Chapter 18 "Conquest" is broadcast
"Conquest" is about to be broadcast, Xin Baoyuan passed the review with a god-like speed, and then the second part of "Huanzhu Gege", when few large-scale productions were willing to collide with Qiong Yao's drama, a man named Liu Huaqiang appeared on TV with a smile on his face with a questioning voice.
The man was so familiar that he occupied everyone's attention, as if he was born to be there, and he had infinite charm when he stood there, and his superb acting skills and subtle expressions seemed to mock the hype, and it seemed to prove to everyone that he didn't need hype to be star-studded.
He became popular, as if it was overnight, but before this night, no one knew that he was taking a sauna in the flower shed every day to lose weight, constantly running laps in the movie academy to lose weight, and standing in the hotel corridor like being treated as a neuropath!
That man appeared on the screen so domineeringly, not roaring loudly, but everyone couldn't forget him, his name was Sun Honglei.
He, no need for hype. Even if a similar hype incident happened to him one day, it must not have been his intention.
In addition to Sun Honglei's superb performance, the general plot of "Conquest" also makes people unable to take their eyes off, and the investigation triggered by the gun case involves a small gangster, and the testimony of these gangsters is connected to the underground society of Hengzhou, and characters such as Ding Stick, Tiger, Liu Huaqiang and so on become so real.
It's a pity that in 1999, the audience didn't seem to be very willing to evaluate the acting skills, and most of the audience's evaluation of the quality of a TV series at that time was based on the plot, for example, a certain TV series was too good-looking and touching...... The so-and-so TV series is so cool, too funny, etc. Of course, during this time period, there is no audience to comment on the screenwriter's skills, and these topics are generally only spread in the circle.
However, at this time, there are already people who can master the hype skills, such as Zhou Jie in "Huanzhu Gege", which was injured in a continuous fall from a horse and appeared on the pages of major newspapers.
Well, there are also some people who are planning to hype, and once this method of using hype to create a trend appears, there will definitely be people who will follow suit, such as Zhao Baogang, who was rejected by Shao Yingying. It's not about who is good and who is bad, it's not about proving who is smart and who is stupid, it's just a matter of choice, that's all. However, this time "Conquest" seemed very quiet from the review to the broadcast, and the silence was surprisingly strange......
It's not that Zhao Baogang is unwilling to use the 'Li Xinyue' incident to operate, the main thing is that Shao Yingying does not cooperate, if this wave is really stirred up, and there is no positive character in the end, the whole hype is divided into around the injured little girl and a criminal who maliciously deceives, then everyone's opinion of this TV series is negative emotions, once this negative emotion ripples, I am afraid that even if the relevant departments turn a blind eye and let go of the review of "Conquest", they will pull this TV series back and shoot it when it is broadcast. The relevant departments will never allow a TV series with a 'triad nature' and such a big negative energy to have a huge impact on the mainland, and films such as "Crazy Boy" and "God of Gamblers" have caused a sharp increase in the crime rate on the mainland, which has made everyone feel afraid of the influence of film and television works.
Therefore, Xin Baoyuan has only one trick left!
Almost a week before the broadcast of "Conquest", major newspapers have strong doubts about the film "Conquest", they are not criticizing "Conquest", a TV series that has not yet been broadcast, but have always doubted whether "Conquest" will have a ** impact on society!
"Conquest", another film similar to the theme of "Crazy Boy", will this theme make young people continue to have some ** behaviors?
Once Conquest airs, who is responsible for the social impact caused?
Hasn't anyone thought about whether the crime rate will increase after "Conquest" appears in David?
A series of questions were asked, and Zhao Baogang used all his connections to publicize it on the entertainment news programs of various local stations. This kind of propaganda seems very ambiguous, and the clips obtained by the local station's entertainment news programs are basically Liu Huaqiang's classic clips, and all the propaganda methods do not mention any good-looking topics of the TV series "Conquest", but only deeply associate it with "Crazy Boy". It's a strategy that arouses a strong curiosity in the audience and makes people watch it with questions, and a TV series like Conquest is the most appealing to this kind of audience!
People who see those promotional videos will definitely not think about things like social impact, and the first thought is that the man wearing a black tunic with a gun on the screen is too domineering, and Liu Huaqiang is unacceptably domineering.
If there is any drawback to this kind of propaganda, it is that the investment is too large, at least the cost of appearing on the pages of major newspapers and entertainment news is much more expensive than poking out the 'Li Xinyue' incident.
No one knows how many resources Xin Baoyuan Company has used for this publicity, but there are some clues in some internal conversations within Xin Baoyuan Company, and it is said that Zhao Baogang has invested no less than the investment in the whole play in order to promote this play!
