What does three million yuan mean on the mainland at the end of 91? The reborn Lin Xiaozhi knows better than anyone that at this time, a movie ticket is less than one dollar, most people have a monthly income of less than 100 yuan, and the myth of 10,000 households is still fermenting in the mainland, three million is undoubtedly a huge amount of money. Investment, setting up a factory, and buying a house are enough, and the influence that can be played only for the promotion of a movie is not ordinarily huge.

At the beginning, Zheng Fei, who had been instructed by Lin Xiaozhi, was still more cautious, lest the money in their hands would not be enough. After all, even in the kind of pill land in Hong Kong, if you want to make a movie popular now, it will not be able to make a sensation without a few million dollars of investment in publicity, not to mention that the mainland has a vast area of nearly 10 million square kilometers, and the difficulty of publicity is far greater than that of Hong Kong.

Therefore, after going north, Zheng Fei and his team were very cautious when they first engaged in propaganda, and the first thing they contacted were some media on the mainland that had some influence in the coastal provinces, and most of the newspapers and weekly magazines they contacted did not buy it at all, and it happened that at that time, the mainland was discussing whether to approve the introduction of a Hong Kong film for a test screening, and as a result, only a few media in the coastal areas were willing to give an advertisement in a corner for the sake of money, and it was not until Deng openly supported cross-strait exchanges that this dilemma was reversed.

Otherwise, although it was delayed for a few months, Zheng Fei and the others did not waste much money because of this. There is no other reason, because it is only at this time that they found out that the asking price of advertising in the mainland is too cheap.

The advertising space on the front page of a well-known provincial newspaper is only three to five hundred a day, although it is not much larger than a tofu block. The 30-second prime-time advertisement of the provincial TV station is only two or three thousand per day, and the long-term cooperation will be cheaper. Seeing that the mainland's publicity cost is so low now, although Zheng Fei is not the most proficient executive in advertising in Media Asia, he has also been with Lin Xiaozhi for a few years, and he immediately moved his mind after asking him for instructions, and then contacted CCTV through the relationship between the top management of Beijing Film.

Entering the 90s, CCTV is no longer the same as before the reform, only focusing on current political news, relying on government subsidies, and also beginning to realize the advertising revenue, such as this year's popular Xiaobawang learning machine, it is because CCTV's advertising is remembered by the people of the whole country. Although its advertising costs are much higher than those of other media in mainland China, it is still very cheap compared to Hong Kong. After some contact, CCTV decisively fell under the sweet dates offered by Zheng Fei, and even gave him a month of CCTV advertising time for one minute and forty seconds after the news broadcast and weather forecast at noon and evening for only more than 1.9 million.

With CCTV, a propaganda channel that has no influence in the mainland today, although Zheng Fei's publicity expenses have only maintained a month's publicity of this scale, but only this month's publicity has also made many people in the mainland remember that a Hong Kong movie called "Huang Feihong" was introduced by the mainland and will be released in mainland theaters in December, and Chen Yongjun, an employee of Shanghai Electric Machinery Factory, is one of them.

Just look at his name, and the name will carry 'support the army and love the party' or a few other words that are now taboo, all of which were born around that turbulent decade. Chen Yongjun is no exception, born in 69, he is just in his early twenties this year, and was born into an ordinary military family. Because his grandfather was a landlord and a long-term worker, his father, who had three generations of extreme poverty, was able to avoid the turmoil and joined the army, although he only served in the army for five years and was discharged, but after returning to the place, he relied on a little mechanical maintenance skills learned in the army to be assigned to Shanghai Electric Machinery Factory to get an iron rice bowl, and after more than ten years of hard work, he also established some contacts, so that he was only a bastard boy who barely graduated from secondary school. can be crammed into the Shanghai Electric Machinery Factory, where the threshold is getting higher and higher.

With the reform and opening up, the old machine factory is now terrible. A few years ago, a joint venture was set up with the Americans, and some foreigners with big noses, blue eyes and blond hair were invited into the factory, and after the introduction of American technology, the benefits of the factory were much better than before. At least Chen Yongjun often listened to his father's sigh, they could have 30 yuan a month at that time, which was considered high, like now, a novice who has not joined for a few years, can get a monthly salary of 15 yuan.

As a native of Shanghai, Chen Yongjun's concept is undoubtedly a little different from that of his elders. Far less afraid of foreigners than those old people at home, they usually like to run to the Bund, watch foreigners run around in magnificent cars, and learn from foreigners to buy clothes, which makes me feel more face-saving. Who knows that it is difficult for Lu Dao to catch up at this time, at least his monthly salary is in hand, and more than 100 yuan in the Midwest is enough for a family of four or five to eat and drink well for a month, but he can barely survive when it falls on him.

