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"Ringing ringing!"

As the sun sets, the golden glow dyes the building of a high school into a golden building, and the glow is very beautiful.

The bell for the end of class is like the sound of a horn for liberation, which makes the whole school lively, and countless students flock out of the narrow front door of the classroom, as if to breathe in the fresh and free air at the moment of going out.

This high school belongs to the county seat under the jurisdiction of Dongou City, and it is just an ordinary senior high school, so compared with the key high school, there is less rigorous management and more loose care.

Several high school students carried their schoolbags in twos and threes, and gathered together to talk and laugh and go home for dinner. Among them, there were five classmates, and a tall but slightly thin boy was surrounded in the middle, as if he was the backbone of these people.

"Mengfei Mengfei, do you want to go back to dinner right away?"

The boy named Mengfei was about sixteen or seventeen years old, with his arms resting on the back of his head, and the schoolbag he was holding in both hands was shaking and shaking behind his head, showing that there were not many books in the schoolbag. Unlike other students, there seemed to be a few heavy dumbbells in the bag, and the straps of the schoolbag tightly buckled the arm meat. He lazily said, "Don't, go to the Internet café!" ”

"Let's go together!" A classmate said, "I want to play Half-Life, this shooting game is pretty cool, I don't know why you don't like it?" ”

"What does Half-Life mean? It's still StarCraft fun, and you can also fight! Let's go, let's rub a few handfuls before we go home for dinner! ”

"Isn't it okay? will be scolded by the family! Some classmates said timidly, obviously the family education is very strict.

"Let's go! If you have a membership card, forget it, if you don't have a membership card, I invite you to play for two hours! Mengfei waved his hands, as if he felt that this was very generous.

"Okay!"

"It's still Mengfei's family rich, and your brother-in-law heard that he is a shareholder of Chenxing Internet Cafe, right?"

Meng Fei smiled unnaturally and said perfunctorily: "Yes! Let's go, stop talking nonsense! ”

With the help of shareholders and the bank's capital to complete the occupation of the Chenxing Internet café in the main cities, with the help of various means of promotion for more than a year, has established a high-end Internet café brand throughout the country, especially this Internet café has a well-known trademark of "Chenxing", and among the shareholders there is a well-known person in the world - Song Chen, Chenxing Internet Café has benefited immensely.

Just after the Spring Festival in 1999, Chenxing Internet Cafe couldn't wait to start expanding like a second- and third-tier city. However, the expansion of Chenxing Internet Cafe, Yang De, chairman and general manager of Chenxing Internet Cafe Chain Industry Co., Ltd., did not use Chenxing Internet Cafe loans and existing funds to establish Internet café outlets, in addition to the second-tier cities using the name of the branch to continue to expand the branch, some second-tier cities and all third-tier cities use brand authorization to establish franchise stores, Dongou as a third-tier city, but it is the headquarters of Chenxing Internet Cafe Chain Industry Co., Ltd., so it is a special case.

Song Chen's strategy of "creating a brand" operation / promoting a brand and "authorizing a brand" a year ago has been implemented amazingly well, thanks to Yang De's operation and promotion of the early brand, and it is logical that franchisees from all over the world are in an endless stream.

Of course, the resource of "Chenxing" also has immeasurable brand value! Because when you see Chenxing Internet Cafe, you first think of Chenxing Holdings, an Internet giant worth billions of yuan and a world-renowned figure Song Chen.

At the end of February 1999, the "Chenxing Internet Cafe Joining Investment" was held, and the main heads of Dongou City came to cheer. Even if the franchise fee is expensive, it is enough for franchisees to willingly pay hundreds of thousands of franchise fees to catch up with the American international chain giant KFC McDonald's, and rush to the golden sign of "Chenxing"! In addition, the huge profits of the Internet café industry are also the reason to support them!

Of course, Chenxing Internet Cafe will also send branch managers and technical network managers who have been trained for more than a year to build a management platform for them, most of these are new students from major colleges and universities, because the old stores bring the old with the new, so they have at least a few months of management experience! After investing, they can just sit at home and collect money every day - in fact, the "windfall profits" of the Internet café industry at the beginning made them really comfortable!

After the end of the investment conference, all the second- and third-tier cities in China's major economies were divided up by local franchisees. There are an average of two Internet café branches in each city, and as many as three or four in second-tier cities, and Chenxing Internet Cafe has obtained nearly 270 million yuan in revenue just by relying on brand authorization, which makes all the media stunned and call it "the giant of the Internet café chain industry"! If you consider the licensing operating expenses of 5 operating income per year and the brand promotion and promotion expenses of not less than 5 operating income, the shareholders of Chenxing Internet Cafe can almost smile every day and "count the money until your hands cramp!" ”

The "brand authorization" plan of Chenxing Internet Cafe has stimulated the emergence of Internet café chain stores, but in terms of value, no Internet café has a brand value of "Chenxing Internet Cafe", because the value of the brand "Chenxing" is almost attached to Song Chen's "Chenxing Empire"! In other words, the bigger the Chenxing empire, the higher the brand premium of "Chenxing", and later became a luxury brand in the Internet café industry, allowing Chenxing Internet Cafe to escape most of the policy blows and fall into the quagmire of price war!

