There is no rainy day in this world, everything has a process of turning and suddenly bounced, and Yu Shengli now feels the feeling of walking in the clouds, which is called a fluttering.

It has been the tenth day since "Bright Sword" was broadcast today, and the ratings have increased from 21.5% to 33.1%, and the evaluation of this TV series by major media is endless, and some media even gave the highest evaluation of the four big words of "conscience production" on the layout.

The media said that this is a TV series that respects details, and the scenes of thousands of troops use long shots to show us the crowds with our own eyes, rather than using edited pictures, this is a kind of progress, this is a film and television drama production company's shoddy attitude towards the industry, and they are using their actual actions to tell everyone that the TV drama market is about to enter the era of high-quality products. What is the era of boutiques, that is, boutiques take all, and bad dramas with small investment will no longer have market share.

Some media said that this is a major breakthrough in Shao Yingying's acting skills, he can quickly get rid of the imprint left by 'Bai Jingqi' with this TV series, from today on, he is not District 14, nor Bai Qiye, he is a real, bloody and a little ruffian independent troupe leader, which can be felt from Li Yunlong's line in the play's 'Get me back to a day - I don't want this girl', this is a sign that an actor has crossed from one peak to another.

The media seems to have forgotten about Shao Yingying's scandal, and while "Bright Sword" became popular in CCTV ratings, people are more discussing the plot and character of this TV series.

At this moment, Shao Yingying has completely stepped into the front line from a popular newcomer, and in the case of rave reviews, the audience's next expectation for Shao Yingying can only be the top line!

Not only Shao Yingying is popular, but even Wu Rustbo, who plays Zhao Gang, also appeared in the public eye in advance, Zhao Gang's integrity, Zhao Gang's meticulousness, Zhao Gang and Li Yunlong are thinking about breaking this Li Yunlong, who has some personal heroism in political thought, and making him the same person as himself. Zhao Gang was played, that is a person with dreams, his tallness is just in contrast to all of Li Yunlong's, which makes the independent group appear a complete puzzle in the management, instead of only half, the leadership team that is too tall or has the attributes of the king of the mountain.

In addition to Wu Rubo, those actors who can't even name the audience are also deeply shocked, those who threw their lives on the battlefield for the victory of the war used their blood to tell every audience that once, there were so many people who sacrificed so namelessly, and once, so many people shed blood for every inch of land under their feet.

It stands to reason that no matter how you look at such a film, it should be the main theme theme, and when the main theme movies such as "Tunnel Warfare", "Mine Warfare" and "Little Soldier Zhang Ga" are no longer attractive, no one would have thought that this film, which is obviously the main theme but is slightly different from the main theme, will become popular instantly.

"Less."

Yu Shengli received a call in his office, there was no caller ID on the phone, it should be an internal line. When he picked up the phone, he heard a very familiar voice: "Director." He replied respectfully.

"I read the report you typed, the naming rights of the theater can be sold, and I didn't give you approval before, because the ratings haven't risen, don't be emotional, I'm still very optimistic about you."

"Thank you, Director." Yu Shengli was ecstatic, the only reason why the director could speak like this was that his promotion had already been decided: "Then director, do you think we will negotiate with a single sponsor for naming rights, or continue to bid for it?" ”

"You can decide this matter with the advertising department, but there is one thing I want to explain, we must not sell the naming rights of CCTV's eight-o'clock file in installments, if we want to sell it, we will sell it for a year."

A year?

Yu Shengli took a breath, how much money does this have to be? It is estimated that Hua Yiguang will earn a lot of money on this naming right, and the naming right of CCTV prime time can be sold for more than 100 million yuan in at least the first year, who made "Bright Sword" so popular now.

Yu Shengli put down the phone and seized the time to contact the advertising department, and the result of the discussion between the two departments was to change the strategy, and the previous advertising bidding continued to be in the form of auction, and the highest price was won.

The auction was hosted by the advertising department, and Yu Shengli specially invited a group of Huayi stars to the scene to help, and Wang Zhongjun also promised CCTV that as long as the naming rights were sold, Huayi's star CCTV could choose any one of them to shoot an advertisement for free for the person who bought the naming rights, which is the kind of thing that appears on the TV screen and says, "If you watch a high-quality TV series, you will come to a certain theater".

Unexpectedly, as soon as the news of the auction was released, the whole market responded very well, and some powerful large enterprises appeared at the auction site, such as China Mobile, Unicom, Haier and other giant enterprises have dedicated themselves.

The advertising department did not dare to set the reserve price too high, and the starting price of 80 million yuan can participate in the auction of the naming rights of CCTV prime time, who doesn't want to participate in this kind of beautiful thing, in case the pie is dropped one day, and no one will continue to spend money when the price reaches about 100 million. That is called CCTV's prime time advertising cost for a year, and you can see whether it is a profit or a loss by comparing the advertising price before and after the broadcast of "Bright Sword".

