Volume 1: Upstart Municipal Party Committee! Chapter 1007 The Penetration of New Media

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The power of new media is terrifying. New media is different from traditional television, radio, newspapers, and magazines, but is upgraded on the Internet, according to a survey by relevant institutions, more than 90 percent of young people around the age of 20 do not have the habit of using television, but focus more on computers. For example, if you like to watch a TV series, you can see it directly on a video website, and you don't need to wait every day, the video website can provide all the episodes.

In such a context, the form of communication of public opinion has begun to change, and if you want to promote the development of an event, it is often more convenient to use the new Internet media. Because the Internet transcends geographical boundaries, traditional media have strict geographical boundaries, which means that they can only be disseminated in a certain field, while the Internet has broken down the barriers to information exchange and flattened the world. At the same time, individual subjectivity is strengthened, and everyone is fair in the efficiency of receiving and disseminating information.

Everyone has the right to speak freely and to spread freely. So much so that now there are many self-media platforms, and they have established personal sites on some well-known public Internet platforms to publish certain types of news, attract traffic, and gradually become gatekeepers of public opinion, which has greatly subverted the original communication theory.

Hongda Group's layout on the Internet side began to emerge, using the way of investment, the actual control of a number of Internet platforms, usually can use these Internet platforms for the air supermarket network to deliver traffic, in special periods, can also guide public opinion, brand image maintenance and public relations.

Therefore, Hongda Group has shown the attributes of a comprehensive group, it is integrated with the society, as long as you can imagine the field, you can see its figure, this diversified investment means, for the long-term development to provide a steady stream of power. Even if an industry gradually enters a trough due to the development of the times, diversified investment methods can ensure that opportunities are found in the trend.

With the control of commercial real estate and real estate by national policies, the main business of Hongda Group has been more or less affected, but for the overall situation, it is still under control.

Fang Zhicheng used several platforms of Hongda Group on the Internet to strengthen the speed and influence of the spread of the incident, so that within two or three days after the incident, it attracted national attention. This also forced the Football Association to deal with the matter head-on.

In a sense, the impact of this incident on Chinese football is no less than the black whistle and match-fixing incident many years ago.

Originally, the Ganzhou amateur team thought that this was just a simple football accident, but they did not expect it to rise to a political problem, because many netizens spontaneously dug up the club's old roots.

Fang Zhicheng hung up Su Mo's phone, and then used the Internet to check the current comments on the matter, and found that public opinion has appeared one-sided, CCTV's sports channel interpreted the matter in the form of a special topic, and the news channel also paid attention to it, and even the party newspaper also made a characterization of it and judged it to be football violence.

Under the pressure of such public opinion, Xu Jin had to pay attention to this matter, began to run around, and even asked his second uncle to persuade him.

Fang Zhicheng sighed lightly, although he didn't have much of a good impression of Huaxia football, but because he now has the ability to change, he decided to use his strength to let Huaxia football not deviate too much from the right track and return to rationality.

Fang Zhicheng took out his mobile phone and dialed his colleagues in the National Development and Reform Commission, this person's name is Li Hao, who is the person in charge of the reform of sports culture, a deputy director-level cadre, and has a good network of contacts in the system, and Fang Zhicheng got along well with him at the beginning.

Li Hao heard this and said with a smile: "This matter has been concerned by the chief, and the Central Commission for Discipline Inspection has been arranged to intervene, so the matter will definitely not be small." ”

Fang Zhicheng said: "What I am concerned about is how the National Development and Reform Commission will reform football in the next step, and this is a good opportunity. ”

Li Hao nodded and said, "I know it in my heart." ”

……

A silver-gray sedan drove into a villa complex on the eastern outskirts of Ganzhou province. This villa area is different from the popular commercial villa area, the style is unified in the Chinese style, octagonal cornices, green tiles and red bricks, and at the same time ensures the security force of ten steps and one post.

A middle-aged man in his fifties stepped into the car, he was wearing a white shirt, navy blue trousers, and shiny black leather shoes.

In the living room of the villa, the fragrance of tea was curling, Wang Leisheng sat in front of the coffee table, looked up at him, and said, "Xiao Xu, please sit!" ”

Xu Jin barely squeezed out a smile and said, "Secretary Wang, hello!" ”

Wang Leisheng handed Xu Jin a cup of tea and said, "Although it has passed September, the weather is still very hot, drink a cup of tea to quench your thirst." ”

Xu Jin was flattered and took the tea, did not drink it, put it aside, and said, "Thank you." ”

Wang Leisheng waved his hand, frowned deeply, and said, "How to solve the matter of the football team?" ”

Xu Jin was informed that Wang Leisheng wanted to see him in person, which made him extremely worried. For Wang Leisheng, Xu Jin is just an insignificant figure, on this pyramid, Wang Leisheng is at the top of the tower, and Xu Jin can only have five or six layers, with several layers of relationships in between.