In 1999, as long as a lot of money was spent on publicity, it would definitely have an effect, otherwise the overwhelming advertising effect of 'brain idiot' health drinks would not be obvious in a few years.
"Hey! Did you watch yesterday's entertainment news? Liu Huaqiang was so good that he put Feng Biao on the table with a gun...... Oops, I can't say, it's shocking. ”
"Cut, I don't just watch the entertainment news, I also know when it will be broadcast!"
"No, how do you know which day it's airing? Why haven't I heard the host mention it? ”
"You idiot, the host's final prize quiz asked this question, and at the beginning of the show, he said that "Conquest" caused widespread doubts in the whole society, didn't he say the broadcast time?"
"What time will it be broadcast?"
"Want to know? Then you'll have to treat me to dinner! ”
There is an endless stream of conversations like this on the streets, and people want to know what a TV series that is very similar to "Crazy Boy" looks like, and how far that domineering man can go to the whole TV series.
For a while, the impact of the tail fire brought by the second part of "Huanzhu Gege" seems to have weakened a lot, and the reason why people forget a TV series they have watched too quickly must have found a new source of attraction, and "Conquest" has now become this source of attraction.
Over the course of a week, the discussion about "Conquest" became more and more intense, and some columnists even fought over the trailer of this TV series in their columns.
Finally, with the investment of huge publicity funds and a boiling public opinion, "Conquest" was launched.
The production company has a certain degree of attention when selling the copyright of TV dramas, first of all, whether the TV series should be on the star or not, whether it can be on the star, and generally the TV series with small investment basically do not need to be considered on the star, this kind of investor still hopes to be broadcast all over the country, if the first round of broadcast is good, the second round will only be on the star when the TV station buys out the exclusive copyright; "Conquest" is like this, with the ability of Zhao Baogang and Xin Baoyuan, there is no problem with "Conquest" on the stars, but the coverage rate is relatively low, and it is a little difficult to go to TV stations with relatively large coverage rates, such as CC Channel, Mango This kind of TV station generally only buys exclusive buyouts, which can not only ensure coverage but also widen the ratings gap with other TV stations. The key question is, will CCTV and Mango buy out the copyright of "Conquest" based on their relationship alone?
It's difficult!
No one will invest ruthlessly for the sake of a relationship, that is not commercial.
Therefore, the first round of broadcast of "Conquest" did not get on the stars, and several TV stations jointly bought out the copyright, and the first round of broadcast belonged to casting a wide net, although the cost is not high, it is very important to have a good reputation.
Shao Yingying's computer once recorded the achievements of "Conquest" in history, and it is said that "Conquest" broke the record of Beijing TV in the first month of broadcasting, and even the Haiyan drama "What Saves You, My Love" that was continuously promoted was overwhelming.
And in reality......
“YE!!!!!”
There was a burst of cheers from the director room of Beijing TV, and the conquest became a dark horse on the third day of release, soaring all the way, climbing from 7% to 11%!
The horrors are yet to come!
A week later, "Conquest" locked the ratings at 15%, surpassing all the films in the same period.
When Zhao Baogang received a call from Beijing TV in the office, his first reaction was regret, why didn't he continue to persuade Shao Yingying? If the hype can be taken down, the current "Conquest" is trying hard to dare to call "Returning the Pearl 2"!
While Beijing TV has been soaring all the way, other places have also made good news, Xinbaoyuan is constantly calling, and even some TV stations plan to buy out the second round of "Conquest", such as Huangpu TV.
The TV station and Zhao Baogang finally saw the profits, and when they were using a rake to put money in their pockets, Shao Yingying and Gao Qunshu couldn't stop arguing!
……
"No! Absolutely not, it is absolutely not okay to let a 17-year-old girl from the amateur performance team of the Huangpu Garrison District play the daughter of 'Yu Zhonghe', she doesn't even have performance experience! Gao Qun slapped the table with relief, and his glasses were like copper bells.
"Why not? Have you met Sun Li? Yu Zhonghe's daughter is a simple girl who is frequently deceived in the script, this girl is a little rude, and Sun Li's parents are divorced, and the wandering background of no fixed place for several years can fully show this role. Gao Dao, even if it doesn't work, you can meet first, if you say no after meeting, let's talk about it! ”
Shao Yingying tried his best to work hard for the new play, but he didn't expect that building a group would be such a huge and complicated process.
Building a group may not be troublesome for a mature director at all, they have their own cooperation team, and they have long had a tacit understanding, as long as the actors are determined, they can open it, but today's Gao Qunshu is different, he is used to making police and gangster films, and when he turns to the Republic of China drama, many of the original people can't use it, the camera can't capture the sense of age through the lens, the makeup is completely unfamiliar with the makeup of the Republic of China, and even the props and lights have to be re-founded, and everything is overturned......