After a long time, the family saw that this was not a solution, so they simply asked someone to tell him a girl who worked in a textile factory, hoping to tie him up.

Not to mention, although this little girl has no culture, she is honest and good-looking, but she really tied Chen Yongjun. No, after a day off today, Chen Yongjun took the Xiaoxia girl who had almost established a relationship with him to go to the movies.

"Didn't you say that at the end of the year, your factory is in a hurry and it's not good to take a break? Why did you take a leave of absence today? ”

led his girlfriend into the cinema and found a seat to sit down, Miss Xiaoxia couldn't help but ask casually, but after glancing at the movie ticket in her hand, she frowned painfully: "Isn't it good for us to go to the park to play, we have to come to the cinema to watch a movie, how expensive!" A movie ticket costs a dollar! ”

Chen Yongjun glanced at her, took out a washed apple from his pocket and handed it to her, took one out of his mouth and took a bite before he said, "Don't you watch the news broadcast?" Today I was transferred to the class with great difficulty, and I didn't have a day off before the end of the month. But it's worth it, today's broadcast is "Huang Feihong" played by the big star Li Lianjie, Li Lianjie, do you know what? ”

Xiao Xia shook her head, she seemed to have some impression of the name, but she didn't remember it very clearly.

Seeing her like this, Chen Yongjun smiled proudly, ""Shaolin Temple" knows that he is not playing. People are amazing now, I heard that they all went abroad to Hong Kong (going to Hong Kong in 91 is really no different from going abroad), and they have become big stars. This "Huang Feihong" is the movie he made, and it is said that this movie cost tens of millions......"

Hiss......

Xiao Xia took a breath of cold air, as soon as he mentioned "Shaolin Temple", this girl remembered who Li Lianjie was. After all, since his film came out in the early 80s, it has been repeated on mainstream TV stations in the mainland dozens of times, not to mention theaters, theaters, open-air screenings, etc., unless it is really people who live in remote mountains, there are really not many people who can say that they don't know about this movie. What's even more unbelievable to her is that her boyfriend actually said that this movie took tens of millions to shoot, and these tens of millions are astronomical in the eyes of ordinary people, where would they believe it.

"Liar, the movie costs so much money to make, how many years does it have to be released to pay for itself?"

"Tens of millions is nothing, I heard that people have already recovered their costs, and they make more money......

Now learn and sell, Chen Yongjun proudly introduced to his girlfriend, he was also the family watching the weather forecast after the news broadcast after dinner at night, and what he accidentally found was the promotional video of "Huang Feihong" played after the weather forecast, it doesn't matter, the promotional short film edited by the professional team of Media Asia is one of the most exciting places in the whole movie, not to mention the thirteenth aunt played by the eye-catching star Guan Zhilin captured the heart of a young man like him in an instant. Among them, Huang Feihong, Yan Zhendong, and the short wonderful battle with the Admiral made him obsessed, and he was anxiously waiting to watch the movie early.

In his deliberate playfulness, the movie soon begins.

In the opening scene, when the black flag army lion dance, the foreign soldiers mistakenly thought they were shooting at themselves and shot and injured the lion dancers at random, showing the arrogance and domineering of the foreigners in that era and the decadence and incompetence of the Manchu Qing Dynasty, which also attracted a shout and scolding of foreigners in the cinema. And a generation of heroes Huang Feihong also took the opportunity to appear and staged a wonderful lion dance, which made him even more daring.

Later, in the passionate and exciting Lin Zixiang Chinese version of "Men Should Be Self-Improvement", the scene of Huang Feihong leading the militia group to practice at the beach made Chen Yongjun, who originally knew some history and introduced Liu Yongfu and the history of the Black Flag Army to his girlfriend, also closed his mouth, his eyes stared at the big screen, and the two young people sitting not far from him hummed softly.

Then Yuan Biao's sling Liang Kuan peeked at Guan Zhilin's thirteen aunts to wipe her body, which made the movie theater swallow saliva, although Guan Zhilin almost didn't leak anything except for his shoulders and arms in the whole scene, but the charm of the goddess was naturally unstoppable, and almost as soon as he appeared, it was like casting a soul hooking spell, and even Chen Yongjun, who was beside his girlfriend, grew up and couldn't wait to bulge out his eyes to see, so angry that Xiao Xia, who noticed his gaffe, snorted and pinched his waist hard to make him come back to his senses, Rao is so, The beautiful and touching thirteenth aunt and her actor Guan Zhilin also became his dream lover.

