Red Alert" was drawn, with an astonishing box office of more than 50 million Hong Kong dollars in Hong Kong, which shook the Hong Kong film industry.

"Red Alert" was painted with a box office of 50.77 million Hong Kong dollars, and Hong Kong's first film with a box office of more than 50 million was born"

"Cheng Pao" took the lead, and Fan Hongwei, who had been promoted to deputy editor-in-chief, personally supported the flag for "Red Alert" in the newspaper: "...... 1990 was a year for the Hong Kong film industry. Two months ago, when "The Saint of Gambling" filmed by New Asia Investment won the glory of being the first film in Hong Kong to grossing more than 40 million Hong Kong dollars, the entire industry was shaken, and countless filmmakers cheered in the amazement, "The era of 40 million has finally arrived." However, when the praise and flowers have not fallen, there seems to be still in the air the excitement of the box office of "The Saint of Gambling" of 40 million in January, and even the author is secretly guessing that the record set by "The Saint of Gambling" will be maintained for a few more years, "Red Alert" released a film that was also invested and filmed by New Asia Film Company, and "Red Alert" has received the attention of the whole Hong Kong since its release. ”

"With a lot of publicity and an investment of up to HK$50 million, it has become the most expensive film to overtake Golden Harvest's "Police Story" series. In the face of everyone's doubts, "Red Alert" handed over a perfect report card with a series of data, and it was released for forty-five days, with a total box office of 50.77 million Hong Kong dollars. "Zhuangzai Red Alert" and "Zhuangzai New Asia Films", let us pay tribute to the new box office record holder of Hong Kong films that has been refreshed after just over a month with the warmest applause and praise"

Qi Jiashi, a special film critic of "Film Fortnightly", sighed in the new issue of the weekly, "In the past few years, I can't say whether Hong Kong movies are getting better or worse, saying that they are constantly getting better, but the shooting cost of movies is increasing, and there are more and more shoddy productions, and following the trend of movies is popular." Many filmmakers' brains have become ossified, and they don't want to innovate, but instead they rush to steal other people's ideas after a blockbuster movie appears, and a month or two later, several, a dozen or even dozens of follow-up movies will be released. Taking "God of Gamblers" and "The Saint of Gambling" as examples, at the end of last year, "God of Gamblers" was a box office hit, and in just half a year, more than 20 gambling films in Hong Kong started filming at the same time, although the vast majority of them could only release videotapes, but there were as many as seven or eight that were finally released. These movies whose plots and routines completely imitate others are not only similar to the plagiarized plots, but also difficult to surpass the original in a shoddy production, which can only make the deceived audience less and less enter the theater to watch the movie."

"Some people say that Hong Kong films have begun to decline so far. However, the appearance of "The Saint of Gambling" and "Red Alert" refutes this point of view, relying on only two films to take nearly 100 million box office, making investors make a lot of money, with the highest box office record of Hong Kong films being refreshed at more than 50 million, the total box office of Hong Kong films this year will definitely surpass last year, and even catch up with and surpass the year before. ”

"If "The Saint of Gambling" is a small-budget victory, then "Red Alert" undoubtedly provides a good idea for film companies that have the strength to shoot blockbusters, but don't know how to make blockbusters. The author of the former "The Saint of Gambling" has analyzed earlier, with only a medium investment of more than 10 million, it is completely relying on the magic of the director and a few good actors to turn a good script into a money printing machine. And throughout the whole movie of "Red Alert", there are almost no superstars, and it is completely dependent on the rigorous and novel plot, the director's profound skills, the actors' hard work, and the American blockbuster-style scenes to win......"

"The Saint of Gambling" has just set the highest box office record in less than a month, and it was broken by "Red Alert" so quickly. The entire Hong Kong film industry was in shock, and there were not many voices, and Mecca, the president of New Arts City, refused to ask the media about his opinion on the box office of "Red Alert" exceeding 50 million. Golden Harvest boss Zou Minhuai was blocked by "Next Magazine" to ask this question, and he was just a big brother. It wasn't until the film industry wizard Zeng Zhiwei bumped into "Sing Tao Daily" that he, known as a big mouth, said what many people in the Hong Kong film industry thought.

