Noticing the ** gushing out of Song Chen's eyes, Zhang Ruoxi pursed her lips and smiled, and said softly: "Wait, when Ah Qian comes, we will serve you together!" By the way, you haven't answered me yet, you plan to accept the invitation to go to Peking to participate in the program "Interview with Yang Lan"? ”

Sitting cross-legged on the bed, Song Chen pressed his hands on his ankles and said with a smile: "Yes, for this country and its people, a reasonable explanation is always needed!" It was a bit of a surprise to be unprepared, but it was a good thing for me, and I thought it would take years to face this problem, but now it's more appropriate! At least, the current China Chenxing Group has not grown to the point where everyone needs to step sideways! ”

The reason why he chose "Interview with Yang Lan" is because this show is one of the few variety shows he will watch in his previous life, and the last time he accepted the invitation of Huating TV, there was no such show at that time!

A soft wattle gently stroked the left side of Song Chen's face, and Zhang Ruoxi smiled affectionately: "I never thought that my man would come to this step today, and after stepping this step, no one in this world will be able to restrain your steps in the future!" ”

With his cheeks pressed against his fiancée's softness, Song Chen smiled slightly: "I promised you in front of so many classmates that I would bring you a different life, this is my promise, of course I have to do it!" Success is expected, but I didn't expect it to be so fast, and I didn't expect it to be so smooth - it's the general trend of the times, and it's also my luck! ”

Thinking of four years ago, Song Chen, who had not yet dropped out of school, made a promise in front of Cai Zhan, who had a crush on him, and his classmates, no one would have thought that Song Chen would be able to make a career, let alone that the man in front of him would lay a foundation that would dazzle the whole world...... Thinking of the hesitation and struggle in the past, Zhang Ruoxi lost his mind in an instant.

"By the way, have you met Cheng Xi, deputy general manager of Fujin Department Store?" Song Chen asked casually.

At the mention of Cheng Xi, Zhang Ruoxi's delicate body shook slightly, and she thought of another man who was full of admiration, greed and lustful eyes, and she groaned slightly. He said, "Well, there have been a few contacts during this time. ”

Hengzhi mentioned official business, and Song Chen lost his sex for the time being, so he asked with interest: "A large company like Fujin Department Store needs a lot of funds. Cheng Xi opened his mouth and asked you for 300 million yuan, which seems to be a lot, which is not a lot compared to the department store industry, and can only fill the funding gap through guò capital leverage! ”

In order to leverage capital, founders from the grassroots usually take risks, and on the bright side are the relationship between the government (banks) and enterprises, and on the back there must be collusion between officials and businessmen. This is the original sin of Chinese entrepreneurs: for example, the founder of Gome Electric, which is still in the golden period of development, planted the bitter fruit of liquidation in the future a few years later.

"I know that just by giving such a large amount of money to Fujin Department Store, Huasong Fund will not have many RMB liquid assets, so I am still thinking about it!" Straightening the bangs in front of his forehead, Zhang Ruoxi muttered, "In this matter, Yu Wenjie's construction is not to be funded by Huasong Fund alone, but to invest together with Alibaba Group." Cai Chongxin thinks you can try, He Yuntao's attitude is a little ambiguous, I think he should disagree, but he is worried that my identity is not easy to say! ”

Song Chen asked, "What is Xiaoxue's attitude?" ”

"Of course Xiaoxue won't offend me!" Zhang Ruoxi laughed at herself. "This is also what I thought of later through Cai Chongxin's attitude, Xiaoxue must have communicated with Cai Chongxin!"

Song Chen said with a smile: "Don't blame Mr. He, because several subsidiaries such as 8848, Taobao, Biquge www.biquge.info Chinese.com, and Chenxing Home Express have been expanding year after year, and Alibaba Group has been strained for too long in terms of capital and human resources; Especially the Chenxing home delivery. The staff size of this company has already reached 30,000, plus a Fujin department store...... Before straightening out the e-commerce and department store formats, he will definitely take a conservative stance! ”

"It's about the positioning between e-commerce and department stores. Ah Chen, what do you think? Zhang Ruoxi half-knelt on the bed, staring at Song Chen with sparkling eyes, obviously this question had been bothering her for a long time.

