Chapter 579: Hot Release (I)
Because of the seaside, Tokyo doesn't feel much of the hot summer atmosphere in October when it's approaching, and the weather is gradually starting to get cooler, making it a great day to travel and play in Japan.
It's just that a continuous rain lasted for four days, so that Lin Xiaozhi, who was not having much fun, did not go out to visit historic sites and places of interest in Japan this time, and stayed in the hotel in addition to paying attention to the situation of Song Nianhui's investment team in Japan, he did not forget what happened when he came to Japan in person this time, and under his personal supervision, "League of Assassins" began to land in major Japanese media, movie magazines and even TV stations in an orderly manner, and its influence and expectations gradually increased.
Although it avoided this year's summer season in Japan, it seems that Media Asia has suffered a little. However, Japan, the world's second largest box office market and Asia's largest box office market, the choice of "League of Assassins" to be released in October is not necessarily all bad.
For example, the most direct thing is to avoid the many American blockbusters and local famous directors that were intensively arranged with the American Big Five to land in Japan in July, August and September to grab the box office, and when "League of Assassins" began to be promoted and planned to be released, there were really few movies that could threaten it at the box office in Japan during the same period.
The American romantic light comedy "Half a House" (aka: Pretty Lady in a New House), which landed in Japan on September 5, unexpectedly won a good reputation in Japan, but by the time "League of Assassins" was released, it may have to face a picture and will not affect Media. "Stealing Hearts", which was only released in Japan on September 26, is a bad move, although it has played all kinds of American humor in the front, but it is obvious that Japanese fans at this time, like Hong Kong and Taiwan audiences, have not yet been able to get used to this style, and due to the too much change in the style of the two halves of the film, the box office has been tepid after the Japanese screening.
Lin Xiaozhi unexpectedly discovered that two mainland movies were also bought out by Toei, and they were released in Japanese theaters on September 12 and 19 respectively. The former is the new generation of mainland director Chen Kaige's adaptation of Shi Tiesheng's novel "Singing While Walking", which was said to have received 210,000 Hong Kong dollars at the box office when it was released in Hong Kong Yindu's theaters last year, and unexpectedly gained a lot in Japan, perhaps because the humanistic color behind it scratched the itch in the hearts of Japanese film critics, and achieved a box office of more than 27 million yen in Japan in two weeks after its release; The other is the epic biographical film "Premier Zhou" filmed in the mainland last year, because it is a political movie, it has gained a lot of multimedia attention in Japan, I heard that the Japanese Communist Party and the Japanese government have specially organized personnel to watch the movie, and the box office is actually more brilliant than "Singing While Walking". Lin Xiaozhi paid a little attention, and in general, the critics on the Japanese side were appreciative of the film.
In September, there are only two local films that need attention, one of which is "Sunset" that Japan hired Yuan Biao to shoot for Wu Zhi with a high salary, because this film is a reflection of the theme of the Japanese invasion of China before World War II, although it is an action movie, it involves the export of opium to China, the provision of military funds for the Japanese invasion of China and other sensitive themes, quite a bit of beautification of the war of aggression against China and the meaning of Japan's dirty history of launching World War II, it is an out-and-out right-wing theme movie, in the current situation that Japan's right-wing forces are still under the strict attention of the United States and the limited suppression of the local government, but you don't need to pay too much attention, just look at Toei and Toho and other major theaters and only give a few broadcast schedules to know, September should be the once famous Japanese pink film director Zhou Fang Zhengxing and self-written and directed youth inspirational light comedy "Five Sumo Boys".
Thanks to the widespread attention of his last film "Five Bald Boys" in the Japanese film critics, the film has soared in word-of-mouth and box office since its release on the 23rd, and there has been a wave of hot sales. However, according to a survey by Media Asia, most of the mainstream moviegoers are office workers over 30 years old, and the new generation of young people in Japan are not very interested in this kind of movie that is not cool and handsome, so "Five Sumo Boys" basically has no impact on the upcoming "League of Assassins".
Compared to some of the less competitive films released in September, there are a few films in October that will pose a threat to Media Asia's League of Assassins.
The first to threaten the box office of League of Assassins is the release on October 3 of Indochina and Lethal Weapon 3, the former of which became a sensation when it was released in France in June this year, and "Lethal Weapon 3", which was derided by Asian critics as the last remembrance of colonialism. After landing in Japan for test screening, it won the attention of Japan's most heavyweight film magazine, "Japan Film Shunbao", and its deputy editor-in-chief Yoji Fukasaku personally wrote an article for it, which shows that films with heavy literary and artistic themes are still quite marketable in Japan.
