"After that, they called us twice, but they didn't pay enough attention. After the article was published in the newspaper, the following people made a briefing and showed it to me, proficient in layman's remarks, mixing wine is what everyone is doing, even Moutai Wuliangye also has it, and it is not adulteration and fraud, I don't understand anything at all. As for the plant and production line, we have just spent tens of millions to introduce the most advanced production line abroad, why don't we report? Why is the new factory area of 3,000 acres under construction not reported? Xue Sheng was still angry when he said it, and complained: "The current newspaper reporters don't have any plain news, so they will make up nonsense to attract attention......

Xue Sheng's words are not bad, when the production is insufficient, buying other people's original liquor for blending, is a common thing in the wine industry, as long as it is not edible alcohol and water blending, the general problem is not big, but the point is that after the report of the "Economic Observer", the people have a preconceived judgment, once the misunderstanding is formed, want to explain and reverse, the difficulty will increase several times, not to mention that the crisis public relations level of Lingqu wine is still in the stage of primary school students, always thinking about the clear self-clearing, disdain to explain, Until now, there has not even been a large-scale press conference, just to explain to the consumers who call to inquire, or their own dealers, which is pale and powerless!

Wen Liang quietly listened to Xue Sheng's complaints, and said, "Then, I don't know if I can help?" ”

Xue Sheng said: "I heard Secretary Zuo say that Mr. Wen is the best at business operations, so I want to ask Mr. Wen to help analyze and analyze, where did the steps of Lingqu go wrong, how could a report cause such a big impact, sales plummeted by nearly half, and at the end of last year and the beginning of this year, there was a backlog of almost 300 train wagon......s of wine produced by increasing horsepower."

Wen Liang was also shocked to hear this number, although he knew that 97 was the Waterloo of Lingqu wine, and by 98 he had withdrawn from the competition stage, but he didn't expect that in just three months, sales would drop so much.

"That's Secretary Zuo's false praise, I'm young. What you know and see cannot be compared with Director Xue. However, I have really thought deeply about Lingqu wine, and since everyone has a heart-to-heart today, I will also throw bricks and lead the jade and talk about it one or two. ”

"Please, I'm listening to you."

"The rise of Lingqu can be said to be completely dependent on the 95-year-old standard, in layman's terms, that is, the advertising effect, so the key link in the business model of Lingqu to form a virtuous circle is whether a large number of advertisements can be transformed into a huge market demand, which is the key to reducing the advertising cost of unit products and winning profits."

Xue Sheng nodded. This is obvious, there would be no today's spiritual song without advertising, and of course there will be no trouble now, the first to rot, people always have a heart of schadenfreude for the best, the higher the hold, the heavier the step.

"Once this link is interrupted, the large number of advertisements invested does not produce the expected effect, and Lingqu wine will face a catastrophe. That is, the dilemma that we are about to face right now. ”

In fact, by the end of 1996, the most prominent contradiction of Lingqu was not the lack of market development capacity, but the lack of production capacity of liquor, that is, the face of improving the production process. The urgent issue of expanding the scale of production and improving the internal quality of the Lingqu Distillery at this time should have retreated bravely in the 1997 competition for the bid and turned the focus of operation and management. With the accumulation of funds in 1996, we really worked hard to improve our competitiveness and improve the production process. Expand or increase production lines, train skilled workers, etc., while maintaining moderate advertising on CCTV to maintain the market. In this way, if you have money, fame, market share, and two or three years of consolidation, even if you can't get to the same position as Moutai, you can at least sit back and relax in ten years. However, out of short-term economic profit thinking, too dependent on the standard king effect, Lingqu smashed a big gamble of 300 million yuan, and to digest the advertising cost of 300 million yuan, it was necessary to complete the sales of 1.5 billion yuan in 1997, and the production and sales volume must be more than 65,000 tons.

This is the fundamental reason for the lack of production capacity and the blending of wine!

After listening to Wen Liang's analysis and pointing out the root of the problem for a while, Xue Sheng suddenly woke up from a big dream, and the complaints to the media just now disappeared immediately, and he took Wen Liang's hand and sighed: "Brother, if only my brother could hear your words earlier......"

