The hottest film in the TV drama market today is a war movie, which is the same as Shao Yingying's knowledge, the reason is that it is easy to pass the trial, easy to imitate, and can freely show personal heroism to attract attention, so, since "Bright Sword", the sound of gunfire has continuously become a market effect, basically when every salaried person comes home and picks up the remote control to change to a circle, there will be a war drama every few channels.

At the moment, the war drama market is saturated, and people are looking forward to the emergence of new trends, after all, everyone needs freshness.

At this time, CCTV 8 appeared in "Film and Television Simultaneous Sound", they are all the actors who participated in or made cameo appearances in "Blood Romance", these people promoted blood romance on the screen in batches, and only wore costumes every time they appeared on "Film and Television Simultaneous Sound".

Sun Honglei, who was wearing an army green cotton jacket, sat in the studio and said to the camera: "This is the youth I have never experienced, and I believe that many viewers in front of the TV are the same, this is the youth and love of our father and mother." We may not know that time, or we may think that time is far away, but now, I have sent you the years that have disappeared in front of us. ”

Sun Honglei!

Liu Huaqiang!

The audience who has watched "Conquest" is interested, and Sun Honglei left a deep impression on them in "Conquest", and these people are looking forward to Sun Honglei being able to carry the 'boss-big' sign again.

"Hello everyone, I'm Wu Rubo. Actually, I'm not a very good talker, but this TV series can give me so many things I want to say. I began to understand what freedom really is, and I began to understand the contradiction between what was open and what was not open in the previous generation. You guys. Do you want to know how the 'old three' generation lived? "Blood Romance" is waiting for you. ”

Zhao Gang!

Commissar Zhao!

People who can't call out Wu Rubo's name at once see his face and recall the upright figure, the moment Wu Rubo appeared in front of the camera. The audience of "Bright Sword" began to look forward to it again, they didn't know who Wu Rustbo was playing in "Blood Romance", but this didn't mean that they didn't look forward to the collision between Wu Rusto and Sun Honglei.

When Sun Li stood in the live broadcast room wearing a floral cotton jacket, she still braided her long hair into two braids, and the innocent smile on her face was still there: ""Blood Romance" made me understand that the word 'romance' does not only belong to our time, in fact, it is everywhere, it depends on whether you have discovered it." ”

Immediately afterwards, Fu Biao, Jiang Wen, Shao Yingying, and Ning Jing began to bombard themselves like brain platinum advertisements in "Film and Television Simultaneous Voice". Everyone told their understanding of the era of that location in their own 'films', and for a while, an era that most people had not experienced began to slowly unravel. The other side that "The Years of Burning Passion" failed to fully show appeared in front of everyone's eyes with the trailer of "Blood Romance".

In the ice rink, Sun Honglei and Shao Yingying are opposed;

At the door of the movie theater, Shao Yingying held a knife against Wu Rustbo's stomach;

On the loess slope of northern Shaanxi, Sun Honglei and Ning Jing poured out their emotions across the ditch;

In the military hospital. Sun Li is writing letters one after another......

The most eye-catching is Ning Wei. This stubborn, upright, hot-tempered soldier who doesn't know how to contact with society has watched the children in the compound and other children draw swords since he was a child, and when he grows up, he enters the army and learns the skill of killing.

"Blood Romance" was launched, and eight sets chose to start broadcasting on the first Friday of the summer file, this TV series is different from other TV series that Shao Yingying participated in producing, and it has been popular across the board since the first day of broadcasting.

"Deputy Director, seventy-eight million! Seventy-eight million! ”

Wang Haitao received a call from the advertising department in his office. What he didn't expect was that eight sets of CCTV's channels, which had always been lower than one set, also got an enviable advertising fee. The total advertising cost of the advertising period before and after the launch of "Blood Romance" was as high as 78 million.

Anyone who comes to CCTV to advertise knows that one set of prime time is the most expensive, and then six sets of movie channels have the momentum of raising their heads, and three sets of literary channels have been tepid, but the eight sets that should have occupied a place can't grab one set in prime time, even if they make a name for themselves with a few TV series of not low quality, but they still can't catch up with a set of footsteps, Shao Yingying dumped them with a "Bright Sword", not to mention a street!

