Du Youyu was startled by his sudden anger, and after finding that Shao Yifu's face was getting more and more gloomy, he obviously realized that his words to exonerate him had made the boss unhappy. I had the heart to say a few more words for myself, but when the words came to my mouth, I immediately remembered Shao Yifu's temperament, so I could only swallow and secretly glanced at Fang Yihua, hoping that she could help her say a good word to relieve herself.

Fang Yihua didn't want to stand up for him, but thinking that he had been very close to him recently, and he had the intention of taking refuge in himself, he naturally couldn't watch him being attacked by Shao Yifu, not to mention that he was still promoted by himself, so he had to interject and say: "The reputation of "Dream of Red Mansions" is indeed not as good as our "Fire Rose", but it is also true that ATV's ratings have risen recently in the evening prime time, could it be that they have recently made two episodes of the TV series run in a row?" ”

If you want to say that the TV series has two episodes in a row, TVB has actually done it before, but it only lasted for a short time before giving up. The reason is very simple, the number of TV dramas introduced by TVB every year is not large, and the TV stations broadcast all their own films. After the TV series was broadcast, TVB, which could still be filmed and broadcast at the same time, suddenly couldn't keep up with the shooting speed of the new drama, but after only a period of time, it decisively abandoned the continuous broadcast system, and since then it has been one episode a day.

As soon as Fang Yihua's words fell, Shao Yifu really frowned slightly and stopped looking at Du Youyu. At the beginning, there was a high-level TVB under the implementation of the continuous broadcast system to deal with the aggressive offensive of ATV after Qiu Degen became the owner. It's a pity that this system has only been implemented for a period of time, and he personally ordered the continuous broadcast to be terminated when Wang Tianlin and many other producers complained that the filming of the new drama could not catch up with the broadcast.

Now that the opponent ATV is relying on the serial broadcast system that he gave up earlier, the ratings are pointing directly at the same program of TVB, no wonder Shao Yifu is silent when he hears it.

Du Youyu saw Fang Yihua give him a look again and again, and finally reacted and said: "There are pros and cons to continuous broadcasting, ordinary TV dramas are only twenty episodes long, if two episodes in one night, one can be finished in ten days." Over the years, more than 20 new dramas have to be prepared in prime time in the evening. Counting the TV dramas to be broadcast during the day and other time periods, you have to prepare at least sixty or seventy TV dramas a year. Some of them may be replaced by old dramas, but the ratings and word-of-mouth are not easy to say. ATV is now walking a tightrope, and in the short term, the continuous broadcast system can gather popularity and increase ratings, but in the long run, it will not be conducive to the operation of TV stations. I have been in ATV for many years, and I know very well that the speed of ATV's new dramas is significantly lower than ours, even if there has been some progress in the past two years, it is still worse. Even if you cooperate with Media Asia, you will shoot twenty or thirty new dramas at most a year, even if you spend a lot of money on outsourcing, how long can you last? ”

There is still some truth in this, even if Shao Yifu still has fire in his heart, the expression on his face is also soothed, and he pondered carefully for a moment before saying: "No matter how much you say, it is an indisputable fact that this time we lost to ATV temporarily by one move in TVB chess." Xue Biao, under the negotiation of your program, several programs in the evening prime time are ready to change the broadcast time at any time. Director Du, please also follow up with Miss Fang on the production of the new drama. ATV's recent aggressiveness, please don't blindly believe our TVB's temporary lead and gap! ”

Although Shao Yifu didn't say it explicitly, he explained that the program was ready to change the broadcast time, and he was urging the production of the new drama, and the meaning was very clear. ATV is now aggressive, frantically competing with TVB for ratings in prime time at night, which has seriously threatened TVB's supremacy. In order to cope with the challenge of ATV, Shao Yifu also wants TVB to be ready, to be able to fight with opponents at any time, and also learn from ATV to engage in continuous broadcasting.

