On the day of the month, as Xinya began to exert its strength, under the personal command of Lin Xiaozhi, the propaganda war of "Color is Empty" was launched.

For the grasp of the temperament of media people, Lin Xiaozhi has some experience. That Song Bingshu was really as he thought, although he sensed that his identity might be different, and this person did begin to suspect that his contact with him might be another hype of Xinya. But "Oriental Daily" got a good news, whether it is Lin Xiaozhi's identity as a wealthy man, or the happy girl group Yuan Jieying filming a sexy film, the most beautiful Hong Kong sister Li Jiaxin signed a contract and broke the contract, and the little talent in Xiangjiang even fought with Lin Xiaozhi because of this, etc., these are the gossip news that citizens love to watch.

Therefore, Song Bingshu pretended not to know the truth, and the entertainment page of "Oriental Daily" the next day gave a lot of space, comprehensively reporting the news about Xinya and his new movie "Color is Empty".

"Is it a genius or a fame, a wealthy man has become a director and screenwriter, and it is said that he wrote the script "Color is Empty" and served as a film director"

"The conflict between Lin and Ni was exposed, and it is rumored that three months ago, New Asia invited the most beautiful Hong Kong sister Li Jiaxin to serve as the heroine of "Color is Empty", but was opposed by the talented Ni Zhen, and the two dragons competed for the phoenix to stage a martial arts scene"

"Spending a lot of money and filming one after another just to pick up girls? First there is Sister Ya, and then Sister Hong Kong, and recently it is rumored that she has extended her claws to the happy girl"

"The president only makes films for the unspoken rules? It is rumored that the president of New Asia plays an important role in the movie and has a lot of passionate scenes with major actresses"

is a good Song Bingshu, a good "Oriental Daily", the previous time it was rumored that Xinya manipulated the media to hype the company's new movie for itself. Although "Oriental Daily" has benefited from it, but the uncrowned king of the media has been the king for a long time, where can the arrogant "Oriental Daily" see that others are behind their backs, after being tricked by Lin Xiaozhi, although this time although he reported the news he wanted for sales, he did not forget the old hatred, and the gunpowder smell was strong between the reports, how to discredit Lin Xiaozhi and Xinya, how they reported it.

It's just that Lin Xiaozhi cares about that bit of cheek?

The answer is no, he has experienced the era of eyeball economy, in order to become famous, he also studied the road to fame of the goddess of hibiscus and the goddess of phoenix, if he wasn't ready to find a professional team to hype up for himself, the 'big V incident' broke out, someone would have already shown a face to follow his predecessors, where would he care about the media's painless smear.

As the president of a company, he naturally can't do everything himself, so he brought out the hype and revelations that Zhu Zhishan, an apprentice, was at the helm of the company for him. Subsequently, under the instructions of Lin Xiaozhi, Xinya successively contacted more than a dozen first, second and third-tier media in Hong Kong, or bribed tabloid reporters, or directly bribed editors, and sent a piece of the news that had been processed and polished by Lin himself to those media who only sought sales and did not seek truth and a way out.

At this time, the impact of the newspaper sales boom brought about by "Can't Help It" a few months ago is vividly visible. In addition, the hype theme deliberately prepared by New Asia is too explosive, the wealthy Shaolin Xiaozhi, the young talent of Xiangjiang Ni Zhen, the most beautiful Hong Kong sister Li Jiaxin, the happy girl Yuan Jieying, etc., is it not explosive enough for the wealthy to write scripts and make movies? President Kuo Shao and the little talent of Xiangjiang staged a live-action martial arts fight for the most beautiful Hong Kong sister, don't you want to watch it? Yuan Jieying, the goddess in the minds of countless young Hong Kong people, is rumored to be filmed in a passion scene and eats tofu, how can no one look at fire

With the full cooperation of Lin Xiaozhiya's advertising and publicity department, he really has a thorough grasp of the inferior roots of the media. A steady stream of revelations spread from New Asia, and the major media in Hong Kong really rushed to see the newspaper, but I am afraid that it will slow down and not catch up with the market and affect the sales of the newspaper. Lin Xiaozhi, who has witnessed the behind-the-scenes hype and operation of major movie crews for decades, personally instructed him, and the effect is naturally extraordinary.

The New Year is approaching, the Hong Kong media gradually blew the first wave of hype storm at the beginning of the year, "Oriental Daily" took the lead, Hong Kong newspaper "Cheng Pao" is naturally not to be outdone, has been eager to challenge the "Oriental Daily" entertainment edition of the industry praise of the first throne of it after receiving the news of New Asia, it will be directly reported and published, the title of the new edition is also absolutely eye-catching - "Happy girl crying that New Asia does not keep integrity, all passionate scenes are not allowed to use naked substitution, real guns on the battlefield" at the same time, The newspaper also swore an interview with Yuan Jieying's agent Huang Bainian, pointing the gun at Xinya's hegemony.