"Minister Liu, why are you in a hurry? Isn't that not over yet? Wang Haitao's back molars were about to be exposed, and his mouth was still playing haha.

"Deputy Director Wang, I can sell all the advertising time, and I have learned to delay a minute and a half to squeeze out an advertisement to have today's number, listen to you, and have a backhand?"

Wang Haitao laughed and said, "We haven't learned it yet!" The Golden Theater of other people's houses sold their naming rights, why don't we sell it? In this way, let's not sell CCTV so expensive, it's okay to sell 50 million a year, right? With this money, then our eight sets also have a golden time of more than 100 million advertising costs, and whoever wants to advertise will have to bid, and the one with the highest price will have to bid. ”

"Yes, yes, I'll report to the top, and then Deputy Director Wang will sign it, and it will be our joint petition!"

The reason why these two leaders can have so much confidence is that this TV series was so cost-effective when it was bought, Wang Haitao was found by Shao Yingying, and when it came to the main matter of the contract, it was not ambiguous at all, and the purchase price was pressed from 23 million all the way to 18 million. This is a price reduction, it is simply a pit man. It's not that Wang Haitao eats other people's and is not authentic after taking other people's, he is really afraid that the genre "Blood Romance", which has not yet appeared in China, will make the big price he smash into it go down the drain.

In the end, Shao Yingying didn't bother, anyway, what he wanted was a platform with a set of fighting rings, and there was no problem with the first round of TV series broadcast rights of 180,000, but!

Shao Yingying can't make a penny without earning a penny? He gritted his teeth and asked for eight sets of 15% advertising cost increases!

Aren't you afraid of losing money?

Yes!

It's always okay to lose 'Shao Hero Studio', right? If you make it, I'm sorry. You've got some blood.

According to this rule in the industry, as long as the new type of film is bought at a low price, it will have to raise the advertising fee a little higher than the market price, and it has the ability. You rely on the TV series to fill the station with advertisements, you have no ability, you stare at each other, no one can blame anyone.

When Wang Haitao signed the contract, he never thought that there would be such a day, he knew that Shao Yingying was popular, but Shao Yingying did not have a few episodes in this play, and the little bastard died. Shao Yingying went to be the director, and the whole play became Sun Honglei's stage alone, with how much ratings Sun Honglei could pull in eight sets, Wang Haitao didn't dare to pack tickets.

29.3%！

The ratings broadcast on the first day made Wang Haitao put his heart in his stomach. The ratings that almost broke 3 at the beginning are completely unattainable at the current pace, and "Bright Sword" has also come step by step, and "Blood Romance" has become a miracle.

Shao Yingying, who is a miracle or not, doesn't know very well, what he knows is that he threw a brightly colored stone in a sea of guns and cannons. So. As long as the stone falls into the water. It's destined to be different, and something different naturally attracts attention.

The next day, "Blood Romance" hit a new high, with a rating of 32% almost taking the first place in the qualifying battle in the same period, and "Orange is Red" starring Huang Lei, Zhou Xun, Gui Yalei and Kou Shiyi was filmed in second place in the same period, but the ratings of "Orange Red" quickly fell to 21% after the broadcast of "Blood Romance". It stands to reason that "Orange is Red" should not be so tragic, which is also unique in the gunfire all over the ground, but his lineup is not as luxurious as "Blood Romance". There is no freshness of "Blood Romance" just aired.

When CCTV 8 printed the ratings ranking table on the big screen at the naming rights auction, the atmosphere of the entire auction began to enter the heat without any transition. In the end, it was 65 million yuan to buy the naming rights, and it turned out to be the big advertiser of 'Brain Platinum'!

In this way, the total advertising cost of the eight sets of "Blood Romance" during the broadcast also exceeded 100 million, not to mention, it also reached 143 million!

Shao Yingying took 21.5 million yuan for the advertising layer alone, not to mention that the principal of the first round of broadcast rights had already been recovered.

At this time, the TV stations that came to buy the second round of broadcast rights almost had to level the threshold of 'Shao Yingying Studio', and as a result, Zhang Wan gave this group of bigwigs from major TV stations a picture gourd in the conference room of the studio.

