "bridged", forming the "Spring Festival", "May Day", "Eleventh" three consecutive seven-day long holidays, the Chinese government hopes to travel during these three rare long holidays.

In fact, later people did deliberately arrange these three holidays, taking their families or couples out to travel, but it was also because everyone went out in a concentrated manner, and at that time, the increase in vehicles and the cramped roads led to the appearance of "not going out to waste * light", "going out there will be a big explosion jam, a big explosion jam, a level of big explosion jam" The troublesome choice - this laid the groundwork for the second revision of the "National Festival and Memorial Day Holiday Measures" on December 14, 2oo7.

Later facts proved that the results of this revision were not satisfactory and that the symptoms were not cured.

But people can't think of such a long-term now, and the official decision of the Chinese government not only validates the early "tech people" Ashley? Fanning's "inside information" also confirmed her name as Song Chen's "mistress".

To Anthony? Daniel, Ashley? Although he lamented the fact that Fanning was "Song Chen's lover", he was still ecstatic because Ctrip's stock price returned from around $1o to $16.34 and rushed to $17 after the relevant "insider" was reported by Tech People.

However, now, the stock price of Ctrip.com has been hovering around $16 to $17, which is generally understood by Wall Street securities companies to mean that Ctrip's market value has reached its peak, and after Ctrip.com "insists on going its own way" and is determined to invest in offline entities, $17 is the peak of Ctrip.com.

However, after China's State Council officially announced the measures, Ctrip's share price rose again. In a few days, it was speculated to $2o by investors and hedge funds who were already crazy, citing "Ctrip's monopoly position in the Chinese market" and Baidu's "unlimited bullets (traffic)"!

Since Baidu's keyword advertising launch, Ctrip's original leading edge has been further expanded.

When people decide to travel during the golden holidays, they may go to a bookstore to buy a travel book, but more people will use their home computers to dial up online research or go to Internet cafes...... As long as it is someone who is online, they have become accustomed to using C. For them, the Baidu search box in {0,10}o.{0,10}m even goes directly to the Baidu page to check the information, for them, this kind of "online curiosity" behavior itself is a pastime, but they do not know that their behavior is profoundly changing the pattern of the Internet industry.

Lazy people will continue to use the convenient C. {0,10}o.{0,10}m, but there are also people who will set up a simple Baidu page, and then use keywords such as "Sina", "NetEase", "Sohu" and other keywords to point to the landing page - the search engine is actually gradually replacing the "entrance" role of the original comprehensive portal!

In an interview with the media, the competitor e-Long even laughed at himself for "not seeing" the other party's back, and Tang Yue even said helplessly: "We are luckier than 'Tmall.com', we can also buy keyword ads through Baidu, but compared to Ctrip.com, our traffic cost is at least 3o higher than the other party, or higher!" After Ctrip.com went public in the United States, its stock price list is eye-catching, its cash flow is stronger than ours, and its financing costs are less than ours, so we can only maintain a good growth rate in the 'incremental market' of online travel services." Other than that, we can only tremble with a heart of awe! ”

"Ctrip.com was already several months ahead of e-Long in the market, and the subsidiaries of Chenxing Holdings were able to reduce costs and expenses through internal transactions, helping each other suppress or even curb the growth of competitors, which is typical of the competition between 'Tmall' and 'Taobao'!" Although Tmall has only a one-week advantage, it has actually achieved very good results by relying on long-planned marketing methods, but because of this, Baidu said "no" to "Tmall" Ma Yun could not monopolize the traffic support of "Baidu Company in China's search engine market", and finally guided Taobao to gradually recover its disadvantage with relatively little marketing cost. Moreover, Alibaba Group has concentrated the most experienced high-end talents in China's e-commerce field today, and under Song Chen's 'crazy' recruitment, the technical reserves are extremely strong, and Ma Yun has suffered a lot in this regard! If Tmall is to win this war, strong cash flow, flexible patience and the foresight of leaders are particularly important! ”

