After getting the star master, Xinya's two movies "Idiot Birthday" and "A Comic Book Goes to the World" can be filmed at any time.

The box office of "Friends" is declining day by day, although it was beyond Lin Xiaozhi's expectations, it sold more than 10 million at the box office, but the box office decline in the third week of release was more obvious, not to mention what impact on the 15UU million box office, whether it can pass 13UU million when the painting is painted is a question.

However, compared to "Friends", which is nearing the end of the screening, Lin Xiaozhi no longer has the energy to pay attention to the box office situation of this movie. Because of his second film "Killer Leon", after more than a long wait, it is finally ready for release.

He wants to cover a country in the shortest possible time, unless the time has entered the Internet age, and he can complete all the arrangements in a week. Otherwise, in this period when the Internet is just starting and is still a niche toy, it is impossible to hit your own movie advertisements all over the world in a short period of time.

However, Hong Kong is not as big as the United States or other countries, and no matter how economically developed it is, it is just a free port and an international metropolis.

After the release time was determined on the British side, in the shortest possible time, the promotion of "Killer Leon" was carried out in an orderly manner.

"Killer Leon" actually completed the rating as early as mid-September, and the reason why it has not been promoted has been arranged is still waiting for news from the British side. The current Hong Kong Film and Television Department does not seem to understand the depth implied in this movie, and easily gave a second-level rating, which relieved Xinya, who had been ready to lobby. You must know that when the film was introduced to Hong Kong, because of the Lolita plot implied in the movie, it was almost rated as a third-class film, and even caused a lot of sensation for this.

After the British distributor arranged the release time for it, New Asia released the news to the outside world as soon as possible, and Lin Xiaozhi personally took charge of the publicity in Hong Kong, and announced that his second film was about to be released.

If you want to publicize, you will inevitably have to deal with the media, and the most suitable choice for New Asia is undoubtedly "Oriental Daily", because this newspaper has publicity channels covering the whole of Hong Kong, but it is a pity that "Oriental Daily" is famous for only recognizing news and not morality, and they accept all the revelations that are helpful to improve performance, and they don't care whether it harms the interests of the parties involved. Not long ago, "Oriental Daily" also used the release of "Friends" to guide public opinion to secretly steal the success of Ye Weixin's last movie "Color is Empty".

Although Lin Xiaozhi did not have the same knowledge as "Oriental Daily", he was a little unhappy with its slander in his heart. Lin Xiaozhi finally chose "Cheng Pao", the second largest circulation in Hong Kong, and the reputation is much stronger than "Oriental Daily" for cooperation.

As the fastest growing film company in Hong Kong in the past two years, the boss is also one of the biggest talking points in the Hong Kong entertainment industry today. "Cheng Pao" has always attached great importance to Xinya and Lin Xiaozhi, and this time Xinya took the initiative to come to the door, which was an opportunity for them.

Although it was clear that New Asia came to the door to promote Lin Xiaozhi's new movie, after receiving New Asia's promise to exclusively provide some revelations, "Cheng Pao" readily agreed to give some sections to cooperate with the promotion, and even published some stills of "Killer Leon" provided by New Asia. But they also have a request from their side, hoping to be able to interview several of the film's leading actors. This is not a problem for New Asia at all, Lin Xiaozhi immediately arranged to contact Liang Jiahui, Xu Jinjiang, Xu Ruoxuan and others, and explained some of the content that can be said and cannot be said, and the interview of "Cheng Pao" with the starring team of the crew also landed on the second largest newspaper with millions of readers in Hong Kong along with New Asia's promotional draft and the first batch of stills.

For the first batch of stills that landed on "Cheng Pao", Lin Xiaozhi's preparation is not insufficient.

This batch of stills includes not only the stills taken by several leading actors of the starring team during the initial filming of the film, but also some pseudo-promotional photos taken in advance in the later stage for publicity. Among them are the image of Xu Jinjiang, who is tall and wearing a beanie hat and sunglasses, wearing a long black trench coat, carrying a suitcase, holding a pot of evergreens, or holding a desert eagle, or holding a sniper rifle aimed at the target. There is also a photo of Xu Ruoxuan, a short little fairy, with a cool and beautiful head in her arms, holding a teddy bear in her arms, holding the pot of evergreens, and holding a pistol and glaring ahead.

Although even Xu Jinjiang himself reacted to Lin Xiaozhi, the Desert Eagle is not as easy to pick up as the 54 type, but just looking at the photos and the characters in the movie are enough. Compared to the Type 54, which looks like it can't help the wind, the Desert Eagle is too beautiful and cool. Because of this, when some technicians in the props team who are proficient in firearms knowledge mentioned it to him, he repeatedly instructed the movie not to pursue realism, but only to pursue handsome and cool enough, and to pursue the audience's viewing experience.

