892: Xiaomi changes hands

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With a comfortable mood, Li Donglai returned to the capital with his team.

After having lunch on the plane, even the company didn't have time to go back, so he rushed to the Yingu Building in Zhongguancun, Beijing.

Yingu Building is located at the northeast corner of the intersection of the North Fourth Ring Road and Zhongguancun East Road in Beijing, and occupies a prominent position in the "Golden Horn and Silver Edge" of Zhongguancun. The building is located in the business zone of the core area of Zhongguancun, guarding the east gate of Zhongguancun. Here, a large number of advanced technology companies in China are featured. And Li Donglai's purpose for returning to China in a hurry is also among them.

And Lei Jun, chairman of Xiaomi Technology Co., Ltd., who is stationed in the Silver Valley Building, is waiting for his arrival at the moment.

Lei Jun is also one of the pioneers of China's Internet, who went to sea to participate in the establishment of Kingsoft in 1992, became the CEO of Kingsoft in 1998, and founded Joynote.com in 1999. In 07, after Kingsoft went public, Lei Jun stepped down as president and CEO of Kingsoft and served as vice chairman.

In the following years, as an angel investor, Lei Jun invested in a number of innovative companies such as Vancl Eslite, Duowan, and Youshi Technology. Until April 6 last year, Lei Jun chose to start a new business, established Xiaomi, and officially released Xiaomi mobile phones on August 16 this year.

It's a pity that today's Chinese mobile phone market is completely Apple fever, and even Samsung has been overshadowed by the scenery, a domestic mobile phone that has just emerged, and there is no market at all.

The quality is not good, the technology is not good, and the appearance is imitated......

If there is any merit, it is the questionable marketing method.

It is completely contrary to the marketing method of traditional electrical appliances, there is no franchise store, there is no counter. Only through the guò network to grab the number, let the so-called enthusiasts pay. But they themselves are still in the early stages of development, and some technologies are completely unable to attract the attention of customers between Apple and Samsung.

The new marketing model will always make people question, "whether the limited Xiaomi mobile phone is really sold to the people who need the phone, instead of being snatched away by the 'scalpers' who use various software to 'swipe the number', so as to use other payment platforms to obtain benefits." "Doubts began to flood the Internet...... Sadly, this skepticism has not been widely disseminated.

So far, Xiaomi's development has not been smooth.

Lei Jun has heard of Li Donglai for a long time, and he can even be said to be very familiar with it.

Because if you open the current newspapers casually, most of them will put the eye-catching titles of "Phantom New York Stock Exchange Listing" and "Li Donglai's net worth may exceed 10 billion US dollars" in the most eye-catching position. Phantom is in the limelight and is actively preparing to go public, but at this time, their helmsman has left the film and the company behind and returned to China to meet him.

Li Donglai took the team back to the capital by private jet and did not deliberately hide it. I can't hide it, who called his Phantom too coquettish.

Therefore, when he appeared in Zhongguancun today, he immediately attracted several nearby media reporters to chase and intercept him. The door opened downstairs, and Li Donglai walked out of the car with Messiha's team and went straight to the Silver Valley Building.

It was snowing heavily in the capital, and he didn't deliberately wear it, but put a heavy military coat on his body, which made everyone look sideways.

Not many people in Xiaomi Technology knew that Li Donglai would come to visit today, and when they saw Li Donglai in a military coat coming to the company surrounded by a crowd, they couldn't help but be shocked.

Li Donglai smiled and greeted a group of employees who saluted him, "Hello ......" Unfortunately, it was too sudden, and this greeting was not answered. There are only two clever ones who know to take out their phones and wipe his card a few times.

It wasn't until he walked into the office and closed the door under the personal welcome of Lei Jun that there was a wave of discussion in the company.

"See, it was Li Donglai just now?!" "Oh my God, can you be so handsome in a military coat, I'm going to faint, Xiaomei quickly hold me." "Don't be a nymphomaniac, I'm still quick with my hands and feet, and I clicked one for him. No, I'm going to put it on Weibo. Li Donglai is in our company, haha, let those rotten girls envy and hate it. ”……

Although he has seen it many times in the media, when he saw Li Donglai in person, Lei Jun was still slightly surprised by his age.

is too young, and it has not been ruined by the years at all, which is really jealous. Thinking about Li Donglai at such an age, starting from scratch and creating such a family business, it is really disheartening to think about himself.

"People are more angry than people!"

After some greetings, Li Donglai went straight to the point and went straight to the point. In the case of taking the initiative by himself, Li Donglai likes this straightforward way very much.

"Mr. Lei, if I want to buy all the businesses of Xiaomi, what price will you offer?" Li Donglai's first sentence made Lei Junlei fall. He was speechless for a long time in astonishment, and was stunned for ten minutes before he came back to his senses.

"Mr. Li, what did you just say?"

Lei Jun couldn't believe the words that came out of Li Donglai's mouth just now, since he put down Jinshan and created Xiaomi by himself, he regarded it as a painstaking effort. Now the young man is about to make a purchase as soon as he opens his mouth.