Wen forgive and smiled bitterly, if it hadn't come to this day, would you have been able to listen to these words? Therefore, people should have a humble heart when they are successful, so as not to prosper and decline.

Zuo Jing's purpose in looking for Wen Liang was not only to analyze the problem, but to solve the problem, and asked, "Mr. Wen, is there any remedy?" ”

Wen Liang sighed for a while, and said: "It's still too late to remedy, as long as we get through the relationship with the "Observer" that first published the article, invite them to come to Lingqu and make a comprehensive, open and correct report, and then hold a press conference to explain and explain to consumers across the country, and then actively contact and communicate with other media friends, at least we can curb this limelight, and then we can slowly find ways to improve credibility." It's just that if you want to do these things, I'm afraid the public relations fee is not a small amount......"

When it comes to spending money, there may be no one more generous than Xue Sheng in this era, and he immediately said: "If you make a price, I will never say anything." ”

Wen Liang smiled: "I don't know about this kind of thing, and I don't interfere, but I can introduce a professional Phoenix Bird Media in Beijing to Director Xue, I don't know if you have heard ......of it."

Two days passed after returning from Lingyang, it happened to be the weekend, Wen Liang called Qin Yin and invited her out for dinner, but the Lexus asked Chang Cheng to drive the girls to and from Yishan, which has not yet returned, and he couldn't find another car for a while, so he went to Xiyuan to drive the Lamborghini Diablo that had been shelved, and there were countless turns on the road. After waiting at the gate of the Qingshi for a while, Qin Yin and a beautiful girl walked outside while talking, and when they passed by Lamborghini, the girl couldn't help but look hard, but Qin Yin didn't even sweep the corner of her eyes, as if this amazing sports car was no different from the 28 bicycle on campus.

This is the gap in the realm, but in terms of face, girls are much better looking than Qin Yin with a birthmark on her face, but the overall temperament is far inferior.

Wen Liang pressed the horn, opened the car window, and waved with a smile: "Teacher Qin." Over here. ”

Qin Yin was taken aback, as if he didn't expect the people in the car to be gentle, smiled at him, turned his head and instructed the girl: "Come to me tomorrow, there are still a few mistakes in this score that need to be corrected, the music festival is very important, and there can't be a little mistake." ”

The girl turned out to be Yan Ge, who had met Wen Liang, and after that turmoil, she had completely cut off contact with people in society, although vanity was the same as drug addiction. It's not so easy to quit, but at least you know how to protect yourself from crossing the red line that you shouldn't cross, otherwise in the end, the bamboo basket will be empty, and the price you pay will be too huge.

Seeing Wen Liang, Yan Ge's face became a little pale, she didn't know how to deal with the beggar after Wen Liang saved herself that night, and she didn't know if he knew something from the beggar's mouth, but from that night on, the beggar never appeared in front of her again. Her life has returned to peace, and she finally agreed to Jiang Dapeng's confession recently, and began to live a two-person world like an ordinary campus couple, and she really doesn't want to make any more waves.

But she didn't expect this inconspicuous-looking person. actually drove such a luxurious sports car, and when he left, he felt a little jealous of Qin Yin, who had always taken good care of him.

Qin Yin was just about to turn around and get into the car, when a young man in his twenties suddenly ran out of the school, looking beautiful. The figure was tall, and his smile was very sunny, and he shouted, "Teacher Qin." Teacher Qin......"

When Qin Yin heard this voice, he showed a helpless look at Wen Liang and said in a low voice, "Wait a minute, I'll say a few words to him." ”

The young man gasped, ran to Qin Yin, and said, "I just went to your classroom, and I asked the students to know that you had come out......"

"Yuangu, is there something wrong?"