"OK, pass!"

The guide microphone in his hand waved heavily, and with Lin Xiaozhi's shout, bursts of cheers immediately came from the highly nervous crew after a busy morning of filming.

With a smile on his face, Lin Xiaozhi let a group of people cheer and make noise there. It's no wonder they are like this, since the Academy Awards, he has only given the crew two half-day days off, and the rest of the time he is trying his best to make movies, and he only stopped filming for eleven or twelve hours a day. This filming is not as easy as the pure work on the construction site, and sometimes in order to achieve better results, a scene is often filmed many times, sometimes the actor is stuck, sometimes the artist's acting skills are always poor, and sometimes he is simply out of shape.

After high-intensity shooting, even he, a director who only needs to talk about it, is sometimes so tired that he just wants to fall asleep when he comes home, not to mention the rest of the crew. And after finishing the shooting this morning, on the one hand, it is also to arrange the scene for the next scene, he has promised to give everyone another half day of vacation, no wonder a group of people are about to forget about the north.

Many people in the crew obviously have arrangements today, after Lin Xiaozhi announced the disbandment, he told him and left directly, and some people who had no activity arrangements stayed in the crew, and even he chose to stay and have a boxed lunch with everyone to end today's shooting. And he couldn't be idle, and after the crew got the equipment ready, he drove directly to ATV.

Since "Dream of Red Mansions" took over the broadcast of "Journey to the West", although it has not been able to continue the shocking popularity of the previous "Journey to the West" when it was broadcast, it has indeed made many late sleepers want to stop relying on the system of two episodes a day, plus the 87 version of "Dream of Red Mansions" filmed in the mainland (to correct the previous negligence, when I went back to check the information in the past two days, I found that "Dream of Red Mansions" had been introduced in Hong Kong before, so it should be the plot needs it) is not as watery as the 100-episode version of Jiashi in terms of character design, and the story and plot also respect the original, Compared with the 100-episode version filmed in Hong Kong, it has its own spring and autumn, but it has also attracted some Hong Kong people who know some history and culture.

As a result, although the ratings in the first few days were overwhelmed by TVB's new drama "Fire Rose", with the postponement of the release date, it also attracted more and more Hong Kong people who like to watch TV dramas at night to pass the time to watch Chinese channels. As a result, only a week later, the average rating of "Dream of Red Mansions" approached 24 points, and three days later, it steadily rose to more than 25 points, and even the highest ratings finally exceeded 30.

ATV used the success of two TV series in the evening prime time to slap all those who are not optimistic about their reforms!

As a person who has been promoting ATV's reform, although Lin Xiaozhi is now the boss of ATV, he has also endured a lot of gossip inside and outside the station during this time, and now the success of the two TV series introduced into "Journey to the West" and "Dream of Red Mansions" all show the success of his previous decision-making. Relying on this meritorious achievement, coupled with the continuous funds he can provide for ATV, now he finally completely controls ATV in his own hands, even if Lin Baixin, another major shareholder of the TV station, wants to meddle in the TV station now, it is difficult to shake his influence in the station.

Naturally, he came to ATV with a good mood today, because after more than a month of preparation, some of the program planning plans he originally prepared for ATV are now almost ready.

Lin Xiaozhi had just come to ATV on the front foot, and Gan Guoliang quickly rushed back from outside to see him, "Boss, you're here!" ”

Gan Guoliang, who once served as a senior executive of TVB and the director of satellite TV stations, is undoubtedly Lin Xiaozhi's favorite professional. He doesn't care about the other party's ability to write scripts, because there are not a few people in Hong Kong who can write good scripts, and Media Asia has paid special attention to scripts in recent years, and has successively recruited fifty or sixty good writers who can write and write, including some fiction writers who relied on writing martial arts novels in the seventies and eighties.

Lin Xiaozhi doesn't care about his directing skills, not to mention that Gan Guoliang is not as good as himself on this side, but looking at the interior of Media Asia, among the more than 20 directors who have signed contracts now, he can only be regarded as average.