The new edition of the newspaper was launched on the second day, and immediately aroused the popularity of a group of gossip-loving citizens in Hong Kong, and sold 110,000 copies in just one morning, far higher than the previous 70,000 copies. Subsequently, 50,000 additional orders came from newsstand sales outlets across Hong Kong, which made the senior management of "Sing Pao" red-eyed, and ordered the newspaper to closely follow up and report on related reports such as New Asia and "Color is Empty".

Because Yuan Jieying's relevant reports were only reported on "Cheng Pao", copyright restrictions made major media in Hong Kong only pay to reprint them, but seeing that "Cheng Pao" was so sweet, many newspapers also submitted interview appointments to New Asia Film Company, Huang Baiming and even Yuan Jieying herself, which made Yuan Jieying, who had not enjoyed such treatment from the media for several years, painful and happy.

Before long, the revelations continued. Almost at the same time as Next Magazine broke the news that Liu Dehua had invested in a new drama, the well-known gossip newspaper in Hong Kong, "Star City Daily", also broke the news of New Asia's upcoming film with a new front page - ""Color is Empty" is rumored to have invested more than 10 million yuan, and it is afraid to set a new record for the highest investment in erotic films. Although New Asia Films has had several popular movies in the past, it is also heavily in debt, and President Kuo Shao is afraid that all of New Asia's family will be lost."

"Is it hype or talent? Insiders broke the news that the script and director of New Asia's new drama "Color is Empty" are the same person" - "Kowloon Evening News"

"It is rumored that Qian Jiale, the male protagonist of "Color is Empty", is dating the happy girl Yuan Jieying, and media reports may hype it for New Asia" - "Le Bao"

"It is difficult to collect the cost of new Asian dramas, Kuo Shaoren's director is not very capable and temperamental, and conflicts between the director and the starring actor broke out during the filming" - "Harbor Express"

"ATV's high-level executives even went to a faint game, and the sons and daughters of the Lin family joined the new Asia, behind or refracted the ATV boss Qiu Degen to step up his departure" - Hong Kong Economic Journal

Under the behind-the-scenes promotion of Lin Xiaozhi, there have been members of the group for half a month in a row, breaking the news to the major media in Hong Kong that ATV's subordinate film company - New Asia invested heavily in "Color is Empty" is not true, which got Lin Xiaozhi's hints, Qian Jiale, Yuan Jieying and other leading actors also appeared from time to time to say, or took the initiative to clarify or vague, but most of the time they were saying good things to him Lin Xiaozhi himself for New Asia Films. It's just that it's okay if they don't clarify, and the more they speak out, the happier the media is

At first, it was only limited to the "Oriental Daily" and a few or so gossip newspapers that had always liked to chase after the wind and shadows, and most of them were not mainstream newspapers with a big reputation in Hong Kong. However, with the wider and wider influence, the major gossip newspapers are sold, and in Hong Kong, a city where money is paramount, and some old newspapers and periodicals can't sit still, and almost all of Hong Kong is overwhelmed with news about New Asia and "Color is Empty", and the second hype storm planned by Lin Xiaozhi was successful

The screen debut he directed was a hit before it was released, and he was the one who was on fire.

Although the market is full of scolding, accusations and unfavorable comments, so what? Many of the revelations in this are deliberately done by him, first, he knows that no matter whether the media is optimistic or not, as long as the popularity goes up, there will always be people to watch the new drama when it is released; Second, instead of being lifted high, and then waiting until the release of the show, everyone found that they failed to achieve the results they wanted, and finally the higher they were lifted by the media, the more painful the fall became, it was better to scold from the beginning, and when the new drama was released, everyone looked at it more and more, and this contrast was most likely to arouse the popularity of the audience and some media.

After all, he has been mixed in the film and television circle of the Republic for more than ten years in later generations, and Lin has learned a lot of various methods of self-hype and self-coaxing. Although it is a bit embarrassing, this publicity of Xinya only spent less than 100,000 yuan to bribe and bribe some media reporters and editors, and the final publicity effect is even higher than the effect of the million-dollar advertising fee of "Family Carnival" invested by Debao before, which really teaches many filmmakers who have no money and can't promote it another lesson.