If "Indochina" only threatens "League of Assassins" in terms of word-of-mouth, then the action blockbuster "Lethal Weapon 3" from the United States is directly on the knife and has a white-knuckle battle with "League of Assassins".
The Lethal Weapons franchise may not be the best action movie in the American blockbuster, but since its release in '87, the first one has quickly become popular in North America and Europe, and has spread this burning flame to Asia. Especially in Taiwan, the Yankees relied on this movie in 87 to crush Hong Kong films in Taiwan for the first time, and since then, they have been on the offensive and have begun to devour the market share of Hong Kong films.
Since the release of "Lethal Weapon 3" in May, although the reputation in the United States is not as good as the first two, it still easily won 1. The $44.7 billion North American box office was just as strong as the European box office. Although Lin Xiaozhi is very confident, his "League of Assassins" is only stronger than "Lethal Weapon 3" in terms of action shootout design and plot, and can't help but sell too hot in North America and Europe, two action blockbusters from Hong Kong and the United States have been done for the first time in Japan, and Lin Xiaozhi, who has not yet done a good job of confronting well-known American blockbusters, is still under a lot of pressure.
In addition to the two foreign films, there are also two local Japanese films that need special attention in October, "Iron Man 2: Flesh and Blood" and "Star Twinkle", which will be released on October 3 and 24 respectively. Needless to say, the work of the well-known Japanese director Tsukamoto Shinya, since the filming of "Iron Man", a semi-sci-fi and half-horror cult film classic, in 89, this cult director has quickly established an amazing reputation in Asia, even Europe and the United States. After three years of sharpening, "Iron Man 2: Flesh and Blood" is a new work that he has been preparing for several years before launching, and it has already gained amazing attention before the release of Japan's "Iron Man 2", which has many fans of cult films, and may be a big rival of "League of Assassins".
Although "Star Twinkle" was screened half a month later than "League of Assassins", it is still a romance movie that reflects gay themes. I can't help but be directed by the new generation of Japan's new generation who has been in the limelight in recent years - Matsuoka Ingji, and the heroine is Japan's national lover - Yakushimaru Hiroko. In Japan, where heavy literary romance films can frequently create box office miracles, it is difficult to say whether "League of Assassins", which bumped into it, will be in danger of being cut in half.
However, it is obvious that Lin Xiaozhi still underestimated his popularity in Japan.
Relying on the influence of the four films released in Japan in the past few years, especially "Red Alert" and "Resident Evil", two commercial blockbusters built with a lot of money, Lin Xiaozhi, who has an extremely strong style, has made a lot of name among Japanese fans who only recognize big-name stars but not directors. Although for the time being, it can't be compared with Cheng Long, a superstar who has relied on action movies one after another since the early 80s, and has established a desperate reputation in Japan. But it also equaled Liu Dehua, who has been in Japan in recent years, and is no worse than Zhou Runfa.
Therefore, as soon as the advertisements on the side of Media Asia started, after learning that his new movie "League of Assassins" was about to be released, the theater chain in Japan sold more than 30,000 advance tickets in a very short period of time only by booking tickets by phone. Considering that the average price of a movie ticket in Japan ranges from 1,200 yen to 1,500 yen, the movie has not yet been released, and it has sold a lot of box office that is not easy for both Japanese and foreign films to get by relying on advance tickets. And as the promotional film for "League of Assassins" began to be screened on Japanese television, this wave of ticket bookings suddenly became even more turbulent.
"The most anticipated Hong Kong commercial blockbuster of the year - "League of Assassins"!"
"Incredible genius creativity and imagination, bullets that can turn, two high-rise buildings that leap dozens of meters away in one jump, and the top assassin duel in the modern city, a heart-pounding blockbuster of "League of Assassins" is coming!"
"Mr. Lin Xiaozhi, a well-known director of commercial films in Asia, is a genius and creative creator to create a new urban action and gunfight movie, "League of Assassins" is worth looking forward to!"
With the propaganda efforts that do not belong to the Big Five in the United States, under the willingness of Lin Xiaozhi and his Media Asia to spend money on advertising, and accompanied by well-made promotional blockbusters, there is no need for him to buy them, and Japanese commercial film newspapers and film critics soon took the initiative to write one attention review after another for him, sandwiched in many Media Asia propaganda soft articles, and began to occupy a place in Japan's major film weeklies and newspapers.