At the beginning, Gan Guoliang was able to invite him to serve as the vice president of ATV, and what attracted him was Gan Guoliang's rigorous work attitude and various whimsical ideas in the program producer. So after digging him up, he didn't let Lejin hand over the trivial matters of company management to Gan Guoliang, nor did he let him act as a panacea like Zheng Danrui, who was good at communication, and he was busy wherever he needed. Instead, he directly pointed out that he should be in charge of the production and planning of ATV's new program, and the two new variety shows he proposed - "We Are All Rich" and "National Fitness Week", he has been in charge of planning and preparation for this period of time.

And today, it was when I heard that ATV had almost done it and the show could be broadcast at any time, so Lin Xiaozhi went around and came to ATV to take a look.

"Mr. Gan, sit. I heard that your new variety show is almost ready, come and take a look! ”

"I'm also preparing to take the time to report to you in person, no, we have all got the detailed planning and publicity plan, please take a look, what are the omissions!" Gan Guoliang handed him a copy of the text.

When he first proposed these two variety shows, he also got two program plans, but they were only simplified versions of two or three thousand words. Compared with the nearly 70,000 words and nearly 30 pages carefully prepared by Gan Guoliang, including the host lineup, initial publicity and momentum, registration method, audition elimination schedule, invited judges, prizes for the winners of each section, and the list of sponsors and the specific amount of their sponsorship, etc., it is very detailed.

So much so that Lin Xiaozhi, who has the ability to see ten lines at a glance, watched it for more than 20 minutes before he roughly passed it.

Closing the text, Lin Xiaozhi nodded with satisfaction and said, "You have done a very detailed job in this planning book, and I am basically satisfied with all aspects." In terms of audition registration, what do you mean is to call the ATV TV station phone number to be randomly selected, or you can directly come to the TV station to register, which is very good. However, I have to reserve a few places for "Tian Tian Daily", "Ming Pao", "Cheng Pao", and "Hong Kong Fortune" for each episode of the program, so that not only can I increase the registration channel, but also use the influence of these media. Of course, I will also ask these media to give a sponsorship fee to the TV station, and at the same time, every audience selected for the competition can also get a free newspaper for one year! ”

Gan Guoliang's eyes lit up, and as soon as he heard the words, he immediately understood what he meant. Lin Xiaozhi's move not only further strengthened the interaction between his own industries, but also concentrated their respective influences again, for ATV, whether they can get an objective sponsorship fee or secondly, they can get these influences are not much worse than themselves, and the people covered are not only the same media to promote themselves, but the program is not worried about not being able to fight a bloody way out of the many variety shows in Hong Kong.

Where will I oppose it at the moment, I directly agreed: "This construction is very good, I will add it as soon as I go back, boss, don't forget to remind those companies, our show will start to promote next week without accident, and it will be ready to be launched, so as not to be in a hurry when I go to contact!" ”

Lin Xiaozhi nodded, "I'm just fine in the afternoon, I'll call a few companies later, but you can go over and talk to them in detail tomorrow!" ”

"No problem!"

He thought about it again before asking, "In terms of sponsors, I see that all of your signings are signed in January, which is very good." At present, I am not very satisfied with the prizes of the show, Huang Rong Kee candy gift box, Dadong electric fan, Huarong TV, Dadong air conditioner is not a famous brand, the only brand is Xie Ruilin jewelry, we want to provide the car to the contestants in the quarterly finals has not yet been sponsored. In order to attract more citizens to participate, you also need to work the prizes, such as clothing, cosmetics, health products, jewelry, cars, etc.! ”

Gan Guoliang recorded his mentions one by one, and then said: "We will work hard in this regard, at present, many sponsors are waiting, I have visited many sponsors, because there has been no similar program in Hong Kong before, so they are very cautious in this regard, worried that they will not get the corresponding return for providing sponsorship!" If you want to impress them, you have to wait for our show to come out and see the ratings! ”

What kind of reward is nothing more than the sponsorship and promotion of the guò program, to obtain the same value or even higher value of influence, in order to boost the sales of their own products.

