Chapter 812, pull to the competitive market to fight!

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At the end of July, the weather became hotter and hotter, and it seemed that the whole city was going to evaporate. (If you like this book, please bookmark biquge.info)

On July 20th, Oceanwide Electronics Group ended its four-day inspection activities and will visit several nearby cities.

It was not until the day before leaving that Oceanwide Group signed an investment framework agreement with the city's decision-making team represented by Yang Zixuan.

In the next three years, no less than 100 million yuan will be invested in the city, and the first round of investment will also reach 25 million, which will be jointly invested by Oceanwide Group and Yangchen Electronics!

It can be regarded as a relatively large foreign investment in the city this year.

So far, in the first half of the year, the actual utilization of foreign capital in the city has ushered in a "gushing period".

From January to July, the number of newly approved foreign-invested enterprises reached 20, including four powerful foreign-funded enterprises similar to Oceanwide Group and Yangchen Electronics, which at least saved a lot of face in Guangling in the province.

After all, judging from the past time, several hard economic indicators issued by the province, such as the actual use of foreign capital quota, contract foreign capital and other economic indicators, Guangling is not qualified.

Huang Zhijun also participated in the ceremony of signing the agreement, but his face was not good-looking.

Originally, Oceanwide Group had been inspecting the industrial park for many days, and she thought that she could get Oceanwide Group to invest in the industrial park, but Oceanwide Group has not given her a clear indication so far, how can she not be in a hurry? Oceanwide Group signed a framework agreement with the city, and it is still unknown which district and county the specific joint venture factory will be located in.

After the signing ceremony, Yang Zixuan left Bixiao Zeng Jingzi in the conference room, and continued to discuss the detailed investment plan, the layout and decoration of the signing conference room are relatively high-end in Guangling, mahogany flooring, white chandeliers, leather sofas, all kinds of high-end furniture, all have everything, and there is a plate of green oil in the corner of the wall, which is said to be the request of Secretary Zhou.

Zhou Lichang once presided over the work of the government as secretary and mayor, and this conference room was also renovated during his tenure in the government.

Zhou Lichang is a bit fond of vassal elegance, fiddling with antiques, especially the ancient inkstones and rugged ancient stones, and this conference room also clearly shows Zhou's style, which seems to be a little ancient.

During this time, Zhou Lichang seemed to be much more low-key, rarely creating any resistance to him, and directly allowed him to go in terms of economic work and the municipal party committee, as if he trusted him very much.

But Yang Zixuan understands that these are just appearances, according to Song Jingcong and Li Yidong, the leader of the municipal party committee is actually a person who likes to seize power and likes to engage in balancing arts, and is not such a person who can generously delegate power.

Yang Zixuan didn't know if Zhou Lichang was playing the game of "wanting to capture and indulge", and when he expanded the economic plate, he would slowly gather power back......

Moreover, Zhou Lichang has served in the city government, and there must be some dark lines in the city government, monitoring his every move, until now, Yang Zixuan has not seen where the dark lines of Zhou Lichang's layout in the city government are, maybe they are too deep. However, Yang Zixuan had to guard against it.

The contract in the conference room, as well as other texts, have been taken away by the staff, Yang Zixuan asked the other miscellaneous personnel to go out, and the entire conference room left Bi Xiao and Zeng Jingzi, Huang Zhijun also looked at him deeply before he went out, and he didn't know what medicine was buried in his gourd.

"Mayor Yang ......"

was called by Zhang Bixiao like this, and Yang Zixuan's body was half soft.

"Come on, you two are going to pretend to be in front of me!"

Yang Zixuan confessed to Zeng Jingzi that he had an "intimate relationship" with Bi Xiao, so she pretended not to know Yang Zixuan's behavior to Bi Xiao, and felt a little numb.

Bixiao's face changed, staring at Zeng Jingzi, but Yang Zixuan blocked it, and said with a smile, "I have already confessed to Mr. Zeng, since we want to cooperate, this relationship cannot be hidden......"

Bixiao's face relaxed slightly.

"Since you want to cooperate, you still call me Mr. Zeng to give birth, let's match the name......" Zeng Jingzi straightened her waist and rested her chest on the table, like two heavy papayas.

"You should have talked about cooperation between Zixuan and Shizuko, right?" Bi Xiao was the first to speak.

Yang Zixuan leaned over, glanced at her, and said, "Just talked about some superficiality, as for how to break through the blockade defense line of the Treasure Island Foreign Investment Administration, and directly inject funds into the joint venture company to produce semiconductors, you two have to consider it in detail!" ”

"Do you have to put the production line on Treasure Island?" Bi Xiao frowned.

Zeng Jingzi pondered for a moment and said, "Not necessarily, do you have a better location?" ”

"The atmosphere of the semiconductor industry in Malaysia is also good, many international semiconductor giants, such as Chaowei and Xiantong, have production bases in Malaysia, and Malaysia also has relatively mature and complete packaging and testing factory lines......

