After waiting for more than half a month, New Asia's movie Red Alert, which caused a sensation in Hong Kong by relying on several crazy advertisements every day on ATV and playing a 50 million investment gimmick, was finally released.

At this moment, countless Hong Kong media seemed a little impatient.

Since the departure of a certain president in the middle of the year, after a few months, the impetuous Hong Kong media has gradually returned to its calmness. The June commemorative movement is still going on, and those who scold the mainland are still scolding, and those clamoring for opposition to Hong Kong's return are still clamoring, but as the mainland has taken a breath, it has begun to tighten its belts to pay for the deposits of Hong Kong residents who have been run on. Perhaps out of expectation for the new leadership of the mainland, or because the bored Hong Kong people themselves are tired of making trouble, Hong Kong, which has been impetuous for more than a year, has finally calmed down.

Last year's political turmoil caused panic among Hong Kong people and the economy was devastated. However, the shouting from all walks of life in Hong Kong, the war of words between the left and the right, and all kinds of news have made the media the biggest beneficiary of 89 years. According to the statistics of the Hong Kong Information Administration, in the year since the storm broke down in the middle of last year, the total number of 186 mainstream newspapers and periodicals printed in Hong Kong has increased by a sufficient amount compared with the previous year, and considering the number of newspapers and periodicals printed in Hong Kong in the RR year, this increase is extremely terrifying.

When the political storm subsides, it is not the politicians who will be most affected, but undoubtedly the Hong Kong media who have been pushed to the position of uncrowned king. Although he is full of resentment, he is worried about his sales. I was anxious for something to happen on the mainland, but the emergence of the new leadership group has completely stabilized the mainland, which has been affected by the evolution of the country and has been affected for more than half a year. There is no doubt that the entertainment gossip news that Hong Kong citizens watch the most has once again replaced current political news and has become the main section of Hong Kong's major media.

At this time, Lin Xiaozhi, known as the news maker of Hong Kong, finally released his new movie.

Although at this time, Hong Kong theaters have not yet realized the 24-hour computer network statistics, and the major media cannot get the box office situation of "Red Alert" before the box office statistics are completed late at night on the premiere day, but this still cannot affect the enthusiasm of the media, and it still gives a large report

Since the newspaper queen Hu Xian learned from the pain at the end of last year and appointed a new chief executive, Lo Wing-hung, to set off reforms, relying on the youthful vigor of the new president, Lo Wing-hung, not only has a lot of decay in the company been swept away, but the momentum of decline for many years has also been curbed. Relying on the strength and news channels of its old newspapers, it naturally got a lot of information.

“… On the first day of release, there was a wave of queues, and "Red Alert" was hotly sought after by the audience, and the box office on the first day of release on Wednesday may exceed 1.5 million Hong Kong dollars......"

"Oriental Daily" has recently been the most influenced by the new gossip weekly "Next Weekly", which changed the style of desperately downplaying Lin Xiaozhi and Xinya earlier, and also gave a large report: "Political themes, spy movies, Xinya with the new drama Red Alert" is looking at the end of the year, and the wealthy rebel Lin Xiaozhi will break the record of "Gambling Saint"

At the beginning of the year, Lin Xiaozhi took the lead for his artist Chen Baiqiang and sued more than a dozen bad media in Hong Kong, although there was no "Oriental Daily" in the complaint list, but this newspaper was also one of the gossip newspapers that reported Chen Baiqiang's negative news at that time. The two parties have a grudge because of this, and in the upcoming UU years, it rarely reports news about Lin Xiaozhi and Xinya. If it weren't for Lin Hsiao-chi's early acquisition of Hong Kong's second-largest circulation newspaper, Sing Pao, and the daily circulation of Oriental Daily, which would have dealt a heavy blow to him.

Originally, Oriental Press Group had its own arrogance, but this arrogance also disappeared with the advent of "Next Magazine".

This new gossip weekly relies on a more shameless and unbounded style than the "Oriental Daily", and only seeks gossip news without fear of lawsuits, and this weekly magazine that focuses on reporting Hong Kong entertainment gossip news can be said to have stabbed the "Oriental Daily" against the scales, and only half a year after its appearance, it snatched hundreds of thousands of readers from the hands of Hong Kong's most professional gossip newspaper "Oriental Daily" before its birth.