Lin Xiaozhi naturally understands this, so he doesn't ask for anything, and he also knows that if he really wants to impress those sponsors to spend a lot of effort to sponsor the programs he has made, he has to show results.

chatted with Gan Guoliang for more than an hour, combined with his experience in some variety shows he watched in later generations, and after communicating with Gan Guoliang, Lin Xiaozhi quickly left ATV.

Before leaving, I met Zheng Danrui who learned that he came to ATV to find him, and he brought a piece of news that I don't know if it was not good, in recent times, ATV has relied on two episodes of TV dramas in prime time at night The ratings have skyrocketed, and it seems that it has threatened TVB, Shao Yifu is afraid that he will not be able to sit still, and he may have to make a big move recently.

TVB's counterattack was expected by ATV, and no one felt surprised. After all, even if Shao Yifu is old now, he can't do it.

Since the mainland's 87th version of "Dream of Red Mansions" was broadcast in Hong Kong, it has been slightly inferior to "Fire Rose" in terms of reputation, but the ratings have been rising steadily. was originally thrown off the street by "Fire Rose", but it took less than two weeks for the ratings to successfully catch up with "Fire Rose", with only 0. An average rating of 23% is a close second.

At the beginning, there were some people who suspected that ATV was cheating on the ratings, after all, Hong Kong introduced the reform of mature ratings calculation methods in Europe and the United States in 87 years, although ATV took the lead in application, TVB was delayed until last year, that is, in the second half of 91, it began to be applied, in the past few years, TVB has been reported from time to time high-level criticism of the new ratings calculation method, thinking that this calculation method is not rigorous, with 89 years TVB released "Intolerable" The most controversial parties, according to TVB's own ratings calculation method, at that time, "Intolerable" The highest rating is as high as 93%, which can be called the most historic Hong Kong TV drama. However, if the new ratings calculation method is widely agreed upon, the highest rating of "Intolerable" is only 73. 4, which is on par with "Shanghai Tang" and slightly lower than the 83 version of "The Legend of the Condor Heroes", which is also one of the reasons why TVB has not carried out ratings reform under pressure from all walks of life until last year.

However, although TVB frequently jumped out to accuse ATV of cheating ratings this time, it couldn't help but have more discerning people, as more and more media invested in it and found that ATV's ratings and influence were rising, the voices that were originally not optimistic about ATV's so-called 'reform' suddenly diverted.

"It's hard to believe, but now we have to admit that ATV seems to have found a way to beat their opponents this time. Relying on the bold launch of TV series in the evening prime time, it has won the praise of countless 'night owls', and the ratings have skyrocketed! ”

“…… According to recent street interviews and letters from readers, although many viewers prefer to watch the TV series "Fire Rose" broadcast by TVB in the evening, because TVB only broadcasts one episode and ATV can see two episodes of the TV series in a row, more and more viewers choose to lie on the sofa or bed during this break period, leisurely watching the two episodes of the TV series to pass the time before going to bed! ”

"More and more TVB viewers expressed dissatisfaction with only one episode of the TV series broadcast in the evening, and some viewers simply gave up chasing "Fire Rose" and became the audience of ATV Chinese Channel, and more viewers began to think that the TV series "Dream of the Red Mansion" being broadcast on Chinese Channel is actually quite interesting!"

As more and more viewers called the TV station directly, they scolded TVB to follow ATV's example, and after the two episodes of the TV series were broadcast in the evening, Shao Yifu and TVB couldn't sit still anymore, and hurriedly ordered TVB to follow ATV's lead in adjusting the prime-time program broadcast in the evening, and started the two-episode broadcast of "Fire Rose".