“…… Congratulations to Lin Sheng and Xinya, in fact, there is nothing to talk about. Red Alert" has a box office of more than 50 million, and everyone didn't expect that when "The Saint of Gambling" just passed 40 million at the box office, some people said that it was shit luck, and some people moved out of its Taiwan release data to analyze, as if they wanted to prove how lucky the results of "The Saint of Gambling" were at that time. Now, who will answer if you ask again? The box office of 50 million has come out, and after a while, there may be a movie with a box office of more than 60 million Red Alert is indeed a good movie, Lin Sheng made it very well, and Hua Zai acted very cool"

Wu Siyuan, the owner of Siyuan Pictures, is Liu Zhenwei's friend, when Liu Zhenwei and a few friends came up with the script of "The Saint of Gambling", he once mentioned it to him, and jokingly asked him to invest in the filming, but unfortunately Wu Siyuan was frightened by his old friend Liu Zhenwei's sentence of tens of millions, and he passed by "The Saint of Gambling". Soon after, "The Saint of Gambling" was released, and it swept the box office of more than 40 million Hong Kong dollars in Hong Kong alone, making a lot of money for New Asia, which made Wu Siyuan annoyed for a few months.

As soon as "Red Alert" came out, it shook Hong Kong with a box office of 50 million Hong Kong dollars. Wu Siyuan also ate the bowl of rice of the movie, and learned that "The Saint of Gambling" had just held the highest box office record for more than a month and was taken off, but he was relieved and no longer regretted missing "The Saint of Gambling". When asked by the media, Wu Siyuan sighed with emotion: "I thought that 40 million was already very high, but I forgot that there were 50 million, 60 million or even 70 million or 100 million Hong Kong dollars." Although I didn't watch "Red Alert", I also heard from a friend that the shooting was very good, New Asia invested so much, the scene was magnificent, and the audience naturally bought it. Now that the cost of making movies is getting higher and higher, and gradually small and medium-sized film companies will not be able to afford to make movies, and now that the films with an investment of 50 million yuan have come out, I can't say that in a year or two, we in Hong Kong will be like the United States, and we will have to invest one or two hundred million or more in a film."

He was meant to be joking, but he didn't want to say it. A few years later, there really appeared in Hong Kong with a shooting cost of more than 100 million yuan, which is not mentioned for the time being

Red Alert has created a staggering 50 million Hong Kong dollars at the box office, and it is inevitable that people will compare it with the two movies "The Saint of Gambling" and "Teenage Mutant Ninja Turtles".

The filming cost of "The Saint of Gambling" was only 10 million Hong Kong dollars, and although the box office was not as good as Red Alert after its release in Hong Kong, it made a lot of money. And as the first film in Hong Kong with a box office of more than 40 million, it has many fans. In comparison, although the box office of "Red Alert" is millions higher than it, according to the 50 million investment released by New Asia, it has not yet recovered its costs, and it is an out-and-out money-losing movie, and it is inevitable that someone will say a few words. Fortunately, both films are invested by New Asia, so no matter Liu Zhenwei, Zhou Xingchi, Wu Mengda, Ye Zilin and other leading actors do not talk nonsense, some media want to take the opportunity to see New Asia's civil strife, but it is impossible.

Not to mention the comparison with "Teenage Mutant Ninja Turtles", Golden Harvest, as a veteran overlord of the Hong Kong film industry, although it was suppressed by Xinyicheng in the past few years, it was even more ineffective in Hong Kong in 89 and 90. But with the success of its 'Western film strategy, "Teenage Mutant Ninja Turtles" first North America and then Europe, with the release of Europe and the United States before returning to Hong Kong with a box office of more than 100 million US dollars, at this time the three giants of the new art city are still fighting in the house, Lin Xiaozhi has replaced the new art city and the golden princess to become the number one rival of Golden Harvest, and the red alert "Red Alert" that he personally shot was inevitably compared with "Teenage Mutant Ninja Turtles", and even "Oriental Daily" personally listed an analogy data for this.