"It's even harder in Malaysia!" Zeng Jingzi shook her head.

"Why?"

"According to Zixuan's plan, we set up a joint venture company, focusing on semiconductor production, is to play the card of national feelings, quickly use national feelings, establish a brand, why South Korea can quickly establish brand influence, is because of their strong domestic consumer psychology, they would rather spend a penny more to buy domestic products, than buy foreign goods, a domestic brand can be quickly established......"

Zeng Jingzi said slowly, "In addition, there are already many international giants in Malaysia, and we are now building factories in Malaysia, I am afraid that the market will not be able to do it, and the factory lines of several international giants in Malaysia are enough to consume most of the orders in the southeast region......"

Yang Zixuan added, "Another very important reason is that there are wafer foundry enterprises in Baodao, and our funds are temporarily insufficient to build a wafer factory. ”

Bi Xiao nodded, "It's still that everyone gathers firewood and the flame is high, relying on me alone, I can't think of so many problems......"

Zixuan is right, even if Yangchen currently has the cash cow of paging business, it will not be able to support the construction of a wafer factory! This matter is in a hurry! At present, the most important thing is to establish a brand market and quickly play the domestic card......" Zeng Jingzi nodded, she still admired Yang Zixuan's business acumen, "In addition, Zixuan, you said before that we want to make a complete product, what is it?" ”

Yang Zixuan smiled mysteriously, "Audio equipment UAD!"

Last year, several domestic returnees made the world's first UCD but did not make the market, but gave some latecomers, after getting the technology, made products, such as Xinke, Bubu These took the lead out of UCD products, the price of more than 1,000 yuan, the profit margin is still very large.

Zeng Jingzi frowned, "How big can this market be?" ”

"Shizuko, you may not know the domestic situation, UCD's market is very broad, there will be explosive growth in the next few years, now all kinds of pirated disc market has not been done, UCD's sales have not gone up, but next year, there will be an outbreak period, leaving us little time, I hope to see the product at the end of the year........." Yang Zixuan knew that in another parallel world, UCD, like the pager market, became a hot-selling product in the mid-nineties, It has created a lot of private enterprises for a period of glory, with a market of more than 10 billion.

Zeng Jingzi now believes in Yang Zixuan's judgment, she knows that although Yang Zixuan lives inland, he is still very sensitive to the smell of the international market, and she doesn't know what channels he knows about it, and Zeng Jingzi doesn't dare to refute the domestic market he is familiar with.

As for Bixiao, he has always believed in Yang Zixuan.

At the moment when Yang Zixuan proposed to build a technical support center, she was already thinking: how many personnel need to be transferred from Chenguang Electronics Factory to set up a technical support center, and where do you need to put the production line?

"Some key components, now Chenguang Electronics can't produce their own, so they can only purchase from the bay, Shizuko, you go back to Baodao this time, in addition to starting to set up a semiconductor joint venture company and recruiting people, you must also be responsible for contacting suppliers of decoders and movements...... Yang Zixuan said slowly, "You have been in this industry for many years, you should still have this connection, right?" ”

"This should be fine...... Zeng Jingzi nodded, "This specific detail, I can communicate directly with Bixiao......"

"In addition, our production line is mainly located in Guangling, or will we stay in Luofu?" Bi Xiao asked suspiciously.

"My building is on both sides at the same time!"

"Huh?" Bixiao covered her mouth, "Both sides are online at the same time, I'm worried about overcapacity......"

"No, you're underestimating the UCD market!" Yang Zixuan shook his head, "Both sides are online at the same time, and the shipment volume may not be able to meet the market demand......

"But now there are more than a number of companies that produce UCD in the market, and if the market is large, they will immediately expand their production capacity......," Bi Xiao asked suspiciously.

"This is the propaganda of Yangchen Electronics that tests you, and a big opportunity for the marketing team!" Yang Zixuan smiled slightly, "We must make great efforts to carry out effective marketing methods, such as advertising on the chalky central media, even if we lose money in the early stage, we must also start the brand, because our future products may continue to use this brand......

Since the beginning of the establishment of Yangchen electronics, the competition is still less, in the early nineties, is a material shortage of the era, the market products are basically in short supply, Yangchen electronics before whether it is paging station business, or pager sales, the competition is still less.

Now is the time, pull Yangchen Electronics to the competitive market to fight - the flowers cultivated in the greenhouse can not withstand the wind and rain, Yangchen Electronics to grow, and even in the future, with South Korea, the island country of those electronic giants to fight, must be in the cost control, marketing management, production management on the hard work, UCD competitive market, to 97, 98 years later, even fierce competition, for Yangchen Electronics, is a good exercise. (To be continued)

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