And this question also bothered Song Chen, and he returned to 97 years before "history" did not give him a conclusive answer, so his answer was also biased towards neutrality: "Back then, I said to Son Masayoshi and the VCs 'subversion', of course, this is a beautiful story, from my personal point of view, I am afraid it can only be heard as a story, why?" Because e-commerce is strictly speaking only a channel and not a panacea, it only reduces the distance between the manufacturer and the consumer! ”

Song Chen suddenly asked: "Before answering your question, there is a very interesting question: in the future, supermarkets, department stores, digital squares, clothing malls, ...... Will these hypermarkets disappear with the development and maturity of e-commerce? ”

"This ......" Zhang Ruoxi hesitated, "I'm afraid not?" ”

"Of course not!" Song Chen smiled, "Consumers who pay attention to firewood, rice, oil and salt may place orders at 8848, and at the same time, they also have the need to bring their wives and children to go shopping together on weekends; In the future, 8848's products may be more abundant and dazzling than those in department stores, but 8848 cannot solve the needs of users in terms of experience, just as 8848's clothing products cannot solve the return problem caused by size and color difference! In the same way, 8848 cannot solve the listening needs of consumers when buying MP3, which is why Chenxing Technology has a rich and three-dimensional online sales channel, but still needs to invest in offline retail stores - the network cannot solve the intuitive needs of consumers before purchasing! ”

Zhang Ruoxi nodded and said thoughtfully: "I understand...... You say this, the shopping mall economy is really indispensable! ”

Song Chen shook his head and said: "It is indeed difficult for the network to solve the problem of consumer experience, but on the contrary, the erosion of the interests of e-commerce on traditional retail is long-term, such as the B2B market, the biggest achievement of e-commerce websites such as Alibaba is to greatly reduce the cost of buying and selling and communication of merchants in various countries!" As far as the retail field is concerned, whether it is developed countries such as the United States, or developing countries such as China, because the offline retail terminals have not yet fully covered the people, which means that e-commerce has been doing the work of 'filling the market', which is an incremental market, and traditional retailers will not see the aggressive side of online retailers such as Amazon and 8848! ”

"Offline retail terminals always have the cost of expansion, so traditional retailers can never open their stores to every corner of a country, a city, a street, which is an expensive cost that is difficult to amortize, and the flow of people that can be accommodated in any one mall is also limited; The cost of opening a website is limited, but theoretically it is impossible for all five billion people in the world to shop online, so the marginal benefits are unlimited! To put it simply, assuming that the world's population is 5 billion, it is impossible for the world to have a large shopping mall that can accommodate 5 billion people, but it is possible to expand the server farm to accommodate 5 billion people browsing the website at the same time. ”

Zhang Ruoxi hesitated: "What do you mean that once the scale of consumption changes from increment to stock, then e-commerce will erode the interests of offline retailers?" ”

Song Chen nodded: "People who like online shopping may not go shopping, but there will definitely be some people who stop in front of the physical store, which is determined by price, convenience, time and other reasons!" Compared with the United States, China's retail base is not perfect, or even scarce, supermarkets or department stores and other shopping malls have only gradually developed in the eighties and nineties of the last century, so Chinese retailers must be slower than their American counterparts for many years to feel the deep malice from online retailers, and the specific number of years depends on the network infrastructure, the growth scale of netizens, the strategy of e-commerce companies, and the tilt of national policies. ”

Zhang Ruoxi hesitated: "According to your point of view, investing in the department store industry will sooner or later conflict with Alibaba Group?" ”

"Conflict is inevitable!" Song Chen shook his head, his deep gaze flashing with a brilliance of wisdom that had been condensed after reflection, "But conflicts are sometimes unavoidable, and we can't ignore both sides of the problem because of conflicts of interest, just as I often ask subsidiaries to maintain a certain level of competition between subsidiaries and subsidiaries, departments and departments." Now that we realize that the big shopping malls cannot disappear, the zero-sum game is certainly not the mainstream, and the possibility of integration is higher. When I said that 'subversion' was to tell stories to investors, then over the years, I gradually felt that online and offline 'competition and cooperation' is the ultimate form of business! This is also the reason why I don't object to you negotiating with Cheng Xi, and I don't think the 300 million investment is very high, but considering that the other party only sells 6.7% of the equity, this result can only be regarded as unsatisfactory! ”

Speaking of this, Song Chen shook his head and smiled: "Although this Cheng Xi is more than ten years older than me, he is also an old fox, this equity ratio can not only make us feel the sincerity of the other party, but also retain room for negotiation. Belu has experienced it many times, and it's very powerful! ”

Zhang Ruoxi smiled lightly: "Yu Wenjie said the same thing!" ”

"He's a talent, otherwise I wouldn't have transferred him to you!" Song Chen muttered, "Fujin Department Store still has to take shares, and I will also have a layout for other department stores in the next few years, including Wang Xiaoxue's father's Shangcheng Plaza project, this matter can be done slowly!" (To be continued......)