Before thinking about how to motivate players to buy genuine copies, it's important to consider why they would buy pirated copies. That's what game companies should prioritize.

Wang Bucheng has bought the genuine version, but he has also played pirated versions, and he knows the consumption psychology of players.

For example, in order to prevent piracy, some game providers have made it necessary to insert a disc in order to run the game. As a result, this anti-theft mechanism can be easily cracked, and those who play pirated copies continue to play with flying flights.

And players who have spent money to support the genuine version have to endure the screeching noise coming from the CD drive all the time while playing the game.

And that's still a small detail.

The biggest reason why players buy pirated copies is because of the high price of the game. Any set of games will sell for seventy or eighty yuan, and most of them are extremely replayable, and there will never be any interest in replaying them after a clearance. It's not worth the price at all.

However, genuine games can only be that expensive. Because the selling price that players can see is to be distributed to producers, agents, sellers and even logistics companies at the same time. Either party will be able to pick a pick, making the game unmarketable.

A bookstore, for example, makes twenty dollars selling a tome. If you can't make 20 yuan by selling games, then why leave the position for such a big box? Although there is indeed a saying that small profits are quick turnover, who can pat their chests and guarantee that small profits will sell well?

I don't want to lose money in every link, so I add it up layer by layer, and the final price becomes unacceptable for most players.

The second reason is that it is difficult to buy.

That's why it's important. It is not easy for most players to buy genuine games, and they basically have to wait for half a month and a month after the genuine game is on the market to find the genuine game in the corner of the local large bookstore.

And what about piracy? A few days after the genuine game was released, it was copied into a rudimentary disc on the assembly line, and all kinds of old men and aunts took it in their hands and sold it everywhere.

Piracy has indeed destroyed domestic stand-alone machines, but can players be blamed for this? Players just want to play games and play time, do they have to save enough money, endure the anticipation of scratching their hearts, and wait until the logistics are completed to buy the goods?

Wang does not understand how big a problem there is. He also has his own plan for how to make players more willing to buy Frenzy.

Nowadays, the purchasing power of players is generally not high, so the pricing of "Frenzy" cannot exceed the affordability of players. Fortunately, he didn't have to divide the benefits too much, so the price of the game was set at twenty yuan.

The price of twenty yuan is quite amazing, and now the genuine game, if you want not to lose money, you must sell it for more than fifty yuan. Selling for 20 yuan, is this a loss so that grandma doesn't even know it?

But the king lived up to his own understanding. After doing the math, he decided to avoid putting Frenzy in close contact with pirates. Instead, he intends to use the pirates' ability to distribute goods so that Frenzy can fit into as many computers as possible.

He doesn't even plan to put any anti-theft measures in the game. Once anyone buys and downloads a game, they can share it with others.

As long as the game is installed on the computer, you can play the stand-alone plot, in this case, why do players spend that twenty yuan? The reason for this is that Frenzy also has a multiplayer mode. If you want to play multiplayer, you must spend 2o yuan to buy an account and get the qualification to connect to the Internet.

In order to do so, Wang Bufu set up a summoning of NPCs in the domestic version of "Frenzy" to select twenty.

Among them, there are about ten NPCs that must be recruited to make food, fortify strongholds, repair vehicles, and so on.

As a result, there are very few NPC slots left for players to craft equipment. If the player wants to use a sniper rifle, they need to gather three relevant NPCs, which are to craft a scope, make a sniper bullet, and make a long barrel.

Although there are no changes to the content of the game, the number of NPCs has been reduced, so the amount of equipment that players can obtain has also decreased. You can only choose two or three primary weapons.

In contrast, Wang does not live up to the full version of Frenzy that he sold to Villefort, and in the later stages the player can freely choose among all the equipment.

But even so, having twenty NPCs allows players to play for a long time. At least the game time is longer than those games that you can buy for seventy or eighty yuan. However, the imbalance between the power of the protagonist and the monster in the game is unavoidable, and if you want to play it forever, you must join the multiplayer game and start over.

In Wang's vision, players will not be forced to be friendly or hostile in multiplayer, and can attack each other or cooperate amicably. But each player has a credit system that keeps track of the number of times they kill other players and the number of times they help other players. Let unfamiliar players have a rough advance judgment before interacting.

This kind of stand-alone partial free trial, relying on the multiplayer mode to make money model, has never appeared in 14 years, and it is completely the result of Wang's brainstorming in the past few days. Although there is no precedent, Wang lives up to his thoughts and thinks that this idea is quite reliable.

In order to match this sales strategy, the game files had to be heavily modified. Wang did not have time to do it himself, so he could only assign tasks every day.

There's a lot more to run for a game to bring to market.

For example, for auditing, Wang Buyi has to prepare a lot of documents. As a result, when the materials were mentioned, people didn't look at them, and asked Wang Bubu to prove that he had the copyright to "Crazy Tide" first. He went to the copyright office again, but he was asked to go to the notary office first...... It was easy to submit the materials to the local cultural department, and the review began.

The approval of the local cultural department does not mean that the game can be operated, and the representative materials that have passed the local review can be sent to Beijing, and this is the official review.

Wang Buful's original thought was full of brilliance, and the "global simultaneous sale" or something was the same as the real thing. As a result, I really don't know how long they have to review it.

The content is convenient and quite hanging. The enemies in "Frenzy" are zombies, and if nothing else, the two problems of violence and gore alone are enough to bear. The state does not allow violent and bloody content in cultural products, but no one can say what exactly this degree is.

For example, tearing devils by hand, tearing people in half with two hands, isn't this violent and bloody? But if people can pass the review, what can they do?

