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Dongou Building, Chenxing Building, Ctrip Travel Network Headquarters.

"Mr. Zhai, you call me?"

"Mr. Shen, sit!"

At the beginning of the year, she gave birth to a pair of twins for Song Chen, and Zhai Yue, who was already plump and fleshy, was a little more plump and had a little fat on her waist. Later, after insisting on postpartum exercise and learning yoga from Wen Yixian, it was not easy to restore his figure to the plump and well-proportioned prenatal level, but the original charming temperament added a bit of maternal gentleness and gentleness.

Despite this, when CTO [Xi Technical Officer] Shen Peng saw her, he could still feel the strength and courage under her gentle tone, just like her sister Xiao Zhai, which made people dare not offend.

As early as the end of last year, it was rumored throughout the company that Xiao Zhai would be taken to the United States by the boss to take up important positions.

However, in the eyes of a senior executive like Shen Peng who can participate in core decision-making, Zhai Yue's upcoming departure as the CEO of "Futures Travel Network" may be certain, but when it comes to specific positions, it is simply a no-brainer. Until now, Song Chen has not revealed the slightest tone, of course, it is not excluded that his woman already knows it, but compared to them "outsiders", any speculation is unreliable.

"Mr. Shen, I believe you know some things, at the latest in the middle of the year, I will go to the United States with the chairman!" Zhai Yue was wearing a suit and formal suit, leaning back on the rotating chair with a solemn expression, "Before that, I need to explain some things about the company!" ”

"Mr. Zhai, please instruct!"

"No, I have something to talk to you about!" Zhai Yue smiled slightly. said, "Mr. Shen." How many people do you currently have in your tech department? ”

Speaking of this, Shen Peng's expression was somewhat embarrassed, and he even had a stomach.

Ctrip.com sounds like an Internet company, but in essence, anyone who follows the company will understand one thing: Ctrip is actually a travel company in the guise of "Internet" when Song Chen set out to create it.

At that time, there were many companies that opened a website and claimed to be "Internet companies", because if they didn't wear this skin. It will be very difficult for them to raise large-scale capital - before the bursting of the NASDAQ bubble, the fact that a business plan could be financed objectively was so crazy and so unbelievable in those days: if you say that my business has something to do with the Internet, you may be able to raise capital, but if it has nothing to do with the Internet, there are basically few venture capitals that will favor you.

It can be said bluntly. It was precisely by taking advantage of this trend that Song Chen attracted the favor of Sequoia Capital, so Ctrip.com had more capital to invest in call centers and recruit more ground promotion teams to expand markets across the country without relying on Song Chen's capital increase.

In the past three years, Ctrip's ground sales force has grown to four to five thousand, not only in airports, railway stations, passenger transportation centers and other places in first-tier cities. It has also laid a solid foundation for their expansion in second- and third-tier cities, and Ctrip's direct competitor, e-Dragon, has a marketing team of less than 1,000 people.

Compared with the spirit of the market operation department, there is not even a bottom line of expansion and expansion, Shen Peng, who was transferred from Baidu's technology development department to Ctrip, is much more down, and the entire technology department has only more than thirty or forty people. Part of it is responsible for the development of IT information systems with Chenxing Software, and the other part is responsible for the operation and maintenance of these systems.

Facing Zhai Yue's question. Shen Peng is trying to confide in him, but he is not the ** silk in the usual sense at the bottom, but the IT elite who stands above the middle and upper levels of the entire industry, and he can't do such a thing as complaining.

Therefore, while thinking quickly about the purpose of Zhai Yue's call this time, Shen Peng said unhurriedly: "There are nearly forty people!" ”

"Forty people......" Zhai Yue paused slightly, and then said, "Mr. Shen, what do you think is the biggest problem of Ctrip at the moment?" ”

"The biggest problem?" With a gleam in his eyes, Shen Peng said cautiously, "The great success of our company's IPO at the end of 99 not only helped our company gain great fame and influence, but also greatly improved the company's financial pressure. It's just that after increasing the investment in Chenxing Homeinns last year, coupled with the expansion of the ground promotion team, the huge financial expenditure dragged down the overall profit, and it also directly led American investors to complain and not understand us! ”

Zhai Yue was noncommittal when she heard this, but asked encouragingly: "You go on!" ”

Shen Peng's spirit perked up, and then said: "It is true that our company's main source of profit is the call center and air ticket distribution business, and it is of great significance to continue to increase the ground promotion team, but I am not optimistic about the project of Chenxing Homeinn!" The reason for not being optimistic is not that Chenxing Homeinns cannot bring profits, but that this project has distracted us from our experience, and the direct investment has led us to be deeply trapped in the capital whirlpool, and most importantly, our deep involvement in hotel resources will inevitably lead to the doubts of other hotel owners about our company......"