What surprised Lin Xiaozhi a little was that in addition to the stills of these leading actors, "Cheng Pao" also had to take a few work photos taken by the photographer when he was filming in the crew, which also made him a star addict.

Hong Kong's publicity is personally controlled by Lin Xiaozhi, and on the British side where "Killer Leon" is about to be released, he also makes a phone call a day, and constantly grasps the propaganda strategies related to Chen Qiang and Zheng Fei who command the British side through international long-distance calls.

New Asia now does not have the ability to establish a propaganda channel covering the whole of the United Kingdom, because the cost of this publicity is indeed too high, and I am afraid that it will cost about two million pounds if it is less, which is far from what New Asia can accept now. Lin Xiaozhi's British propaganda funds for Zheng Fei and his entourage are only 3 million Hong Kong dollars, which seems to be a lot, but when it comes to using it, I will know that there is not much sincerity.

Compared to the cosmopolitan city of Hong Kong, London is a bit more complicated, and the cost of publicity there is much higher than that of Hong Kong. After comprehensive consideration, Lin Xiaozhi chose to put up banners in the local Chinatown, and only contacted two local film professional magazines to advertise. At the same time, he instructed Zheng Fei to buy a week's worth of poster boards at London Underground stations, which are cheaper than advertising space, and at three of London's eight major train stations.

These seemingly inconspicuous propaganda alone cost more than 1.5 million Hong Kong dollars. For the rest of the funds, Lin Xiaozhi asked Chen Qiang to take them all out and bribed more than a dozen third-rate film critics in London. At the same time, he also instructed Zheng Fei to contact ODN to buy hundreds of movie tickets, and sent them to hundreds of famous British film celebrities and well-known film critics by mail, as for whether they will see and accept the invitation to watch "Killer Leon", a film from Hong Kong, it is up to fate.

After doing this, Lin Xiaozhi's three million publicity expenses were left. As for the effect, it is not known for the time being

ODN's side is actually not doing nothing for the promotion of "Killer Leon", after all, it is a movie that will be released under its own name, and the company can enjoy a very high share ratio, if the movie is popular, ODN will only earn more.

However, their publicity is limited to giving a small section in another newspaper controlled by their own, lightly introducing that there is a Chinese-language film from Hong Kong that will be released in theaters. In addition, like the local theater dealers in Hong Kong, they paid for some posters to be posted in the publicity office of the theater under their name, but the location was relatively eye-catching under Zheng Fei's best efforts, and it was better than nothing.

With the propaganda of New Asia, which has been silent for several months, in addition to the news that the famous brand king Pan Disheng wants to sell Debao, the Hong Kong media, which has not made a big splash for a long time, has begun to be active again.

"Sing Pao" especially praised New Asia and Lin Xiaozhi: "1989, which has been completed for most of the time, is called by many people in the industry as the bleakest year in Hong Kong since the birth of the film industry, and there is no hope. In this year, Xinbao Cinema began to introduce Western films on a large scale to be released in Hong Kong, and the Western films shot with huge sums of money from Hollywood had a great impact on Hong Kong film practitioners. At the same time, the political storm from the north has also made many Hong Kong filmmakers think that the future is bleak. However, in the midst of the singing and declining, a film company bucked the trend, and at a time when everyone is not optimistic about Lu, it has produced four movies this year alone, and has won nearly 100 million box office in Hong Kong alone. With no less momentum than the old Big Three, this company is New Asia, whose boss Lin Hsiaozhi has become a billionaire club in just one year, and has almost become a legend in the Hong Kong film industry. ”

"The legend of Lin Xiaozhi is not only that it took him just over a year to bring a film company that loses money every year into the 100 million yuan club. His identity, his talent, and what he did all made him the center of media attention. Born in a wealthy family, not afraid of people's words, writing scripts, investing and even participating in Fengyue films, he is no longer satisfied with the fun of running a film company, after easily achieving the goal that others have not been able to complete for several years or even more than ten years, his eyes are on himself to make movies himself, and he has become one of the many directors in Hong Kong. ”

"The first film "Color is Empty", which was the director in the past, not only won nearly 30 million at the box office in Hong Kong, but also sold well in many countries in Southeast Asia, earning a lot of money. However, because of the change of directors in the middle of this movie, there are still a lot of people who doubt that the movie can be a big hit, all relying on the credit of another director, Ye Weixin. And it is the powerful director who just shocked the Venice Film Festival not long ago, and his work "Friend" was specially recommended by the jury of the film festival. ”

Real gold is not afraid of fire, and in the face of doubts, this legend in the film industry responded coldly, but he was not unmoved. According to this newspaper's inquiry, Lin Xiaozhi will bring the new movie "Killer Leon" to major cinemas in Hong Kong to meet the audience. The script still comes from Lin Xiaozhi himself, and the film is only one of its directors. Legendary production, worth looking forward to"