Yuan Gu smiled: "It's nothing, it's not long since I came to Qingshi, I don't know any friends, I want to invite Teacher Qin to dinner in the evening, by the way, thank you for helping me so much." ”

Qin Yin politely refused: "I just showed you the way when school started, and the effort of raising your hands is not helping, so you don't need to eat." ”

Yuan Gu shrugged, his posture was chic and good-looking, and said: "It's a gesture for you, but it's a lifesaver for me, otherwise I'll be late for the first class, and my career as a teacher will be too gloomy." Teacher Qin, I really just want to thank you, why bother to turn people away? ”

Qin Yin was quite annoyed, this was the fifth time that Yuan Gu had opened his mouth to invite herself to dinner, she was not an idiot, she naturally understood what he meant, but no matter how she refused openly and secretly, this person's face was like an old tree that had lived for thousands of years, and she was invulnerable at all. When he was at a stalemate, Wen Liang opened the car door and walked over, stretched out his hand and grabbed Qin Yin's waist, staring at Yuan Gu with substantial eyes, frowning and saying, "Xiaoyin, what's wrong?" ”

Qin Yin grew so big, it was the first time that she was touched by a man's hand, although she and Wen Liang have known each other for a long time, and the relationship can be said to be intimate, but this kind of contact still made her heart flutter instantly.

"It's nothing, this is my colleague Yuangu, a young teacher who has just been assigned to the young teacher this year, he is too polite, I just showed him the way once, I have to invite me to dinner to thank you."

"Oh?" Wen Liang stretched out his hand and said with a smile: "Teacher Yuan, yes, fortunately, fortunately." ”

Yuan Gu saw Wen Liang get down from the Lamborghini, his momentum weakened by three points, although his family background was good, he couldn't afford such a good car, and wondered: "Are you?" ”

"I'm Xiaoyin's boyfriend," Wen Liang did a full set of acts, hugged Qin Yin's body into his arms, and said: "Xiaoyin, she has always been helpful, small things are nothing, Teacher Yuan doesn't always have to pay attention to it." As for dinner, it's a bad time today, we have a date in the evening to celebrate the first anniversary of our relationship...... Why don't you come along? ”

When Yuan Gu chased the girl, his skin was thick enough, but he was not thick enough to spend a year with others, his face suddenly turned red, and he hurriedly said: "No need, no need." ”

Waiting for Qin Yin and Wen Liang to drive away, Yuan Gu stood on the side of the road in a daze, and said to himself in despair: "Famous flowers have masters, it's a pity, it's a pity!" ”

"I'm sorry, I made my own decision just now, and I didn't destroy Teacher Qin's good marriage, right?" Wen Liang teased.

Qin Yin is not a person who twists, knowing that Wen Yu was in a hurry to obey the power just now, he didn't take it to heart, and said: "It's just a stranger, you can't even talk about friends, where is there a good marriage?" ”

"Strangers don't matter, fate has arrived, and strangers can become confidants."

"Really?" Qin Yin looked at Wen Liang with a smile and said, "I don't believe in fate!" ”

"And what do you believe?"

Qin Yin raised his eyebrows playfully and said, "Don't sue you!" ”

According to the law of inertia, the two chose the small restaurant again, and as soon as they entered the door, they were stopped by the boss, and they were very grateful. Said: "I'm thinking about how to thank you, if it weren't for your guidance, the Lingqu wine I entered would have been smashed in my hands!" ”

Qin Yin has been busy with the music festival recently, so he didn't read much of the news, and said strangely: "What's the matter, Lingqu wine really can't be sold?" ”

"Who's to say it isn't?" The boss was full of red light and said happily: "True Evil Sect, it was fine a few years ago, and all the customers came to order Lingqu, and it was only these two months." Who to give it to and who not to want, as soon as I inquired, I found out that something had happened to Lingqu. ”

Qin Yin came to the table and sat down, put his hand on his chin, and said, "What's wrong?" ”

"Haven't you heard yet?" The boss said that he also pulled out the bench and sat down, and said, "Lingqu wine is black, take the water and mix it with some alcohol, and then put a label in the bottle and sell it." Now that it has been exposed by the media, hey, don't believe it, such a large winery has only one or two production lines. The factory is in tatters like a latrine, you say, isn't this a trick? ”

The boss had a slippery mouth like a person from the capital, and looked at him warmly. The five big and three thick bodies, the rough face like the surface of the moon, are not very similar to the people of the capital. Qin Yin really didn't believe that such a big brand as Lingqu would do such a thing. smiled: "Boss, you want to talk about cross talk, but there is nothing wrong with Jiang Kun and Feng Gong, this is the same as the truth." ”

