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The reason why Song Chen thought of inviting Cha Wonshin, Lee so-young and Park Jong-ho to dinner was indeed to celebrate the success in advance, but it was more to win over the entrepreneurial teams of EBZEN and Emade.

At present, the popularity of "Legend of Blood" in China's big 6 continues to rise, although I don't know the specific numbers, such as member registration, active number and exact number of online people, but just with the estimation of server capacity, people who are interested can estimate the approximate number.

Originally, Song Chen didn't need to chase after the wind, but the bad thing is that EBZEN and EMADE are South Korean start-ups, and Song Chen has just had an irreconcilable conflict with South Korea's "economic president" Lee Kun-hee!

Although Song Chen's shareholder status in the two companies and the strict agency agreement can ensure that Song Chen's investment will not be infringed, considering the strong character of Li Kunxi, if Samsung Group really wants to snipe at Chenxing Group, he can't help but take precautions.

Especially the emade company, Song Chen holds 35% of the shares, and the other shares are in the hands of Park Jong-ho and the opening team of "Legend of Blood", once Lee Kun-hee acquires emade at a price that cannot be refused, although Song Chen has the right to veto the vote, he cannot prevent Samsung Group from becoming a shareholder of emade, let alone prevent emade from forcibly terminating the contract - because the liquidated damages of up to hundreds of millions of dollars are unbearable for Park Jong-ho, but not for Samsung Group!

If the matter is really so strict that it is irreparable, then Song Chen can only repeat the "story" of Chen Tianqiao and Actoz and make a copycat version of "The World of Legends".

Song Chen's calculation in his heart is inhumane, he talked and laughed at the banquet, showing a very humorous side, and the first time he appeared next to Song Chen, Izui Caixiang also appeared unusually dignified and decent.

Because of drinking a little red wine, Izui Caixiang Lijing was crimson, and his starry eyes were half-closed, with a hint of laziness. She asked in very fluent Korean: "Although "Legend of Blood" has not been officially charged in China and South Korea, it is already predictable to harvest a huge harvest in China's big 6!" I don't know if President Park has considered going public! ”

In the face of such a stunning stunner with a pure appearance and a hot body, Park Jong-ho was very amazed, and he said refreshingly: "Now is not the time to go public, because of Mr. Song Chen's generous investment, the company is not short of funds at present!" If it is going to be listed, it will have to wait at least for the second year of the official operation of "Legend of Blood"! That is, before the end of next year, I will not consider going public! ”

After listening to Fan Xue's translation, Song Chen picked up the wine glass and saluted: "It seems that President Park is not lost in flowers and praise, it is worth celebrating!" ”

Had a glass of wine with Park Jong-ho. Song Chen smiled: "The listing really shouldn't be in such a hurry, but President Park should be very busy during this time, right?" The future of eMade is bright, I wonder if there are any potential investors who come to the door? ”

Originally, Song Chen just wanted to bring up a topic, but who knew that Park Zongho groaned for a while and asked: "I don't hide it from you, yesterday Minister Zhang, the newly established multimedia entertainment department of Samsung Electronics, approached me, and Samsung Electronics hopes to acquire the emade company!" ”

"Huh?" Not only did Song Chen's face change, but even Che Yuanshen and Li Xiuying were stunned.

Reining his gloomy face, Song Chen shook his wine glass and asked without changing his face, "Is it?" So what about your answer? ”

Park didn't know that Song Chen's relationship with Samsung Group had deteriorated. Samsung Electronics' acquisition of eMade was just a sniper at Song Chen's company by the way to see the popularity of "Legend of Blood", and he said with a sullen face: "Samsung Electronics' conditions are very good, and it invested 5ooo US dollars to acquire 43.1% of the shares in my hands!" But they are clearly insulting me! When Mill's Legend was running badly, I was ridiculed and left Actoz to work on a sequel with my original staff. Seeing that the hard work has been harvested, Samsung Electronics has come out to pick peaches, which is absolutely unacceptable! Don't say 5ooo million, I won't sell it for 100 million dollars! ”

When he said this. Park Jong-ho's eyes breathe fire.

"President Park's willingness to give up his immediate interests and reject the temptation of Samsung Electronics is admirable!" Song Chen applauded and smiled and said, then asked in surprise with a half-truth, "It's just." How did Samsung Electronics suddenly get ready to get into online games? ”

"This is the most recent thing!" Cha Yuanshen said lightly, "Samsung Electronics and esoft are now working together to open a game, the name of the project seems to be called "Dragon Family", the official name may be modified, but a 2D online game with Western magic as the background has been determined!" ”

Song Chen's face moved: Although he had never played the game "Dragon Clan", he still had an impression of the gameplay and interface and the incomprehensible magic chanting, when he played "Legend of Blood" in an Internet café, there were often people sitting next to him who played "Dragon Clan" or "The Legend of Jin Yong's Heroes O1", so he knew this game.

But he never knew that the game "Dragons" would have something to do with Samsung Electronics!