"Teenage Mutant Ninja Turtles" has created a box office of more than 90 million US dollars in North America, and now after landing in Europe, it has also been sought after in Britain, France and Italy, and the box office has exceeded 100 million US dollars. It's a pity that "Teenage Mutant Ninja Turtles" was cold in Hong Kong and Taiwan, and the box office in the first week of its release in Hong Kong was about more than RU million Hong Kong dollars, and it dropped sharply to less than 4 million in the second week, and the same is true in Taiwan, where the box office barely exceeded 1,500 Taiwan dollars in half a month after its release. Although the three brothers Cheng Long, Sammo Hung and Yuen Biao were invited to dub "Teenage Mutant Ninja Turtles", Hong Kong and Taiwan audiences are obviously not as interested in a non-real version of an animated film as European and American audiences......"

In comparison, "Red Alert" only exceeded 50 million Hong Kong dollars at the box office in Hong Kong for more than 40 days, and the film in Taiwan was also enthusiastically sought after by Taiwanese fans, and it only took almost the same time as Hong Kong to win more than 87 million Taiwan dollars, only slightly inferior to the 893l (about PRU million Hong Kong dollars) of "Die Hard", which had just been painted, and temporarily ranked second in Taiwan's 90 annual box office list. According to Taiwanese media, some scholars and high-level scholars have revealed that "Red Alert" may be screened in Taiwan for more than two months, which is not at all inferior to the treatment of blockbusters imported from the United States...... It is said that New Asia's film Red Alert has already been scheduled to be released in Europe, and I believe that with its quality that is not inferior to that of European and American films, it will definitely make a difference in Europe, and may surpass the box office record of Hong Kong films held by "Killer Leon......"

"Teenage Mutant Ninja Turtles" hit the streets at the box office in Hong Kong and Taiwan, which is an indisputable fact. When the news of Lin Xiaozhi's acquisition of Debao first came out, in order to give this ambitious junior one, so that he could know who the real overlord of the Hong Kong film industry was, Zou Minhuai ordered to re-dub and fill in the lyrics for "Teenage Mutant Ninja Turtles" as soon as possible, and prepared to take this film that spans Europe and the United States and has unlimited scenery, and gives it a slap in the face when "Red Alert" is released.

Later, the production and publicity were delayed for some time, and when Golden Harvest finished and was ready to be released. "Red Alert" has relied on overwhelming publicity and exposure, and the box office jumped to more than 30 million Hong Kong dollars in the first two weeks. Seeing that the enemy is the scenery, Jiahexuan, who is not a taste in his heart, immediately gave "Teenage Mutant Ninja Turtles" omni-channel promotion and release, wanting to take advantage of the enemy's weakness to hinder him.

No one expected that Hong Kong people admired Hong Kong-style lone heroes, and they were not interested in "Teenage Mutant Ninja Turtles", a strong American-style hero film made by an American director and an American team. Two weeks later, the single-day box office in Hong Kong was even less than 300,000 Hong Kong dollars.

This fall hurt Zou Minhuai, dispelled his idea of using "Teenage Mutant Ninja Turtles" to snipe Red Alert, and also made Golden Harvest's senior management begin to reflect on whether the strategy they formulated to enter the European and American markets was wrong. Golden Harvest has been developing steadily over the years, and Zou Minhuai knows very well that Hong Kong is the foundation of Golden Harvest, so "Teenage Mutant Ninja Turtles" can't be sold at home, which touches him a lot.

While "Red Alert" set a new record for Hong Kong films at the box office, the film, which has been delayed in the UK for a long time, is finally about to be released. New Asia had already discussed the release with the British distributor ODN, and ODN also arranged for it to be released in early November. However, after Lin Xiaozhi asked people to investigate the release schedule in the UK, he decisively contacted ODN and changed the release time under the pretext that the publicity was not in place.

