"The editor-in-chief of Fortune Hong Kong would like to give me an exclusive interview?"

As soon as he came to the company this day, Lin Xiaozhi's butt was not yet hot, and Zhu Zhishan, the executive director of Media Asia, knocked on the door and visited, bringing him a little surprised news.

"Yes, boss. Mr. Hu Gang, editor-in-chief of Fortune Hong Kong Weekly, made a phone call to our group yesterday afternoon, and he would like to give you an exclusive interview. If you have time lately, consider giving an interview to Fortune Hong Kong."

Since he was officially appointed as the executive director of New Asia last year, Zhu Zhishan has grown faster than he expected. The position of executive director is almost equivalent to general manager or assistant president in a film company, but it helps him share a lot of company chores, which is why he can be divided into making movies.

At a young age of less than thirty, he became the executive director of Media Asia, a large film group, and now Zhu Zhishan exudes a kind of self-confidence in his actions, but he didn't show it in front of Lin Xiaozhi, but at this time he looked at his boss with a look of admiration.

Also, whoever seems to have created the situation created by Lin Xiaozhi in the past few years can only be described as legends and myths.

Turned a leather bag film company on the verge of bankruptcy into the largest film group in Hong Kong, and its market value just exceeded 10 billion Hong Kong dollars not long ago. In 9l years now, looking at all the listed companies in Hong Kong, there are not many companies with a market value of more than 10 billion, Media Asia is now one of the largest enterprise groups in Hong Kong, and the upward momentum is still very strong, it is no wonder that the "Hong Kong Fortune" weekly, which is committed to becoming Hong Kong's "Fortune" weekly, will send the editor-in-chief to contact him personally, just to be able to conduct an exclusive interview with him.

Lin Xiaozhi groaned when he heard this, he has had plenty of time recently, although the interview doesn't take much time, but he wants to accompany his family more, and he wants to refuse right away.

As soon as the words reached his mouth, he suddenly asked in his heart: "I heard that the current situation of Jardine Matheson is not very good, is there such a thing?" ”

"Hong Kong Fortune" is a Hong Kong copycat weekly magazine created by Hong Kong businessman Chen Yi in 77 years following the example of the American "Forbes" and "Fortune" magazine, and Jardine Matheson Wealth is the parent company of "Hong Kong Fortune" magazine. After more than ten years of development, it also has a certain reputation and influence in the Hong Kong industry, and it also follows the example of "Forbes" and "Fortune", and every year it has to engage in a "Hong Kong Top 100 Enterprises", "Hong Kong Rich", ranking list.

However, Lin Xiaozhi vaguely remembers that he seems to have read in the newspaper that someone mentioned that the current situation of Jardine Wealth is not very good, and it seems that this year's financial report shows a loss in the first quarter, which is rare for a professional financial weekly, because there are not a few large companies that are willing to spend money on advertising in financial newspapers and magazines.

"Boss, you also asked coincidentally, after "Hong Kong Fortune" contacted us yesterday, I asked specifically, and I really knew something. I heard that it is because several financial magazines such as "Fortune" and "Forbes" in the United States have increased their investment in Hong Kong in the past two years, especially "Fortune" magazine has also started a lawsuit with "Hong Kong Fortune", saying that "Hong Kong Fortune" is suspected of infringing on their magazines. It is said that Jardine Matheson Fortune is already a little overwhelmed, and it seems that it is considering changing the name of the magazine."

"Inquiry?" Lin Xiaozhi was stunned, isn't the parent company of "Fortune" Times Company under Time Warner in the United States, why did a consulting company pop up.

"Fortune magazine has always been made by China Consulting Company, I didn't inquire about the specifics, it seems that more than ten years ago, Times Company authorized China Consulting Company to be the only Chinese magazine that can use the name "Fortune", and it is said that the owner is also an American businessman. In fact, "Fortune" also had conflicts with "Hong Kong Fortune" a few years ago, but they have some influence in Taiwan and the mainland, but they are not as good as "Hong Kong Fortune" and "Hong Kong Economic Journal" in Hong Kong, so they have not reached the point of litigation before."

Lin Xiaozhi then understood, but he couldn't help but sneer at the cowardice of "Hong Kong Fortune": "The lawsuit was won, but Jardine Matheson wanted to change the name of the magazine, it seems that they are a little timid."

Having said that, he also knew in his heart that "Hong Kong Fortune" magazine was indeed suspected of imitating and plagiarizing "Fortune" magazine, from the framework to the content. The reason why the previous lawsuit can be won is only because Jardine Matheson Wealth is a local company in Hong Kong, and the boss of Zhongxin is an American. Hong Kong is a city with a strong xenophobia mentality, and unless Fortune can produce more evidence, the judges in the court are reasonably more inclined to protect the interests of local businessmen.