Song Chen nodded thoughtfully, and then said to Park Jong-ho: "Just like the agreement, whether Samsung Electronics intends to acquire emade, or whether it is a change in equity, I hope that emade will notify me in writing as soon as possible!" ”

Park Jong-ho smiled and said, "After all, you are the second largest shareholder of emade, don't worry, I know how to do it!" ”

"That's it!" Then Song Chen said to Che Yuanshen, "President Che, how is the preparation of "Miracle"?" "Legend of Blood" has just been in open beta for less than a week before packs and cheats, and I hope "Miracle" will try to avoid these similar problems! ”

Hearing Song Chen mention this matter, Park Jong-ho's face was somewhat surprised, because according to the report of Korean employees working in China, although "Legend of Blood" has gathered strong popularity, there are as many bugs as large and small as a sieve, which makes him admire Song Chen's advanced wisdom At the same time, he is ashamed of the negligence of the team!

"We'll re-picket the side before the product is finished!" Li Xiuying hurriedly spoke up.

Nodding, Song Chen said gently: "Online games must have loopholes, the key is whether they can be repaired quickly!" This also involves compensation measures for users in the repair process according to the different Chengdu levels! ”

Che Yuanshen groaned: "It's understandable to fix it quickly, but do you have to make compensatory measures?" ”

Song Chen said meaningfully: "Let's say so! The success of an online game includes many aspects, such as graphics, content, types, gameplay, etc., but as an online game operation company, we must not only pay attention to the above factors. Also consider the issue of word of mouth! Word-of-mouth is one of the best marketing tools, as long as your company has a good reputation, even if your online game products are a little better, you can still cultivate loyal fans! ”

"User experience?" Li Xiuying's eyes flickered slightly, thoughtfully.

"Yes!"

Park Jong-ho smiled and said, "Being able to listen to Mr. Song's guidance is an unavoidable opportunity for many people!" ”

Song Chen smiled but said nothing.

In fact, his so-called "maze" just now is not worth mentioning, in China, a major country in the consumption and production of online games, there are many online game agents like carp crossing the river, but there are very few who can really grasp the user experience, and almost all of them are wiped out!

If you insist on coming up with an industry benchmark. When Chen Tianqiao served as the CEO of Shanda Entertainment, the efficiency and attitude of the customer service of "Legend of Blood" were commendable, and the rising stars including NetEase, Changyou, Perfect World, and Giant Network can only be regarded as average, as for the "big Tencent" that came later, it was a joke at all, and the efficiency could not match its status in the rivers and lakes! [Note: The author played a lot of online games in the early days...... So there is an experience, of course, this only represents a personal opinion]

The reasons for this are varied, but the key is to summarize it in a sentence "people are stupid and have more money", in a seller's market where online game manufacturers or agents have the final say. They just want to make a quick buck, as for user experience and word-of-mouth marketing...... What is that? Can you eat it?

It is easy to understand the user experience, but it is the industry norm for the enterprise leaders and the executive team to ignore or slack off, and it is difficult to say that eMade and EBZEN will pay attention to the user experience after listening to Song Chen's guidance. Even learn from Chenxing to integrate user experience into corporate culture.

"By the way, President Che, you should have heard of Chenxing Games' acquisition of Japan's JSS company and a cartoon online game opened by this company!"

Che Yuanshen nodded: "I've heard of it, and I also know that JSS's online game "Stone Age" is very popular in Taiwan!" ”

Song Chen smiled and said, "Yes! Now this game has been continued by Chenxing Games and sinicization.。 Maybe it might be released sooner than "Miracle"! ”

Li Xiuying replied: "President Li (Li Wei) has already communicated with us about this matter, and we will not have an opinion!" It's just a good time to perfect the game program for Miracle. Maximize your expectations for the product! ”

"No matter what!" Letting Fan Xue pour red wine for herself, Song Chen raised his glass and said loudly, "Whether it is EBZEN or emade, next year will be a very important year for you, if your product can be successful, you will not only open a new era, but also become a milestone in online games!" We should have a toast to that! ”

"Cheers!"

……

In fact, Song Chen's mood was far from being as bright as his appearance, and after seeing Park and the three of them, his face was a little gloomy and ugly when he returned to the hotel. Standing on the balcony of the high-rise, Song Chen put his hands in his trouser belts and looked at the night view of Seoul and fell into deep thought.

Because he wanted to live with his family before leaving, Wen Yixian went home, and Izui Caixiang came silently behind Song Chen with Song Chen's blazer and Fan Xue, and said softly: "Actually, you should know what Li Kunxi is doing!" ”

Song Chen shook his head: "At the beginning, I didn't care about the equity of emade, because I only valued the agency of "Legend of Blood", as long as I got the long-term agency, I made concessions on equity, but now it seems that this weakness has been noticed by Li Jianxi!" ”

Fan Xue groaned: "You are the second largest shareholder of emade, even if Samsung Group acquires all the shares of all shareholders except you, you still have enough voting rights to resolutely fight back, right?" ”

"I know! But this is a hidden danger after all! ”

Once "Legend of Blood" is officially launched and becomes the main source of income for Chenxing Entertainment, Song Chen is worried that the clarity of the situation will make Lee Kun-hee painfully determined to force Park Jong-ho to make concessions!

