Chapter 360: How to Build a Strong Culture

"Coming at me?" Wang Bucheng listened for a long time, and then he understood. The man on the stage cut the queue before Wang Bubo, and it turned out that Wang Bubu was the one who squeezed Wang Bubo.

Wang Buyi shook his head and sighed when he listened, if he really catered to the market without a lower limit, then "Legend", "Journey", "Tianlong Babu", "DNF", and "CF" would have all been thrown out a long time ago. As for doing your own game like this now?

"That person said this on stage, what's the benefit?" The king shook his head incredulously. But the man on the stage really refuted everything that the king was not ready to say in advance.

Wang Buyi originally planned to use "My Anti-Japanese" as an example to illustrate the positive effects that the game can have. As a result, the person on the stage said the opposite in advance.

It seems that the manuscript prepared in advance cannot be used. If you read it again, you will have to be ashamed.

Even if Wang Bu doesn't pay much attention to this symposium, he doesn't want to really lose his face. He started to prepare again, imagining what he had to say.

Just as I was thinking about it, I saw that the chief's secretary I had met yesterday had also entered the hall and was sitting on the other side of the venue. Did that person come to listen to what Wang Bucheng said next?

Wang Bu pondered in his heart, and then looked at the old artists who were talking rhetorically, and suspected that what was on the stage was actually a microphone, and the real meaning came from a higher level.

It seems that Wang's speech was not addressed to a group of artists at the symposium, but to people who were more than ten kilometers away.

If we say success, not only Celadon Technology can have more autonomy in the future. And there is hope that this air combat game will pass the review.

Since this is the case, he decided on the next theme, "how to build a strong culture and export Chinese values to the world." This should be something that the top management wants to hear, right?

This is a very big problem, so big that Wang is not qualified to say it. However, compared with those cultural officials and artists who have no achievements in the world, Wang Buyi still has the confidence to talk about this theme.

He firmly believes that no matter what kind of literary and artistic work it is, whether it is a movie or a game. First of all, it has to be popular in the local market. Have the basics to keep yourself alive. That's the opportunity to spread the impact.

To lay the foundation, the state needs to be more confident and tolerant of a certain type of work. Don't ask for any resources for creators, as long as you don't tie your hands and feet.

Something to say. Naturally, it was formed in Wang Buyi's head. He used to be. Thought about it more than once. If you return to the critical time node of the domestic game, in addition to what to do, what should you call for.

Between 1995 and 2001. It's definitely a critical time. During this time, domestic games have sprung up. Among them, there are indeed many works of high quality, conscience, and connotation. During this time, the country's policy has indeed shown an open attitude.

For example, a sensitive subject such as "Bloody War in Korea" can be released. There is also "Blood Lion", whose quality is so poor that it is sighing, but the content is so sensitive that it can actually pass the review, which is very enviable to future generations.

However, the traditional genuine business model is not adapted to the local environment in China, and manufacturers can only barely maintain it. It was in this situation that "Legend" appeared, and it exploded with amazing profitability. So from 01 onwards, the number of domestic excellent stand-alone games began to decline year by year.

Compared with stand-alone games, online games take more time. Behind the big money of "Legend", countless people spend their time in it. The ripple effect is that parents' letters of protest are flying all over the sky.

The already open-door policy began to tighten, fearing that another game like "Legends" would appear. As a result, the domestic creative environment is not only not favored by capital, but also squeezed by policies, and it is more and more impossible to create good games. Without competitors, kimchi games are becoming more and more popular.

It's hard to say that domestic games have become like that because of the fault of someone or an organization. The problems of all sides are mixed together, like a mess that cannot be clarified. The only way to solve it is to bypass that trap at the beginning.

Except for what Wang can do. If the country can continue to maintain its open-door policy in terms of games, and believe that openness can bring better returns, then the domestic game creation environment will also be better. Not everyone will be happy because of this, at least there is one less factor that will become bad.

When Wang was about to think about it, the man on the stage also finished speaking. The applause in the venue was very warm, but Wang did not applaud, but glanced at the chief secretary over there.

Similarly, the chief's secretary also looked at Wang Buyi. Obviously, what the man on the stage said was what the top of the state really meant: computer games should be an ideological output tool, not just entertainment. Even "My Anti-Japanese" is not serious enough.