Zhu Zhishan nodded, he also felt that "Hong Kong Fortune" was timid, and he was afraid that he didn't want to continue to fight the lawsuit with China Consulting Company indefinitely, which would cost money and affect its reputation. However, the name change of the magazine is also a risky move, and there are not many magazines and newspapers whose sales have plummeted after changing their names, and the reputation that has been built hard for more than ten years is not easy to come by.

Faintly finding that the boss seemed to be interested in "Hong Kong Fortune" magazine, Zhu Zhishan asked curiously: "Why is the boss interested in "Hong Kong Fortune" magazine? ”

"It's some interest," a smile loomed on the corner of Lin Xiaozhi's mouth.

Otherwise, it is said that the businessmen of the United States are good at making century-old enterprises, and China is good at making profiteers. is also a listed company, take a look at the domestic giants whose market value once exceeded 100 billion or tens of billions in later generations, and then look at a series of companies such as Google and Apple in the United States. After most of our domestic companies have successfully listed and made money, they always think about how to create gimmicks and run away at a high price, and make a lot of money, regardless of the life and death of those small shareholders who accept it. Once the top management of the company is listed, they are complacent, squandering money to advertise, building high-rise buildings, enclosing land and building villas, company bosses buy special planes, go out to gamble, and the so-called overseas acquisitions are not lacking in buying islands, basketballs, and football clubs. By analogy, American companies are constantly annexing and acquiring more technical and complementary enterprises to strengthen their own strength little by little.

Although this comparison is not absolute, at least it is very high compared to most Chinese and American companies

Lin Xiaozhi didn't want to be in the scenery of Huanya for only a few years, and after a few years, it was beaten to the same state. Therefore, taking advantage of the recent surge in the group's stock price, the company's funds have begun to increase again, which has exceeded the needs of filming and daily expenses.

In addition, he is also preparing to take out another 50 million Hong Kong dollars to expand the source of media films, and to purchase various film copyrights from hundreds of large and small film companies in Hong Kong and Taiwan at low prices. Rice raises all kinds of people, some people think bad movies, others don't necessarily hate them, on the contrary, niche enthusiasts are more willing to pay than the public.

Film copyrights are not worth much in Hong Kong and Taiwan, and a film shot in the fifties and sixties can sell for more than 100,000 Hong Kong dollars to buy the perpetual rights. Even if you shoot some popular movies made by small companies in the 80s or in recent years, you can buy all the rights for one or two million, and it is cheaper if you only buy and share the rights with the other party. It is expected that this huge amount of money will at least bring the copyright of more than 100 old movies to Media Asia. These are priceless treasures in the future, and they can be regarded as another kind of value preservation investment for Lin Xiaozhi.

Although he has made a lot of spending plans, Media Asia still has some spare money at present, which is why he Lin Xiaozhi suddenly became interested in this magazine when he heard that "Hong Kong Fortune" magazine was going to interview him. Not long ago, Jin Yong wanted to sell "Ming Pao", and Murdoch bid with more than a dozen newspaper giants in Hong Kong, Taiwan, and even Asia, but he was suddenly bought by Yu Pinhai, a local businessman who was killed in the middle of the road, and it is said that the design capital did not exceed 400 million Hong Kong dollars.

At present, the prices of well-known newspapers and periodicals in Hong Kong are not expensive, such as Hong Kong's most famous financial newspaper "Hong Kong Economic Journal", the appraisal price given by the outside world is less than 200 million, and the "Hong Kong Fortune" magazine is less than 100 million. Although the profits of financial newspapers and periodicals are not as high as those of mainstream newspapers and periodicals, they are better than stable. Not to mention the three giants of "Forbes", "Fortune" and "BusinessWeek", who will be at the helm of financial weeklies in the future, "Businessweek" was sold for a sky-high price of nearly $5 billion when it was sold in later generations. Let's just say that Hurun, the Englishman who was thriving in China in later generations, his "Hurun Report" magazine has always been less profitable, but is it worse than money? He has a newspaper under his name, and he knows very well what is wrong in the newspaper industry.

"Help me reply to "Hong Kong Fortune", saying that I am free next Tuesday and can sit together at that time" means that he has already agreed.

"Okay, I'm going to inform Hong Kong Fortune magazine."

Zhu Zhishan answered, and was about to leave after reporting his work, but as soon as he walked to the door, he suddenly seemed to remember something, and turned around and said: "By the way, boss, I passed by the secretariat when I came over just now, and they asked me to inform you by the way, saying that Mr. Zheng made a phone call from the United States in the morning, and Miramax has already arranged that our movie "Resident Evil" will be screened in North America next Thursday."