"Hey," the boss patted his thigh and said, "What are you doing, when I brag?" He hurriedly ran to the cashier's counter, took a stack of newspapers, and said, "Look at it, it's all about Lingqu wine, I'm roughly afraid that more than 30 media have scolded them for being black-hearted, can it be fake?" ”

This time, the tone was a bit like that of Jiangdong people, Qin Yin looked at it and said, "It's true!" She looked up at Wen Yu, her eyes full of questions, and said, "You are really right......

"That's it, living immortals!" The boss's admiration for Wen Liang at this moment can be seen from the number of his spitting stars, and he waved his hand and said, "Whatever you want to eat today, you can order it, I'll treat you!" ”

"I don't dare to be this one, whether I hoard or not, I just give you a proposal, the specific idea is still you take it yourself, boss, you can have the courage to believe in the words of a stranger, you already have the ability to avoid risks, but it has little to do with me."

"Cultural people, absolutely cultural people!" The boss gave a thumbs up and said, "That's what I said, not only will I treat you today, but I will give you a 20% discount when you come to the shop to eat in the future." ”

Qin Yin applauded, like a little girl, she glared at her and said with a smile: "Boss, can I ask you a question?" ”

"Ask, whatever you want."

"I'm just curious, you didn't stock up, at most you didn't lose money, but you didn't make any money, you were a little too happy, right?"

"Hey," the boss smiled mysteriously and lowered his voice: "I won't tell you, the restaurant opposite is an old competitor to me, and they will follow me on any menu, it's too shameless." But listen to you, I didn't buy much Lingqu wine, they stocked up on this amount at the end of last year, and they laughed at me for not having a vision at the time," he stretched out five fingers, "Now that it's all in my hands, can I not be happy?" ”

Wen Liang was speechless, and he was happier to see others lose money than to make money himself, which is strange enough, but human nature is like this, there is nothing to worry about, his eyes rolled, and he said: "In this way, I will make an idea with the boss again, and you will give us a 5% discount for dinner later, okay?" ”

"Five-fold ah......" The boss hesitated, smiled slyly, and said, "You can tell me the idea first." ”

"I'll build you, take advantage of the low price of Lingqu wine now, many people want to ship, hurry up and buy a batch, to ensure that you make money in the future."

The boss was stunned and said, "Brother, you're not playing with me, are you?" Seeing that the Lingqu wine is about to be poured into the stinking ditch, no one will drink it, I am buying at this time, isn't it a melon baby? ”

Yes, I talked to Xichuan again, and Wen Yu pretended to smile deeply, and said: "I'm just a builder, it's up to you whether you listen or not." Okay, let's not talk about that, order, order. ”

The boss went with a bitter face, and when he was making spoons in the back kitchen, he was still copied and entangled, whether he could buy the goods or not? It didn't matter last time, anyway, if you don't hoard goods, you don't have pressure to press funds, but this time you can get real money to dig out, if the Lingqu wine is poured like this, you won't have to pay for it?

"Boss, boss!"

A table of diners next to him slapped the table and shouted, and the boss hurriedly wiped his sweat and ran out, saying, "What's the matter, what's the matter, shouting pockmarks?" ”

"Taste it yourself, what does this spicy fried chicken taste like?"

"Spicy, what else can it taste?" The boss tasted it unhappily, spit it out directly, and said, "Phew, why is it so sweet?" ”

"yes, why is it so sweet?" The faces of the diners at that table were very unhappy.

The boss thought about it, he must have been careless just now and put the sugar as salt, bowed and apologized: "Medium, medium, I'll change a plate, change!" ”

This time it was Huang Huai's tone, and the warmth on the side couldn't help it, and asked, "Boss, who are you?" ”

"Me?" The boss pointed to his nose, smiled innocently, and said: "My ancestor went to the north exit of the capital Hutong, and then ran to Huanghuai, and then I married a daughter-in-law from Xichuan and settled down in Jiangdong" (to be continued............