"And Lee Kun-hee arranged for someone to see Park Jong-ho yesterday, apparently he had already made up his mind to deal with me yesterday! From this point of view, he will definitely let Samsung Electronics launch an offensive against Chenxing Technology, which has become a substantial competitive relationship! Song Chen said worriedly.

Although Chenxing Technology has come up with a refreshing product in the industry, the foundation is too shallow, far from the foundation and brand cohesion that Apple had when it came up with iPod in history! Once Samsung launched marketing methods for Chenxing Technology, it even simply offered the banner of "imitation...... Even if you are not sad and depressed, you will be disgusted to death!

Idei said disapprovingly: "Chenxing Technology's iPod pricing strategy is aimed at the high-end market. Let's not talk about whether Samsung Electronics can immediately come up with a product strategy for iPod, let's just say that the MP3 player market is still a market that needs to be opened in the world! Although Li Jianxi may order his product development team to target Chenxing Technology, your competition will not be fierce until the market is saturated!! ”

Listening to Idei Ayaka's words, Song Chen fell into deep thought, and then nodded and said, "I'm stuck in the horns!" ”

The key is that Song Chen has realized that he doesn't need to worry about Chenxing Technology at all, because his safe is still locked with the design drawings of various models of iPod! Not to mention...... The key factor why iPod is selling well is not only the excellent and simple shell, but the advanced concept of Jobs's integration of software and hardware resources end-to-end!

Perhaps, Song Chen's only worry is that because his flapping butterfly wings made Lee Kun-hee realize that "software" would become the weakness of Samsung Electronics, so he paid attention to this issue earlier.

……

China. Don'ou, Chenxing Building.

The long and narrow conference table with a bright window is full of two rows of managers dressed in leather shoes, they are either talking to each other, or exchanging opinions with each other, if you are more familiar with Chenxing subsidiary, you can see that this is a high-level meeting between Taobao and the two subsidiaries!

As the door to the conference room was pushed open, the person presiding over the meeting slowly appeared in the conference room, where there were more men and fewer women. Although she is without makeup, she is delicate and fair-skinned, and she is round and jade. She walked a little slowly with a six-month-old belly, but no one in the room doubted her authority.

Zhai Yan sat down in her seat, and then nodded to her secretary. Jiang Xiaoqing then waved his hand to the secretaries sitting at the door, and those secretaries put down a copy of the paper.

"Because of the competition on Tmall, Taobao's free strategy still needs to be implemented and supported for a long time!" Zhai Yan's words set the tone of this meeting, "This will be a war that is difficult to distinguish between winners and losers." Especially the competitors' methods are old and spicy, so Taobao colleagues need to be mentally prepared for this, and they must not be careless because they are backed by Chenxing Group! ”

Taobao CEO Ma Zhishang hurriedly got up and expressed his determination: "My colleagues and I will definitely not be negligent!" ”

Nodding. Zhai Yan said: "The free strategy has made Taobao and our competitor Tmall lose the way to learn from eBay in the United States, charging various service fees with high gross margins, but our group's resources should be fully utilized!" After all, the specific form is a traffic-based advertising revenue model, Taobao web pages and classified advertising resources still need to adhere to the support of high-quality and honest merchants, from the form of preferential to the transition to charges, and at the same time open new products! In addition to that, the keyword advertising and ad affiliate platforms can't be negligent! This article in your hands is the cooperation content that I, Mr. Ma and Mr. Zhu have preliminarily discussed, Mr. Zhu! ”

Zhu Tiejun nodded, stood up and came to the podium, and said loudly: "According to our preliminary idea, the essence of this cooperation is to promote traffic packages to Taobao sellers at a relatively cheap price, and this price pricing mainly refers to the average sales of Taobao stores, so as to make the price recognized by the store owner as much as possible!" ”

"For example, search for the keyword 'electric toothbrush', because Zhai Kuo Electric and 8848 have purchased keyword traffic, so the official webpage of Zhai Kuo Electric will appear on the page, the second result is the sales interface of 8848's corresponding products, and the third is the Taobao seller who bought this keyword advertisement! Because goog1e and mutual indexing content resources, this package can also reach out to international Chinese who buy for friends in their hometown, which is very discounted! ”

Taobao's managers were in high spirits, and Zhou Ling, the president of marketing, asked, "What if two stores buy the same keyword ad at the same time?" ”

Zhu Tiejun said: "He and goog1e are now working together to open a real-time bidding digital jù model, but before that, we will retrieve and update it according to the digital jù interface opened by Taobao, and adjust the seller's result position according to the sales volume, collection, and return and exchange rate!" ”

After reading the information, several main persons in charge of Taobao also asked some questions they were concerned about, and Zhu Tiejun and Ma Zhishang also answered one after another.

Zhai Yan and other managers of the two companies exchanged ideas with each other for half an hour and said: "At present, in addition to the remaining strength to support Taobao, there is also Chenxing Network, a bonanza with huge traffic, but we don't know what way to import these huge traffic into Taobao or other products for the time being!" After the meeting, if you have any product ideas, you can submit them to your boss! (To be continued......)