Tonight, Wang Hao's mobile phone is really busy. Just a few minutes after hanging up the phone with Lin Dongpeng, another unfamiliar number called.

"It's a busy business." Su Jing turned down the volume of the TV with the remote control, and said with a smile: "Boss Wang is so busy, do you still have time to drink water?" ”

Looking at her helplessly, Wang Hao said in a low voice: "This may be Mengniu's person calling, I'll talk to you in detail later." ”

He picked up his phone and walked into the hallway next to him to make a call.

At this time, the wind was gusting outside, the leaves were shaking, and under the dim light of the street lamp, the shadows like bags and demons were a little scary. The crackling raindrops hit the window glass intensively, and the rumbling thunder and the sudden lightning bolts were all shocking.

"Is it Mr. Wang Hao? I'm Zhou Liwei from Mengniu Brand Management Center. A deep voice came out of the phone, and the tone sounded very comfortable, not as arrogant as that of a big company.

"Yes, exactly. Excuse me, what did you go to such lengths to find my number? Wang Hao asked incomprehensibly, full of doubts and pride at the same time.

It's a bit of a pride to have a small ranch on your own that a world-famous dairy company can call for cooperation.

Zhou Liwei looked at the planning plan in his hand and explained: "Some time ago, the boss of our department saw your report on CCTV 2, although most of them were talking about beef, but we also noticed that there were many authentic Holstein cows. So I would like to ask you how many cows are there in the ranch now? ”

"There are 158 cows in total, and each cow produces between 25 and 30 litres of milk." Wang Hao replied immediately. Although he no longer milks cows on the carousel, he still knows the data.

A liter of milk is about 2 pounds or more. Of course, not all the milk produced can be sold, and it has to be prepared for the calves of the pasture, so that these naughty little ones will not go hungry.

In this way, the daily milk production of Golden Ranch can be stable at about 10 tons, which is similar to that of ordinary small farms, because the focus of Golden Ranch is not to raise dairy cows.

Zhou Liwei did a little bit of the math and came up with similar figures, and he said: "Online shopping is developing very rapidly now, and the connection around the world is gradually strengthening. Mengniu and Tmall are working together to create a global ecological ranch direct sales program, so we would like to invite you to join our team. At the same time, I would also like to cooperate with you to let you and your ranch serve as the image spokesperson of Mengniu. ”

"Wait? The first one is put aside for the time being. What does the second image spokesperson mean? I'm not a star, you can go to those stars and athletes to endorse yourself. ”

Wang Hao hurriedly stopped this plan, and let himself be the spokesperson of Mengniu, did he have to say with his conscience that these milk were produced in the golden pasture?

He can't do it, and he doesn't want to do it, it's high-profile enough, if he goes to advertise like Dong Mingzhu again, Wang Hao estimates that he has the heart to commit suicide.

Although there was some regret, Zhou Liwei was not too depressed. Wang Hao's reaction just now is already under consideration by their team. There are not many rich people who are willing to stand up and advertise, and there are some false propaganda things involved.

"Okay, what about the plan I talked about earlier? Is Mr. Wang interested? ”

In fact, Wang Hao didn't understand much at all, and he asked, "Can you elaborate a little more?" ”

"We at Mengniu Dairy are now working with Tmall to build a global ecological pasture direct supply system for fresh milk. This system will adopt the model of direct procurement from selected small farms overseas and exclusive direct supply to Tmall. Relying on the global high-speed logistics network, we have broken through the dilemma that imported fresh milk is not fresh, and for the first time, Chinese consumers can enjoy the high-quality fresh milk produced by high-quality small farms around the world for the first time. ”

That is to say. In the future, if you want to drink fresh milk from the world's best small farms, it is as convenient as an exclusive small farm in your backyard. Our Mengniu global direct supply strategy. Relying on the global high-speed logistics system built by it, fresh milk can be quickly and directly delivered in the shortest possible time. In one fell swoop, it will set a new record for the time it takes for imported milk to go from production to the consumer. ”

Wang Hao is still quite interested in this so-called global layout, "Then why did you come to Australia to select small ranches?" ”

"This is the positioning of fresh quality first. On the one hand, Australia is one of the world's most famous sources of high-quality milk, and the quality of milk sources is extremely high. On the other hand, compared with large farms, small farms are more carefully managed, and the production reliability is also higher, and at the same time, the low stock rate of small batch production also greatly guarantees the freshness of the product. ”

Zhou Liwei's answer made Wang Hao impeccable, this concept is indeed quite advanced, and it is very in line with the current online shopping environment.

"Mr. Wang, we intend to take your Golden Ranch as the beginning of this plan, first of all, Golden Ranch has a very high reputation in China, and it is not an exaggeration to say that it is the most famous overseas ranch. If you're willing to join, it's bound to be a hit. ”

That's a good point, but Wang Hao is not an idealist, there are still too many problems and procedures to consider, he asked: "In this case, you need to use a very fast transportation, and the closer the production date of fresh milk, the better." And the price of milk on my farm is not cheap, it is higher than other farms, can you accept it? ”

Even in cooperation with Mengniu and Tmall, the milk of Golden Ranch is not directly handed over to consumers, but sold as a Mengniu, and Mengniu's producers in Australia complete the packaging, transportation and other businesses.

"We can negotiate the price later, Mr. Wang is interested in our system after listening to my explanation just now?"

"Of course I'm interested, I raise cattle in Australia and sell meat and milk in China. Next time, let's find a time to sit together and talk, it's really not convenient to make a phone call like this. Wang Hao said, "It's a great honor to be able to cooperate with Mengniu, thank you for your call." ”

Zhou Liwei's phone call was very successful, making Wang Hao seem to see a new world. I can still use this model to breed and sell, the times are different, and even the sales method is so advanced.

Think about it, the milk from your own ranch is sold on Tmall, and so many consumers across the country are your own potential customers, what a big market is this? (To be continued......)

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