231、

In the ICU room, across from the bed was a TV, and Lisa asked Emily to turn it up.

"Mr. Zheng, welcome to our interview, the last time I interviewed you, it was last year, because of the fire of the game Quarrying Legends, we had a short exchange at the headquarters of Life Online." On TV, a reporter was talking eloquently, and her opposite was Zheng Xiumin, the CEO of Life Online.

This is an exclusive interview with Zheng Xiumin on CCTV when he went on a business trip to Beijing a week ago, Zheng Xiumin is no longer the timid appearance when he first debuted last year, he has run in with the media many times, and his temperament is as free and easy as in the past.

"In the world of e-commerce, life online and JD and Taozhen are now already forming a de facto three-legged situation, and people are very strange, life online? What kind of website is that, why haven't you heard of it before? The reporter was asking: "Especially residents of third- and fourth-tier cities. For them, online shopping is Taozhen, how will you explain this situation? ”

"If it's a third- or fourth-tier city, I'm afraid there aren't too many people who know JD," Zheng Xiumin also smiled, she continued: "Taozhen is a pioneer of the e-commerce industry, a pioneer, and a preconceived idea, everyone has a deeper understanding of them, and it is also reasonable, I don't think there is any need to explain, that is the predecessor." Respect is needed. ”

The reporter was very bad and immediately asked: "The back waves beat the front waves, and the seniors died on the beach." ”

Zheng Xiumin smiled: "The same problem, life online is faced with the efforts of the whole company, and it is necessary to put it to death in order to survive, so we are walking on the edge of the cliff every day, and for a super giant company like Taozhen, it is just a department, a project, and a problem of one or two managers, which will not hurt the muscles and bones at all." ”

"Therefore, the back wave is always the back wave, and it is unimaginable that the back wave needs to pay if it wants to counterattack the previous wave."

The reporter continued to ask: "So have you ever thought that one day you will counterattack Taozhen?" ”

Zheng Xiumin smiled and shook his head: "Our goal is to be a good company, serve users and merchants well, and never thought of taking a certain company as the goal, this idea is too strong and unnecessary." ”

"Really?" Journalists don't give up.

"Really." Zheng Xiumin did not hesitate.

"Ha Luha," the reporter laughed, she didn't believe Zheng Xiumin, but she still diverted the topic: "Can you tell us about Life Online?" Including me, I'm new to life online. ”

"Okay, before, I have also seen a lot of reports about life online, some are more reliable, but there are also mistakes, life online was established at the beginning of the call Ningnan life online, mainly based on the local network life platform, initiated by me and CTO Qi Na, invested together, in addition to a technical staff, because it was established before the Spring Festival, although there are many problems, it seems that it is difficult to have a bright day, but our competitor has a serious problem with a forum, the server is down and inaccessible, Give us a glimmer of life. Zheng Xiumin began to recall the beginning of the business.

Lisa listened carefully and carefully, at that time she and Qi Na were in love, but they had never heard him talk about it, and they had a special feeling in their hearts, but when they turned their heads and saw Qi Na in a coma with tubes stuck up and down on the hospital bed, all Lisa's grievances dissipated. In my heart, I was meditating on Amitabha Buddha, hoping that the Buddha would bless me.

By June, our office was running out of people, and I couldn't figure out how many employees there were, but I had a few days when I was answering the phone for 50 minutes an hour and 10 minutes was sending emails and reading emails. Zheng Xiumin recalled with a smile: "Qi Na did not resign at that time, we had a long meeting to discuss the company's problems, after this meeting we, mainly me, finally had a new understanding of the development and goals of life online, and after this meeting, we promoted the ERP system, set up a general manager, financial director, so that the company has a hierarchy as a whole, a bit decent, now I think about it, it is a little unbelievable, it was really very chaotic at that time." ”

"I listen to your description, it seems that Qi Na is a very important and very important character!" The reporter aroused curiosity about Qi Na.

"Of course." Zheng Xiumin did not hesitate: "The first, second, and third versions of the life online website were completed by him alone, before in NMC, the virtual fitting system was also independently developed by him, in terms of the direction of the website, he gave a lot of very good suggestions, it turns out that these strategies have worked, although the quarrying legend is led by me, but behind the code writing, inspection, he is urging." It can be said that there would be no life online without Qina! ”

"But now he's the CTO of Kirin Wings, if I'm not mistaken!" The journalist asked.

"He is still the CTO of Life Online, Qi Na works very hard, he usually only rests for 2-3 hours a day, and the daily schedule is to communicate with the technical team of Life Online by email and system in the morning, and will be in Qilin Wings from afternoon to evening." Zheng Xiumin said.

"But he's very low-key." The reporter seems to have a new idea and began to seduce Jung so-min.

But Zheng Xiumin immediately saw through it, and said with a slight smile: "This is the consistent style of Life Online, not only him, if you don't contact us repeatedly, I'm afraid, I won't accept an interview." She easily led the topic away from Qi Na.

The reporter laughed.

"Now Life Online has been second only to Taozhen and JD, especially in recent months, Taozhen has declined very much, and Life Online has gained nearly 11% of the market share, second only to Taozhen's 45% and JD's 22%, surpassing all second-tier e-commerce, known as the dark horse of e-commerce, but last year it seems that you and Taozhen had some conflicts." The reporter continued to ask.

