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While Angelber was trying to convince Lin Zheng, Mr. Jobs, the new interim CEO of Apple, was also facing a very serious problem: Apple had lost money for five consecutive quarters, and worse, the sixth quarter, which was about to end, did not show any signs of improvement. Pen % fun % Pavilion www.biquge.info

In order to save Apple, Jobs, who was almost exhausted during this time, looked like a bum, and his stubble had not been shaved for at least three or four days, obviously it was winter, but he was wearing a pair of big shorts and slippers and walked into the conference room, the conference room was quiet, and everyone's eyes were focused on the founder who had been pinned on by countless people, or rather, gathered on the stack of materials in Jobs's hands...... Is that a layoff list?

"Gentlemen, this is our company's catalog," waved the information in his hand to the crowd, Jobs frowned, "Do you know what I saw?" ”

“……”

A group of Apple executives looked confused: What did they see? Our catalog, of course.

"What I saw was a pile of shit!" Old Joe threw the catalogue in his hand on the table: "Take a look at our products, from personal computers to inkjet printers, from Newton PDAs to scanners...... There are all kinds of variety, I roughly counted, there are about 40 kinds, but we have so many products, but few of these products are in the market dominance, such as our Newton tablet, which has just emerged from the palm to be far behind! Oh, and there's even sneakers! We are a high-tech company. When did you even start producing sneakers?! ”

"Each of these products has multiple series. There are more than a dozen models in each series, but are there any differences between these models? I didn't see it anyway. Can any of you explain this to me? Tom, you're our product lead, you explain it to me! ”

Tom, who was named by Jobs, had a bitter face, but he had to explain the issues that Old Joe was concerned about to Jobs one by one, but Old Joe's brows were furrowed more and more tightly: after Tom's explanation, he was still confused.

"Newton's ......"

"Alright, thank you Tom," Jobs interrupted Tom with a raised hand, and looked at him fixedly. "Frankly, Tom, despite all the things you've told me, I'm still confused, and if even I, the CEO of the company, can't figure this out, how can our customers figure it out?" ”

"We ...... We have promotional posters," says Tom Nono, "which tell our customers what to do......

"Are you sure?" Old Joe, who didn't like others to question his decision, frowned and questioned Tom.

"I ...... OK ......," Tom said stiffly.

"Bring me a copy of our poster." Jobs, who has always been resolute, said without hesitation.

The poster was quickly delivered, and Tom breathed a sigh of relief. Pointing to the poster, he said to Jobs: "Sir, this is a poster that teaches you how to choose a Macintosh computer, and we made this poster to guide customers to choose from our wide range of computers......"

"Rich product line?" Jobs, who has always admired simplicity, is a little impatient at the moment. Looking at this poster, which was as complex as a scientific paper, Jobs said with a serious face: "No, no, no, I don't think so." Gentlemen. Any idea what I see in this poster? I see a huge mess of Apple's product strategy! ”

Sit heavily on the chair, then slowly turn the chair. "Is anyone willing to tell me what's wrong with this place?"

No one answers, and no one is stupid. knew that Old Joe at this time was simply an angry volcano that could erupt at any time, and a fool would anger him at this time.

"The problem is the product!" The silence in the conference room did not surprise Jobs, who slammed his fist on the table and said loudly: "In my opinion, Apple's current products are really terrible!" Awful! For our users, they are no longer attractive at all, and the only way for Apple to turn the tide and turn a profit is to cut its product line! ”

Still no one spoke, Jobs was invited back by Apple as a savior, no one will refute Jobs's advice until the market proves his approach wrong, past experience proves that no matter how absurd his approach is, Apple can always succeed, since Jobs thinks it is necessary to cut the product line, then cut it...... Truth be told, everyone also thinks that Apple's product line is a bit too complicated right now.

"Apple only needs to keep four products, which are personal desktop computers, laptops, ......"

"Sir, are our Newton handheld computers going to be abolished too?" Listening to Jobs finish talking about the names of the four products that needed to be kept, Tom couldn't sit still.

"Of course!" Jobs said without hesitation.

"But the Newton PDA is ......"

"Tom, I know what you're trying to say, but what I'm telling you is that God has given us ten stylus, and we don't need to invent one more......" Waving his fingers, Jobs said angrily to Tom.

As soon as Old Joe's words came out, everyone stopped talking: everyone knew that Jobs despised the design concept of Newton's handheld computer to write on the screen with a stylus.

……………………

The meeting was over, but the sensation caused by Jobs's remarks within Apple had just begun.

Although Jobs returned to Apple, but in Apple, Jobs obviously can't do a word, can rely on his own prestige alone to make others unconditionally convinced of their decisions, in these projects that have been cut, there are undoubtedly many people who rely on these projects to eat, Apple cut these projects, it means that these people have lost their jobs, even if it is for their own jobs, everyone must oppose Jobs's approach, The project to cut the Newton handheld computer is undoubtedly one of the most turbulent opposition waves, you know, the Newton handheld computer started in the time of Scurry, and it absorbed too many resources from Apple.

Realizing that their situation was not good, the Newton handheld computer project team had a sad look on everyone's face.

"No, we have to do something......" Jeff, the leader of the Newton PDA project team, suddenly spoke.

There was still no one talking, but everyone's eyes lit up instantly.

Looking at everyone's lit eyes, Jeff's heart suddenly relaxed: That's good.

"Jobs' revocation of Newton's handheld computer fairy was entirely to get revenge on Sculley, who kicked him out of the company back then, why? Because Newton is a project that Scully is devoted to, it's like the relationship between Jobs and Macintosh! Waving his arms, Jeff said angrily, "Look, why didn't Jobs cut the McTakin's computer?" Here's why! ”

"That's right!" Edward, Chief Engineer of Newton's PDA Project Team. Martin also stood up: "He's just a dictator, and he tries to run the company in a dictator's way, and he never liked Newton, because it was an idea of Sculley, so after returning to Apple, Jobs couldn't wait to cut our Newton PDA project team!" ”

Wilbur, a test engineer on Newton's PDA project team, also stepped forward to speak out to Edward. Martin's words agreed: "Ladies and gentlemen, I'm sure you've all seen that Jobs is ready to dismiss all the former rival factions, and is ready to ruthlessly block the development projects that we are proud of, this bastard must have read Machiavelli, he clearly understands that it is much better to be feared than to be loved, and is ready to establish his authority in the company in this way, I am not against him establishing his authority in the company, but I don't think the Newton PDA is a project that should be axed, We had to do something for the Newton PDA. ”

"Wilbur, what do you mean......" Jeff asked hurriedly.

Wilbur smiled mysteriously: "Newton PDA has countless users, I think when the news that Jobs is going to lay off the Newton PDA project team is known to our users and fans, they will definitely be unhappy!" ”

"High! It's really high! "Jeff and Edward, who learned of Wilbur's intentions. Martin, in unison, gave a thumbs up: Let Newton PDA users and fans put pressure on Jobs? That's a great way to do it!

The eyes of the engineers and technicians of the entire Newton PDA project team also lit up: yes, Steve Jobs is indeed very powerful, but he just became the CEO of Apple and needs the support of users and fans, when countless Newton PDA users and fans protest against his elimination of the Newton PDA project team, can he still insist on doing this? Is...... It's exciting.

At the same time, there was a heated discussion going on in Jobs' office, and Bryan, Jobs's old friend and staunch supporter, asked Jobs with a worried face: "Are you really ready to sell Apple's stake in Arm?" (To be continued......) r1292

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