Domestic stand-alone games have also appeared in sensitive themes, such as the generation of masterpieces "Blood Lion", the background is the invasion of the US military off the coast of China. Such a game can pass the trial, so that Wang does not live up to his heart and still has hope.

Equally crucial is the way to buy. I don't know where to start. Wang Buyi originally wanted to go to the telecommunications bureau to ask if it was possible to let users voluntarily dial a certain phone number, and then the telecom company deducted 2o yuan from the user, and then shared the account with Wang Buful.

As a result, Wang Bucheng ran to the telecom business hall in a daze, explained his intention, and was directly treated as a psychopath by the front desk lady and called the security guard to drive him out. I didn't see the telecom leaders at all.

In the past few days, Wang Bucheng has hit a wall almost everywhere. There is no news on the progress of the review, and the payment channels have not run out at all.

This made Wang Bucheng have to sigh that the most difficult thing in the world is to take money from other people's pockets.

The only thing that can make Wang feel comforted is the popularity of safety boxes. Each time the security box is installed on a networked computer, a machine number is sent back. On Friday morning, the number of users of the security box had already exceeded 30 million. The user scale is already the same as Tencent's current OICQ, that is, it basically covers all networked computer users.

With such a scale of users, coupled with the irreplaceability of the security box, Wang Buyi can start to seek financing at this time, and use the power of capital to expand the market and make profits. If Wang Bubu really can't get through the game, then he can go back and run this safe box.

After arranging the tasks of the game group in the morning, Wang Buyi was about to go to the bank to try again, but was stopped by a man.

"Hello, is it the person in charge of Celadon Technology?" The man was dressed in a suit and leather shoes, looking dignified, but for some reason, he had a feeling of being out of tune.

"Yes, my name is Wang Buying." Wang Bu thought it was a manufacturer who was going to advertise, and there were many such people who contacted him these days and wanted to advertise on the boot pop-up window of the security box. And he didn't let go at all, and said: "I'm sorry, the security box has no plans to attract investment now." ”

"No, I'm Fu Hui from Longyou International Group, and I'm here for "Crazy Tide"." The man said.

Wang Bufu couldn't help frowning a little, the game has not been skimmed yet, why did someone run up and want a piece of the pie? His tone was a little cold: "Tell me about it." ”

"That's right, Longyou Group is a company specializing in foreign brands, and recently established a new subsidiary responsible for operating video games, and the person in charge is me." The man looked at the Internet café, the disdain in his eyes was very obvious, and he said arrogantly: "Longyou Group has unimaginable channel resources, and it is definitely a good thing for you to have this game in my hands." ”

Wang Buyi felt a little funny: "How much are you going to pay me?" ”

As a result, Fu Hui really thought about this problem seriously, and said with a wave of his hand: "I don't like to engage in those fictitious things, if you can trust me, just leave the game to me to do, ensure that it sells well, and then we will divide the money." ”

Wang Buying really didn't expect that there would be such a whimsical person in the world, and asked incredulously: "Can you ask, what is the relationship between you and the CEO of Longyou Group?" ”

"The boss of Longyou Group is my father, Fu Dongting! Let me tell you, don't worry, I really don't lack money to spend, I just want to find something to do. My Fu Hui's name is placed here, what else do you not believe? Fu Hui looked dissatisfied, but felt that Wang lived up to the mentality of a small citizen and couldn't trust anyone.

"Can you ask your age again?" Wang Buful's previous boss was also a rich second generation, but he still knew that the sky was high and the earth was thick.

"Just turned twenty! Last month, I went to the casino in Macau, and the manager at the door asked me to show him my ID card! Later, in front of him, I directly exchanged five million chips...... Talking too much, I actually just want to say that money is not an issue! It's yours to earn more and earn less, I'm just looking for something to do! Fu Hui said.

Wang Bucheng understood. This rich second generation lost five million in gambling, and when he went home, he was subjected to a lot of gossip, and then he was distracted and wanted to make some achievements to show his father, but he couldn't get the investment. The Good Death Immortal King did not use the safety box to promote "Frenzy", this person thought it was an opportunity, so he wanted to run here to empty gloves white wolf.

"Forget it." Wang shook his head.

"Do you look down on me?" Fu Hui frowned, "I will become big in the future, tell others that you are my co-founder!" What do you think? ”

"If you want to learn from your dad in business, you can't be rash, I don't cooperate with you, and it has nothing to do with whether I look down on you. Just because your dad can negotiate a business with just his mouth doesn't mean you can do it too. Wang shook his head.

If a cute girl is not clear, he can still say a few words, and it is possible to take it home. Such a thing in front of him couldn't communicate at all, and Wang Buyi didn't want to communicate, so he turned his face and left.

"Good! I remembered! Fu Hui gritted his teeth and said, when his father scolded him in the past, as soon as he said this, his mother came up to persuade him, but Wang did not bear it but did not reply.

Fu Hui's eyes flashed with hatred, he was a son of a wealthy family, but he had just lost his power for a while, and these people in front of him dared not to take him seriously! He took out his mobile phone, dialed a number, and said in a pitiful voice: "Mom, I'm fine, I'm in Nanjiang." I really can't do it without money. Dad can start from scratch, but the times are different, and no one believes me if I don't have money...... Can't I borrow yours? I'm going to borrow 20 million ......."

After grinding for a while, Fu Hui said that he would set fifteen million. He originally didn't have any idea about entrepreneurship and could do anything, but after a fuss just now, he strengthened his belief in making games.

"When Lao Tzu monopolizes the Chinese game market, I'm going to come over to see your regretful stupidity!" Fu Hui gritted his teeth and said to himself.

"Neuropathy." Sun Yifeng stood at the door of the Internet café, he came out to smoke, but he didn't expect to hear such an out-of-tune sentence.