Some American economists who pay attention to the growth of Chenxing Holdings also pointed out: "From the perspective of the development process of the Internet in the United States, because of the influence of the network effect (Matthew effect), the pioneer has a very low fault tolerance cost!" As long as you don't make directional mistakes, the market share with the latecomers will show a strong advantage, or even a monopoly, that is difficult for the traditional economy to have! For example, googLe, the traditional search engine manufacturers are either transforming into the current hot portal, or they are overwhelmed by googLe, and have not seen an effective counterattack so far! Although there are local companies trying to challenge this emerging giant, no matter what, the global search engine market is gradually showing a dominant situation, and this process is difficult to reverse under the influence of the Matthew effect, unless there is an emerging technology that can replace the search engine! ”

In any case, the Chinese government's interest in the development of the tourism industry, coupled with the emergence of China's Chenxing Holdings, has inevitably led to huge changes in China's network economy, most notably the early construction of network infrastructure, which may allow China's network to move from the "narrowband era" to the "broadband era" early.

When people are interested in traveling, if they don't know the knowledge of various places through books, Baidu will become their new choice. A week after the first revision of the "National Festival and Memorial Day Holiday Measures", Zhu Tiejun announced: "'Tourism' and 'where to travel' have become the hottest words recently!" ”

As a result, hotel resources closely related to the tourism industry have benefited a lot, and eventually the number of searches for "Ctrip.com" has increased significantly, and eLong and other competitors have also increased a lot.

Feedback to the U.S. capital market has naturally become the reason for Ctrip's "high stock price".

Also a subsidiary of China Chenxing Holdings, Chenxing Network also announced at the same time: Meisheng Group and Morgan Stanley became the sponsors of Chenxing Network's listing on the NASDAQ, which means that Chenxing Network is about to go public.

Although Chenxing Network's book funds are still sufficient, Yao Hua said in an interview with the media this time: "The scale of this financing is at least hundreds of millions of dollars, and these funds will continue to invest in international and domestic expansion." ”

When the reporter asked about the question of "traffic monetization", Yao Hua smiled mysteriously and said: "In my opinion, it's too early for QQ to talk about traffic monetization!" Now for the company, there is no decisive victory! The Internet is an industry of 'fast fish eating slow fish', and we need a lot of money to form competitive barriers quickly! In this IPO financing, we will solve the problem of funding! ”

Chenxing Network currently has three core business departments, namely instant messaging business, game platform business and online novel business, and the online novel department is also the starting point Chinese network. Compared with instant messaging and QQ game platforms, Qiqi Chinese currently has only about two dozen staff, the person in charge is Ma Wenwei, and the website was founded earlier in the same period last year.

The starting point Chinese and QQ game platform are more dependent on Baidu's traffic import than QQ, the core software. Especially starting point Chinese, in the early days of starting point grass, Baidu and c. {0,10}o.{0,10}m can be said to have played a key supporting role.

These two websites have helped Qidian Chinese become a pioneer in the field of online novels.

Similarly, with the help of Baidu's powerful index, Qiqi Chinese was able to collect a large number of original articles in the Chinese world and serialize them on the Qiqi Chinese website! Enriching the content of the website and attracting more web users to reside on the website is only the first step.

The results speak for themselves, although Chenxing Network did not import QQ users to the starting point website like the QQ game platform out of strategic concerns, but standing on the shoulders of Baidu, the starting point Chinese network still achieved success without surprise. [Note: c. {0,10}o.{0,10}m Chinese navigation is one of Baidu's businesses]

The success of the first step of Tongguò started with the start of Chinese.com to accept the placement of online advertising agencies.

Starting point Chinese network has tens of thousands of ** IP users every day to visit wèn number and hundreds of thousands of page views, in addition to the mainstream portal and Yahoo China, such achievements in today's China is also very few websites can reach the height, so naturally favored by advertisers, only with the income of online advertising, starting point Chinese network has a monthly operating income of more than 100,000, if not counting the traffic costs that need to be paid to Baidu, starting point Chinese network can achieve considerable profits.

After converting the cost of traffic acquisition, servers and other taxes, the starting point Chinese network can only be regarded as breaking even! This is a remarkable achievement for an Internet company that has been established for just one year! (To be continued.) If you like this work, you are welcome to recommend this work as a registered member of Piao Astronomy, your support is my biggest motivation. )