Xu Jin said with a wry smile: "We have held an emergency plan yesterday and held a press conference for the society. ”

Wang Lei shook his head and said unhappily: "Your press conference, it's better not to open, but now it's getting darker and darker." The person in charge said that because of the provocation by Hongda players and fans, this vicious incident will occur under the expulsion. This kind of public opinion public relations, which shifts the responsibility to the other side, is not the correct way to appease the anger of the people. ”

Xu Jin wiped the sweat from his forehead and said in a low voice: "We have also begun to contact the propaganda department and ask them to help guide public opinion." Although Xu Jin said this, he was also extremely weak-hearted, because only all the media in Ganzhou Province remained silent.

Wang Leisheng closed his eyes, took a deep breath, and said lightly: "Xiao Xu, this matter is too reckless, Hongda Group is the No. 1 private enterprise in Huainan, and it can also rank among the top five private enterprises in the country. ”

Xu Jindao: "Our preliminary opinion is that all players will be expelled, and at the same time, no matter how many fines are issued by the Football Association, they can bear it, and we are also willing to provide a subsidy of 100,000 yuan per person for the injured Hongda players." ”

Wang Lei secretly wondered that Xu Jin hadn't seen the severity of things clearly, for Hongda, what was 100,000 yuan?

Wang Lei said lightly: "The chairman of Hongda Group is named Zhao Qingya, her brother was originally the executive vice governor of Huainan Province, and now the Ministry of Commerce is serving as the vice minister, which is no longer a problem that can be solved by money alone." ”

When Xu Jin heard Zhao Qingya's origin, his face showed shock, he didn't expect Hongda Group to have such a deep background. He felt his palms trembling and said with a wry smile: "We established this club in the first place, mainly because there are many young people in the village who love to play football, so they have nothing to do in their free time, so we funded the establishment of it." I didn't expect it to cause such a big disaster. ”

Wang Leisheng saw that Xu Jin had regrets, and said lightly: "Xiao Xu, for so many years, Chaoxing City has been able to develop smoothly, and your company has made great contributions, it can be said that it has undertaken a lot of hard work, tiring work, and dirty work, and the people are also quite infamous for you, and you have borne it all." Now I have received news that the Central Commission for Discipline Inspection may want to intervene in this matter and investigate the relationship between your company and the Chaoxing municipal government. ”

Xu Jin showed surprise in his eyes, and said in a low voice: "Secretary Wang, you have to save me!" ”

Xu Jin was born as the secretary of the village party committee, a village-level cadre, started from the demolition work, and later built a group with assets of more than billions, he enjoyed a successful life, but in the final analysis, after all, he is just a village party secretary, and his basic intelligence is average.

Wang Leisheng stood up, walked slowly to a little farther away, turned his back and said: "The development of things is far beyond your imagination, and the Municipal Commission for Discipline Inspection will take action tomorrow, so you have to be mentally prepared." ”

Xu Jinjin staggered out of the living room, Wang Leisheng saw him in person, this is an indirect death order, he sent his children abroad a few years ago, because he had long thought that there would be such a day, after all, for so many years, with the means of demolition, all he earned was some unconscionable money.

The football amateur club is the product of Xu Jin in order to let the demolition personnel usually have nothing to do, and use football training to adjust their lives, and later because of the gradual addition of investment, they actually got good results in the city league, and at the same time, Xu Jin began to be obsessed with gambling, using the team's games, gambling with friends around him in the amateur league.

With the development of time, the city league was not famous enough, and it was no longer possible to satisfy Xu Jin's gambling hobby, so he began to use the famous FA Cup to gamble.

In order to get his team into the FA Cup, Xu Jin made a private agreement with a local first-division football team to reserve a place for his team in the selection process of the city league, and at the same time, to rent the opponent's second- and third-tier players in related matches.

Because Huaxia's football system is not perfect, and the Football Association's control is also very weak, so in the past few years, this method has made his team continue to become the dark horse of the FA Cup, and even created a miracle of beating Super League clubs over amateur teams.

Before this game, Xu Jin also gave a high prize money, because if the amateur team only needs to draw the game in 90 minutes, he will be able to use the bet * to earn more than ten times the income.

"Boss, where are you going now?" The driver asked in a low voice, he could see that Xu Jin was in a bad mood, he had never seen Xu Jin so depressed for so many years. Xu Jin can be said to be the soil emperor of Chaoxing City, and it is rumored that even the secretary of the municipal party committee has to give him three points of thin noodles.

Xu Jin said: "