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Chapter 318 Legendary American Screening Box Office. Really in the United States, "The Hangover" began to release trailers widely, and many of the trailers were released in some more famous places, and they would be wildly distributed on TV channels, online forums, and before the movie was released.

After all, $13 million in publicity is out there, and it's more than enough to deal with the advertising in these places. However, before the screening, the promotional cost of "The Hangover" will be controlled at about $8 million, which can already get good results. And after the screening, depending on the situation, if the box office of the movie is a mess, then the next $5 million in advertising money may not be invested in it, after all, if the screening fails, the excess publicity investment can basically only be wasted.

The $8 million publicity has been smashed, and in the big cities where "The Hangover" was screened, the posters of "The Hangover" have basically been posted, and people can almost see the posters of "The Hangover" when they pass by on the streets. In addition, there are some media articles, and there are also some trailers that are played in turn, and this set of publicity combinations has been punched, and many Americans have seen the trailer of "The Hangover".

Originally, moviegoers in the United States usually don't like to pay attention to the box office situation in other places, such as how the box office in China is, not many people care, and the real concern is some of the more die-hard movie fans. Because of this, "The Hangover" was a big hit in the whole of East and Southeast Asia, but there was no reaction from the American side, at least the audience.

This is a very huge chasm for "The Hangover", otherwise, if American audiences pay attention to the box office in China and other countries and regions in Asia, then they can also use this matter to promote it, but the current situation is that they don't pay attention, so this hype point is actually not very attractive to American audiences.

As a result, the promotion of "The Hangover" in the United States can only follow the old path of the film's promotion in East and Southeast Asia, that is, to attract these audiences through the trailer and many posters.

Under such a fatigue bombardment, the trailer of "The Hangover" has also been watched by many American audiences. At the beginning, they all thought that this was a Chinese-language movie, and it was not a kung fu movie, nor was it a literary film...... It's comedy movies that have never been sold in the United States, and they're not interested at all. However, after many people patiently watched a little trailer of "The Hangover" because of boredom or other reasons, they were immediately hooked!

The bachelorette party trip that makes people feel very crazy makes people feel very yearning, and there are all kinds of suspense in it - chickens, tigers, the backs of beautiful women, forgotten things, and looking down, I actually saw Jackie Chan! At this moment, many people were excited, and some people were amused by the fat man, even if the fat man was a Chinese...... When they were teased by this fat man, they basically had no concept of nationality, and this fat man was indeed too funny.

In addition, the English dubbing of "The Hangover" not only does not have the sense of disobedience that Chinese dubbing into English, on the contrary, the English of this movie sounds very emotional, and even makes people feel that this movie should be made into English. All kinds of swearing words in it, all kinds of FUCK, SHIT are also particularly eye-catching.

Just a trailer made many people have the idea of going into the cinema to watch this Chinese comedy, and such ideas are constantly breeding, more and more.

"What a hilarious trailer! Seeing this trailer, I really had to go to the cinema to see it! I don't think I've watched a Chinese movie for a long time, so I hope to surprise me this time. ”

"Hey, buddy, I think we should all go see this movie! Bachelorette party? That sounds crazy, doesn't it? And it's in a casino! OH Ha Luha, bachelorette party, forget things, and foul mouth, and beautiful women, and Jackie Chan! And the big tigers! We've got to see it, we've got to see it! ”

"I don't know if it's a good movie, but this trailer alone is enough to draw me in, and I'll see if it's available on the weekend...... I hope this movie doesn't disappoint me. ”

...... the trailer of "The Hangover" is indeed very successful, Luo Mo and the others are no different from the trailer of "The Hangover" in Chinese mainland, East Asia, and Southeast Asian markets, they are all cut out like that, and they are original. Sure enough, the taste of this trailer is still very much in line with the Yankees, at least now many Americans have been attracted by this trailer and are ready to enter the cinema.

On September 5, "The Hangover" was officially screened in 19 theaters in the United States, and the screening will last for three days until it officially ends on September 7...... In the past three days, MGM has given a bottom line of $150,000 at the box office...... Behind this, as previously analyzed, many Chinese-language films have been screened in more than 40 cinemas, but only have a box office performance of 10,000 US dollars......

"The Hangover" also officially began to travel to the United States.

At this time, the North American box office of "The Hangover" also received the attention of almost all fans on the mainland...... The key is that the huge amount of publicity money invested in North America for "The Hangover" has been reported back to the mainland, and everyone is very willing to see if this movie can achieve a high box office in North America like Luo Moji's plan, and whether it can be a shame for Chinese films in recent years in North America?