"Mr. Lei, I sincerely want to acquire all the businesses of Xiaomi, and my team has also contacted you before, and I believe you have also discussed this topic." Li Donglai said with a smile, full of momentum.

"Yes, but I refused." Lei Jun is not an ordinary person, and quickly calmed down, "Xiaomi is currently developing very well, and I have no intention of selling my shares." ”

"Is the development good? Even the employees outside take pictures of me, all using Apple mobile phones? Li Donglai said playfully: "Everything can be discussed, if Xiao Lei can't let go of Xiaomi, we can join forces." I believe that Xiaomi, under the hands of the Phantom, will not be in the current situation. ”

In the business world, there is no such thing as something that is not necessarily tradable, the key is how big the stakes are.

Lei Jun's episode is composed of senior employees from Microsoft, Google, Kingsoft, Motorola and other well-known IT companies at home and abroad, and it is indeed not easy for him to create this company framework. But there is still a long way to go before success.

And the company he only founded in April last year...... It's not so much a company as a Xiaomi studio, because they don't have a single Xiaomi factory either. It's only been a year and 8 months so far, and if he changes hands and doubles his earnings, I believe he won't shut up.

Even if Lei Jun doesn't want to buy it, he is not the only shareholder of Xiaomi.

Xiaomi has a total of seven founders, namely Lei Jun, founder, chairman and CEO, Lin Bing, co-founder and president, and Li, Zhou, Huang, Liu, Hong and other co-founders and vice presidents, all of whom are shareholders and have investments. The largest investment is from foreign venture capital. Qualcomm and Singapore have holdings.

Even if the people around them won't sell, can he control Alexander Barrett Hatigan, a partner and board member of Siwei Investments who holds 12.2 shares, not to sell? What's more, even the seven founding members of Xiaomi have other industries and have not focused on Xiaomi.

Zhao Bin, Partner, CTO and Board Member of Morningside Ventures, GGV Capital, He Zhenyu, CFO and Board Member, Cao Jin, General Manager of Duo Game Website, and Dong Rongjie, General Manager of Duo Game, how many people will insist on the illusory development of the future instead of falling under the offensive of a large number of dollars.

What's more, in Xiaomi, Lei Jun, as the chairman, also holds 23.8 of the same shares as Li Xuelin, the president. Li Donglai was the first to find him, but he just started with the most difficult one.

Lei Jun is a shrewd person, and naturally understands the current situation, "Can I ask you what you think of Xiaomi Technology?" ”

When Li Donglai heard this question, he smiled slightly and said, "Does Mr. Lei want to hear the truth or falsehood?" ”

Lei Jun was stunned for a moment, "Naturally, it's the truth." ”

"Nothing but the controversial sales plan."

Li Donglai said without hesitation, "But in my opinion, your current style is too limited, and you don't dare to let go of your hands and feet to do it." Timid, wanting to create a big scene, but not daring to let go, has caused today's slow development situation. ”

When he said this, Lei Jun was strange, you must know that Xiaomi's sales plan is not approved by the outside world. There have been several internal discussions. In this way, without a marketing model of one factory and one franchise store, can it be successful?

But looking at Li Donglai's tone, it was this most controversial marketing model that attracted him, and he could make this marketing model better?

After hesitating for a moment, Lei Jun said slowly: "Xiaomi's sales this year have reached 300,000 units as of yesterday......"

"It's 291,000 units!" Messiah corrected Lei Jun's mistake in her awkward Chinese.

Lei Jun smiled embarrassedly, "Even if it is 290,000 units, we are the second best-selling domestic mobile phone brand in China, second only to Lenovo." ”

Messiah asked rhetorically, "So what are your sales in the world?" ”

"With my capital injection, Xiaomi will develop rapidly." Li Donglai added: "If Xiaomi is transferred to me today, then in the remaining ten days of this year, this sales can increase by another 100,000 units, believe it or not?" ”

Lei Jun was surprised, his first thought was ridiculous, this guy's speech was completely inflated, and he sneered: "You are so confident? ”

Li Donglai just looked at him with a smile, completely breezy and indifferent, although what he said was unbelievable, he had to admire his momentum.

Seeing him so confident, Lei Jun also began to think in his heart: Thinking about Li Donglai's current popularity and the majesty of the Phantom, if Xiaomi changes the brand of the Phantom, it may really be possible to achieve a sales explosion......

"Well, even so. Xiaomi's market capitalization is also 400 million, how much do you want to use to acquire? ”

At this point in the conversation, it means that the transaction has been pushed to a good link.

The rest of the matter is not Li Donglai's director, he quickly handed over the topic to Messiha, "According to our investigation, Xiaomi's output comes from other companies' brand assembly, and the cost should not be deliberately ignored." The argument of 400 million is completely unrealistic, and we will only pay 300 million dollars. ”

"What?" Lei Jun said angrily: "Are you playing with me? (To be continued)