The fighting of the troublesome gangs, the brawl outside the embassy in the foreign concession, and Huang Feihong's lecture to the gangsters but no one was willing to testify for him, the development of the plot scene after scene also made many viewers' hearts rise. Although people who have studied history still remember the embarrassment of the Manchu Qing Dynasty in modern history, after all, it is what the book says, and it is really from the movie to see such a realistic scene of foreigners' arrogance and domestic erosion, which somewhat makes every mainland audience who has undergone patriotic education all year round feel heavy.

Fortunately, this is an action movie focusing on new martial arts, not a heavy historical education movie. Xu Ke has a good grasp of everyone's psychology, and adopts the method of wanting to promote and suppress first, substituting the protagonist Huang Feihong into all kinds of disadvantages. As Huang Feihong angrily counterattacked the foreigners after being besieged by the wicked, a dazzling and more intense and exciting fight also came.

The master of the northern boxing abused and killed the southern swordsman, and encountered a provocation, Huang Feihong counterattacked in the rain, which made countless viewers stunned. Chen Yongjun, who has long been completely attracted to the movie, forgot about his girlfriend around him early, and couldn't bear to blink when he looked at the screen, for fear that he would miss the wonderful shots.

The scene where the evil man wanted to violence the thirteenth aunt made Chen Yongjun, who had just named her the lover of his dreams, and many viewers who had the same idea scolded angrily. Huang Feihong finally arrived at the critical moment, and after a dragon fight, he finally defeated the master of Northern Boxing, and after he was killed by the foreigner, he was angry and beat the foreigner with Liang Kuan to save the admiral and the thirteenth aunt, and the good little master Liang Kuan finally apprenticed to Huang Feihong. With the passionate song "Men Should Be Self-Improvement", which has been recorded by many audiences, the king of Hong Kong music Lin Zixiang, sounded again, and the audience cheers and applause also sounded in the cinema.

The subtitles at the end of the movie are finished, and after the lights are turned on, there are still many audiences in the theater who can't bear to leave, and many acquaintances or new acquaintances can't help but talk about the movie in groups.

"It's so good-looking, it's worth it!"

"It's better than "Shaolin Temple", when will we be able to make such a movie in China!"

"Huang Feihong is so handsome, kung fu is so powerful......"

Even Chen Yongjun was the same, his girlfriend who gave up on the side couldn't help but chat with another man in his thirties next to him for a while, and then after he left, he reluctantly asked his girlfriend Xiao Xia: "The movie is really good, it's still early anyway, why don't we watch it again!" ”

Without waiting for her to nod, he immediately made a decision for her, "Get the bag for me, I'll go buy a ticket quickly!" ”

The grand occasion of the release of "Shaolin Temple" in the mainland seems to have reappeared, and there is a long queue to buy tickets at the door of any movie theater where "Wong Fei Hung" is released.

Some people even take special leave to buy movie tickets, and the workers who work in the cinema live a lot of face during this time.

Passionate and uplifting music, clear and bright pictures, wonderful and fierce fights, all the elements of a blockbuster "Huang Feihong" have all the elements, plus Lin Xiaozhi is willing to spend money on publicity, and with the efforts of Zheng Fei, it even made it advertised on CCTV.

At this time, "Premier Zhou", which was supposed to become a milestone for mainland films after "Shaolin Temple" (official data is more than 100 million viewers, box office is close to 200 million yuan, and the real data may be slightly lower) has just finished filming.

Despite all the deficiencies between the mainland theater and cinema systems, Media Asia and even Beiying only got the first-day box office feedback from all over the world two or three days later. However, on the first day of screening, the ticket price of this film was rigidly priced at one dollar across the country, and it still created an astonishing box office of 1.09 million yuan on the first day, causing a sensation in the mainland film industry. And when the box office of 8.66 million in the first week came out, not only the Beijing Film Group cheered, but even the Ministry of Radio, Film and Television, which once wanted to terminate the approval of the introduction of this movie, was also shocked. No one could have imagined that they would be able to achieve such a result with a film they casually imported from Hong Kong, and even the mainland government would not use its administrative power to mobilize primary and secondary school students, government departments, enterprises, and even the military to watch the movie.

