Are you crazy? Bill. Gates' eyes clearly conveyed this meaning. Pen, fun, pavilion www. biquge。 info

Lianchuang Technology is a non-listed company, and its financial status does not need to be disclosed to anyone, but everyone can still roughly guess the cash reserves of Lianchuang Technology based on the public information, although this figure is not as exaggerated as Microsoft's $50 billion, but it is also at the same level, Lianchuang Technology is willing to take out a quarter of its cash reserves for such a war of words?

Except for being crazy, Bill. Gates couldn't find any other reason.

Lin Zheng leaned back and looked at Bill. Gates, said: "If we lose, not to mention the next 10 years, how much will we lose in the next 5 years?" ”

Bill. Gates was stunned, and then sighed heavily, his mouth full of bitterness: he understood why Lin Zheng dared to show the courage to break the boat.

In terms of the current market value of ICQ, even if Lin Zheng is only forced to take out 20 shares, the value of this part of the shares is more than 5 billion US dollars. From this point of view, Lin Zheng has enough reason to fight with others. But anyway, Bill. Gates found himself underestimating Lin's courage and determination.

"Actually, you don't have to ...... like that," said Bill. Gates' voice was a little weak: "Lin, you said that since you are doing business, you want everyone to make a fortune together." ”

"That's right, I said it," Lin Zheng nodded: "But I also said that what I give you is yours, and what I don't give you you can't come to my hands to grab it." ”

Bill. Gates immediately shut his mouth tightly.

Since there is no possibility of negotiation between the two sides, Lin Zheng no longer intends to waste his time. He stood up and wanted to leave, but after a slight pause, Lin Zheng remembered one more thing. Turn around for Bill. Gates said, "Oh, yes. I forgot to tell you one thing, our digital cameras are coming to the market. ”

"Hmm......"

"Our digital camera is going to be on the market," Lin Zheng repeated again, looking at Bill with a smile. Gates: "We value the market in our country, but we also value reads in the U.S. market. ”

Let's go public, what does this have to do with us? No matter how powerful Microsoft is, it is also a software company, and their hands have not yet reached into the field of digital cameras. And they didn't plan to enter this field, what does Lin Zheng have to do with saying this to himself, but for a moment, Bill. Gates's face changed suddenly!

In the "Anti-Lianchuang Technology Alliance", Sony is the leader of the digital camera market, and they released their own digital camera products at this time, although the target is not Microsoft, but it is still a member of the "Anti-Lianchuang Technology Alliance"!

Microsoft is great, but Microsoft doesn't have any say in this area at all.

Aware of this, Bill. Gates' hands and feet suddenly cold: ruthless! It's so ruthless!

No doubt. Nowadays, digital cameras are a high-profit and high-value-added product, and Japanese traditional optical companies such as Sony, Nikon, JVC, Fujifilm have high hopes for the emerging market of digital cameras, and consider it to be the most important profit growth point for their companies in the next 20 years. For this reason, these Japanese companies have not hesitated to invest heavily in the development of such products for many years, but if Lianchuang Technology also intervenes in this, the situation will be very bad.

Just like a few years ago, Japanese color TVs almost dominated the entire market in China,But when China's color TV manufacturing enterprises rose,In just a few years, it has almost wiped out Japanese home appliance enterprises with a devastating trend,Although now Japanese color TV manufacturers still occupy a place in China's color TV market,But compared with that year, it is completely incomparable。 The color TV market of the year was like this, Bill. Gates doesn't think things would be much better with a digital camera.

He wanted to say something. But Lin Zheng had already left in style.

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Lin Zheng flicked his sleeves and walked away in a dashing manner, but his words firmly frightened the "Anti-Lianchuang Technology Alliance". To be precise, it frightened the Japanese in the "Anti-Lianchuang Technology Alliance".

Why?

Of course, it's because of Lianchuang Technology's bad deeds over the years. This product is simply a shit-stirring stick, no matter how good the Japanese company was before, as long as this bastard company is involved, the good days of Japanese companies in this field will come to an end, and Lianchuang Technology will take a step forward, and Japanese companies will have to take a step back.

The Japanese have high hopes for digital cameras, but now that Lianchuang Technology is also here, the Japanese companies with digital camera production capacity in the "Anti-Lianchuang Technology Alliance" are full of sadness: You will die if you change someone to bully?

They have no doubt that Lianchuang Technology, which appears as a price killer, will set off a bloody storm in the digital camera market.

In fact, Lianchuang Technology has indeed set off a bloody storm in the market.