It was Wang Fu's turn to come to power. Instead of looking at the middle-aged and elderly people staring at him, he looked at a red door closed in the distance and said, "Today, I want to talk to you about my personal understanding of how to build a strong culture. ”

The chief's secretary kept staring at Wang Buyi, not only turning on the tape recorder, but also taking a pen to make key notes. I was a little surprised to hear that Wang did not live up to the first sentence like this.

They borrowed the old artist's mouth and pointed at Wang Bucheng with sharp words, hoping that when Wang Bucheng counterattacked, the faces of both sides would not be damaged. Unexpectedly, Wang Bucheng did not answer, but restarted the topic.

Wang Buyi said: "I will first jump out of the culture and talk about a concept - only when there are more daily necessities in the market, will the sales of luxury goods increase." In the case of insufficient daily necessities, even if luxury goods exist, no one can afford to consume them. ”

In this passage, it is completely separated from himself and the people in the venue. Wang's celadon technology is a measure of things, not high-level artworks, which is different from the artists at the symposium.

Artistic works such as "Wanda and the Colossus" and "Journey" would not have been done by Wang Bucheng himself. He likes to play games that kill and kill, preferably with upgrade lines, and has no ability to make literary games.

However, if the game market is up, there will always be people who make games for different audiences. Literary games will also be born accordingly. At the very least, the Chinese game maker who did "The Journey" will choose to release his game in China.

"If the vast majority of the production capacity in a certain place is only used to produce luxury jewelry, and then sell it to the government for a profit," Wang said. In the case of the general demand for daily necessities among the people, there will be a large number of external products. ”

He continued: "At this time, luxury goods will continue to depreciate because of the shrinking market. Because the people are dismissive of local luxury goods, they will only pursue the luxury goods of the place where daily necessities are produced. ”

The "......" group of middle-aged and old artists all heard it inexplicably, where did this young man come out? At the cultural symposium, how do you talk about buying and selling?

Because they didn't understand, they didn't hear it at all, and the king lived up to the irony in his words.

But the chief's secretary understood. In the past, the country did pay attention to cultivating high-end artists and "making luxury goods", as Wang said. In the past, the planned economy was still maintained. Now that the market is open, all kinds of popular art from outside are suddenly flooding in. The result is indeed as Wang said.

It turned out that Wang did not live up to his meaning, that is, to let the country not see that he was influential, and try to control him, which was just an act of drying up and fishing.

If it is released, then there will be a king who will charge forward and spread popular art. The so-called "high-end artists" cultivated by the state are even more valuable.

This is a new statement. The chief's secretary thought in his heart.

That's exactly what the king meant.

It's not that anything has to be educational.

It's like people go to buy towels, not because the patterns on the towels can give them hope in life, but because they have to wipe their faces at night. When you buy a toothbrush, you don't buy a toothbrush because the angle of the toothbrush handle gives you any inspiration from physics, but because you want to brush your teeth. I bought it because of the practical features.

In the same way, when they play games, they also intend to exchange time for happiness. Play as someone from another world, or go through some kind of experience that you can't see in reality.

Only by providing a certain need to the point will the player spend their time in it. It's like the air combat game designed by Wang Buful, which provides players with the need to "want to vent their evil anger and shoot down the US fighter planes in the game".

Wang Buyi talked for a long time, and then he began to get to the point: "As for how to build a strong culture?" Quite simply, let the local market be flooded with locally made products. In the process of continuously supplying products to the local market, there will always be a few products that cater to the needs of other markets. So as to achieve the purpose of cultural export. ”

Wang Buyi is not talking about empty words, but talking about what he has seen and heard.

Hollywood blockbusters in the United States are not all big hits in China. Many movies can only earn more than 10 million at the box office in China and then leave dimly. However, there are always several blockbuster movies every year, such as "Avatar", which completes the cultural export to China.

The reason behind this is very simple, the domestic market of the United States is a solid backing. As long as it caters to the American audience, the film company and the director can survive. If the overseas market is successful, then it will make a lot of money. If it doesn't work, everyone doesn't lose money, and they can start from scratch and start all over again.

There are also people who only focus on foreign markets to make products, such as the Poles who made "The Witcher", the Ukrainians who made "Metro", and the Belarusians who made "World of Tanks", and they did succeed in foreign markets. But this kind of thing is just a few of the few, a miracle of miracles. It can't be copied, and it can't export any values.

More examples are that many small domestic game companies have developed mobile games and web games for foreign markets in the future. Always subject to the estrangement of cultural differences, he has never made a popular work.

And, if you fail once, you will return to the pre-liberation overnight. (To be continued......)