Seventy percent of the box office of 12.66 million in the first week came from coastal provinces, and it is not surprising that this situation will occur, in 91 mainland movies are still a luxury, a dollar a movie ticket is too expensive for the central and western provinces, you must know that many people there have a monthly income of less than 50 yuan. In contrast, the incomes of the coastal provinces, which have benefited greatly from the reforms, are twice as high, especially in some coastal cities with earlier reforms and opening-ups, and it is not surprising that residents have begun to pursue higher spiritual enjoyment after being influenced by the West.

"Huang Feihong" benefited from CCTV's advertising and Media Asia's unremitting promotion for several months, and it was the first Hong Kong film to be introduced in the mainland. With the first batch of audiences who ate the delicious crab praised and praised, under the fermentation of word-of-mouth, it also promoted more people such as their relatives, friends, colleagues, and neighbors to enter the theater, and when all the people around said that this movie was worth watching, even some people who were reluctant to go to a movie for several years couldn't help it, and finally paid for this movie.

The fermentation of word-of-mouth, coupled with the fact that this movie does not have as many 'problems' as the first blockbuster "The End of the World" to be introduced in history, and there is no conflict between politics and values, but the whole movie is advocating the awareness of self-improvement and defending the country through a group of loyal people led by the protagonist 'Huang Feihong'. So much so that some mainland filmmakers who were not willing to let Hong Kong films hit the mainland's self-produced film market wanted to put pen to paper to slander it, but found that they had no way to start.

On the contrary, after Beiying and Huanya sensed the opportunity, they immediately made a big fuss. Under the public relations of Media Asia's Jin Yuan and Beiying's connections, he quickly moved a mainland heavyweight media "Guangming Daily" to publish an article to promote "Huang Feihong": "Recently, a Hong Kong film introduced to the mainland by Beijing Film Group for trial screening has caused a lot of sensation in the mainland. This movie, called "Huang Feihong", is starring China's famous martial arts star Li Lianjie, and is shot by Hong Kong Media Asia, Xu Ke and other companies. Relying on the wonderful fights, passionate music and wonderful performances, it has received a lot of praise, and the total box office has been close to more than 21 million yuan by the end of the second week of screening. It is worth mentioning that this movie, which reflects the feat of Mr. Huang Feihong, a folk martial artist in the late Qing Dynasty, advocates protecting the family and defending the country and being a man to be self-reliant. The prototype is the late Qing Dynasty and the early Republic of China Guangzhou martial artist Mr. Huang Xixiang, he was born in the late Qing Dynasty in the late years of the Qing Dynasty by opening a medical center to help the world, after witnessing the decay of the Manchu feudal dynasty and the arrogance and domineering of the foreign colonists, he was successively hired by the Guangdong Governor Wu Quanmei and Liu Yongfu as a military medical officer, the chief instructor of technical combat and the head coach of the Guangdong militia, and followed Liu Yongfu to fight the Japanese army in Taiwan, which can really be described as a generation of national heroes! ”

"Guangming Daily" is a big newspaper officially sponsored by the mainland, and the leading party is the Central Propaganda Department, although in order to get its 'national hero' evaluation, Huanya and Beiying have put a lot of effort behind it, but with its praise, it is undoubtedly equivalent to giving it a set of protective armor, and anyone who wants to splash ink on it has to weigh themselves. caused quite a stir. This movie, called "Huang Feihong", is starring China's famous martial arts star Li Lianjie, and is shot by Hong Kong Media Asia, Xu Ke and other companies. Relying on the wonderful fights, passionate music and wonderful performances, it has received a lot of praise, and the total box office has been close to more than 21 million yuan by the end of the second week of screening. It is worth mentioning that this movie, which reflects the feat of Mr. Huang Feihong, a folk martial artist in the late Qing Dynasty, advocates protecting the family and defending the country and being a man to be self-reliant. The prototype is the late Qing Dynasty and the early Republic of China Guangzhou martial artist Mr. Huang Xixiang, he was born in the late Qing Dynasty in the late years of the Qing Dynasty by opening a medical center to help the world, after witnessing the decay of the Manchu feudal dynasty and the arrogance and domineering of the foreign colonists, he was successively hired by the Guangdong Governor Wu Quanmei and Liu Yongfu as a military medical officer, the chief instructor of technical combat and the head coach of the Guangdong militia, and followed Liu Yongfu to fight the Japanese army in Taiwan, which can really be described as a generation of national heroes! ”

"Guangming Daily" is a big newspaper officially sponsored by the mainland, and the leading party is the Central Propaganda Department, although in order to get its 'national hero' evaluation, Huanya and Beiying have put a lot of effort behind it, but with its praise, it is undoubtedly equivalent to giving it a set of protective armor, and anyone who wants to splash ink on it has to weigh themselves.