There is no way, it can only be said that the schedule arranged by OD for them is too coincidental. There was "Ghost Love" before, and the American blockbuster "Dances with Wolves" was released on the same day, and on the third day of release, it collided with "Pretty Woman", and after the first week, it will face the competition of "Teenage Mutant Ninja Turtles", and it will face the sniping of "Home Alone" on the third weekend of release. What is the devil's schedule, this is the devil's schedule. Rao is Lin Xiaozhi is very confident in his Red Alert", and finally chose to avoid fighting with "People and Ghosts" and "Dances with Wolves", which were screened for more than half a month at night.

Finally, after more than two months of publicity, Red Alert finally debuted in the UK after more than two months of publicity. Two days later, it will be released in France and Spain at the same time, and on the fourth day it will land in Italy, in order to complete the promotion in Europe, in the past two months, he has allocated more than 10 million Hong Kong dollars for the promotion of the film in Europe.

Although Li Guoxing agreed to the merger under the half-threat and half-inducement of Lin Hsiao-chih, he overestimated the issuing company he had built, which made the merger negotiations slow from the beginning. According to the statistics of the asset appraisal company hired by Lin Xiaozhi, Meiya's real estate, film copyrights, video tape factories, and Meiya's branches in Southeast Asia and other assets are not worth a maximum of two or three billion Hong Kong dollars, but Li Guoxing has to include his personal relations with cinemas in Southeast Asian countries, and the video tape cooperation distribution network is very high. Although Lin Xiaozhi admits that the information and connections he has are indeed a valuable intangible wealth, it does not mean that he will be willing to be slaughtered by Li Guoxing.

You have a good plan, I have a wall ladder. Li Guoxing made a bad start, and Lin Xiaozhi also made a very high valuation of the copyrights of Xinya and Debao Film Company, the brand of the film company, etc., and even directly evaluated Debao Film Company and Debao Cinema Line separately. Both sides want to take a larger stake in this large group that may have a market value of more than 1 billion, 2 billion or even 3 billion Hong Kong dollars in the future, so they are not willing to give in first.

After nearly a month of grinding, he failed to achieve any results, which made Lin Xiaozhi, who was anxious to go public, finally angered. directly used his identity as the boss of Xinya Film Company to forcibly sell the shares of 30% Newspaper Group under the name of Xinya Film Company to himself at a price of 75UU million Hong Kong dollars. Although Li Guoxing is also a shareholder of Meiya, Lin Xiaozhi has a full controlling stake in New Asia, and New Asia is not a listed company.

High-quality assets were sold at a low price, although he was so angry that one Buddha went out of his body and the second Buddha ascended to heaven, but seeing that Lin Xiaozhi was impatient when he saw the red knife, he was afraid that he would really take the lead in making concessions as he said before, and finally relented and issued a reasonable valuation of 4Ul billion Hong Kong dollars for Meiya and the shares he held in Sancheng Xinya. Lin Xiaozhi was not completely satisfied with this price, but Li Guoxing finally relented, and the negotiations resumed.

After everyone reached a consensus, the asset appraisal and negotiation went much smoother, and after intensive negotiations in the following week, the main tone was finally set.

The new film group will be renamed as Media Asia Film Investment Group, which will include five subsidiaries: New Asia Film Production Limited, Debao Film Production Co., Ltd., Debao Cinema Management Co., Ltd., Meiya Distribution Co., Ltd. and New Asia Records Co., Ltd. The total valuation of the company is: 4.4 billion Hong Kong dollars, owned by Lin Xiaozhi. 4 shares, owned by Li Guoxing. 37 The other shareholders of Meiya own about 9. and the rest belong to the executives of the award company.

After several months of hard work, he finally ate the publishing giant Meiya, and Lin Xiaozhi breathed a sigh of relief. There are still many film companies under his name, such as Yineng, Universal Pictures, and Yongjia, which are not included in it, and Lin Xiaozhi is generally satisfied with this result.

After the merger agreement was reached, Lin Xiaozhi and others were not in a hurry to announce the results. After the contract was completed, the two parties were not in a hurry to sign it, because they had to pick a good day and an auspicious day, and it was obvious that Lin Xiaozhi would not miss such a good publicity opportunity.