"There should be some misunderstanding here," Zheng Xiumin certainly won't take out the contradiction with Niu Wu and say: "Every company has its own criteria for judging right and wrong, of course, from the outside, it seems that there will be problems, but in general, it doesn't matter whether it's right or wrong, although we have suffered some twists and turns, we have spent some money to solve it properly, and we have also reached an understanding with Taozhen." ”

Zheng Xiumin tried her best to be subtle, but everyone heard that there was something in the words here, and those who are familiar with the e-commerce rivers and lakes may have thought of a lot of rumors a long time ago.

The TV interview continued, Lisa watched it very seriously, she was familiar and unfamiliar with Zheng Xiumin, familiar with her CEO of work and life online, and unfamiliar with her or Qi Na's legitimate girlfriend, which made Lisa herself a little jealous, but it seemed that the word envy was more appropriate.

Emily whispered to Lisa, who was watching TV, "Let's go eat." ”

Lisa shook her head: "I'm not going, you can go." ”

Emily said, "Then I'll bring it to you." ”

Emily left the ward, leaving only Qi Na, and Zheng Xiumin on TV talked eloquently, both graceful and wise, Lisa thought that if she were a man, she would probably like her too.

"When it comes to the future of the plan, we have a lot, the first thing to mention is the cooperation with the Qilin Wings, we are the shareholders of the Qilin Wings, but do not interfere with the operation of the Qilin Wings, at present, in addition to the cooperation of the logistics platform, the Qilin House, the Qilin milk tea shop are involved, and even the recent hot wish dream activities, we are also the main partners, I must thank Lisa, because this wish dream activity, so that our traffic has been greatly improved, especially when the dream is announced at noon every day, At one point, the pressure on our servers was red, and the engineers felt a lot of pressure to leave their posts at this time, but they were still grateful to Lisa. Zheng Xiumin was a little wordy: "In addition, we are building a complete set of fully automated assembly lines from production to inventory, to e-commerce and logistics with Kirin Wings and Sanyang Group. ”

Zheng Xiumin said that this is one thing that Xiang Yuyao actively promoted after being straightened, trying to transform a production line into a fully robotic arm operation, through the indoor logistics system, complete all the production processes, and then directly enter the inventory until the order is generated, and then through packaging and distribution.

Xiang Yuyao's idea is even to predict the order volume of the next day through the number of orders on the previous day, and then produce according to demand, and even carry out some customized designs.

Of course, these investments are huge, but once completed, the impact on industrial design is undoubted, customization means inefficiency and high price, but with a large number of robotic arms, inefficiency becomes efficient, and value is generated.

Kirin Wings has deployed automated warehouse systems in a number of e-commerce companies, through the use of various versions of robotic arms in large quantities, as well as automated indoor logistics handling vehicles, to reduce warehouse personnel and improve work efficiency, but with the production line, this is the first time, this is not a simple logistics line insertion, but also the impact on the inherent production model.

For this reason, the attitude of Kirin Wings towards the whole system is to sell and give away half-giveaway, and as an in-depth partner of Sanyang, Life Online has also given subsidies.

In May, Zheng Xiumin led his merchants to start an actual lawsuit against Taozhen, but as soon as they entered this process, Taozhen began to admit instigation, and successively reconciled with the merchants, unsealed the merchants' capital accounts, and in July, all the merchants' funds were taken back. Merchants are naturally very grateful to Life Online, some merchants naturally directly returned the temporarily borrowed money back to Life Online, expressing their gratitude to Life Online, and some said that they wanted to use the money to expand their business, and they also received the support of Life Online.

In any case, the money that was collected at that time was returned to the big creditors one after another, although a lot of additional interest was paid, but it stabilized the merchant team, and the money saved by the door in the past few months was also a lot, in general, although the money earned by life online was not as much as other merchants, but it got rid of the dilemma of the depletion of the capital chain.

"I should have the same doubts as many viewers, excuse me, almost all of your services are free, what do you do to make money?" The reporter asked Zheng Xiumin again.

"Our goal is to become an e-commerce platform, providing interfaces, displaying merchants' products, providing search, providing recommendations and other services. These services come at a cost, and if we don't have revenue, then how can we support them? After all, we didn't take venture capital, PE, VC money, the early days of the business burned our own money, so of course we have a paid service, of course we want to make money, we may know that we have a game called Quarrying Legends, in fact, more than this, there are five games released in the same period, the income of the game is a part, but I want to explain that our most important assets have two parts, the first is our perfect community, all registered members are real information, The second is that the merchants who have settled in Life Online are all mature merchants, and on this platform, we are cautious about young entrepreneurs. ”

"The value of these two assets is reflected in those aspects, such as on the search display page, there will be a number of similar products displayed, which is charged, and for example, through EDM's precision marketing, we can still get a lot of commission income. If you want to know more about this, you can go to our website. ”

"Of course, our income is not as terrible as Taozhen's 44% net profit, we are pursuing a reasonable 10-15%, of course, if there is no investment in the data center next year, then we will even reduce the net profit income to 5-8%, which is not impossible, because we are not listed, we do not have such a complex shareholder structure, we do not have the pressure of profitability, on the other hand, we prefer to give back to employees in the form of high salaries, rather than giving them shares. This will maintain the independence of our operations. ”

Zheng Xiumin said a lot, and even made the face-to-face reporter ponder-

Excuse me

Seeing that the collection has fallen very much, I also know that there are some sections of the road that everyone doesn't like, but if you want to write a big kill, is it really good-looking?

In addition, there has been less h recently, and this can't be helped. Excuse me.

The first time I said this: I asked for a reward, but without him, I was shocked and stimulated by the income of other writers.

Rolling naked on a snowy day begging for a reward.