Not to mention, since the start of the two episodes of "Fire Rose", there has been a wave of explosion in ratings, and it only took two or three days to easily rise a few points, and it has opened a distance from ATV's popular "Dream of Red Mansions".

For this, ATV was a little restless, but Lin Xiaozhi personally calmed down, and when asked about this in an interview with the media, he also said with a smile: "The TV series system has long been implemented in overseas countries and regions, and after this trial, our ATV quickly won the reputation of many viewers in the evening prime time, which shows that Hong Kong people have this demand." As for the recent malicious reports of some media, saying that TVB imitates our ATV, in fact, there is no problem in this aspect at all......"

On the surface, it is natural to say something, but when he turned around, he quickly prepared a vicious and highly misleading report that was submitted to many other newspapers and periodicals in Hong Kong.

"The decline of the old overlord is fully revealed, and TVB plagiarizes ATV to reform the continuous broadcast system in order to save the ratings!"

"Shao Yifu is old, and in the face of the aggressive attack of a young man like Lin Xiaozhi, he can only send out the magic weapon of plagiarism and copy the ATV TV series for continuous broadcast!"

"Lin Xiaozhi denied that TVB plagiarized ATV, and said generously in an interview that 'the continuous broadcast system has long been implemented overseas, and peers are welcome to compete rationally'!"

"ATV's new overlord is full of momentum, and it is rumored that ATV will launch a more radical and comprehensive reform plan in the near future to implement comprehensive reforms!"

All of a sudden, the Hong Kong media was bustling! Two episodes of TV series, so more and more viewers choose to lie on the sofa or bed during this break period, leisurely watching two consecutive episodes of TV series to pass the time before bed! ”

"More and more TVB viewers expressed dissatisfaction with only one episode of the TV series broadcast in the evening, and some viewers simply gave up chasing "Fire Rose" and became the audience of ATV Chinese Channel, and more viewers began to think that the TV series "Dream of the Red Mansion" being broadcast on Chinese Channel is actually quite interesting!"

As more and more viewers called the TV station directly, they scolded TVB to follow ATV's example, and after the two episodes of the TV series were broadcast in the evening, Shao Yifu and TVB couldn't sit still anymore, and hurriedly ordered TVB to follow ATV's lead in adjusting the prime-time program broadcast in the evening, and started the two-episode broadcast of "Fire Rose".

Not to mention, since the start of the two episodes of "Fire Rose", there has been a wave of explosion in ratings, and it only took two or three days to easily rise a few points, and it has opened a distance from ATV's popular "Dream of Red Mansions".

For this, ATV was a little restless, but Lin Xiaozhi personally calmed down, and when asked about this in an interview with the media, he also said with a smile: "The TV series system has long been implemented in overseas countries and regions, and after this trial, our ATV quickly won the reputation of many viewers in the evening prime time, which shows that Hong Kong people have this demand." As for the recent malicious reports of some media, saying that TVB imitates our ATV, in fact, there is no problem in this aspect at all......"

On the surface, it is natural to say something, but when he turned around, he quickly prepared a vicious and highly misleading report that was submitted to many other newspapers and periodicals in Hong Kong.

"The decline of the old overlord is fully revealed, and TVB plagiarizes ATV to reform the continuous broadcast system in order to save the ratings!"

"Shao Yifu is old, and in the face of the aggressive attack of a young man like Lin Xiaozhi, he can only send out the magic weapon of plagiarism and copy the ATV TV series for continuous broadcast!"

"Lin Xiaozhi denied that TVB plagiarized ATV, and said generously in an interview that 'the continuous broadcast system has long been implemented overseas, and peers are welcome to compete rationally'!"

"ATV's new overlord is full of momentum, and it is rumored that ATV will launch a more radical and comprehensive reform plan in the near future to implement comprehensive reforms!"

All of a sudden, the Hong Kong media was bustling!