"Leaders of TV stations, we're 'Shao Yingying Studio', we are small households, we can't afford to offend any of you, and whoever sells it or not sells it is a matter of offending people. But this second round of broadcast rights can not be sold, let's do it, let's also have a live auction, you can shout now, I will set a reserve price of the principal, who of you shouts high, who will take away the second round of broadcast rights, if you don't hold it, don't worry, let's set the second round and auction the third round immediately, followed by the follow-up bulk sale. ”

Gao Yuanyuan led the people in the company outside to serve tea, fruits, and cigarettes upstairs in waves, and began to book restaurants and seal red envelopes before she was busy here.

"Sister Yuanyuan, the hotel is set, the big private room can open two tables, as for the dishes, let's ask Brother Zhang to ask this group of leaders if there is anything that can't be eaten, and it can't be decided now."

"Okay, the dishes can wait, but the position must be knocked to death, and you must not make a mistake." Gao Yuanyuan was busy and dizzy, and she naturally couldn't imagine that this studio could have such a hot day.

"Sister Yuanyuan, the gifts for the leaders are ready, have you taken a look?"

"You decide, how can I have the kung fu, you hurry up, don't let the leaders see it after dinner in the afternoon, and give it directly to the drivers in the car, one for each driver...... Hey, wait a minute, the driver can't be in vain, you go outside to check the car, buy cigarettes and alcohol according to the number of cars, two soft bottles of Moutai in one car, don't forget. ”

After finishing his work, Zhang Wan came out of the conference room, walked towards Gao Yuanyuan with the contract and said, "Yuanyuan, where is the lawyer?" Have we hired a lawyer? ”

Gao Yuanyuan hurriedly turned around: "This is it, the second round of auction rights has been sold?" How much? ”

"Twenty million!" Zhang Wan lowered his voice and said excitedly.

"How can it be higher than the first round?"

"Shh

Zhang Wan hurriedly asked Gao Yuanyuan to retract her voice and said, "You can't say this!" ”

Gao Yuanyuan looked around, and saw that the people around her were busy and spun around like bees, and then she whispered, "Brother Zhang, what's going on?" ”

"Haha." Zhang Wan snickered and said: "I told them that CCTV gave us a buyout price of 35 million, and the starting price was set at 15 million principal, and the price was increased by 1 million each time." ”

"Then you can't show your stuffing, huh? These leaders talk to each other......"

"No, before signing the contract, Xiao Shao told Wang Haitao that no matter who asks, this TV series has to say that it was bought for 30 million, and now Xiao Shao's TV series are worth this price "Mansion Gate" and "Bright Sword", two popular TV series in front, "Wings Can't Escape", "Don't Talk to Strangers" The two small fire TV series are behind, and there is a "Ten Years of Marriage" in the middle, no one can see the problem, and there are so many big names in our film to make cameos, even if these people ask, they will know at most that I raised the false price of five million, it doesn't matter. In the second round of broadcasting, every company did this, and we were honest in doing this. ”

Gao Yuanyuan smiled, a TV series has just sold the second round of copyrights and earned 41.5 million, even if the results of the third round and bulk sales can make up 10 million, and the audio-visual products can make up 10 million, it is also called 60 million net profits, although it is still not as good as Liangjian, but such a high profit is definitely a top return in the entire circle.

Sure enough, after the results of the third round of broadcasting rights and bulk sales came out, the major leaders began to evacuate one after another, when Zhang Wan sent the contract signed in front of the lawyer to Gao Yuanyuan's office, she really did the same thing as soon as she settled the account, the third round and the broadcast rights of the bulk sale were 8.5 million, and the ratings under the repeated broadcast of this kind of drama are still not sure to be given by others, so this price is given, if the brand of 'Shao Yingying Studio' is played out this time, it will be much more affordable than the money earned.

Gao Yuanyuan looked at the account on the contract and remembered the passbook and card at home, now he and Shao Yingying are no longer a little rich and peaceful, that is the real rich and noble, and the net worth of the two of them has exceeded 100 million for the first time!

And Shao Yingying is taking classes in the martial arts class safely, and all the affairs of the studio are handed over to Zhang Wan, not to mention, he is still waiting for a big battle, that is, the ring after CCTV's "Granary of the World" is launched. (To be continued......)