At present, the mainstream configuration of consumer-grade digital cameras on the market is 3 million images D3X optical zoom plus 3X digital zoom lens, and the price is basically maintained at about 2500 yuan, and the representative models of such products are Canon's A70 and Kodak DX6340; The mainstream configuration of the intermediate DSLR camera is 5 million image D10x optical zoom level, the price is maintained at 6500 to 7000, the representative model is Nikon CoolPix5700, but as soon as Lianchuang Technology made a move, it followed the other party's dead end: the consumer-grade digital camera launched under the banner of Lisheng Electronics of the genus has pulled the price basis to 2000 yuan in the same configuration!

This is the first time that a mainstream consumer digital camera product with a mainstream configuration and a price of less than 2,000 yuan has appeared in the market; As for digital SLR products, of course, Lianchuang Technology will not be soft at all, and the price of the same configuration of digital SLR will be pulled to 5500 yuan reads;!

With the publicity of the major electronic products paper media and online media, in an instant, the entire market will not detonate in an instant!

There is an image of domestic digital product consumption, called Golden Nine and Silver Ten, which means that September and October are the two months with the most sales, but when the 4 consumer-grade digital cameras and 2 DSLR cameras of Lianchuang Technology have a total of 6 products in an arrogant and unreasonable way, only one voice can be heard in the entire market: Lisheng digital camera!

In the first half of September, Lianchuang Technology stubbornly pressed the Japanese digital camera companies, so that they not only did not achieve dazzling growth in the golden season of "Golden 9", but even fell by 0.2!

"0.2 down?" When he received the news, Boss Lin was very happy in his heart, flicked the report in his hands, and said to Xiaoma with a smile: "The sales of the Japanese who can be pressed by the Golden Nine Silver and Ten Pressure have fallen, and Manager Yafang has done a very good job." ”

"This is still the boss, you are as wise as a torch and far-sighted, if you didn't insist on using a digital camera back then, and also established a cooperative relationship with Yunguang Panda, how could you see the Japanese so embarrassed?" The pony's sycophant is served as if it doesn't cost money.

"Less sycophants!" Lin Zheng smiled, as a winner, he was comforted by the ponny's flattery, and he didn't forget the symbolic reprimand: "Well, but we have pressed it so badly, and now the Japanese are going crazy, right?" ”

"Aren't you going crazy," Pony said with a smile, "Canon Sony Fuji Nikon Konica Minolta these days...... These executives of Japanese digital camera companies arrived from Japan like crazy, and heard that they were brewing a wave of price cuts. ”

Speaking of this, Xiaoma looked at Lin Zheng with some concern: If the Japanese reduce the price, then what should we do? Will the price also be reduced?

Lin Zheng is not worried at all, the Japanese have lowered the price? This is normal, and it is not normal if the price is not reduced.

2000 yuan is a very important consumer psychological threshold, when Lianchuang Technology will lower the price range of mainstream consumer-grade digital cameras to 2000 yuan, a very simple consumer psychology is, the same product, you price 1999, the impression to consumers is "wow, this thing is only more than 1000", but if the price is 2000 yuan, the impression in the minds of consumers has become "!" There are more than 2,000 of these things?! As long as the quality of the configuration is about the same, consumers will definitely choose which one is cheaper, which is the consumption behavior of the public.

Now Lianchuang Technology has lowered the price range of mainstream consumer digital cameras to 2000 yuan, and the market has begun to form a public perception that "the price of mainstream consumer digital cameras should be at 2000 yuan".

"The Japanese think they can compete with us by lowering the price to 2,000 yuan? Joke! Lin Zheng waved his hand and said calmly: "We have our own CMOS technology, our own lenses, and the chip control software are all produced by ourselves, and they want to compete with us?" Then let them compete. ”

What are the core components of a digital camera? In fact, there are only three, photoreceptor lens and control software, others such as chip stepper motors are also very important, but the most important thing is always the photosensor lens and control software, just like the three major parts of a car are always the chassis, engine and gearbox, Lianchuang Technology has mastered the core technology of these three parts, and is not afraid of competition from Japanese companies.

Of course, Pony knows this, but he still has his own worries: "However, our production scale is relatively small, and the cost is relatively high......"

This is the truth, the larger the scale of production, the easier it is to dilute the cost, but Lin Zheng smiled: "It doesn't matter, as long as the Japanese dare to follow up, what if we lose money temporarily?" As long as you occupy the market, sooner or later you will be able to earn back what you have lost. "To be continued.