Yu Shengli sat under the auction stage, and when he saw the famous people on the rich list appear with company assistants or secretaries, he was a little excited, and even doubted that this auction could help him create a new record that could not be surpassed.

The auction officially began, and the reserve price soared from 80 million to 115 million, and every time the price was not less than 5 million, everyone shouted in their hearts like hanging a stone, and no one knew how high the price could be raised.

"One hundred and two!"

"One hundred and two thousand five!"

"One hundred million three!"

At the moment when several large companies played for the naming rights, a figure appeared in the corner of the auction, he was silent, without the momentum of others in full swing, and directly raised the sign and shouted: "One hundred and fifty!" ”

This is the final word!

Think about it carefully, how much is it to buy the most critical advertising space before the broadcast of the 8 o'clock TV series? Is it a bit too much to shout 150 million for a naming right?

"Mr. Shi, the owner of Juren Company, bid 150 million, is there anything higher!"

Shi Yuzhu grinned his thick lips and looked at everyone with a smile, unhurried.

"150 million for the first time!"

"Are there any other bidders?"

"One hundred and fifty million, the second time!"

"150 million, the third time, deal!"

"Congratulations to Giant Company for winning the naming rights of CCTV's golden eight o'clock file."

Wang Zhongjun's eyes are big in the audience, this fee must be counted under the name of "Bright Sword", unless CCTV is clever, in order not to give Hua Yi that layer of money, drag on the naming rights for half a month, but this possibility is very small, this money is not Yu Sheng, he can't do it, he can make up for it smoothly and smoothly let Hua Yi make money, he can still make up for it a little, if so, the profit created by "Bright Sword" ......

"Bright Sword" bought the first round of exclusive broadcast rights and sold 25 million for just one star, and yesterday Tianjing TV placed a big order, and even bought the second round of exclusive broadcast rights of "Bright Sword" and unlimited rebroadcast rights of non-prime time in the next five years at the same price, and for these two incomes, Bright Sword created a profit of 30 million. Wang Zhongjun's audio-visual copyrights have not yet been sold, and these days Baodao and Xiangjiang Company, which have come to ask for the copyrights of audio-visual products, have broken through the threshold, and he has only insisted on holding on to selling them at a high price.

Wang Zhongjun expects that the copyright of the audio-visual products of the "Bright Sword" TV series can be sold for at least 15 million, of course, this has to be sold for exclusive distribution.

Now, even if the popularity of "Bright Sword" on CCTV and the non-prime-time rebroadcast rights bought by Tianjing TV in the next five years make the third round of broadcast rights unsellable, but in terms of the current form, there is absolutely no problem with the broadcast rights of the third round of "Bright Sword" and the bulk selling price after the third round to make up to 10 million, that is to say, "Bright Sword" does not count the profits of CCTV advertising fees, and can also get a net profit of 55 million, don't forget that there are more than 20 million advertising fees layered. 55 million plus 20 million, a total of 75 million, minus all previous and future public relations expenses, advertising expenses for two newspaper pages, Huayi a TV series net 70 million!!!!

Once this news spreads, the entire TV drama market will be extremely volatile, and at that time, the era of big investment in TV dramas will come little by little......

Wang Zhongjun was silently calculating the changes in the future era and profits, and the name in his heart became more and more heavy: "Shao Yingying, are you a treasure, or are you the enemy that my Wang Zhongjun has to guard against all his life?" ”

Leaving the auction, Wang Zhongjun immediately sent Wang Zhonglei a task: "Zhonglei, you go to Zhuhai for me immediately." ”

"What are you going to do?"

"Pay money from the company to send Shao Yingying's profits in "Bright Sword" first, I gave 11 million before, and I will give him 30 million immediately!"

"How many !!" Wang Zhonglei shouted the effect of the horn splitting on the phone, and the voice was surprised to the point of breaking the sound. Which artist took so much money from Huayi at one time, this kind of unbelievability is almost the same as seeing a part-time worker get a company's annual dividends!

"Don't talk nonsense, hurry up, go to the airport immediately, if you can't catch the plane that is about to take off, even if it's a charter flight, you can give it to me, don't ask anything, immediately."

"Wait a minute, you remember to pay attention to your attitude, if you can tie him up with emotion, it's best, even if you can't tie him, you have to give me half of the investment rights to produce the 'Shao Yingying Studio' in the future. In order to get half of the investment rights, you can clearly tell him that from today onwards, the TV series produced by Shao Yingying will have all the priority in Huayi, regardless of whether the artist has a schedule or not, as long as Shao Yingxing uses it, he will squeeze out the schedule for me! ”

Wang Zhongjun can't help but be excited, the total box office of Feng Xiaogang's movies for so many years is only how much, and "Bright Sword" is a pure profit!!!!

PS: There will be another chapter in a while, there is something to do today, I went out for a trip, sorry.

This book will be on the shelves in October, please brothers leave the monthly pass of the eleventh to be quiet, and there will be a big explosion at that time, thank you!