It is no exaggeration to say that although Lin Xiaozhi's "Cheng Pao" and Hu Xian's "Sing Tao Daily" are still the opponents that "Oriental Daily" fears, "Next Magazine", which directly refers to the core entertainment edition of "Oriental Daily", has replaced the two of them as the henchmen of "Oriental Daily", and it is no wonder that it will take the initiative to give up its cold ban on Lin Xiaozhi and New Asia.

"Exquisite plot and story layout, big political sidekicks, red alert" or borrowing the political conspiracy theories in the movie, won the audience's popularity" - "Ming Pao"

Several major mainstream media have given large reports on the premiere of "Red Alert" in the entertainment edition, and "Cheng Pao", which is a heavy shareholder of Lin Xiaozhi, will naturally not let go of this opportunity. Relying on the special relationship with Lin Xiaozhi, and even printing the entertainment version for several hours late and waiting for the news of New Asia, "Cheng Pao" finally reaped the rewards for its bold move, and after getting the first-hand information given by Lin Xiaozhi, "Cheng Pao" immediately sold 170,000 copies in just one morning, attracting countless attention.

"Red Alert" hit 70,000 box office on the first day of release, 50 million huge investment or audience light and heat pursuit, word-of-mouth box office flying"

Although many Hong Kong filmmakers have guessed that the box office of "Red Alert" will not be too bad on the first day, after all, New Asia has made a big deal to advertise in ATV, which covers more than 2 million viewers in Hong Kong, for three consecutive weeks, and this advertising fee alone is enough to shoot a movie.

However, when "Sing Pao", which has been regarded by many people in Hong Kong as Lin Xiaozhi's newspaper, broke the box office data on the first day, it has shocked countless filmmakers in Hong Kong. In mid-October, the off-season of screenings, and it was released on Wednesday, with this box office figure, no one doubted that Red Alert would be a big hit.

On Thursday, the second day of its release, the box office of "Red Alert" climbed slightly, and another 130,000 box office in a single day made Lin Xiaozhi and New Asia completely settle down. Although in the eyes of the outside world, the investment of 50 million in "Red Alert" is just a gimmick, but Lin Xiaozhi and many executives of New Asia know better than anyone that the production cost of this film has exceeded 50 million Hong Kong dollars, including post-production and nearly 7 million advertising expenses.

Hong Kong filmmakers love and hate big-cost investment, because more investment can invite better actors, directors and crews, buy better scripts, and the huge lineup is enough to increase the possibility of a big hit in the movie. As for why you hate it, do you need to say more? Taking Red Alert as an example, the investment of more than 50 million Hong Kong dollars has also brought huge pressure to New Asia, including Lin Xiaozhi himself. If nothing else, the film will only be able to recoup its original cost if it earns a total box office of HK$1230 million in Hong Kong and its overseas markets. If you want to make money, your total box office will have to be higher.

This is undoubtedly a huge challenge for many film companies in Hong Kong that are short-sighted, afraid to open up new markets in Europe, the United States, and even Japan and South Korea after being frustrated once or twice, and only focus on Hong Kong, Taiwan, and Southeast Asia

The exquisite plot of one link after another, the plump and mellow character setting, the thrilling story, the eye-catching novelty theme, the combination of many handsome men and women, and the political conspiracy theories that make people breathe a sigh of air, the more intelligent and suspicious people are, the more they doubt their authenticity.

As a result, "Three Temptations" released by Golden Harvest was killed. "Dragon in Prison" released by Xinyicheng Cinema was originally planned to be painted on October P, but because the audience ran to see "Red Alert", no one was admitted to the hospital to watch the movie, so it was forced to cut the number of screenings and schedules, and after barely maintaining a dismal operation for a few days, it was forced to finish painting six days in advance. On the contrary, it is Xinbao Cinema, although the box office of "Bewitching Barrister" released by it was crushed in a mess, but relying on the introduction of the United States, "Human Ghost Love" that swept the global box office in the past few months barely blocked the domineering crushing of "Red Alert".

It's a pity that although "Ghost Love" is a good and excellent movie, but at this time, the extreme xenophobia in Hong Kong, the audience's indifference to the ghost actors, so that since its release on October 6, the box office has only just exceeded 10 million Hong Kong dollars in two weeks, and it has badly collided with "Red Alert".