The project of Chenxing Homeinn is not Zhai Yue's idea, but Song Chen's will, but after all, it was recognized and promoted by Zhai Yue herself, and she is also a shareholder of Chenxing Homeinn...... Glancing at Zhai Yue and seeing that she was not angry with a gentle smile, Shen Peng breathed a sigh of relief: "Generally speaking, investing in Chenxing Home is a bit more than worth the loss for us!" ”

Zhai Yue Yingying smiled: "It's really rare, I have always thought that Shen is always a technical talent, but he also has good insights on the capital level!" ”

Shen Peng's face turned red and said with a dry smile: "It's not exactly my personal meaning, on the one hand, it is one-sided news from the newspaper, and the other part is also an excuse for opposition on Wall Street, although I am engaged in technology, but I still know these news!" ”

Nodding, Zhai Yue muttered: "The model of 'cement + mouse' is a business model created by the chairman for Ctrip.com, not an online travel service website like trave1nete in the United States. ”

Shen Peng listened and said thoughtfully: "Market size? ”

Zhai Yue said: "Not bad, the market size!" Although the number of Internet users last year has not yet been counted, it will not exceed 2ooo people, with such a population, even if Ctrip has a market penetration rate of 1%, it is only 2o people! With such a market size, how can it help Ctrip.com open up the situation? The chairman's eyes are like torches, and he can see the key at a glance, so the current profit of Ctrip.com is the call center that accounts for 85% of the total revenue, rather than online booking. ”

Of course, Shen Peng knows this, but it is precisely because of this that he feels very frustrated, although he can attend all the high-level meetings on the surface, he is in danger of being marginalized when representing the company's core decisions.

Power is a man's second life, and because of this, no matter how much he gets an option award, it can't make up for it.

This is the case, but Shen Peng, as a pure technical elite, can only be unwilling to say: "The chairman said that the 'mouse' and 'cement' should be re-developed, and Ctrip's current strategy is to increase investment in cement, and there will inevitably be suspicions of excessive offline weight in the future......

Seeing this, Zhai Yue smiled with relief, and reminded him lightly: "Although the number of people in your technical department is small, the annual R&D and procurement budget is quite a lot, Mr. Shen!" ”

Ctrip's research is related to the continuous investment in IT information software, which includes the epR system and sub-units developed in cooperation with Chenxing Software; In addition to the investment in telecommunications equipment and bandwidth, the procurement budget also includes the purchase of traffic from brother companies and other purposes, and there are millions of investments every year, and the annual increase is more than 10 percent, the cost is extremely high, and even exceeds the salary cost of Ctrip's ground promotion team -- it is no joke that a large enterprise in the future will invest tens of billions of yuan in IT information software.

Shen Peng smiled, but he was not convinced, after all, the accounts were not calculated like this.

"Of course, although our company has changed from the original asset-light to the current asset-heavy consideration, it is not beneficial for Ctrip's future in the long run!" Zhai Yue paused slightly, and said the purpose of inviting Shen Peng to come today, "The chairman once mentioned this concern to me in his spare time, originally I planned to consider this issue in a few years, but now that I am about to be transferred, it is necessary to make a foreshadowing first, which can be regarded as a foreshadowing for the company's transformation in the future!" ”

Shen Peng raised his eyebrows, and almost subconsciously asked, "Does the chairman mean to increase investment in IT information?" ”

"That's one thing!" Zhai Yue sighed for a moment and said, "On the other hand, it is also necessary for Ctrip.com to refer to American online travel companies and increase the weight of online service technology, and then if necessary...... We can enter the international market through mergers and acquisitions, such as trave1city, which is a company that is in charge of international oTa [online travel agency], which is comparable to Ctrip's position in China! However, the chairman of the board of directors is very fond of prinetameyouronprice' [user pricing] This product and patent are of great help to us on Ctrip! ”

Merger? Right now? You must know that Ctrip.com has been criticized by a group of well-dressed gentlemen on Wall Street since the launch of the Chenxing Homeinn project, and Ctrip's stock has suffered setbacks one after another, but the chairman's response is even more domineering: Gentlemen and ladies, you can cash out and leave!