After completing the layout and guidance, Lin Xiaozhi, who quietly withdrew from the media hype storm and threw all the work to the company's subordinates, did not get time to rest.

On the 30th, ATV's senior management held a board meeting. Although Lin Xiaozhi was not invited, he has been paying attention to this board meeting, not only curious about how Lin Baixin should deal with the dissatisfaction from ATV's management, but also curious about who the new directors of the Lin family on the ATV board of directors are? It's really as Lin Baixin said that night, or Lin Jianming as he guessed before. Does he, the ninth uncle, have the courage to take out hundreds of millions of dollars to borrow ATV without interest? Of course, at this board meeting, there is another thing he is most concerned about, that is, Qiu Degen will break his proposal to acquire New Asia Films at the meeting, and whether he can win New Asia in one go, Lin Xiaozhi is really curious.

There are also some troublesome things, Lin Xiaozhi offered Qian Jiale a salary of 1.5 million yuan plus box office dividends for three films in three years, and signed him with a generous contract; Ge Minhui and Sun Xing also signed a contract after they each got an agreement from him for three years and three films of 900,000 plus box office dividends; Even Lin Haifeng signed the contract without any hesitation after receiving the salary of 400,000 yuan plus box office dividends for his two films in two years. But in Qiu Yueqing, Qiu Yuru, and Ye Yuqing, Lin Xiaozhi ate the nail again.

The contract of three films in three years of 1.2 million Hong Kong dollars plus box office dividends failed to sign the ambitious Qiu Yueqing and Qiu Yuru, Lin Xiaozhi somewhat expected it before, after he personally contacted the two women, he found that the two of them were playing the same calculation, and they would wait for the release of the new movie "Color is Empty" to sign a contract with Xinya, and it was clear that he wanted to ask for a higher contract. However, after Lin Xiaozhi changed the contract to a salary of 1.5 million for three films in three years, Qiu Yuru took the lead in signing a contract with Xinya, and Qiu Yueqing, who was left behind, was difficult to support alone, and it was a matter of time before she signed the contract.

However, Lin Xiaozhi's most troubled thing is still Ye Yuqing, when he gave Ye Yuqing the total salary of three years and three movies plus box office dividends that he had carefully prepared, but this woman talked about him left and right, his heart sank, and he knew that Lu Dao was broken.

Eighty percent of other film companies have contacted her and offered her a higher contract than New Asia

After only hearing a little dissatisfaction with the New Asia contract from her mouth, Lin Xiaozhi suspended the offer to her. Don't look at the huge amount of money he has in his hands, but it is still a little reluctant to support a star worth more than one million, he not only has to support the company's current more than 60 employees, but also several other artists, he has to contact distribution and channels, and leave some funds for filming. Among them, tens of millions of funds will be set aside for the shares in the hands of Qiu Degen and ATV, if Ye Yuqing wants the contract too high, he has to consider changing another cash cow.

After the ATV board meeting, Qiu Degen did not immediately summon Lin Xiaozhi. Lin Xiaozhi is not in a hurry, "Color is Empty" will not be considered for release until mid-to-late February, and he now has time to wait.

Two days later, the arrival of February did not make Hong Kong feel more flavorful, and it is clear that in this fast-paced city where Chinese and Western cultures collide fiercely, the influence of the traditional Chinese New Year is gradually being replaced by Christmas and Valentine's Day imported from the West. However, Xinya has also asked some more employees to take leave, after all, the Spring Festival is coming

Lin Xiaozhi didn't give himself a holiday, he went to work as usual, arrived the same early, stayed in his office and read the newspaper leisurely, recently his secretary Zhou Huimin seemed to be avoiding him a little, just after he took her home for lunch that day, now in addition to tutoring him 'English, in addition to cleaning the office for him, she would rather choose to arrive half an hour earlier than Lin Xiaozhi, and rarely be in the same office with him, let alone go out to eat with him as often as before.

This change in attitude made Lin Xiaozhi a little confused, and he even began to wonder if he was hated.

After a cigarette is smoked, a newspaper is finished.

Closing the newspaper that reported on New Asia and the film "Color is Empty", Lin Xiaozhi was satisfied, and the hype method of the 21st century was used in Hong Kong in 89 years, and even he was a little surprised by the effect.

"Jingle Bell ......"

As soon as he stretched his waist, Lin Xiaozhi was about to open the window a little wider to let the fresh sea breeze refresh him. On his desk, the phone in his office rang.

"Hey"

He picked up the phone, and there was silence for a while, and an old voice came, "Come to my office......

It's Qiu Degen

Lin Xiaozhi's spirit was shocked, and the corners of his mouth curved an arc.