The economy of the counties and towns under the jurisdiction of Dongou is large, because the local residents have been doing business or raising funds since the end of the 7o very early, so the family is generally rich! How could Yang De, the beautiful meat on the side of his mouth, let go? Therefore, it is worth mentioning that Yang De has always kept in mind Song Chen's admonition to invest in property!

In addition to the franchise store, the property of the Chenxing Internet café chain store since the second half of 98 years, almost all of them are expanded by way of purchase, although the financial pressure is caused, but the rich returns brought by the later period are indescribable, and later became the core asset of Chenxing Internet café chain industry Co., Ltd.!

As soon as I entered the Internet café, the heating made people feel comfortable physically and mentally, and Meng Fei saw the slender waiter sister in a black uniform and white shirt, after all, Meng Fei and other classmates were still in a hazy and hazy period of emotion, and when they saw their sister dressed in beautiful and fashionable clothes, their faces inevitably turned red, and their expressions became cramped and shy - compared to the waiter, the local girl in the school wearing a garbage school uniform was weak!

"Bai Mengfei, are you out of school?" The waiter obviously knew Bai Mengfei, and couldn't help but smile when he saw him.

In front of women, even the youngest boy can become manly - even if it is pretended. Bai Mengfei puffed up his chest and said, "Sister Zhang, I'm here to surf the Internet!" ”

The waitress who is called "Sister Zhang" smiled and said: "If you don't come home from school to the Internet café, aren't you afraid of being caught and spanked by your father?" ”

"I'm not afraid!" Bai Mengfei laughed and took his classmates to the bar to turn on the machine. At this time, the policy is not so strict, and the nature of the operation of the Internet café is not clear.

Just when Bai Mengfei turned on the machine for himself and his classmates, he looked back at the branch of this Chenxing Internet café.

This Chenxing Internet café is about 2,000 square meters, and the style is similar to the interior design in the design drawings a year ago, but there will be a slight tone in the part, and the color and some decorative elements will highlight the role of leisure. For example, the large plastic red and black trees in the smoking area are very attractive! I also heard that the water inlet machine imported from abroad is very novel, and the most important thing is that the water is free, and you can also drink bubble noodles.

Chenxing Internet Cafe is divided into two large areas: smoking area and non-smoking area, and the two areas have the same functional division, following the three divisions of hall area, luxury area and private room. Although Chenxing Internet Cafe is a high-end Internet café, but the increasingly fierce price war, how much still affects the competitiveness of Chenxing Internet Cafe, the high price is obviously out of place, so Chenxing Internet Cafe will divide the price into three price grades: 3 yuan/hour in the lobby area, 5 yuan/hour in the luxury area, and 8 yuan/hour in the box.

In addition, starting from 5o yuan, you can get a discount of 1oo when you charge up! Since then, the price of Chenxing Internet Cafe has never changed.

It's not the busiest time yet, so there are still many vacant machines in Internet cafes, and there are five connected machines. In the smoke-free area, Bai Mengfei and the five of them found a place to sit down, and turned on the machine very skillfully.

"Dream Fly, do you want to play two games of StarCraft?" A chubby and round classmate asked Bai Mengfei.

"No, I'm going to play the landlord!" Bai Mengfei shook his head.

"oIcQ gaming platform?" The fat man asked.

"Neurotic!" Except for this fat man, the others rolled their eyes, and one of the slightly shorter classmates sneered, "oIcQ I also have a number, but who still plays that now?" Classmates all use QQ, who still uses oInetbsp; In November 1998, after several months of negotiations, Tencent confronted the QQQQ game platform at a price of 2oo yuan in cash. Moreover, Ma Huateng has cleverly integrated the game platform into oIcQ's software, hoping to at least occupy a place in the domestic online instant messaging market!

Ma Huateng understands very well that QQ, which has 15 million free registered users, has market barriers that Tencent can shake in a short period of time.

But what made Ma Huateng's scalp numb was that when he put the new version of oIcQ that integrated the game platform into the Internet for people to download, QQ released the new version of QQ the next day.

Also integrated with the QQ game platform, this cute penguin has also added more novel features: such as voice chat, stealth function, skin change, especially the stealth function, which has won unanimous praise from netizens, and the exclusive designer of Chenxing Network has made QQ interface more refreshing and friendly. (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )

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