Among the many different speculations from everyone, the journey of "The Hangover" has officially begun. Including Luo Mo himself, he is also very much looking forward to the screening performance of "The Hangover", but he is also a little scared in anticipation...... This complex mood wrapped around his heart, allowing Luo Mo to feel that this matter was extraordinary.

However, no matter how anxious he is, no matter how anxious he is, things will happen, and they will happen according to the arrangement of fate......

The whole of China is waiting for the box office data of "The Hangover", and then it is just asking some analysts to analyze how this data is.

Of course, before the official release of "The Hangover", there were also many experts who gave everyone a bit of box office knowledge of the screening in advance, and they came to a conclusion similar to that of MGM, that is, "The Hangover" should need a box office record of about $150,000 to be qualified, and if it can exceed $200,000, it will be good, but if it is less than $150,000, "The Hangover" can be regarded as a failure in North America. The worst result is at most to win millions of dollars and barely squeeze into the top 20 of the North American box office list of Chinese-language films, but that makes no sense - the publicity expenses of "The Hangover" have reached 13 million, what can this million dollars be used for? It's a huge loss-making deal!

At the same time, such popular science also published some comments on the screenings over there, letting them know how difficult it is to get a $150,000 box office - more than 40 shows are only more than $10,000, and this is only 19 shows must cost $150,000, and the gap between this is not small.

After thinking about this clearly, all the fans who pay attention to "The Hangover" and like Luo Mo began to feel a little worried about Luo Mo, and they also felt a little impulsive for him to spend $13 million in publicity in North America all of a sudden. However, everyone understands that there is no turning back from the bow, so now everyone can only silently pray in their hearts that "The Hangover" can also transfer the box office miracle created in the whole of Asia to North America......

By this time, everyone's optimism about "The Hangover" had dropped by a little bit.

North America is different, after $8 million was smashed, everyone still felt that they had gained a lot, the trailer of "The Hangover" made people feel quite good, some of the jokes on the opposite side basically made laughter, and many people said that they planned to go into the cinema to watch "The Hangover".

It is estimated that the box office should be able to break through 15W, and even exceed $200,000, stopping at about 230,000...... The box office of about 23W US dollars is enough for "The Hangover" to hold a large-scale screening immediately after the screening of the previous week, and it is very rare to screen large-scale Chinese-language films......

Of course, when the results of the screening have not yet come out, everyone can only wait patiently, and many things can only be tested by waiting for the box office, so this 23W is still too early...... Maybe "The Hangover" really won't be able to pass 150,000? Anything can happen.

Under such circumstances, "The Hangover" finally began to be screened on a small scale and in nineteen cinemas......

Until September 7, the box office situation appeared...... And as soon as this box office appeared, these guys from MGM were stunned one by one, and all the previous speculations were taken back and all retracted into their stomachs......

Because, "The Hangover" actually grabbed $420,000 at the box office in three days of early screening in 19 theaters in the United States...... That's nearly 200,000 more than the $230,000 they predicted!

"That's amazing! That's amazing! Is this really a Chinese-language movie? ”

"The box office of this screening is too amazing, isn't it?"

"$420,000, even some blockbusters can't reach this level!" These guys at MGM can be said to be in pain and happy, the pain is that they regret that they were not able to snatch the North American distribution rights of "The Hangover" at that time, and they are happy that this movie can really reach such a high level of first-day box office...... It's really shocking and speechless.

For other Chinese-language films, more than 40 movie theaters contributed $10,000 to the box office, but "The Hangover" contributed $420,000 to the box office in 19 theaters!

This one...... With only three days of screenings in 19 movie theaters, on the North American box office list of Chinese films, "The Hangover" exploded Xing Ye's "Shaolin Football", slightly lower than Wang Sunglasses's "Chongqing Forest".

The point is, this is an on-demand screening, and it's only three days!

The news came back to China, and almost all the guys who like movies in China were boiling!

Especially many people who were worried about Luo Mo and "The Hangover" before, this time they experienced the comfort and comfort brought by the huge contrast that Luo Mo brought them.

Everyone was shocked, they were shocked, they were wondering, is "The Hangover" going to replicate the miracle of this film in the Asian film market?

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Weekend 3 watch...... In the past few days, there have been two more changes...... I hope you will give recommended tickets, monthly passes, and especially subscriptions! Subscriptions are so important! Lao Fan is a professional writer with no security, this is almost the New Year, I hope you can give some surprises for subscriptions, thank you all! Thank you!